Webinar Slides: As industry experts in the art of real user measurement (aka RUM), Buddy Brewer and Cliff Crocker know a thing or two about pulling actionable information from real user performance data. Buddy, as the founder of the cutting-edge RUM startup LogNormal, and Cliff have teamed up to guide the development of SOASTA’s mPulse and are proud to present the latest version to you in a live webinar on June 25. Buddy and Cliff will explain and demonstrate mPulse’s killer capabilities: Capturing all the data with SOASTA’s analytic engine Custom Timers that extend far beyond page speed Custom Metrics so your measurements mean something to the business Stunning, interactive views of real user data like you’ve never seen! Join SOASTA’s RUM industry veterans and see how mPulse can visualize exactly what customers have been asking for from Real User Measurement. - See more at: http://www.soasta.com/knowledge-center/webinars/soasta-mpulse-delivering-the-real-in-real-user-measurement/#sthash.Uqp1mdQj.dpuf

1. 1© 2012 SOASTA. All rights reserved.Webinar
Presents
Analyze Real User
Experiences in Real
Time

2. 2© 2012 SOASTA. All rights reserved. May 22, 2012
Real user intelligence when you need it
TODAY’S SOASTA PRESENTERS
Cliff Crocker - @CliffCrocker
VP Product Management, mPulse; former head of Walmart Labs
Buddy Brewer: - @BBrewer
VP Engineering, mPulse; LogNormal Co-Founder
Agenda:
• Why RUM?
• mPulse in action
• Capture all the data
• Leverage custom timer and metrics
• See information real time
• Q&A during and after
Questions:
Submit in chat box during event
Get FREE mPulse Lite
www.soasta.com/free

3. 3© 2012 SOASTA. All rights reserved. May 22, 2012
Data is collected
from end user
Beacon is fired to
our analytics engine
Real-time data
visualizations are
displayed in our
SaaS portal

4. 4© 2012 SOASTA. All rights reserved. May 22, 2012
o For any given site, in a single moment:
• 300+ different user agents (from Chrome 27 -> Ice Weasel)
• Variable network throughput (<56K to Google fiber)
• People connected from every region in the world
• Wide proliferation of mobile devices

5. 5© 2012 SOASTA. All rights reserved. May 22, 2012
o User’s expectations continue to outpace our ability to deliver speed
• Without measuring real users, you have no visibility into the perceived speed of
your application
• Further, you have no possible way of understanding the impact on your
business!
BounceRate
Load Time

6. 6© 2012 SOASTA. All rights reserved. May 22, 2012
o According to a study done in
2012* only 1 in 5 of the top
ecommerce sites are using
some form of RUM
*http://www.webperformancetoday.com/2012/11/13/real-user-monitoring-rum-ecommerce-sites/
No RUM
RUM

7. 7© 2012 SOASTA. All rights reserved. May 22, 2012

8. 8© 2012 SOASTA. All rights reserved. May 22, 2012
o RUM is all about scale
o Even moderate sized sites generate a significant amount of data
o Some approaches to this problem:
• Sample the population
• Collect for short durations
• Process large data sets in ‘batch’

9. 9© 2012 SOASTA. All rights reserved. May 22, 2012
o Example: A typical site generating roughly 1M data points in a day
• Sample @ 1% -> 10,000 data points
• You only care about the U.S. which is 80% of your traffic -> 8,000 data points
• You’re focused on a problem with Checkout pages which account for 10%
traffic -> 800 data points
• The problem you are investigating is specific to IE7 users(5%) -> 40 data
points
• 40/1,000,000 -> Represents .004% of your population!
Your conclusions are only as good as your data

10. 10© 2012 SOASTA. All rights reserved. May 22, 2012
o Performance and user
behavior is hard to predict
– and extremely variable
o If you knew what you
were looking for, and
when it was going to
happen – you wouldn’t
need data in the first
place!

11. 11© 2012 SOASTA. All rights reserved. May 22, 2012
o While it can still be useful, it’s not operational
• Can’t answer the question of “What is happening on my site right now?”
• By the time you see the data (next day, hour or even minute) it may be too late
http://www.flickr.com/photos/79305942@N00/
I found it!
POSTMORTEM

12. 12© 2012 SOASTA. All rights reserved. May 22, 2012
o How fast am I?
o How fast should I be?
o How do I get there?

13. 13© 2012 SOASTA. All rights reserved. May 22, 2012

14. 14© 2012 SOASTA. All rights reserved. May 22, 2012
DNS
TCP
SSL Back-End
Front-End
DOM Loading
DOM Ready
Page Load
Above the fold
Page Usable
Third party
Advertisement

15. 15© 2012 SOASTA. All rights reserved. May 22, 2012

16. 16© 2012 SOASTA. All rights reserved. May 22, 2012
Bounce Rate
Conversion
Revenue
Facebook Likes
Comments
Items Sold

17. 17© 2012 SOASTA. All rights reserved. May 22, 2012

18. 18© 2012 SOASTA. All rights reserved. May 22, 2012
Thanks
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