This document provides guidance on setting SMART business goals using specific, measurable, achievable, relevant, and time-based criteria. It discusses the importance of clearly defined goals for businesses and provides tips for creating goals that are focused, have measurable outcomes, are realistic given business conditions, and have defined timeframes. The document also summarizes the principles of effective small business advertising, including using a single clear message, adding credibility, testing advertisements, making contact information easy to find, targeting specific audiences, and creating curiosity to generate interest.
New Agency Models Drive Collaboration : IAB KeynoteLindsey Slaby
The Next $50 Billion will come from media, ad tech & publishing being a part of the creative advertising idea. Learn about how Sunday Dinner inspires collaboration with partners through our process of Active Briefing.
http://www.bizsum.com - This book shows that the ultimate solution to reversing the current leadership trends of margin slashing, accounting trickery, and shareholder hoodwinking is to run an organization that can maintain and expand its customer base without slashing prices and without reducing its fiscal integrity. In the end, the success of your organization does not depend on your understanding of economics, or organizational development, or marketing. It depends on your understanding of psychology: how each individual employee and client connects with your company.
Believe it or not, it is easy to create new opportunities for building wealth. In fact, unseen opportunities are passing you by everyday. The only thing you need to do is to look at these overlooked opportunities with fresh eyes and capitalize on them.
Marketing genius Jay Abraham shares with you a program that will help you reach the pinnacle of success. Using the strategies he has utilized as a top advisor to some of America’s top corporations, Jay teaches you how to spot hidden assets and how to use untapped resources to maximize your career and increase your income.
New Agency Models Drive Collaboration : IAB KeynoteLindsey Slaby
The Next $50 Billion will come from media, ad tech & publishing being a part of the creative advertising idea. Learn about how Sunday Dinner inspires collaboration with partners through our process of Active Briefing.
http://www.bizsum.com - This book shows that the ultimate solution to reversing the current leadership trends of margin slashing, accounting trickery, and shareholder hoodwinking is to run an organization that can maintain and expand its customer base without slashing prices and without reducing its fiscal integrity. In the end, the success of your organization does not depend on your understanding of economics, or organizational development, or marketing. It depends on your understanding of psychology: how each individual employee and client connects with your company.
Believe it or not, it is easy to create new opportunities for building wealth. In fact, unseen opportunities are passing you by everyday. The only thing you need to do is to look at these overlooked opportunities with fresh eyes and capitalize on them.
Marketing genius Jay Abraham shares with you a program that will help you reach the pinnacle of success. Using the strategies he has utilized as a top advisor to some of America’s top corporations, Jay teaches you how to spot hidden assets and how to use untapped resources to maximize your career and increase your income.
How to deconstruct your agency's business model to better understand the value you deliver to clients and better position for firm to work for the types of clients you really want.
If you are ready to improve your sales systems, generate more opportunities, keep your current clients buying more and have a proven marketing plan you can live by, you are at the right place. Please review our solutuons catalog to get a better understanding of how DMC can help you achieve optimum success.
Please don’t think we’re presumptuous when we say we know your needs.
We do.
Because they were our needs, too.
As owners of independent retail stores, we walked millions of miles in your shoes. You don’t need to explain how hard it is to raise a family and run the company and pay the bills and hire and fire people - because the soles of our shoes are still dusty from walking down your road.
Today, we only offer services that we already spent our own money on.
Let’s start talking about your better life.
Judging creative idea guide, this material will help the marketer especially those who work on advertising or brand to be able to formulate rational and structured thinking of judging creative idea
Sandpaper – advice to shape your businessBen Sandman
Business development publication put together for the Australian marine industry (early 2011).
A collection of whitepaper-style articles offering branding, communications and media advice.
How to deconstruct your agency's business model to better understand the value you deliver to clients and better position for firm to work for the types of clients you really want.
If you are ready to improve your sales systems, generate more opportunities, keep your current clients buying more and have a proven marketing plan you can live by, you are at the right place. Please review our solutuons catalog to get a better understanding of how DMC can help you achieve optimum success.
Please don’t think we’re presumptuous when we say we know your needs.
We do.
Because they were our needs, too.
As owners of independent retail stores, we walked millions of miles in your shoes. You don’t need to explain how hard it is to raise a family and run the company and pay the bills and hire and fire people - because the soles of our shoes are still dusty from walking down your road.
Today, we only offer services that we already spent our own money on.
Let’s start talking about your better life.
Judging creative idea guide, this material will help the marketer especially those who work on advertising or brand to be able to formulate rational and structured thinking of judging creative idea
Sandpaper – advice to shape your businessBen Sandman
Business development publication put together for the Australian marine industry (early 2011).
