Presentation describing the Future Convention Cities Initiative to the Politician's Forum at Imex Frankfurt - May 24th 2011

1. IMEX Engines of Growth Seminar
May 25th 2011
Rohit Talwar
CEO – Fast Future
Executive Director - FCCI
rohit@fastfuture.com

2. The Opportunity
• Conventions and
Trade Shows are
a multi-billion
industry
• Major contributor
to knowledge
exchange and
business
creation
• But
Image sources: annieandyiannis.com / img.ibtimes.com

3. Growth is not Guaranteed
Image source: Piper Report

4. Global Competition is Growing
Thinking is Back in Fashion
Image source: Einstein.yu.edu

5. To win we Must Focus
‘Beyond Tourism’
Image source: asiatravel.com

6. ICCA Rankings - Subject Areas
The opportunity is partnering to maximise knowledge transfer and value
creation in the key industries of the future

7. Seoul Sydney
Durban
San London
Francisco
Abu Dhabi Toronto

8. FCCI - Primary Research Activities
Point Research
and Knowledge
Sharing
Competitive Advantage Thought Leadership
Research Activities
Image sources: blogspot.com / innovaction-group.com /

9. The FCCI research agenda is
focussed on the following value
creation objectives
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10. Drive Economic Growth and
Job Creation
Image source: extlogics.files.wordpress.com

11. Maximising Knowledge Sharing
through Business Events
Image source: library.nhs.uk

12. Create Global Opportunities for
Local Businesses and Researchers
Image source: freeholdcapitalpartners.com

13. Showcasing Local Capability
Image sources: nanotech.sc.mahidol.ac.th / blogs.dickinson.edu/mindmeetsmatter

14. Leveraging Existing Infrastructure
and Encouraging New Investment
Image source: directforeigninvestment.net

15. Nurturing New Ventures and
Accelerating Emerging Industries
Image sources: teamaltman.com /
echnologylodging.com / picturesofcar.blogspot.com

16. Promoting Innovation and
Driving Research and Development
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17. Drive Citywide Co-ordination
Image source: masternewmedia.org

18. FCCI - Conclusion
• Major Strategic
Leadership
Opportunity
• Drive Economic
Growth
• Prepare for the
Future

19. Maureen O’Crowley
FCCI: Engines of Growth
May 24, 2011

20. Seoul Welcomes You!

21. FCCI FIRST ACTION FORUM SEOUL
MARCH 2011

22. SEOUL: FCCI ENGINE OF GROWTH

23. Tourism
Convention Services
Design
Distribution Services
Digital Content
R&D

25. ABU DHABI
DURBAN
LONDON
SAN FRANCISCO
SEOUL
SYDNEY
TORONTO

28. DDP: DONGDAEMUN DESIGN PLAZA

29. FLOATING ISLANDS ON SEOUL’S HAN RIVER

30. SEOUL STATION CONVENTION CENTER – PROPOSED DESIGN

31. Thank you!

32. IMEX POLITICIANS FORUM
TRACY HALLIWELL
DIRECTOR OF BUSINESS TOURISM, MAJOR EVENTS & 2012

33. LONDON FACTS
• 7.8 m population
• Voted No 1 European City for Business – 20th year
• 2010 - 26.2 million staying visitors; £11.2 billion spend
• 5.3 million business visits per year; £2.7billion spend
• £6 billion business event spend
• Maximum capacity 40,000 delegates
• 25,000 UK businesses in this sector; employing over 530,000
full time personnel

35. 1. LONDON & PARTNERS
London & Partners is the official promotional agency for
London
Attracting and delivering value to businesses, students
and visitors.
London & Partners combines the remits of Think
London, Study London and Visit London
Focuses on maximising opportunities for the capital as a
place for businesses, visitors and students and to ensure
London is recognised globally as the best big city on
earth.

