Social Media Tools and Success Stories


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This is a presentation I did for Wired Wednesday about social media, the tools that are being used and why they're being used, and examples of who's successfully using social media.

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Social Media Tools and Success Stories

  1. 3. <ul><li>Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words ... </li></ul><ul><li> </li></ul><ul><li>A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like, social news sites like Digg or Reddit, and other sites that are centered on user interaction. </li></ul><ul><li> </li></ul><ul><li>The term social media describes media that is posed by the user and can take many different forms. Some types of social media are forums, message boards, blogs, wikis and podcasts. Social media applications include Google, Facebook and YouTube. </li></ul><ul><li> </li></ul><ul><li>Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content (examples are YouTube, Flickr, Facebook, MySpace etc) </li></ul><ul><li> </li></ul>
  2. 4. <ul><li>Social media is the use of online and mobile technology and tools that let people share content, personal opinions, different perspectives and insights about everything and anything. </li></ul>
  3. 5. <ul><li>Social Media: Time to Get on the Bandwagon </li></ul>
  4. 6. <ul><li>The novelty of social media is over </li></ul>
  5. 7. <ul><li>It's here and becoming an integral part of how companies communicate, market and sell their products and services. </li></ul>
  6. 8. What’s Important About Social Media? It’s the Customer
  7. 9. <ul><li>Yet, many companies are still scared to embrace social media. </li></ul>
  8. 10. <ul><li>Why? </li></ul>
  9. 11. <ul><li>Don't understand it </li></ul><ul><li>Don't know how much it's going to cost </li></ul><ul><li>Can’t see how it can be measured (aka ROI) </li></ul><ul><li>AND </li></ul>
  10. 14. There’s No Lack of Choice
  11. 15. But Only a Small Number Really Matter
  12. 16. <ul><li>Rule #1: Experiment </li></ul>
  13. 17. Blogs…Still Alive and Well
  14. 18. <ul><li>Still the most effective corporate social media to build brands because they’re a powerful way to showcase a company’s knowledge, passion and brand while connecting with other people. </li></ul>
  15. 21. <ul><li>In the same way that companies eventually started to blog, they will (sooner or later) embrace Twitter upon realizing it’s become a valuable communications, marketing and sales tool. </li></ul>
  16. 22. <ul><li>Easier and quicker than writing a blog </li></ul><ul><li>Lets you be part of the conversation </li></ul><ul><li>Can be used for a variety of purposes </li></ul>
  17. 26. <ul><li>5M supporters on 15 social networks </li></ul><ul><li>More than 1B Emails sent to supporters </li></ul><ul><li>180,000 followers on Twitter </li></ul><ul><li>YouTube: </li></ul><ul><li>139,000 Obama related videos </li></ul><ul><li>1,800 official videos </li></ul><ul><li>The “Yes We Can” received 14.2M views </li></ul><ul><li>15 videos in channel with >1M views </li></ul>
  18. 28. <ul><li>Dell says Twitter has produced more than $1 million in revenue over the past 18 months through sales alerts </li></ul>
  19. 30. <ul><li>Fuzion: </li></ul><ul><li>Small Price, Big Sales.... </li></ul><ul><li>and no advertising or promotion </li></ul>
  20. 31. <ul><li>&quot;People were talking about it on blogs and at parties, on Facebook, via text messaging, on BlackBerrys and in chat rooms. Everyone wants to know what is hot. It is viral. Such instant communication is new and dynamic and a very interesting phenomenon for the wine business.&quot; </li></ul><ul><li>- Shari Mogk-Edwards, VP, merchandising, LCBO </li></ul>
  21. 34. <ul><li>Even Pope Benedict XVI is doing social media </li></ul>
  22. 38. <ul><li>ME Consulting: </li></ul><ul><li>Twitter: @markevans </li></ul><ul><li>Blog:, </li></ul><ul><li>Facebook: </li></ul>