Social Media Now Presentation

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The document discusses the impact of social media on brands and provides statistics. It also outlines challenges and solutions for social media strategies, and emphasizes measuring performance. Key points include: - Social media positively impacts brands, with 72% of users feeling stronger connections and 74% having more positive images of brands. - 64% report improved opinions of companies when friends interact on social media and 52% are more likely to follow brands to showcase personalities. - The document lists common challenges as people, knowledge, culture and budget, and offers internal advisors or external experts as solutions. - It stresses the importance of setting goals, building strategies, marketing to and converting audiences, and measuring sales, leads and engagement

Business

relationship media marketing engagement commerce }

overview social media now challenges solutions strategy measurement {

the space pecha kucha brands . innovations . stats . resources

STATS:SM/BRANDS 72% Feel a stronger connection 68% Feel better served 74% Have a more positive image 70% More willing to engage social media impacts brands stats

STATS:FB 500 MM users / 50% log on daily 60% of FB fans are more likely to recommend after becoming a fan 51% FB fans are more likely to buy the brands they follow #1 traffic driver stats

bam! (6:40 flat) www.larrywblog.com @lardog2000

challenges people | knowledge | culture | budget

people | knowledge | culture | budget solutions

internal advisor external people | knowledge | budget

measure sales | leads | engagement | benchmarks

thanks [email_address] www.larrywblog.com @lardog2000

The document discusses social media marketing and its impact on brands. Some key stats are presented: 72% of people feel a stronger connection to brands on social media; 64% have an improved opinion of companies that their friends interact with on social media; over 500 million people use Facebook with 50% logging on daily. Challenges in social media marketing include having the right people, knowledge, culture and budget while solutions involve using both internal and external advisors. An effective strategy includes setting goals and a plan to build an audience, market to them, and convert them with measurement of sales, leads, engagement and benchmarks.

Facebook marketing slideshare

Bill Schneider

This document discusses best practices for using Facebook marketing to engage shoppers. It recommends focusing on starting conversations with consumers around health and wellness topics. Some key points made include: - Facebook is the dominant social media platform where many shoppers spend their time - Brands should leverage the social graph and encourage discovery by focusing on relevance, trust and authority rather than direct promotions - Engagement strategies should break engagement down into small actions like getting consumers to like a brand's page, share content, and recommend the brand to friends - Providing daily inspiration through questions and content can help engage audiences and drive traffic to websites.

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This document outlines key reasons for credit unions to establish an effective social media marketing program, including growing social media popularity and declining in-person touchpoints. It notes that while social media risks must be managed, regulations should not prevent social media use. The document provides tips for a successful social media strategy, including setting goals, defining a strategy, developing assets and gaining buy-in. It emphasizes measuring key social media metrics and lists humanizing your brand and cross-selling to members as benefits of social media.

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Using Listening Tools to Monitor Your Online Presence

Our Social Times

Social media

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The document summarizes the results of market research into the impact of social media on branding. Online surveys found that social media presence affects customer brand perception, with Facebook having a wider reach but Twitter a higher impact. Interviews found that marketers prefer Facebook for branding followed by Twitter. Key findings include that social media is effective for brand activation and visibility, and can be used for brand extension and to enhance aspirational value at low cost compared to traditional advertising.

Social Media Reality Check

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Today’s customers are more informed and getting their information in new ways from new sources. Decisions are influenced by discussions online and user reviews. The old ways of doing business are changing. And that means companies must change as well. As with all changes, those companies that successfully adapt to the reality of the market will succeed while those which don’t will fall behind. While this shift creates new challenges, it also creates a huge opportunity for businesses to reach customers in ways never before possible.

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Three highly effective social media marketing strategies for growing a business include: 1) Building trust on social media as customers expect businesses to be active and trust recommendations from social media more than other forms of advertising. 2) Using social media to build better relationships with partners and customers, attract new prospects, monitor competitors, and establish industry leadership. 3) Following strategies that work for small businesses offline, like being easy to do business with, personal, customer-focused, reliable, and local.

Improving Prospect Engagement: Using Social Media & Interactive Tools To Buil...

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The rules of engagement for demand generation are changing. Prospects are now more dependent on a collaborative process when they choose a solution provider. Given these new dynamics, marketers are finding greater success with tools and platforms that enable sharing of content in real-time and in convenient and easy-to-access environments. Is your company tapping into the power of community marketing to power your demand generation campaigns? Are you making it easy for your customers and prospects to share their experiences with peers?