36. 2. BUSINESS TOURISM
STEERING GROUP
Senior group of industry figures with an interest in
developing London’s global events business, across
hotels, venues, transport, retail, corporate, agency, local
government
Research on client perceptions of the destination
Comparative study into competitor destinations
Industry Forums
Clearer understanding reached of a joined-up approach
Recommendations and future approach

37. 3. OLYMPIC LEGACY
£16bn capital investment programme
City Operations Group – logistics; look and feel; visitor
experience; hospitality
LOCOG – NOC/NPCs; ATR’s; Accommodation;
Sponsors
Chairman’s Club
Fair Pricing and Practices Charter
Education and information programmes
Spaces, Places, People
Major Events ; corporate, association, sporting and
cultural

38. MAJOR EVENTS
2015 2016* 2017 2018
• Rugby World Cup • NFL Super Bowl • World Athletics • FIFA World Cup
• Women’s Football • World Hockey Champs • Youth Olympic Games
World Cup Champions Trophy • Solheim Cup (Ladies’ • FIBA World Basketball
• Amateur Boxing • European Athletics Golf) Champs
World Champs Champs • Hockey Euronations • FINA Water Polo
• World Masters • Table Tennis World • IPC World Swimming World Cup
Athletics Champs Cup Champs (25m; • Track Cycling World
• World Disabled • LEN European Disability) Cup
Badminton Champs Swimming Champs • Track Cycling World
• World Team • Track Cycling World Cup
Badminton Champs Champs
• FINA Diving World
Series
• IPC European
Swimming Champs
• European Junior
Athletics Champs
• European Team *Olympic Year – may
Athletics Champs limit event feasibility

39. A World Of Possible Events.
One City
See The World, Visit London

40. FCCI Engines of Growth
Jon Hutchison
Chief Executive Officer, Business Events Sydney
24 May 2011
40

41. The “New Sydney”
41

42. Proposed Sydney Multifunctional Convention and
Entertainment Centre (SMCEC)
42

43. University of Technology Sydney Business
School – Frank Gehry design
43

44. Barangaroo –waterfront financial precinct
44

45. Business Events Sydney
• Operating for 43 years
• Exclusively focus on
business and professional
events
• Public and private joint
venture
45

46. Priority sectors identified by government for
development
• Finance, Insurance & Professional Services
• Infrastructure and Construction
• Advanced Manufacturing
• Communication and Info Technology
• Retail
• Education and Research
• Agri-food
• Creative industries
• Mining
• Tourism
• Health and Allied Services
46

47. Link business events to government priorities
BESydney
Target
government Government
priority sectors invests in
for development BESydney
Work with
government and Community
institutions to
secure events
benefits
Events help
develop sectors
47

48. Legacy value
A captive audience of leaders
• Profiling
• Investment
• Exports
• Education and skills development
• Global networks
• Attracting industries and institutions
48

49. A scoping studying of Business Events :
Beyond Tourism Benefits
• University of Technology Sydney August 2010
• Key findings
Knowledge expansion
Networking, relationships and collaborations
Educational outcomes
Fundraising and future research capacity
Raising awareness and profiling
Showcasing and destination reputation
49

50. Case study approach
• 4th International AIDS Society Conference on HIV Pathogenesis
Treatment and Prevention (IAS 2007)
Led to the establishment of a major virology institute at the
University of NSW through initial investment by the Bill and Melinda
Gates Foundation later matched by government.
• 7th International Orthodontics Congress (IOC 2010)
Many Australian clinicians picked up knowledge about new
techniques and technologies. Conference led to significant funding
increase for the Australian Society of Orthodontists research
programs.
50

51. International Congress on Obesity (2006)
• Secured government funding for a new Centre for
Obesity, Diabetes and Cardiovascular Disease – ready
by 2013
“This conference is vital to staying at the forefront of
the fights against obesity.”
Tony Abbott, Federal Minister for Health then
(Currently Leader of Opposition Party in Australia)
51

52. ABU DHABI – A DESTINATION OF THE FUTURE
Gillian Taylor – Abu Dhabi Tourism Authority

53. About Abu Dhabi Emirate
♦ Abu Dhabi City is the Capital of the United Arab Emirates
♦ Largest of the UAE’s seven constituent emirates with 85% of the land mass
♦ Government and political centre
♦ A vibrant, cosmopolitan city of 1 million
♦ 90 minutes from Dubai
♦ Near year-round sunshine
♦ A Pristine
and beautiful natural environment
encompassing sea, islands, coastline and desert.

