Strength can be threat, if misplaced. Strength can be weakness, if misguided. But, Strength can lead to opportunities, if correctly analysed and applied.

1. SWOT Analysis
S W O T
SABBIR AHMED
Research and Development Department

2. Outline
• What is SOWT analysis?
• Benefits of SOWT?
• Factors of SOWT analysis.
• Strength of RD

3. SWOTOppurtunit
y
Threats
Strengths
Weakness
Guides to identify the positives and negatives
inside and outside of an organization.
Framework to evaluate a company's
competitive position from situation analysis
of internal and external environment
Assessment model that measures what
an organization can and cannot do
Technique that enables a group / individual
to move from everyday problems /
traditional strategies to a fresh
perspective.
What is SWOT Analysis?
Planning tool used to understand Strengths,
Weaknesses, Opportunities, & Threats
involved in a project / business.

4. Why SOWT?
• Add value to products and services
• Help a business recruit new customers,
• Retain loyal customers, and
• Extend products and services to customer
• Bring a clearer common purpose
• Understanding of factors for success.

5. Benefits of
SWOT
Analysis
Forecasting
Decision
Making Tool
Knowing
the
Competion

6. Progressive Destructive
SOWT Matrix

7. Done particularly well.
Unique qualities.
Have the right tools/resources to accomplish.
Opponent weakness

8. Internal Factors: Strengths (S)
Human resources
Financial
Past experiences
Activities and processes
Physical resources .

9. Simple Rules for a Successful SWOT Analysis
1. Be realistic about the strengths.
2. It should distinguish between where your organization is today, and where it could
be in the future.
3. Be specific--avoid grey areas.
4. Always apply SWOT in relation to your competition
5. Keep it short and simple--avoid complexity and over analysis

10. • Positive attitude & flexibility.
• Self confidence & initiative.
• Highly committed to work
• Good interpersonal skill.
• Detail oriented.
• Ability to cope with failures
• Able to learn from mistakes
Strength

11. • Positive attitude & flexibility.
• Self confidence & initiative.
• Highly committed to work
• Good interpersonal skill.
• Detail oriented.
• Ability to cope with failures
• Able to learn from mistakes
If misplaced, Strength can be Threat !!

12. Strength
• Product Quality and taste
• FS system
• Hygienic & sanitation
• Good Image
• Strong departmental Support
• R&D Technology
• Product innovation
• Superior product with unique flavors difficult to duplicate

13. • Product Quality and taste
• FS system
• Hygienic & sanitation
• Good Image
• Strong departmental Support
• R&D Technology
• Product innovation
• Superior product with unique flavors difficult to duplicate
If misplaced, Strength can be Threat !!

14. Strengthen the Strength

15. Thank You