8. “CRISIS”
• Impatient consumers
• Spiky demand
• Mobile & IoT
• Dependency on 3rd parties
• Complex technology
• Lack insights & control
9. 9
Harris Interactive “Mother’s Day Online Shopping Survey”
Sponsored by SOASTA, April 2015, N=2051
Will go to a competitor’s site
Will never return to the site
Will share their problems
12. 12
Google, SeeWhy
90%
People who move between devices to accomplish a goal
2.6
Average number of devices used by a shopper during a
single transaction
6.2
Number of visit an average shopper makes before buying
97%
Mobile transactions abandoned
27. 27
• Build a high performance culture
• Get to know your “real” users, in real time
• Correlate User Experience, Business & IT
metrics
• Identify patterns and optimize smartly
• Get the DOC
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Editor's Notes
Amazon is based on $68B of annual sales in 2013.
Staples saved 1 second off their median load time and increased by conversion by 10%
According to an Aberdeen Survey of 160 organizations found out, on the average, a 1-second delay in page load time equals 11% fewer pages views, a 16% decrease in customer satisfaction, and a 7% loss in conversion. That means, if your site earns $100K a day, this year you could lose $2.5M in sales.
Leading up to the 2012 US election, the Obama campaign made its fundraising platform 60% faster which resulted in a 14% increase in donation conversion
47% of consumers expect web pages to load in 2 seconds or less (Akamai Survey)
What’s the secret to optimize performance and conversion?
Monitor (measure & correlate)
Test
Optimize
Crisis in Chinese means “Danger + Opportunity”
Weiji
In 2014, 1/3 of ecommerce orders were came from a mobile device other than a computer. That up from 23% in 2013 and 12% in 2012. (Source: Shopify)
In May of 2015, Google officially confirmed that there are more searches now on mobile than desktop
A whopping 97% of mobile transactions are abandoned
64% of smartphone users expect the page to load in less than 4 seconds before they abandon the page
60% of tablet users expect the page to load in less than 3 seconds before they abandon the page
Some of the JavaScript increase discussed already can be attributed to the rise in popularity of custom fonts. Today, 45% of pages served to mobile devices use custom fonts — up from 4% three years ago. While custom fonts are great for controlling design and branding elements, they can also incur major performance penalties. Some fonts require massive amounts of CSS code, while others use super-heavy JS. Either way, load times suffer.
Your best bet? Disable custom fonts for mobile devices. If that’s not an option, then use them only where absolutely necessary, i.e., headers and key typographical elements.
According to HTTP Archive, an average web page today makes over 18 3rd party calls. In 2012, it was 12.
Complex modern app with composite front-end (Presentation Layer consisting of HTML, JavaScript, CSS, Flash and server-side codes like ASP.NET, PHP …etc.), middleware (plumbing part of the system, JAVA, C++, glue between UI and Data) and back-end (Persistent Layer consisting of database, elastic cloud computing resources … etc.).
Front end is what you see, Backend is how it works.
What are your users’ environments?
Shows which Android browsers suffer from sub-par performance with a specific website
With over 18,000 different Android devices, optimizing for all of them is virtually impossible
A graph like this lets you quickly home in on the problematic browsers and make strategic decision – based on other variables such as traffic and conversion – as to whether or not to optimize for that particular browser