1- How Has the Internet Changed Shopping Behaviors?
2- How the Evolution of the Internet has Impacted on Retail Spaces?
3- What are the relevant consideration for finding & screening potential distributors?
4- What factors will you need to consider for choosing a shipping company?
5- What is a grey market?
a) It is a trademark issue
b) A pricing issue
c) A distribution issue
d) All of them
6- What are the causes and solutions of grey markets?
The Pearl Academy UG design aptitude test will help you to get the information about the questions and the latest pattern that how questions are being framed.
Why drugs are not price- sensitive?
Five big challenges looming for the streaming music service
What are the benefits of McDonald’s Self Ordering Kiosks?
What are the key trends shaping the payments Industry?
Opportunities and challenges
Cruise shipbuilding: Europe and Asia
Market potential
Africa’s Growing Middle Class
Ethics and bribery
Should Customers Care about Apple’s Treatment of Chinese Workers? (week 3)
Bribery and Corruption (week 5)
Group D- Micro moments
Micro-Moments (week 6)
Kula, H., Chung, H-D. & Kim, C.S.Y. (February 27, 2014). “How big is my market?”: Market sizing basics for librarians and information professionals. Business & Finance Division, Special Libraries Association. [Webinar].
The Pearl Academy UG design aptitude test will help you to get the information about the questions and the latest pattern that how questions are being framed.
Why drugs are not price- sensitive?
Five big challenges looming for the streaming music service
What are the benefits of McDonald’s Self Ordering Kiosks?
What are the key trends shaping the payments Industry?
Opportunities and challenges
Cruise shipbuilding: Europe and Asia
Market potential
Africa’s Growing Middle Class
Ethics and bribery
Should Customers Care about Apple’s Treatment of Chinese Workers? (week 3)
Bribery and Corruption (week 5)
Group D- Micro moments
Micro-Moments (week 6)
Kula, H., Chung, H-D. & Kim, C.S.Y. (February 27, 2014). “How big is my market?”: Market sizing basics for librarians and information professionals. Business & Finance Division, Special Libraries Association. [Webinar].
This presentation was held at two events in Benelux about Digital Interactive Branding, social media and more specific: games as a marketing tool by writer and author Bart Hufen (A Brand New Playground). Feel free to distribute it!
My presentation at the Figaro Digital Seminar at the Hospital Club. Disruption marketing and how social media encourages us to think differently about how we have a conversation.
The Business of Family-Friendly Mobile Gaming | Brian LovellJessica Tams
Delivered at Casual Connect Europe 2019. This talk will provide a rapid-fire overview of the future of the mobile gaming industry and the potential impact “always on” gaming has on young gamers. We will discuss the balance between ethics, responsibility and making money; the influence of influencers; how governments are beginning to play a bigger role; and what this all means for game developers (content opportunities).
Everybody wants a share of your time. All your suppliers fight for your loyalty. So do banks, that not only want you loyal, but would also want you to self service yourself and promote their business. Gamification is how they could achieve all of these.
Business Model Canvas (BMC)- A new venture conceptP&CO
Business model Canvas (BMC)
Value proposition
Business model vs business plan
Customer Segments
Customer relationships
Channels
Key activities
Key resources
Revenue Streams
Key partners
Cost structure
The Importance of entrepreneurial storytellingP&CO
The Importance of entrepreneurial storytelling
Pitching in the context of founding and growing a venture
What types of entrepreneurial stories are there?
Crafting a good story
The Three Ws
“Entrepreneurship and Individuals”
Exercise: Five factor model of personality
Advantages and disadvantages of cognitive and trait-based entrepreneurship models
How can companies improve their new product development process and increase their market presence?
What product and brand management strategies can brands implement to help create successful new products and grow sales of their well-established lines?
What are the major problems facing companies, especially smaller ones, in resolving product adaptation issues?
Discuss the impact of the internet and technology in making a firm global, creating new products
How standardization benefits a business process and commercialisation?
What has allowed IKEA to be successful with a relatively standardised product and product line?
How does the experiential marketing approach help improve sales in Ikea?
Which features of ‘young people of all ages’ are universal and can be exploited by a global/regional strategy?
How does Corporate Social Responsibility (CSR) attract customers?
How does IKEA adapt its strategy for competing in international markets?
IKEA’s Social Initiative was created to manage the company’s social involvements on a global level. Why?
Company heritage and culture
The demand for innovation
Freedom for creativity
Tolerating failure
Autonomy and small businesses
High profile for science and technology
Communication and technology transfer
Tutorial 3- Cultural and economic environment.pdfP&CO
Given the following statements, some of you have to find reasons to agree and others to disagree:
If people are serious about doing business with you, they will speak English
Values in cultures are the biggest challenge for international markets.
