Remote startup - building a company from everywhere in the world
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This document discusses how Server Density grew from 2 employees in 2009 to 12 employees in 2013 while being fully remote. It outlines the company's timeline and some advantages of being fully remote such as access to worldwide talent, lower costs, and no distractions of an office. However, it also notes disadvantages like collaboration being more difficult without in-person interactions. While the company added an office in 2012, the document emphasizes that working remotely is a mindset that is difficult to adopt after initially co-locating. Effective communication and availability are important for fully distributed teams.
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Remote startup - building a company from everywhere in the world
- 1. Building a company from anywhere in the world
- 5. Server Density Timeline •April 2009: 2 •Dec 2009: 3 •Early 2011: 5 UK UK UK Canada Canada Netherlands USA •Late 2011: 7 UK Canada Netherlands USA Portugal
- 6. Server Density Timeline UK Canada Netherlands USA Portugal Poland •2013: 12
- 7. Picture is unrelated! Mmm, ice cream. •No limits on hiring Advantages Relocation Worldwide talent
- 8. Picture is unrelated! Mmm, ice cream. •No limits on hiring Advantages •Suits employees Friends, family, flexibility
- 9. Picture is unrelated! Mmm, ice cream. •No limits on hiring Advantages •Suits employees •Responsibility Promote responsibility within the team - taking the initiative
- 10. Picture is unrelated! Mmm, ice cream. •No limits on hiring Advantages •Suits employees •Responsibility •Cost Office costs, commuting
- 11. Picture is unrelated! Mmm, ice cream. •No Distractions Advantages Office costs, commuting
- 12. Picture is unrelated! Mmm, ice cream. •No Distractions Advantages •Travel Office costs, commuting
- 13. Picture is unrelated! Mmm, ice cream. •No Distractions Advantages •Travel •Timezone coverage Office costs, commuting
- 16. Disadvantages Collaboration Keeping everyone updated Isolation Having informal ideas or discussions
- 17. Disadvantages Collaboration Keeping everyone updated Isolation Watercooler Having informal ideas or discussions
- 18. 2012 Office Last year we added an office after 3 years of working remotely
- 19. What works best where? Remote Office Engineering Design Ops Marketing Support Sales Everything? Everything?
- 20. 2012 Office Very difficult to add remote later Important that we did it in this order
- 21. 2012 Office Office only Remote Only Remote → Office Important that we did it in this order
- 22. 2012 Office Remote Only Remote → Office Office → Remote Office only Important that we did it in this order
- 23. Remote mindset Communication Availability Tools Working remotely is a mindset, difficult to bolt on after starting all in the same place Communication: have to keep everyone in the loop Availability: not all around at the same time. Organise meetings or collaboration in advance
- 24. Not just chatting - activity feed
- 28. Very difficult to add remote later