A collection of whitepaper-style articles offering branding, communications and media advice.
De presentatie gaat over de belangrijkste onderwerpen voor kinderen wanneer zij in contact komen met de verschillende wonderlijke aspecten van het internet. Een toegankelijk vraag- en antwoordsysteem belicht de favoriete bezigheden van jongeren: surfen,mailen, chatten, bloggen en downloaden. Een hoofdstuk over computerbeveiliging vervolledigt het geheel.
The Sixth Stocktaking Report accounts for both progress made and setbacks identified in the last two years. Globally countries have made more inroads on new HIV infections among children since 2011 than in the previous decade, but the rate of slowing new infections isn't yet on track to meet Millennium Development Goal 6 by its 2015 deadline.
Power Point used by Edge Marketing for a series of Marketing Strategies workshops conducted for the Indiana Small Business Dev. Center (ISBDC). 2009 Disaster relief program for businesses in Flood areas of Indiana.
We teamed up with our friends over at Refuel Creative to help advertisers create actionable strategies to make more revenue from PPC.
Whether you work at a marketing agency or are advertising your own business, this webinar will help you elevate your PPC performance.
Success Failure and Principles of Competitive SuccessSudhir Bisht
Partial notes on BBA 205 course for students of IP University (Delhi) and anyone who wants a beginner's level knowledge.
Citations are reflected in the slides.
Selling to the Oil & Gas industry. 10 RulesMark LaCour
Come learn the 10 rules you need to know, to successfully sell to the Oil and Gas industry. Brought to you by the Oil and Gas sales experts at modalpoint.
How do you define a successful business? Earl R. DavisEarl R. Davis
Earl R. Davis believes that some marketplaces are more competitive than others. If you try to enter an industry that is already saturated, you will quickly have to compete on price to get clients. It's challenging to grow when you're battling for every morsel of nourishment. Again, do some demand research before making a decision.
1. Mountain
news Sheryl Rebisz
Mountain Broadcasting Group
Cell: (406) 544-2977 Email: sherylr@mtnbdc.com www.moclub.com January 2012
It’s a New Year! Time to set business goals
The 5 Steps to Setting SMART Business Goals
By Darrell Zahorsky, About.com
Every athlete and large corporation have clearly set and articulated goals to attain specific objectives. Yet, in
the world of small business, many businesses lack a focused goal. “Get more business” is a typical reply of
small business owners when asked of future plans. Any self-respecting CEO would be tossed out of a
shareholder meeting for uttering a vague response.
Whether you have a 50-employee company or an empire of one, your business success depends on your ability
to set and achieve goals. Put your business on the fast-track by applying the principles of SMART goal setting.
What are Smart Goals?
S.M.A.R.T. is an acronym for the 5 steps of specific, measurable, achievable, relevant, and time-based goals.
It’s a simple tool used by businesses to go beyond the realm of fuzzy goal-setting into an actionable plan for
results.
Specific: Great goals are well-defined and focused. “Obtain 2 new billion dollar corporate clients in the
Boston property insurance market” is more meaningful to mobilize your team than “Get more business.” Ryan
Blair, The Goals Guy eloquently states, "Focus creates a powerful force: goal power. The moment you focus on
a goal, your goal becomes a magnet, pulling you and your resources toward it. The more focused your energies,
the more power you generate."
Measurable: A goal without a measurable outcome is like a sports competition without a scoreboard or
scorekeeper. Numbers are an essential part of business. Put concrete numbers in your goals to know if you’re
on track. A goal white board posted in your office can help as a daily reminder to keep yourself and your
employee focused on the targeted results you want to attain.
Attainable: Far too often, small businesses can set goals beyond reach. No one has ever built a billion dollar
business overnight. Venture capitalists and angel investors discard countless business plans of companies with
outlandish goals. Dream big and aim for the stars but keep one foot firmly based in reality. Check with your
industry association to get a handle on realistic growth in your industry to set smart goals.
Relevant: Achievable business goals are based on the current conditions and realities of the business climate.
You may desire to have your best year in business or increase revenue by 50%, but if a recession is looming and
3 new competitors opened in your market, then your goals aren’t relevant to the realities of the market.
Time-Based: Business goals and objectives just don’t get done when there's no time frame tied to the goal-
setting process. Whether your business goal is to increase revenue by 20% or find 5 new clients, choose a time-
frame to accomplish your goal.
2. Mountain
news
Continues…
Ready for Radio?
By Apryl Duncan, About.com
In your car. At home. At work. We all listen to the
radio.