We can learn about culture by reading and attending to factual materials Urbanization is a problem in developing countries
In a country, the level of family income is a good indicator of market potential
Current consumer expenditure patterns in China are a business opportunity for Australia and New Zealand
The politics of your country affect your efforts in internationalisation
This presentation was held at two events in Benelux about Digital Interactive Branding, social media and more specific: games as a marketing tool by writer and author Bart Hufen (A Brand New Playground). Feel free to distribute it!
My presentation at the Figaro Digital Seminar at the Hospital Club. Disruption marketing and how social media encourages us to think differently about how we have a conversation.
The Business of Family-Friendly Mobile Gaming | Brian LovellJessica Tams
Delivered at Casual Connect Europe 2019. This talk will provide a rapid-fire overview of the future of the mobile gaming industry and the potential impact “always on” gaming has on young gamers. We will discuss the balance between ethics, responsibility and making money; the influence of influencers; how governments are beginning to play a bigger role; and what this all means for game developers (content opportunities).
Everybody wants a share of your time. All your suppliers fight for your loyalty. So do banks, that not only want you loyal, but would also want you to self service yourself and promote their business. Gamification is how they could achieve all of these.
Business Model Canvas (BMC)- A new venture conceptP&CO
Business model Canvas (BMC)
Value proposition
Business model vs business plan
Customer Segments
Customer relationships
Channels
Key activities
Key resources
Revenue Streams
Key partners
Cost structure
The Importance of entrepreneurial storytellingP&CO
The Importance of entrepreneurial storytelling
Pitching in the context of founding and growing a venture
What types of entrepreneurial stories are there?
Crafting a good story
The Three Ws
“Entrepreneurship and Individuals”
Exercise: Five factor model of personality
Advantages and disadvantages of cognitive and trait-based entrepreneurship models
How can companies improve their new product development process and increase their market presence?
What product and brand management strategies can brands implement to help create successful new products and grow sales of their well-established lines?
What are the major problems facing companies, especially smaller ones, in resolving product adaptation issues?
Discuss the impact of the internet and technology in making a firm global, creating new products
How standardization benefits a business process and commercialisation?
What has allowed IKEA to be successful with a relatively standardised product and product line?
How does the experiential marketing approach help improve sales in Ikea?
Which features of ‘young people of all ages’ are universal and can be exploited by a global/regional strategy?
How does Corporate Social Responsibility (CSR) attract customers?
How does IKEA adapt its strategy for competing in international markets?
IKEA’s Social Initiative was created to manage the company’s social involvements on a global level. Why?
Company heritage and culture
The demand for innovation
Freedom for creativity
Tolerating failure
Autonomy and small businesses
High profile for science and technology
Communication and technology transfer
Tutorial 3- Cultural and economic environment.pdfP&CO
Given the following statements, some of you have to find reasons to agree and others to disagree:
If people are serious about doing business with you, they will speak English
Values in cultures are the biggest challenge for international markets.
We can learn about culture by reading and attending to factual materials Urbanization is a problem in developing countries
In a country, the level of family income is a good indicator of market potential
Current consumer expenditure patterns in China are a business opportunity for Australia and New Zealand
The politics of your country affect your efforts in internationalisation
The long and difficult 13- year journey to the marketplace for Pfizer’s viagr...P&CO
Explain why it was so necessary to ensure marketing was involved in the early stages of this new product development project
Explain how, despite the enormous resources of Pfizer, a lack of available information made the evaluation of the new product proposal so very difficult.
Explain how the Viagra case needs to be viewed as a successful example of excellent applied science but also an excellent example of good marketing.
How can Pfizer manage the threat posed to Viagra by new entrants to the market?
How has Pfizer helped create a market for Viagra and thereby contributed to disease mongering?
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5. UPCOMING TOPICS
Global distribution and
logistics (today)
(Trivia)
Pricing
(Matching)
Marketing communications
and social networks
(Role play)
The future of international
marketing
(Jigsaw)
6.
7. RULES
¡ We will have 6 questions
¡ There will be approximately 2 minute
per question (one to discuss and 1 to
answer)
¡ Each question will be worth 1 point;
you must get the full answer for it to
be considered correct
¡ The winner will be the team at the end
of the round with the most points
¡ A more extensive respond will give you
double marks. The group who raise
their hands can answer the question
8. 1- HOW HAS THE
INTERNET
CHANGED
SHOPPING
BEHAVIORS?
NAME 3