54. Abu Dhabi Economic Vision 2030

55. 2030 Priorities
♦ Building an open, efficient, effective and globally integrated business
environment
♦ Adopting a disciplined fiscal policy that is responsive to economic cycles
♦ Establishing a resilient monetary and financial market environment
♦ Driving significant improvement in the efficiency of the labour market
♦ Developing a sufficient and resilient infrastructure
♦ Developing a highly skilled, highly productive work force
♦ Enabling financial markets to become the key financiers of
economic sectors and projects

56. Abu Dhabi 2030 vision sectors
• Education
• Energy
• Healthcare
• Petrochemicals, Oil and Gas
• Pharmaceuticals
• IT, Telecoms + Communications
• Transportation and Logistics
• Construction
• Culture
• Food industry
• Manufacturing and Infrastructure
• Security and Defense
• Tourism

57. Infrastructure
♦ Health – Cleveland Clinic Abu Dhabi bringing high quality medicine
♦ Education – In Abu Dhabi branches of Yale University, Sorbonne, New York
University and new Zayed University
♦ Masdar City – World first zero carbon,
zero waste and car free city
♦ Science and Technology
♦ A new surface transportation Master Plan

58. Abu Dhabi Tourism Authority
• Established in 2004.
• To develop and promote the emirate's tourism industry.
• Responsibilities involve:
– destination marketing,
– infrastructure and product development, and
– regulation and classification

59. Tourism 2030
The Tourism vision is to attract 7.3 million visitors, staying in 80,000 room by 2030.
As an economic driver the industry is important.
Current Tourism contribution to our non-oil GDP is around 10.7%
Anticipated in 2011 to be 11.1%
Anticipated in 2012 to be 11.4%
Anticipated in 2015 to be 12.1%

60. Our 2030 Aspiration
To realise our world class destination potential

61. Business Events
To secure innovative and viable Business Events aligned to the Abu Dhabi
2030 Plan and for the social and economic benefit of the emirate.

62. Advantage Abu Dhabi
A three-year Abu Dhabi Tourism
Authority initiative aimed at catalysing
and seeding innovative and viable business
events aligned to the Abu Dhabi
Government’s 2030 Economic Plan
Aimed at International Conferences
and Exhibitions
AAD Recipient:

63. Etihad Airways
♦ EY selected as “’World’s Leading Airline ‘ by World Travel Awards two years in
a row ( 2009, 2010 )
♦ Operating 66 destinations in 43 countries

64. Abu Dhabi National Exhibition Centre
(ADNEC)

65. Hotels

66. Leisure

67. Museums

68. Our Current Status overall
♦ Well performing ‘niche’ destination planning measured growth
♦ Business travel dominates – working on building leisure travel+ MICE
♦ Significant penetration into major regional and global markets:
– UAE/GCC/UK
– Germany, France, Italy, India, US, Canada, Australia, China
♦ Expanding accommodation supply
♦ Roster of global business events
♦ Roster of world-class leisure and cultural events

69. Where Are We Going
♦ Clear direction for medium and long term growth
♦ Ability to respond to emerging challenges and opportunities
♦ The 2012 scenario:
– Over 2.7 million hotel guests
– 27,000 rooms
– Adding 8 billion AED annually to the emirate’s economy
♦ Build on a sustainable demand and supply relationship
♦ A culturally sensitive and relevant tourism industry
♦ Expand MICE

