This chapter discusses organizational culture and the sources of success for high-performing groups. It explains that how members join a group, diversity among the team, and leaders leading by example rather than commands help form a cohesive culture. Storytelling, humor, rituals and informal roles also reinforce values and reduce tension. Ultimately, discovering a group's shared spirit or soul is key to extraordinary performance.

1. Chapter 13
Organizational Culture in Action

2. Organizational Culture in Action
 The Eagle Group’s Sources of Success
 Leading Principles

3. The Eagle Group’s Sources of
Success
 Why do some groups produce extraordinary
results while others produce little or nothing?
 Play, spirit and culture are at the core of peak
performance

4. Sources of cultural success I
 How someone becomes a group member is
important
 Diversity provides a team’s competitive
advantage
 Examples, not command, holds a team
together
 A specialized language fosters cohesion and
commitment

5. Sources of cultural success (II)
 Stories carry history and values and reinforce
group identity
 Humor and play reduce tension and
encourage creativity
 Ritual and ceremony lift spirits and reinforce
values

6. Sources of cultural success (III)
 Informal cultural players make contributions
disproportionate to their formal roles
 Soul is the secret of success

7. Conclusion
 Symbolic perspectives questions traditional
views on team building
 Right structure and people are important, but
not sufficient
 The essence of high performance is spirit
 Banishing play, ceremony and myth would
destroy teamwork, not create it
 Team building at its heart is a spiritual
undertaking: peak performance emerges as a
team discovers its soul