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Best Practices in Social Networking

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Presentation from the 2011 ASCD Annual Conference in San Francisco, CA.

Published in: Education
  • top notch presentation from a forward thinking administrator
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  • Short, sweet, and so on target! Thank you for always adding a voice of reason and an administrative perspective to the mix. Top notch, as always. Thank you Eric!
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Best Practices in Social Networking

  1. 1. Exploring Best Practices in Social Networking Eric Sheninger Principal New Milford HS Ericsheninger.com
  2. 4. Show of Hands
  3. 5. Did You Know? Shift Happens <ul><li>http://www.youtube.com/watch?v=6ILQrUrEWe8 </li></ul>
  4. 6. What is Social Networking? <ul><li>The interaction between a group of people who share a common interest (en.wiktionary.org/wiki/social_networking) 
 </li></ul>
  5. 7. What is social media? <ul><li>A category of sites that is based on user participation and user-generated content (searchenginewatch.com/define) </li></ul><ul><li>Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content (www.bottlepr.co.uk/glossary.html) </li></ul>
  6. 9. Multi-Dimensional <ul><li>Involve </li></ul><ul><li>Create </li></ul><ul><li>Discuss </li></ul><ul><li>Promote </li></ul><ul><li>Measure </li></ul><ul><li>http://www.commoncraft.com/socialmedia </li></ul>
  7. 10. Social Networking Applications <ul><li>Twitter </li></ul><ul><li>Ning </li></ul><ul><li>YouTube </li></ul><ul><li>LinkedIn </li></ul><ul><li>FaceBook </li></ul><ul><li>Blogs </li></ul>
  8. 11. <ul><li>Microblogging </li></ul><ul><li>Short messages known as “tweets” </li></ul><ul><li>Link to cell phone </li></ul><ul><li>http://www.commoncraft.com/twitter </li></ul>
  9. 13. Why Educators Should Use Twitter <ul><li>Improve instruction </li></ul><ul><li>- Global collaboration </li></ul><ul><li>- Sharing of resources </li></ul><ul><li>- Discussion/Knowledge acquisition </li></ul><ul><li>- Professional growth (PLN) </li></ul><ul><li>http://twitter.com/NMHS_Principal </li></ul>
  10. 17. Why Schools/Universities Should Use Twitter <ul><li>Communication </li></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Meetings </li></ul></ul><ul><ul><li>School closings </li></ul></ul><ul><ul><li>Student honors </li></ul></ul><ul><ul><li>Live scores/updates </li></ul></ul><ul><ul><li>Campus weather </li></ul></ul><ul><ul><li>News/RSS feeds </li></ul></ul><ul><ul><li>Emergency information </li></ul></ul>
  11. 18. <ul><li>Marketing </li></ul><ul><ul><li>Student recruitment </li></ul></ul><ul><ul><li>Monitoring conversations referencing your school </li></ul></ul>
  12. 19. <ul><li>http://twitter.com/NewMilfordHS </li></ul>
  13. 22. <ul><li>Create a channel just for your school </li></ul><ul><li>Share school accomplishments </li></ul><ul><li>Showcase student work, events, athletics </li></ul><ul><li>http://www.youtube.com/NMHSPrincipal </li></ul><ul><li>For videos larger than 10 minutes, use Vimeo (also free) </li></ul>
  14. 23. <ul><li>Communicate with students, alumni, parents </li></ul><ul><li>Recruitment </li></ul><ul><li>Group tools (i.e. schools/universities can include many offices </li></ul><ul><li>Fan pages (video, wall posts, analytics) </li></ul><ul><li>Showcase student/faculty work </li></ul><ul><li>Connecting current to incoming students </li></ul><ul><li>Facebook Office Hours </li></ul>
  15. 25. <ul><li>http://www.facebook.com/pages/New-Milford-High-School/114382501908040 </li></ul>
  16. 26. <ul><li>Platform for creating your own social network </li></ul><ul><li>Very easy to use </li></ul><ul><li>Can add videos, photos, news, forums, events, groups, etc. </li></ul><ul><li>Customizable site </li></ul><ul><li>Each member that joins has a customizable profile page </li></ul><ul><li>Can be made private or public </li></ul>
  17. 27. Nings for Learning
  18. 28. http://www.classroom20.com/
  19. 29. http://edupln.ning.com/
  20. 30. <ul><li>World’s largest professional network (over 55 million strong) </li></ul><ul><li>Build a network of trusted contacts to share ideas, exchange knowledge, and create opportunities. </li></ul><ul><li>http://www.youtube.com/watch?v=IzT3JVUGUzM </li></ul><ul><li>http://www.linkedin.com/in/esheninger </li></ul>
  21. 31. Blogs
  22. 32. <ul><li>Esheninger.blogspot.com </li></ul>
  23. 33. Best Practices for Educators/Schools <ul><li>Keep it professional </li></ul><ul><li>Remember your role within the school community </li></ul><ul><li>Think before you post to the internet </li></ul><ul><li>Digital footprint </li></ul><ul><li>Policy Development </li></ul>
  24. 34. Why You Should Use Social Media <ul><li>Communication </li></ul><ul><li>Public Relations </li></ul><ul><li>Professional Growth </li></ul><ul><li>Branding </li></ul><ul><li>Opportunity </li></ul>

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