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WEEKLY INNOVATION REPORT                                                                                                                                             DECEMBER
                                                                                                                                                                                                                    2011 •      23
Facebook Timeline Released Worldwide                                         Canal+ 360-Degree Video Experience                                                Shrinking Market For Handheld Games
                                     Facebook’s new profile layout, the                                            A French entertainment channel has                                               As gaming-capable mobile devices
                                     Timeline, has officially been rolled                                          created a 360-degree, multi-device                                               such as smartphones and tablets
                                     out worldwide. Users are not forced                                           experience for a new show. Users                                                 become more popular, a surprising
                                     to switch at the moment, but can                                              become an investigator in the series                                             market is being affected. The casual
                                     switch at their leisure and explore                                           who can track the family in the show                                             adult gaming demographic for
                                     the new changes as they wish.                                                 using a desktop, iPad, and iPhone.                                               handheld, portable game consoles
                                     Designed to be a digital scrapbook of                                         When viewing the experience on an                                                “has practically disappeared” says
                                     a user’s life, the Timeline is                                                iPad, for example, users can spin in                                             Peter Warman, CEO of Newzoo. In
                                     designed to evoke an emotional                                                a circle to follow characters in the                                             2009, iOS and Android platforms
                                     response from a user’s profile, what                                          show. This virtual experience was                                                made 19% of the portable game
                                     ever that emotion may be. Along                                               shot exclusively for the show and is                                             software revenue. In 2011 they now
                                     with Timeline, each user now has an                                           one of the most immersive media                                                  own 58% of that market. Market
                                     activity log that allows them to view                                         experiences that revolve around                                                  share for Sony and Nintendo has
     Will you design your Timeline
                                     all of their activity on Facebook                                             second, and third, screen                        What direction do you think     decreased 5 and 34 percent,
 ?                                                                           ?                                                                                  ?
                                                                                 How would you utilize mobile
     to represent who you really     from the day they joined.                   devices to create a more
                                                                                                                   technology.                                      handheld games should go in,    respectively, in the same time.
     are?                                                                                                                                                           in order to stay competitive?
                                                                                 immersive TV-watching
                                                              READ MORE          experience?                                                 READ MORE                                                                       READ MORE




Facial Recognition Vending Machines                                          Gym-Pact Rewards Users For Working Out                                            Weather Channel’s Customize Ads
                                     Vending machines have officially                                              A new start-up created by students at                                            Weather Channel’s iPad app now
                                     reached the 21st century. A                                                   Harvard University is designed to                                                features new, customizable ads that
                                     Japanese company has developed a                                              motivate users to go to the gym and                                              play at high traffic times. Ace
                                     vending machine that utilizes both                                            reward them if they do, with cash. Users                                         Hardware’s “Get Your Weekend
                                     touchscreen and facial recognition                                            sign up for the app and select a number                                          Back” campaign are featured at
                                     technology. A see-through display on                                          of workout days per week and the                                                 night and on weekends, when the
                                     the front of the machine shows                                                financial penalty they get if they skip a                                        iPad is used the most. They are also
                                     product information and animations.                                           day. If the user misses a day the penalty                                        localized and relevant, changing
                                     The facial recognition technology is                                          fee is deducted via a registered credit                                          depending on the weather and
                                     able to recommend products based                                              card. The reward comes in when users                                             location of the user. For example, if
                                     on a person’s age and gender. The                                             who fulfill their weekly quotas, then are                                        the user checks the weather and
                                     machine’s also have a “public safety                                          given a portion of the money collected                                           snow is forcasted, the ads will offer
                                     mode” that can display emergency                                              via the penalty fees. Those who skip the                                         snow removal products and show the
     How would you use facial        and evacuation information when             How would you use mobile
                                                                                                                   gym pay the ones who do go.                      How would you utilize custom    nearest Ace Hardware location.
 ?   recognition technology to
     suggest products to
                                     needed.                                 ?   technology to incentivize
                                                                                 people to stay healthy and fit?
                                                                                                                                                                ?   advertisements to increase
                                                                                                                                                                    the relevance of your ads?
     consumers?                                               READ MORE                                                                     READ MORE                                                                        READ MORE

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Weekly innovation report 12 23

  • 1. WEEKLY INNOVATION REPORT DECEMBER 2011 • 23 Facebook Timeline Released Worldwide Canal+ 360-Degree Video Experience Shrinking Market For Handheld Games Facebook’s new profile layout, the A French entertainment channel has As gaming-capable mobile devices Timeline, has officially been rolled created a 360-degree, multi-device such as smartphones and tablets out worldwide. Users are not forced experience for a new show. Users become more popular, a surprising to switch at the moment, but can become an investigator in the series market is being affected. The casual switch at their leisure and explore who can track the family in the show adult gaming demographic for the new changes as they wish. using a desktop, iPad, and iPhone. handheld, portable game consoles Designed to be a digital scrapbook of When viewing the experience on an “has practically disappeared” says a user’s life, the Timeline is iPad, for example, users can spin in Peter Warman, CEO of Newzoo. In designed to evoke an emotional a circle to follow characters in the 2009, iOS and Android platforms response from a user’s profile, what show. This virtual experience was made 19% of the portable game ever that emotion may be. Along shot exclusively for the show and is software revenue. In 2011 they now with Timeline, each user now has an one of the most immersive media own 58% of that market. Market activity log that allows them to view experiences that revolve around share for Sony and Nintendo has Will you design your Timeline all of their activity on Facebook second, and third, screen What direction do you think decreased 5 and 34 percent, ? ? ? How would you utilize mobile to represent who you really from the day they joined. devices to create a more technology. handheld games should go in, respectively, in the same time. are? in order to stay competitive? immersive TV-watching READ MORE experience? READ MORE READ MORE Facial Recognition Vending Machines Gym-Pact Rewards Users For Working Out Weather Channel’s Customize Ads Vending machines have officially A new start-up created by students at Weather Channel’s iPad app now reached the 21st century. A Harvard University is designed to features new, customizable ads that Japanese company has developed a motivate users to go to the gym and play at high traffic times. Ace vending machine that utilizes both reward them if they do, with cash. Users Hardware’s “Get Your Weekend touchscreen and facial recognition sign up for the app and select a number Back” campaign are featured at technology. A see-through display on of workout days per week and the night and on weekends, when the the front of the machine shows financial penalty they get if they skip a iPad is used the most. They are also product information and animations. day. If the user misses a day the penalty localized and relevant, changing The facial recognition technology is fee is deducted via a registered credit depending on the weather and able to recommend products based card. The reward comes in when users location of the user. For example, if on a person’s age and gender. The who fulfill their weekly quotas, then are the user checks the weather and machine’s also have a “public safety given a portion of the money collected snow is forcasted, the ads will offer mode” that can display emergency via the penalty fees. Those who skip the snow removal products and show the How would you use facial and evacuation information when How would you use mobile gym pay the ones who do go. How would you utilize custom nearest Ace Hardware location. ? recognition technology to suggest products to needed. ? technology to incentivize people to stay healthy and fit? ? advertisements to increase the relevance of your ads? consumers? READ MORE READ MORE READ MORE