70. The Next Few Years
♦ Challenging era:
– Optimistic standstill scenario driven by no global growth and worldwide
economic recession
♦ Abu Dhabi not immune but well inoculated:
– Small, upmarket, business-orientated destination
– Positive demand and accommodation supply balance
– Sourcing significant regional demand
– Sustainable and dynamic economy
– The right resources
– Global aviation hub
– Flexibility to react to changing conditions and opportunities

71. The Business Events Future….
♦ Please watch this space for an imminent announcement which will significantly
boost our conventional credentials
♦ We have a 10-year plan to have Abu Dhabi ranked in the world’s top 50
meetings destinations,
♦ To increase our convention potential 10-fold
♦ To increase our MICE and business tourism income five-fold and
♦ New developments to achieve this aim.

72. Look Who’s Coming to Abu Dhabi
♦ 2012World Ophthalmology Congress.8,000 – 12,000 participants
expected at this the world’s oldest running medical convention.
♦ 2012 Routes – The 18th World Route Development Forum, September
30 – October 3 at ADNEC. Between 3,500 – 4,000 participants
expected.
♦ 2015 Asian Pacific Congress of Cardiologists at ADNEC. Around 3,000
delegates expected.
♦ 2015 World Association of Zoos & Aquariums Annual Convention. Al
Ain Wildlife Park & Resort. Around 1,000 delegates expected.

73. Thank You (Shukran)
ً ‫را‬

74. Durban and KwaZulu-Natal: building
support and major business event
targeting
23 May 2011

75. Some facts about KwaZulu-Natal
• One of 9 provinces
• Population 10.25mn (20.6% of RSA ‘s population
in 2009)
• Has a surviving and well known Zulu monarchy
• Principal language Zulu =80.9%
• English =13.6%
• Afrikaans 1.5%
• Contributes 16.5% of total SA GDP (2nd largest
contributor)
• Sub-tropical climate 17-28o in summer and11-
25o in Winter
• Easily accessible – world class airport, 2 major
ports and a sophisticated road network.

76. Durban | A Powerful Economic Player
• Recognised as South Africa’s best run municipality.
• Africa’s major port, second largest manufacturing hub –
petrochemical; paper, pulp & related chemicals; car
manufacturing, sugar, other chemicals; clothing and
footwear - and RSA’s leading domestic tourism
destination.
• Population: over 3.7m people.
• Contributes over 10% to SA’s GDP.
• Growth Rate: 6% growth, higher than national average
and that of Johannesburg & Cape Town.
• Consistent A+ global credit rating
• Knowledge hub – two universities

77. Durban | An Award Winning City
• Award-winning International Convention Centre voted the best convention
centre in Africa for the past 9 years and has been rated in the top 10
worldwide.
• The ICC has also won an international award for the
‘most environmentally conscious congress centre’.
• Durban has also been listed as one of the world’s top 10 family beach
holiday destinations in the latest edition of Lonely Planet's Travel With
Children.
• Award-winning uShaka Marine World is the 5th biggest aquarium of its
kind in the world.
• Voted the friendliest city in South Africa.

78. Durban | Response to business tourism
challenges
Challenge Response
Air access New King Shaka International Airport;
negations and incentives to encourage
foreign airlines to use facility
Public transport People mover; dedicated bus shuttles for
specific conferences
Competition & levels of awareness Expansion of Durban ICC to include ICC
Arena;
Mobilisation of a dedicated and
independent convention bureau
Safety and security Joint operation centre; increased and
visible policing; Private sector commitment
to supplement security initiatives
Image Establishment of iconic facilities such as
Moses Mabhida Sport Stadium, and
Ushaka Marine World. Upgrade of existing
icons – Durban beachfront

79. Some Previous Conferences
• Microsoft Conference
• Oracle
• SITA-GOVTECH – Information technology supplier to the
Government
• Sugar Cane Technology Conference – new technologies in
the sugar industry
• World Aids Conference
• World Congress of Surgeons
• International Society Hematology Conference
• International Congress for Electron Microscopy
• International Society of Chemotherapy
• International Statistical Institute Conference
• International Nurses Conference

