Digital marketing involves promoting brands online through various digital channels like websites, email, social media, mobile apps and more. There are different types of digital marketing such as SEO, social media marketing, content marketing and email marketing. Digital marketing allows targeted audiences to be reached in a cost effective and measurable way. It has a huge scope as more than half of consumers now discover companies through social media.

2. Digital Marketing, also called online marketing, is
the promotion of brands to connect with potential
customers using the internet and other forms of
digital communication. This includes not only
email,social media and web-based advertising, but
also text and multimedia messages as a marketing
channel. Essentially, if a marketing campaign
involves digital communication, it’s called digital
marketing

3. There are different types of digital marketing like Search Engine
Optimisation(SEO), Social Media Marketing(SMM), Content Marketing, Email
Marketing etc. All the above mentioned types of digital marketing are the
most popular form of marketing to reach the customer. In this age of
digitalisation majority people are connected and dependent digitally. And the
numbers are only increasing with time. For example-People socialise on social
media like facebook, Instagram etc, SMM can be a very useful tool in such
case. Like wise majority of people are dependent on google for any kind of
queries they have. SEM can play a vital role in this field. There is a huge scope
for marketing when people are so heavily dependent on digital platforms.
There are many more types of digital marketing like SMS marketing, affiliate
marketing, influence marketing, virtual marketing etc.
TYPES OF
DIGITAL MARKETING

4. The main advantage of digital marketing
is that targeted audience can be
reached in a cost effective way and a
measurable way. Other digital marketing
advantages include increasing brand
loyalty and driving online sales. The
benefits of digital marketing includes
global reach, lower cost, trackable and
measurable results, personalisation,
openness, social currency etc.

5. The scope of digital marketing is huge as more than half of
consumers discover companies through social media news feeds.
Companies can reach almost 1 million customers via Instagram
alone, and more than 9 million businesses use facebook to connect
with consumers. Besides social media, other methods to reach new
audiences while building (and maintaining) their brand awareness
are paid search, organic search, email marketing campaign, content
marketing, webinars and podcasts.

6. So with the knowledge and potential of digital
marketing you may want to make the most of it. For
this, Training Institute Pune(TIP) offers the best digital
marketing course at the most comparative price. Our
institute provides a full digital marketing course both
offline and online. The fees are very basic and our
experienced teachers will guide the students through
the course over the time period is of three months.
Choose TIP for digital marketing anytime!

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