Join our experts to learn about how you can use payment solutions to boost your bottom line and elevate your customer's dining experience in your restaurant/

1. The Secret Behind Successful
Restaurants /
How to Use Payment Solutions to Boost
Bottom Line & Elevate the Dining Experience
NOVEMBER 15, 2017

2. 1 Welcome

3. Agenda
• Introduction
• About Ingenico Group
• Drivers for Change
• Restaurant Payment Security
• The Secret Behind Successful Restaurants
• Strategies to Implement Payment Solutions
• Restaurant Payments in Action
• Measuring Success
• Restaurant Payment Solutions
• Q&A

4. 4
Speaker Introduction
Mark Bunney
Strategic Account Executive
North America / Ingenico Group
Ben Wagener
Director of Solutions
North America / Ingenico Group

5. 5
Poll
What is your biggest challenge when thinking about implementing restaurant
payment solutions?
A. Integrating with existing systems
B. Maintaining payment security
C. Training staff
D. Costs

6. About
Ingenico
Group2

7. 7
Global footprint / multi-local solutions
$2.4B
in 2016
88
sites across
the world
37
years of
payment
expertise
global reach
170
countries
78
nationalities
7,500
employees

8. 8
Ingenico Group U.S. offer / end-to-end solutions
Mobile
Solutions
Security
Solutions
Smart
Terminals
Services
& Support
ePayments

9. 9
Merchant solutions and services / adapted to each
industry

10. What’s
Driving the
Change?3

11. 11
Market Drivers / what’s driving the change in restaurant
payments

12. Restaurant
Payment
Security4

13. 13
Restaurant Payment Security / prevent data breaches
Restaurants are increasingly becoming
targets
• Major restaurant chains have been recent
victims of breaches
• Average cost of breaches is $158/compromised
record
• Impacts restaurant brand and customer loyalty

14. 14
Restaurant Payment Security / prevent data
breaches
Consider a Multi-layered Security Approach
• EMV for card authentication – protect against
fraudulent cards
• Point-to-point encryption (P2PE) – no clear card
data outside secure point of interaction
• Tokenization – Protect card data at rest
With these security measures in place, if there is a successful
attack on the POS, it will not yield data that can be monetized

15. 15
Restaurant Payment Security / prevent data
breaches with semi-integrated payments
How the Semi-Integrated Architecture
Works:
• Maintains a connection between the terminal and
restaurant management system
• Provides an independent connection for
transactions to go “around” the ECR, directly to
the host
• Sensitive payment data does not enter the POS
Semi-Integrated Benefits:
• Simplifies EMV migration
• Reduces PCI scope
• Improves security
• Avoids EMV certification bottlenecks
15
Consider a Semi-integrated Architecture
P2PE and semi-integrated can assist merchants in their compliance burden.
• A PCI P2PE validated solution is best to alleviate a merchant’s compliance burden.

16. Improving
Restaurant
Efficiencies &
Customer
Experience
The Secret Behind Successful
Restaurants
5

17. 17
The Secret Behind Successful Restaurants / traditional
restaurant environments
What’s wrong with the current process
Inefficient Costly Chargebacks Not Secure

18. 18
The Secret Behind Successful Restaurants / traditional
restaurant environments

19. 19
The Secret Behind Successful Restaurants / pay-at-the-
table

20. 20
FSR Magazine Article / Oct.2017
• According to the Los Angeles Times, a spokesman for
Olive Garden said wait staff using the payment tablets see
a 15 percent increase in tips and turn over their tables
seven to 10 minutes faster.
• There is also the elimination of human error with tablet
POS systems. There is no need for a server to run back
and forth between tables and the kitchen, fixing orders or
reentering tickets.
• Servers can see the orders crystal clear on the screen and
any discrepancy can quickly be resolved by looking at the
order that the customer input themselves.
The Secret Behind Successful Restaurants / pay-at-the-
table

21. 21
The Secret Behind Successful Restaurants / curbside
pickups
Streamlined and more efficient curbside
service without the wait
• Reduce long lines
• Secure payments
• Order privacy
• Automated upselling
• Reduced operational costs

22. 22
Traditional Payment Process / curbside pick-up

23. 23
Traditional Payment Process / curbside pick-up

24. 24
The Secret Behind Successful Restaurants / pay-at-the-
counter
Flexible payments for faster service and
more customer convenience
• Mobile wallets
• EMV
• Magstripe
• Split checks
• Takeout order payments
• Loyalty and reward programs

