The Babies "R" Us class action lawsuit demonstrates that vertical price restraint claims can still proceed under federal antitrust law despite recent Supreme Court precedents. The lawsuit alleges that Babies "R" Us coerced baby product manufacturers into preventing online retailers from discounting in order to maintain higher prices. While the Supreme Court made vertical price restraint cases more difficult to bring, this lawsuit survived motions to dismiss, showing that room remains for such claims. The lawsuit also provides lessons for manufacturers and retailers regarding distribution strategies, such as avoiding pressure from dominant retailers and considering unilateral resale price maintenance policies.