Essential elements of creating effective experiences Site personality Integrated personality Move customers through the buying process Good page template design Design constraints

1. Website
design
Sergio Pinzon

2. Essential elements of creating
effective experiences
• Site personality
• Integrated personality
• Move customers through buying process
• Good page template design
• Design constrains

3. Site personality
Typography
Background colour and images
Borders and margins

4. Integrated design
CONTACT US’
FORMS
SUPPORT SALES
QUESTIONS
CALL-BACK LIVECHAT
SYSTEMS.
OFFLINE TO
CHOOSE ONLINE
ONLINE CHOOSE
TO OFFLINE
PURCHASE

5. Move customers through the buying
process
Learning. e.g., video’s, tutorials, animations, blogs, How to’s,
downloads
Deciding. Ability to display final product, customer service
interaction e.g., in real time, toll free numbers, customer ratings.
Buying. incentives to buy now, minimize stages, know what you
have and where you have been, reassure privacy and security
After sales support. FAQ’s, customer feedback, account
management etc.

6. A good page template design
An aesthetic, visually pleasing layout
Clear emphasis of different content types
Visual hierarchy showing the relative importance of different content
through size
Prioritization of marketing messages and calls-to-action for different
audiences and products for persuasion purposes
Clear navigation options to a range of content, services and visitor
engagement devices.

7. Design constraints
The top sites download in less than a second.
Mobile friendly
Avoid plug- ins
Use a consistent typography throughout a site.
limit the use of different font types and sizes.
Sans-serif font styles such as arial or Verdana tend to work best on the web

8. Design constraints
Never use underline in body text
Headlines longer than three or four words
may work best for SEO purpose
Avoid pages where the text content stretches
across the full width of the browser