This document provides tips on how to attract ideal clients to an email list. It recommends identifying who the ideal client is through customer interviews and surveys. It then suggests creating a lead magnet, such as a free guide or report, to attract signups. Various methods are outlined for promoting the lead magnet and signup form, including on social media sites like Facebook, Twitter, LinkedIn, and YouTube. Content ideas that may interest ideal clients are also presented.

1. HOW TO ATTRACT
YOUR IDEAL
CLIENTS TO YOUR
EMAIL LIST

2. WHO AM I?
Facebook Marketing Expert since 2010
Constant Contact Authorized Local Expert
Homeschooling Mum
Community Advocate
Life Adventurer
Done for you
Teaching
Training
Group Coaching

3. WHO AM I?
Facebook Marketing Expert since 2010
Constant Contact Authorized Local Expert
Homeschooling Mum
Community Advocate
Life Adventurer
Done for you
Teaching
Training
Group Coaching

4. WHY BUILD YOUR
EMAIL LIST?

5. WHY BUILD YOUR EMAIL LIST?

6. WHAT DOES AN ACTIVE, ENGAGED EMAIL LIST DO
FOR YOUR BUSINESS?

7. WHO IS YOUR IDEAL
CLIENT/CUSTOMER?

8. KNOW WHO YOUR IDEAL CLIENT IS

9. WHAT DO YOU NEED TO KNOW?
• Age
• Sex
• Location
• Marital Status
• Length of time in business
• Type of business
• Kids?
• Services or products they offer
• Goals
• Personal dreams
• Their WHY
• What they need from you
• What they believe

10. HOW DO YOU LEARN ABOUT YOUR IDEAL CLIENT?
Interview them
Use Facebook to ask questions and get to know them better
Survey your current customers
Have a survey at your till
Ask questions
Customer Avatar Interview

11. HOW DO I GET PEOPLE TO SIGN UP TO MY LIST?

12. CREATE A LEAD MAGNET THAT APPEALS TO YOUR
IDEAL CLIENT

13. SUCCESSFUL LEAD MAGNET EXAMPLE
Claim yours here:
http://www.socialmediaminder.com/10tips

14. EXAMPLE OF A LANDING PAGE THAT WORKS!

15. WHERE CAN I GET PEOPLE TO SIGN UP?
Use your Facebook page to promote your free lead magnet
Run targeted ads to the lead magnet

16. Keep it simple.
Sometimes a paper
sign-up sheet is the
best way to go.
USE PAPER
SIGN-UP SHEET

17. Just having a sign-up
form available won’t
always be enough.
Train yourself and
your employees to
always be asking
prospective contacts
to sign up.
ASK
FACE TO FACE

18. D on’t overlook
the obvious. You
probably already
have a database of
contacts who would
love to join your list.
A sk them to sign up.
CHECK YOUR
DATABASE

19. U sing a sidewalk sign
or sandwich board to
bring in foot traffic?
Tell passersby about
all the great info,
discounts, and news
they’ll find by signing
up for your emails.
USE YOUR
SIDEWALK SIGN

20. t ip : Constant Contact customers can use our
free app to add a sign-up form right to their
page and collect email addresses without
doing any extra work. Find out how.
make it easy for fans to join your list
by adding a sign-up form to your
Facebook Page.
ADD A SIGN-UP
FORM TO YOUR
FACEBOOK PAGE

21. Learn m ore: New to Twitter? Find out how to
get started!
Write yourself a note now: “ Tweet
about my email list once a week.” You
should also post about your email list
on your other social networks, but less
frequently than you would on Twitter.
TWEET IT!

22. Making the leap into online video?
Talk about your emails in a video
and tell people where to sign up.
USE YOUR
YOUTUBE CHANNEL

23. When appropriate let
members of the same
L inkedIn Groups
know about your
email list.
Learn m ore: New to LinkedIn? Find out how
to get started!
JOIN A
LINKEDIN GROUP

24. Easily add a link to your sign-
up form on your website and
collect emails from people who
visit your site. Give your sign-
up form plenty of visibility by
putting it on every page.
ADD SIGN-UP
FORM TO YOUR
WEBSITE

25. Writing for other blogs is a
great way to get in front of a
new audience. Include a link
to your sign-up form in your
author bio. If people like your
post, they’ll want to get more
information from you.
GUEST
BLOG

26. Add a sign-up link to your next
online survey. L et people share
their feedback and join your
email list.
COLLECT EMAILS WITH
AN ONLINE SURVEY

27. Get more exposure
for your email list by
including a link in your
regular emails.
YOUR EMAIL
SIGNATURE

28. With picMonkey, you can put text over
images—a great way to ask people to join
your list! Share your images on Facebook,
Twitter, or hang them in your store.
Learn m ore: New to Picmonkey? Find out more.
USE
PICMONKEY

29. Wondering what to do with the
new iPad? u se it to collect email
addresses in-store or at your next
event.t ip : Constant Contact customers can use
iCapture app to add email addresses directly
to their accounts. Find out more.
USE AN
IPAD

30. 30
Grow with Constant Contact
One Toolkit. One Login.
All the marketing campaigns you need
Together in one place
.
Offers
& Promotions
Events
& Registrations
Feedback
& Surveys
Newsletters
& Announcements

31. WHAT CONTENT SHOULD I SHARE?

32. FAST ACTION FACEBOOK MARKETING BOOTCAMP
Friday July 31, 2015
10 – 4 pacific time
Benefits:
1) Identify and find your ideal customers on Facebook
2) Know what kind of content they will engage with from you
3) Grow your page by 1000 targeted, inexpensive real, new likes in 30 days
4) Grow your email list by 3000 real prospects in 90 days
5) Understand the mindset it takes to make money from Facebook

33. 33
Grow with Constant Contact
One Toolkit. One Login.
All the marketing campaigns you need
Together in one place
.
Offers
& Promotions
Events
& Registrations
Feedback
& Surveys
Newsletters
& Announcements

34. Let’s Build Your Business Together!
Sign up for a FREE Trial!

35. THANK YOU!