5. Service Product
Core service product are the MOVIES
Luxury Cinemas
E- booking, Tele booking and Mobile App
Movie Newsletters and vouchers
6. Price
Depends on the day of the week
Morning shows, noon, evening shows and night shows
Weekend shows are priced higher
Prices start from Rs 70
Premium prices vary from Rs 300 – 500 on weekdays and Rs 600 on
weekends
Multiplexes make use of all tangible elements to prove their pricing
7. Place
All Multiplex cinema halls are stationed at good locations in the city
Housed inside shopping malls. This enables them to gather a number of
footfalls everyday
Multiplexes are opened at eventful yet untapped locations
Multiplex cinema service is sold solely at their respective chains.
The only intermediary is the Indian as well as international movie
distributors to procure their movie prints
8. Promotion
Print advertisements on every Friday giving out the latest movie schedule
Any new developments are communicated to the customers via press
releases
Collaboration with cellular services and FM Radio which have SMS and win
contests which promote both brands significantly and give out free tickets
to the lucky customers
Multiplexes host various premier shows with leading movie stars visiting the
cinema
9. People
Around 50 employees at the corporate level.
50-60 employees at each cinema headed by a Cinema General
Manager.
For the customers convenience, The nature of all employees is very
friendly, informed, helpful, reliable, soothing, cheerful and youth-like.
Therefore, the audience can easily relate and communicate with
them
Customers of all age groups are entertained
10. Process
Computerized ticketing
Accept credit cards against tickets
Cinema tickets on Internet with online payment gateway for
payment
11.
12.
13. Physical Evidence
Ambient Factors like air quality, fragrance of the air and circulation
Design factors like aesthetics, architecture, color scheme, layout
and comfort
Behavior and number of service personnel
Quality and quantity of other customers