25. 25
The Secret Behind Successful Restaurants / self-service
ordering & checkout
Less waiting, more revenue and greater
restaurant efficiencies with unattended kiosks
• Reduce long lines
• Secure payments
• Order privacy
• Automated upselling
• Reduced operational costs

26. 26
The Secret Behind Successful Restaurants / delivery &
catering
Secure and easy payments at the point of
service
• Reduce card-not-present transactions and resulting
fees
• Increase payment security
• Enhance customer service and satisfaction
• Create upselling opportunities
• Boost your bottom line

27. 27
The Secret Behind Successful Restaurants / line-busting
Reduced lines and wait times with mPOS
• Enhance customer service and satisfaction
• Speed up the check out process
• Improve staff-customer engagements
• Increase payment security
• Allow customers to pay using any method

28. 28
The Secret Behind Successful Restaurants / drive thru
Quicker service with line-busting and Pay-at-
the-Window efficiency
• Enhance customer service and satisfaction
• Flexibility to use mPOS or wireless payment solutions
• Increase convenience to customer with self-service
options at the drive-thru
• Reduce wait-times
• Increase restaurant efficiencies and operations
• Increase payment security
• Allow customers to pay using any method

29. 29
The Secret Behind Successful Restaurants / food truck
& pop-up locations
Secure and convenient payment
acceptance wherever you need it
• Take your restaurant on-the-go
• Create new business opportunities
• Accept payments at any location
• Flexibility to use mPOS or wireless payment
solutions
• Increase convenience to customer by giving them
the ability to pay using any method
• Increase restaurant efficiencies and operations
• Increase payment security

30. Strategies to
Implement
Restaurant
Payment
Solutions
6

31. 31
Strategies to Implement Restaurant Payment Solutions
FSR

32. 32
Strategies to Implement Restaurant Payment Solutions
QSR

33. 33
Strategies to Implement Restaurant Payment Solutions
Consider leveraging a tablet for your restaurant
POS solution
• Can be used in multiple use cases
• Provides more real estate for enhanced
customer/client – staff engagement
• Can be used as a fixed tablet, replacing a traditional
POS device
• Apps can be used to help run your business – i.e.
inventory management, customer history, business
analytics, scheduling, etc.
• Can be used as a kiosk/self-service POS
• Great for both large and small restaurants

34. Restaurant
Payments
in Action
Customer Success Stories
7

35. 35
Restaurant Payments in Action / customer success
stories
Nationwide Full Service Restaurant Group
• Over 1,500 total restaurants
• Needed help with the EMV liability shift
• Needed to better manage gift cards
• Successfully deployed over 3,000 wireless
terminals
• Up next: Pay-at-the-Table at one of the
restaurant group’s steakhouse brand

36. 36
Restaurant Payments in Action / customer success
stories
Nationwide Pizza Chain
• Over 4,500 locations
• Wanted to enhance security
• Wanted to give guests the ability to pay any way
they preferred
• Deploying 12,000 iPP320s
• Implementing P2PE
• Smart terminals are EMV, NFC/Contactless
• Terminals are used for card present transactions
and manual entry for call-in orders

37. 37
Restaurant Payments in Action / customer success
stories
Nationwide Fast Food Chain
• Over 800 locations
• Wanted to enhance security
• Wanted to accept all payment types
• Implementing P2PE
• Deploying over 2,000 iPP320s for
customer facing EMV/NFC
transactions

38. Measuring
Success
Calculating Your ROI
8

39. 39
Measuring Success / common KPIs
Constantly evaluate your investment to asses the tangible and intangible ROI. Common Key
Performance Indicators include:
 Cost savings from operational efficiencies
 Revenue from new sales opportunities
 Revenue from new upselling & cross-selling opportunities
 Card not present to card present conversion
 Customer satisfaction
 Employee satisfaction with increased tips
 Brand perception

40. 40
Measuring Success / sample ROI calculation
Pay-at-the-Table

41. 41
Measuring Success / sample ROI calculation
FoodDelivery

42. Ingenico Group
Restaurant
Payment
Solutions
Overview
9

43. 43
Ingenico Group / full range of smart terminals

44. Thank You
Post Webinar Resources
• Recorded Webinar
• SlideShare
• ROI Calculator
• Restaurant Payment
Security Cheat Sheet