How can companies improve their new product development process and increase their market presence? What product and brand management strategies can brands implement to help create successful new products and grow sales of their well-established lines? What are the major problems facing companies, especially smaller ones, in resolving product adaptation issues? Discuss the impact of the internet and technology in making a firm global, creating new products

1. Tutorial 9-
Foreign market
selection and
entry
Sergio Pinzon

2. Agenda
Presentation Discussion Homework

3. Product adaptation

4. Discussion
1) How can companies improve their new product
development process and increase their market
presence?/What product and brand management strategies
can brands implement to help create successful new
products and grow sales of their well-established lines?
2) What are the major problems facing companies,
especially smaller ones, in resolving product adaptation
issues?
3) Discuss the impact of the internet and technology in
making a firm global, creating new products

5. KFC in China
ABC Soy sauce in Indonesia
Brand management strategies