80. Need to reverse current downward trend in terms of
ICCA or association meeting rankings –231 (2009)
(131 in 2008) vs. Johannesburg 133 (125 in 2008)
and Cape Town 35 (35 in 2008)

81. Critical factors that determine business
tourism success
Convention Bureaus
Leadership – vision, strategy, funding
Networking -buyers; business tourism trade
shows
Branding
Skills
Ambassadors
Infrastructure – venues, airport
Bidding – aggressive; substantial bid funds
(Haven-Tang et al, 2007)

82. Definition
“Convention Bureaus promote the business tourism potential of a
destination ... “their main purpose is to increase the number of
events, conferences and meetings held in the destination; whether
a city, a region or a country” (ICCA, 2009)

83. Convention Bureau Roles
• Lead generation and tracking; - to identify business tourism
opportunities;
• Bidding and bid support – with associations, meeting planners and
venues;
• Delegate boosting – marketing support for specific meetings;
• Business tourism destination marketing – stimulating awareness of
a tourism destination from a business perspective – the attractions
and business tourism services of a region;
• Product development and accreditation;
• Impact assessments; and
• Co-ordination.

84. Convention Bureau Support together with
Partners
• Promotional Materials;
• Educational Trips and Site Inspections;
• Supplier Information and Quotations;
• Social Programmes;
• Pre and Post Tours and Incentive Packages;
• Assistance with Congress bids;
• Convention Publicity and Delegate Boosting;
• Destination Display and Promotion;
• Information Kits and Welcome packs for delegates;
• Shuttle Services; and
• Identification of PCO services

85. Short term achievements/priorities/ challenges
• Founding agreement and initial 5 year strategy;
• Year 1 action plan, budget and strategy and institutional framework;
• Corporate identity, branding and membership of key associations ICCA , SITE , SACCI & FCCI;
• Business tourism planning guide or directory;
• Dedicated business tourism website;
• Immediate mining for smaller meetings which could be hosted by smaller venues in KZN;
• Monthly sales calls to meeting decision makers and organisers;
• Meeting with KZN meeting venues and business tourism service providers;
• Bid support – assisted with winning of 10 recent bids, (Seatrade Africa Cruise Forum; Baptist,
Transplant, Indaba, Responsible Packaging, COP 17 ; 14 Global Forestry; 4th International
Wildlife and WCCS)
• Actively involved in over 10 other key bids;
• Adding value and support funds for existing business events – to build reputation and induced
leisure tourism impact of business events;
• Gathering of qualifying meeting data and submitting to ICCA – ranking improvement from 231 –
178.

86. FCCI – What’s Next?
• Initiated a
competitive
advantage research
study
• Launching multi-city
study on the
economic benefits
‘beyond tourism’
Image source: embunpagi2009.files.wordpress.com

87. The Beyond Tourism Study
• Identifying the longer
term economic
benefits resulting from
key business and
association events
• 6 cities participating
• Sydney already
completed a similar
exercise

88. Attributable Sales Revenues
Exhibitors / Delegates Local
Sponsors Businesses
Image source: wadefinancial.co.uk

89. Business Innovation and
Performance Improvement
Image sources: ifgfunding.com

90. Knowledge Transfer
Image source: businessesgrow.com

91. Research Opportunities and Funding
Image sources: anthonares.net /singularityhub.com / eurescom.de / unmediated.org

92. Entering New Networks,
Partnerships and Collaborations
Image source Tallberg Foundation

93. Awareness and Awards
Image source abclady.com

94. Inward Investment
Image source selfones.com

95. Which all contribute to
Image source tutpr2u.net
Job Creation

96. Conclusion
• New economic era
• Too important to mess up
• Strategy, research and
innovation now critical
• Convention 2020
contributing to dialogue
• FCCI testing out strategic
approaches