Is your ad campaign ready to hit the airwaves? Radio
advertising has the potential to reach a lot of people
every week. There are over 20 defined radio formats Focus on Business
designed to attract a wide variety of demographics.
And since people listen to the radio an average of
three hours a day, you have the opportunity to make
lots of money at a relatively low cost. But you have to
make sure you have a suitable product for radio. If
your product requires a visual demonstration, then
radio's not the best choice for you. Consider a Got IRA?
television commercial or print ad. If your product Call Jane or Al at Foster &
can be conveyed effectively without sight and
motion, then radio's the way to go. Your offer has to
Foster Financial Services
be simple. Most products require more explanation (406) 777-2280
than a simple :30 or :60 commercial has to offer, so
don't confuse the listener with too many details.
Radio should be used as a lead-generation
mechanism. Give listeners some perks for
responding such as free information, a free estimate
or a free product sample. That way, they'll be ready
when you give out your phone number and other
contact information at the end of your commercial.
The basic rules of advertising still apply. You need a
strong introduction, good offer, solid approach to
the benefits of your product and a call to action. And
when your radio commercial is ready to go, be sure it
hits the air more than the typical 12 to 18 times a
week. It's just not enough to get your message out
there. Some listeners need to hear your message a
couple of times before they respond. This ensures
they'll get that chance. Think of how often you use Plant the Seeds! And Grow
radio...in your home, car and at work. Your
customers probably listen to the radio as much or In other words, a seed with the appropriate
more than you. If you have a hard-hitting, well- purpose structure, when planted in the right type
written commercial, then radio can be a great of land (Media) is what yields the fruit; it was
addition to your advertising campaign. intended to produce.
3. Mountain
news
The 6 Laws of Small Business Advertising Success
From Darrell Zahorsky, former About.com Guide
Small business advertising is a science and an art. Companies often miss the fundamentals of advertising.
Regardless of the size of your business an understanding of the laws of advertising can reap huge rewards.
My understanding of these fundamental laws came years ago when I had the privilege of working for one of
the all-time advertising success stories; NordicTrack. NordicTrack's advertising was based on flawless
execution of fundamentals.
According to Small Business Administration, 5% of an entrepreneur's gross sales should be budgeted for
advertising. A 5% small business advertising budget can only help if you understand the laws of advertising.
1. Use One Message: A high response rate ad usually conveys a single message. NordicTrack's message
of the "World's Best Aerobic Exerciser" was simple and compelling. Your small business advertising needs
to quickly communicate its core message in 3 seconds or less. If you are fearful and overwhelmed by
technology, which computer book do you buy? "DOS for Dummies" began a best-selling phenomena
because its message was easily understood and to the point.
2. Add Credibility: It has become human nature to distrust advertising. Claims need to be real and credible.
Roy H. Williams, best-selling author of the "Wizard of Ads" says, "Any claim made in your advertising which
your customer does not perceive as the truth is a horrible waste of ad dollars."
NordicTrack added enormous credibility from a University of Wisconsin-LaCrosse research study, ranking
the cross-country ski exerciser first in the areas of weight loss, body fat reduction, and cardiovascular
fitness. Ivory soap's advertising success was attributed to its credible statement that ivory soap is the 99-
44/100% pure.
3. Test Everything: Large businesses have a greater margin to waste capital and resources without testing
advertising. Small businesses do not have the luxury. Use coupons, codes, and specials to measure the
headline, timing, and placement of your ad. Test only one item at a time and one medium. Testing can be as
simple as asking every customer for several weeks how they heard of your business.
4. Be Easy to Contact: Every single brochure, box, email and all company literature should have full
contact information including: website and email address, phone and fax numbers, and company address. It
seems simple but is forgotten by most companies. At NordicTrack, every box a ski machine went into had
full contact information and the "World's Best Aerobic Exerciser" tagline. Be everywhere.
5. Match Ads to Target: Successful business advertising speaks to one target market only. At NordicTrack,
the ads were tailored to each market. An ad in a medical publication preached the cardio-vascular benefits
of cross-country skiing to heart patients. Ads in women's magazines discussed the weight-loss and calorie
burn from cross-country skiing. Focus the message to the target group.
6. Create Curiosity: Successful business advertising does not sell a product or service. NordicTrack's ads
sold the free video. Once a potential customer watched the video, they contacted the company for more
information. The end result, millions of dollars of sales. Create ads that generate interest and make the
customer want more information.
Having a poor response is not the medium's fault. Often the problem is the message. Small business
advertising is not a quick fix solution to marketing your company. It takes planning, testing and constant
exposure to have an impact on your small business. Done correctly, small business advertising can be a
winning strategy.