The document outlines various aspects of California's economy and political landscape, highlighting significant industries such as agriculture and entertainment. It discusses the influence of California on national policies and introduces the controversial Measure B regarding the adult film industry. Additionally, it explores the role of propaganda in politics and advertising, including historical examples and the impact of major political figures and events.

1. West Coast American Leadership Academy
Political Science 1 – US Government
Summer / Fall 2015 – Power Point 10

2. Course Lecture Topics
1. Interest Groups In The Golden State
• Aerospace
• Environmental and “Green” Companies
• Media – Music, Film, Television
• Agriculture
• Healthcare
• Computer Technology
• Transportation
2. Campaign Examples
3. Commercialization & Propaganda

3. “Green” Companies – Tesla
California influences the nation.
If the state were its own country
it would be the 6th most
economically powerful. The
Golden State influences
national as well as world
opinion. Californians are known
to be pro-conservationist.
“Green” policy is also profitable.
Tesla is located in San Carlos,
California. This is a “Nightline”
report of the Tesla Roadster
that aired May 25, 2007.

4. California Agriculture
1. California is home to 88,000 farms and ranches. $32
billion dollar industry that generates $100 billion in
related economic activity.
2. A combination of tradition and innovation has secured
California's status as the most productive agricultural
state. Farmers and ranchers blend old-fashioned
notions of patience and perseverance with cutting-
edge technologies and advanced agricultural practices.
3. The result is a highly adaptable and diverse industry
encompassing more than 350 plant and animal
commodities.
(Source: California Department of Food & Agriculture)

5. 1. Mainstream media generates
over $60 billion in related
economic activity.
2. Some put the estimate at over
$80 billion.
3. Various aspects apply to making
this estimate.
Mainstream Media

6. 1. Direct sales of pornography in
the state of California exceeds
$20,000,000,000.
2. 10,000 LA County jobs:
makeup, lighting, carpentry,
catering, payroll, web design,
acting, DVD replication, etc.
3. 52% of all sales go to women.
4. 50%+ hotel guests purchase
adult videos in their room.
XXX – Prior To Measure B

7. 1. County of Los Angeles Safer
Sex In The Adult Film Industry
Act (Measure B).
2. Requires the use of condoms
in all hardcore sex scenes
filmed in Los Angeles County.
3. Prior to Measure B, more than
500 permits filed from adult-
film studios with Film L.A.
4. After passage, only 24
permits were filed from adult
film studies with Film L.A.
XXX – Measure B (1)

8. Yes on Measure B recruited porn
actors who had contracted HIV to
make their case. The majority of
voters were convinced that health
was more important than jobs and
tax revenue.
XXX – Measure B (2)

9. No on Measure B recruited adult
fil actors currently working in the
industry, along with people who
work behind the scenes.
Pornography is taboo and adult
actors are sometimes viewed in a
negative light. The campaign
sought to connect voters with
workers behind the scenes to
show that passage of Measure B
would harm their livelihood.
XXX – Measure B (3)

10. America’s Two Party System
Our system maintains a process where
unsuccessful parties are discarded or
forced to join with other minor parties,
which in this case has resulted in the
formation of two major parties. Many of the
rules pertaining to elections in the United
States have been designed to weed out
nuisance candidates. Only those
candidates who have demonstrated a
good deal of public support are allowed
access. America continues to enjoy a
stable political system that is maintained
with its two party system. Enjoy this video
of Frank Grimes, the 2004 nominee of the
American Fascist Union for the
Presidency!

11. Propaganda – Meet King Joe
Meet King Joe” is a classic capitalist
propaganda film from 1949 that tries
to convince American workers of
their good fortune. At the time of
production, American business was
the best in the world resulting from
the worldwide devastation following
World War II. Capitalism stresses
the necessity for capitalists to
remain in pursuit of ever-increasing
levels of efficiency and innovation
that in turn will allow continuous
societal progression.

12. Propaganda & Commercialism
Business utilizes propaganda to
market products and services
through various methods. Television
remains the best method of content
distribution even though the Internet
continues to claim greater market
share. This is the famous Pepsi
commercial starring Britney Spears
and Senator Bob Dole. Though the
commercial is selling “Pepsi” one
may notice the patriotic symbolism
tying the “company” with the United
States. The first airing of this
commercial was in March 2001.

13. Richard Nixon’s “Checkers”
Presidential Candidate Dwight D.
Eisenhower was close to dropping
Richard Nixon from the ticket due
to allegations of campaign fraud.
This is the famous “Checkers
Speech” that was broadcasted live
on September 23, 1952. It was
forever known as the “Checkers
Speech” as Richard Nixon claims
that the only personal gift was a
dog given by a campaign
contributor. Richard Nixon’s
daughter Tricia named the dog
“Checkers”.

14. President Ford Slips Up
The 1976 presidential race
between President Gerald Ford and
Governor Jimmy Carter was during
a time of great national uncertainty.
President Gerald Ford stated,
“There is no Soviet domination of
Eastern Europe and never will be
under a Ford Administration.” This
remark was made during the height
of the Cold War. Many claim that
this misstatement may have cost
him the election.

15. Reagan Makes A Crack
President Ronald Reagan was
famous for his various one-liners.
During the second presidential
debate between Ronald Reagan
and Walter Mondale on October
21, 1984, the following question
was asked, “Should the President's
age and stamina be an issue in the
political campaign?” Ronald
Reagan’s response resulted in
laughter.

16. Dan Quayle Versus Lloyd Bentsen
The Civic Auditorium in Omaha,
Nebraska hosted the vice-
presidential debate on October 5,
1988. Moderator Judy Woodruff set
the stage by addressing the
audience: "Based on the history
since World War II, there is almost a
50-50 chance that one of the two
men here tonight will become
President of the United States.” After
Dan Quayle then compared himself
to John Fitzgerald Kennedy, Lloyd
Bentsen famously remarked,
“Senator, you’re no Jack Kennedy”.