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MIS W11 presentation
The document provides an outline for a presentation comparing Tencent, WeChat, and WhatsApp. It includes an introduction to Tencent's history and development. It then discusses the uses of WeChat and compares WeChat and WhatsApp. The outline also includes a case study video and discussion questions about Amazon and Walmart.
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MIS W11 presentation
- 1. Group 1 Stacy YeowXian Huei 28697189 Tan Ze Ying 28209680 Justin Chan 28249453 Shaailendraa Selvaraju 28696719
- 2. Outline of Presentation -Introduction to Tencent - History and Development of Tencent - Uses of WeChat - Comparing WeChat and WhatsApp - Case study video - Amazon and Walmart discussion questions
- 3. Tencent - Founded in1998 - Chinese multinational investment holding conglomerate - Specialise in various Internet-related services and products, entertainment, artificial intelligence and technology both in China and globally - World's largest gaming, social media company, and one of the world's largest venture capital firms and investment corporations
- 4. History of Tencent QQEra Mobile Platform Expansion WeChat/WeiXin Era 1998 - 2004 2005 - 2010 2011 - 2015 - Partners with China Mobile & China Unicorn - QQ IM launches - Introduces e-commerce - Becomes largest communication service provider in Asia - PaiPai.com - TenPay - QZone - QQ Fantasy - Xiaoyou - Rapid development of mobile networks - WeChat launches - Buyqq.com - WeChat goes international - Weixin Wallet, Weixin Moments, game center for Mobile QQ and WeChat - Encourage users to keep money within WeChat ecosystem - DIDI chuxing
- 6. Current Development ofTencent - Tangdou: tutorial application for senior citizens - Blockchain Medical Tools With Waterdrop: crowdfunded medical insurance - Fudao QQ: Online education
- 7. WeChat Social shopping -an e-commerce methodology in which the shopping experience is shared with a social network of friends and contacts. ➔ A messaging application owned by Tencent ➔ Offered services: text / push-to-talk / payments / flight booking / Shake It / Moments ➔ a.k.a China’s super app ➔ Municipal services such as application of marriage registration, real time traffic conditions & traffic violation record
- 8. WeChat ➔ Hosted tonsof social shopping experiments ➔ McKinsey’s report: 31% initiated purchases on WeChat ➔ 902 million active daily users ➔ Charlie Munger in 2018 ◆ WeChat one of few competitors to Visa, Master, American Express ➔ WeiXin in 2011 → WeChat in 2012. ◆ For international market
- 9. WhatsApp ➔ Messaging appowned by Facebook ➔ Allows the sending of text messages, voice calls, as well as video calls, images and other media, documents and user location ➔ Has a massive customer base ( > 1 bil. users) ("Advantages and Disadvantages of WhatsApp", 2017)
- 10. WhatsApp ➔ Advantages ofWhatsApp ◆ Always up! ● No major outrages ◆ Provides an easy method of changing your number to another number without losing your WhatsApp account ◆ Provides an end to end encryption feature, which makes WhatsApp highly secure ("Advantages and Disadvantages of WhatsApp", 2017)
- 11. WhatsApp ➔ Disadvantages ofWhatsApp ◆ No option for group calls ◆ You will have to share your number in case you want to add someone and communicate ◆ Lack of content censorship
- 12. WeChat Advantages ● Individuals canlogin via Facebook or SIM ( WhatsApp only SIM ) ● Group Chats are able to have 500 members ( WhatsApp only 256 ) ● Enables individuals to send audio, text messages and videos ● E-payment feature – WeChat Pay, which enables payment for products ( money transfer to people ) ● Individual can order their food, via scanning QR code. ● Allows individual to scan barcode of products and will identify cheaper suggestions.
- 13. WeChat Disadvantages ● Unable tobackup chats ● There’s a limit on the number of friends you can add on WeChat. ● No two-step verification, hence may easily be hacked ● If people nearby feature used, people can easily obtain personal data.
