The document discusses the progress of an iPhone app submission, including metrics on sales and conversions. It notes that the conversion rate has increased over time but downloads have remained flat. Key lessons learned are that the business model needs to create more revenue opportunities beyond $2.99 per customer, and that launch is critical for iOS games. The upcoming week's tasks are to gather journalist contacts and prepare press releases for when the iPhone version is released.

1. David Truong
David Chiapoco
Cyril Gaillard
Monday, 7 May 12

2. THE WEEK JUST GONE...
The Business
•iPhone version submitted
• Met with primary school
teachers
•Starting metrics on sales funnel
•Design of new website finalised
•StoryBoard for game trailer
finalised
•Innovation bay application
submitted
•Adding Facebook fans
Monday, 7 May 12

3. CONVERSION RATE UP...
Conversion rate over time
Monday, 7 May 12

4. DOWNLOAD FLAT..
Conversion rate over time
Monday, 7 May 12

5. WHAT WE HAVE LEARNED
•We won’t have a business with customer lifetime
value of $2.99. Need to create more revenue
opportunities
•Launch is the most important moment for a iOS
game
Monday, 7 May 12

6. THIS WEEK...
•Go to Mag Nation, Readings, and write down all
relevant journalists
•Need 100 contacts by end of week
•10 press releases with different angles ready to be
submitted when iPhone version comes out
•Talking to iPhone developer in Adelaide for
possible partnership / cross selling
Monday, 7 May 12

7. Monday, 7 May 12