This document discusses quality in foresight and forecasting for emerging markets. It begins by providing examples of past forecast failures and outlines several "levels" of future uncertainty. It then discusses various "limits" or challenges with different forecasting approaches, such as relying only on sector experts, overextrapolating trends, and the limitations of quantitative forecasting. It advocates using scenarios to explore multiple plausible futures rather than single point predictions. The document concludes by outlining implications for views of emerging markets like South Africa in 2030, emphasizing the need to plan for unpredictable change, practice high-quality foresight, respect consumer adoption patterns, and understand when we can influence versus must adapt to the future.