What Retailers Know About Performance and User Experience

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What Retailers Know About Performance and User Experience

  1. 1. 1 © 2013 SOASTA CONFIDENTIAL - All rights reserved. Sharing the keys to retail performance success TODAY’S SOASTA PRESENTERS Peter Galvin: Brad Johnson: Mike Ostenberg SVP Marketing VP Product Marketing Dir. Systems Engineering Agenda: •  Retail case studies •  Key considerations gleaned from retail performance optimization •  SOASTA’s solutions for measuring and testing user performance Questions: Submit in chat box during event
  2. 2. Poll Question
  3. 3. 3 © 2013 SOASTA CONFIDENTIAL - All rights reserved.
  4. 4. 4 © 2013 SOASTA CONFIDENTIAL - All rights reserved. o  Inspection to Prevention o  Approximation to Reality o  Periodic to Continuous
  5. 5. 5 © 2013 SOASTA CONFIDENTIAL - All rights reserved.
  6. 6. 6 © 2013 SOASTA CONFIDENTIAL - All rights reserved.
  7. 7. 7 © 2013 SOASTA CONFIDENTIAL - All rights reserved. Tested to 7x Initial load test goals Reached 9x previous year’s peak Validated dynamic caching investment Reduced hardware capacity needs Validated Akamai to 4x beyond peak “One of the best investments to our website this year .” Nancy Jordan, IT Middleware & Integration Manager
  8. 8. 8 © 2013 SOASTA CONFIDENTIAL - All rights reserved.
  9. 9. 9 © 2013 SOASTA CONFIDENTIAL - All rights reserved. “We are 100% focused on our consumer satisfaction…Given the revenue it’s protecting for us, it’s money very well spent.” Michael Hart, Bonobos CTO Iterative testing of purchase cycle Easy test creation and results Systematically tuned app to infrastructure Compares test/test, year/year Revenue Protection 64x normal traffic, 15X sales, no issues
  10. 10. 10 © 2013 SOASTA CONFIDENTIAL - All rights reserved.
  11. 11. 11 © 2013 SOASTA CONFIDENTIAL - All rights reserved. Tests for flash sales with unknown spikes mPulse analyzes real user performance Continuous tests of mobile and web traffic 50% mobile traffic – 160% more visitors $5M AUD in one flash sale – zero issues “SOASTA was very easy to work with and could accommodate our requirements in a four-week timeframe.” Gavin Cliffe, OZSale CTO.
  12. 12. 12 © 2013 SOASTA CONFIDENTIAL - All rights reserved.
  13. 13. 13 © 2013 SOASTA CONFIDENTIAL - All rights reserved. “Website performance really affects your brand image when you have problems… The inherent savings to our brand by using CloudTest is priceless.” —Cheryl Davis, digital technical operations manager Hallmark Cards, Inc. Tested to 120% of expected load Saved 50% on testing expenses Reduced staff costs by 66% Eliminated test software and hardware costs
  14. 14. 14 © 2013 SOASTA CONFIDENTIAL - All rights reserved. 2008 2013
  15. 15. 15 © 2013 SOASTA CONFIDENTIAL - All rights reserved.
  16. 16. 16 © 2013 SOASTA CONFIDENTIAL - All rights reserved. Meaningful scale & appropriate concurrency Most accurate models of real user behavior Control to start, stop & modify tests without delays Test on your schedule
  17. 17. 17 © 2013 SOASTA CONFIDENTIAL - All rights reserved. Failover Scenarios Success Disasters End to End
  18. 18. 18 © 2013 SOASTA CONFIDENTIAL - All rights reserved.
  19. 19. 19 © 2013 SOASTA CONFIDENTIAL - All rights reserved.
  20. 20. 20 © 2013 SOASTA CONFIDENTIAL - All rights reserved. s Memory leaks Test Scale Stage/Team Dev & Test Release & Deploy Network & Ops CDN file placement Load Balancer configuration Network bandwidth Network configuration DNS routing Inadequate server resources Default configuration settings Unbalanced web serversAuto-scaling failures Latency between systems Slow third-party plug-ins Garbage collection Database thread counts Inefficient database queriesSlow pages Conflict with other apps Test Lab Staging Production (100% +++) Search technology limits Method-level tuning Max sockets exceeded Firewall max capacity Global latency variance Security bottlenecks Continuous tuning for full-scale…and well beyond
  21. 21. 21 © 2013 SOASTA CONFIDENTIAL - All rights reserved. ü Build and modify your tests based on real usage ü Test for spikes with the cloud ü Test what you don’t think you need to ü Measure, test and act in real time ü Test more (compress processes) ü Test in production
  22. 22. 22 © 2013 SOASTA CONFIDENTIAL - All rights reserved. Mike Ostenberg
  23. 23. Thanks Contact SOASTA: www.soasta.com/cloudtest/ info@soasta.com 866.344.8766 Follow us: twitter.com/cloudtest facebook.com/cloudtest RESOURCES Retail Readiness Page: http://www.soasta.com/retail-readiness/ Case studies: http://www.soasta.com/customers/ecommerce/ Webinars future and past: http://www.soasta.com/knowledge-center/webinars/ Need a test, fast? CloudTest On-Demand. - email info@soasta.com - You’ll hear from us by tomorrow
  24. 24. www.SOASTA.com

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