This document summarizes new features being released by Marketo. It describes enhancements to web personalization, localization, LinkedIn lead generation forms, attribution tracking, bulk extract APIs, account-based marketing, and a new Account Insight Chrome plugin. The web personalization improvements allow more customization options for displaying web campaigns. Localization adds additional language support. The bulk extract APIs allow asynchronous extraction of large lead and activity data sets. Account-based marketing features include named account list APIs, percentile scoring of accounts, and custom fields for accounts. The Account Insight plugin provides sales reps with real-time insights on accounts directly in their browser.
22. Account Insight – Under the Hood
• Admins will issue licenses to sales users
• New role “Account Insight User” will restrict access to the plug-in
only, not Marketo.
• Invitees (sales reps) must setup unique login, install the plug-in
then authenticate
• Works only for Chrome
• Does not work with customers who have SSO-only enabled