This document discusses best practices for creating descriptions and promoting webinars and e-learning events. It recommends including elements like catchy titles, relevance to the audience, length, major points, learning outcomes, prerequisites, and intended audience. Examples of good webinar descriptions are provided. The document also discusses strategies for engagement during webinars like using webcams, planning interactivity, fielding chat questions, and pacing presentations. Lastly, it covers promotion methods like listservs, calendars, social media, timing, and archiving webinars.