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- 15. Q1: Analyze Walmart& Amazon.com using the competitive forces & value chain models
- 18. Walmart’s Secondary Activities Infrastructure: -Close connection between headquarters and stores Human Resource: - Employees get competitive wages and benefits Technology Development: - Point of Sales system Procurement: - Deals directly with manufacturers, by passing all intermediaries
- 19. Walmart’s Primary Activities Inbound Logistics OperationsOutbound Logistics Marketing and Sales Service Continuous replenishment Vendor Managed Inventory (VMI) system 3 Business segments: - Walmart stores - SAM’s club - Walmart Internatio nal Hub and spoke distribution system Cross docking Everyday low prices “Save money, live better” Word of mouth communication Accepting returned goods Opening hours are 24/7
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- 21. Amazon’s Secondary Activities Infrastructure: -Wholesaler - Central planning in Seattle Human Resource: - Highly skilled workers stolen from competitors Technology Development: - Open source software Procurement: - High order speed to synchronize building and planning
- 22. Amazon’s Primary Activities Inbound Logistics OperationsOutbound Logistics Marketing and Sales Service High customer information gathering Accurate forecasting Fast and secure payments 24 hour warehouse operation Aggregate orders to specific locations Local focus Free delivery based on expenditure Discounts Auxiliary reviews Price comparison Free returns
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- 24. Q2: Compare Walmartand Amazon’s business models and business strategies ➔ Venerable emperor of brick-and-mortar discount stores ➔ Omni-channel commerce ➔ Nouveau riche king of online shopping ➔ Acquisition of Jet.com ➔ Shipping : Free 2-days shipping for >$35 purchases ➔ Scan & Go: cut down checkout lines ➔ 90% of US population lives within 15 miles of Walmart stores ➔ 7,000 international stores ➔ Competitive advantage: online shopping platform ➔ Shipping: Prime - $119 per year ➔ Amazon Go: a cashierless convenience store ➔ Physical store trends: Amazon Books
- 25. Q3: What roledoes information technology play in each of these businesses? How is it helping them refine their business strategies?
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- 28. Q4: Will Walmartbe successful against Amazon.com? Explain your answer. Difference between Amazon and Walmart is that Amazon has no brick-and-mortar stores, but is focused heavily on the e-commerce side. Amazon will be more successful as consumers in future may prefer a shop via E-commerce as opposed to going brick and mortar. Walmart may not go out of business due to people such as the older generation whom still prefer to physically see a product before purchasing it. Both companies have a long future ahead of them as services of what the both companies offer will still be wanted by consumers.
- 29. References Innovationtactics.com. (2018). AmazonBusiness Model: Three customer value propositions. Retrieved from https://www.innovationtactics.com/amazon-business-model-part-2/ Cuofano, G. (2018). The Walmart Business Model In A Nutshell. Retrieved from https://fourweekmba.com/walmart-business-model/ Liao, R. (2019). Tencent’s latest investment in an app that teaches grannies in China to dance. Retrieved from https://techcrunch.com/2019/04/22/tangdou-raises-series-c-from-tencent/ Ouyang, S. (2019). Tencent plans big expansion in online education. Retrieved from http://www.chinadaily.com.cn/a/201901/10/WS5c36b6dba3106c65c34e3b12.html Staff, E. (2019). WeChat Vs WhatsApp Comparison » WebNots. Retrieved from https://www.webnots.com/wechat-vs-whatsapp-comparison/ Suberg, W. (2019). China’s Tencent to Develop Blockchain Medical Tools With Waterdrop After Investment. Retrieved from https://cointelegraph.com/news/chinas-tencent-to-develop-blockchain-medical-tools-with-waterdrop-after-investment WeChat QR Code: Everything you need to know. (2014). Retrieved from https://scanova.io/blog/blog/2015/03/04/wechat-qr-code/
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