Improvised Marketing Interventions in Social Media

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Social media roi, asap

Susan Cato

The document discusses best practices for using social media for B2B marketing and sales. It notes that while social media ROI is not measured enough, content, links, reach, and leads can translate to sales. It recommends using blogs as the most important inbound marketing tool, sharing quality third party content, and emphasizing LinkedIn for lead generation. Metrics like website traffic, leads, sales, and customer acquisition should be tracked to demonstrate social media's ROI. An integrated approach combining social, content, and other strategies is suggested.

Impact of social media on marketing

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Social media relies on relationships between individuals and companies. Companies use social media to gain customer insights and facilitate consumer influence. Consumer opinions on social media have significant impact - people are 3 times more likely to trust peer opinions over advertising. The best brands follow customers throughout their experience and understand consumer needs. Social media has changed marketing by creating more targeted ways to draw customers in and allowing businesses to connect customers. It has become an integral part of marketing direction and influencing businesses. Active engagement on social media is important for companies to be considered best-in-class.

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Integrating pr, search, and social 6 28-2011

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Francis Skipper presented on integrating public relations, search, and social media to connect with customers. PR shapes the message by providing necessary human interaction and facilitating media coverage. Search captures demand from the billions of searches conducted each month. Social media is where the conversation happens, as seen with the hundreds of millions of users on platforms like Facebook. Analytics are used to measure efforts across these channels. Case studies demonstrated how combining PR, search and social strategies increased traffic, social followers, and conversions for companies. Attendees were encouraged to engage a PR firm, develop social media strategies, focus on SEO, and measure results.

Why is social media important?

Keith Crowell

Social media is important for sales, support, and hiring. It allows companies to acquire customers, respond to customer issues, and find job candidates. Specifically, over 75% of buyers use social media during purchasing and over 50% of customers expect social media responses from companies. Additionally, over 90% of companies use social media for recruiting. The document provides tips on developing a social media strategy including identifying audiences, creating content, community management, metrics, and conducting a social media check up.

LevelUp on Facebook

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Lithium provides social media solutions that can help companies overcome challenges with Facebook engagement and analytics. Lithium uniquely positions itself to deliver deeper engagement through features like gaming mechanics to build loyalty, reputation systems to encourage involvement, and content curation. It also offers rich analytics through sentiment analysis, comparative analysis against other channels, and identification of superfans. This helps companies extract intelligence from social interactions and drive real business outcomes from their social media investments.

Digital Marketing in Canada 2013: Infographic A

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Social Network and Consumer Behaviour

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This document discusses how social media has changed consumer behavior and marketing. It outlines how online research has shifted power to consumers, allowing them to research products before purchase. Classic consumer behavior involved store-dependent decisions based on biased information from salespeople. Now consumers can research online, compare options, and purchase without interacting with stores. While social media gives marketers new ways to engage customers, it also enables "fake news" and questionable marketing tactics. The document advocates for ethical and respectful practices to attract consumers rather than create fear, uncertainty, or doubt about competitors' products. It also discusses how corporate social responsibility can build customer loyalty.

The State of the Story 2019 - Magnet Media

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The document discusses key trends in media and marketing from a global trends report. It summarizes findings that nearly two-thirds of younger generations prefer brands that take a stance on issues. It also discusses how Dick's Sporting Goods changed its gun sale policies in response to mass shootings. Finally, it outlines trends in social media marketing, storytelling, smart speakers, podcasts, and influencer marketing.

Social Media Strategic Planning

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This document discusses strategic social media planning. It emphasizes that traditional marketing is becoming less effective and brands must adapt by building trust and engaging audiences through branded content shared on social media. Specifically, it recommends starting with authentic stories that help customers and are shared organically. It also stresses the importance of monitoring social media to address issues, share praise, help customers, and discover influencers. Brands should define and measure success using various metrics like content consumption, audience engagement, and desired business outcomes.

Social Media Channels

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Interactive marketing spending is projected to rise significantly through 2014, reaching $55 billion and representing 21% of total marketing spending. Marketers are shifting budgets away from traditional channels like television, newspaper and magazine toward interactive channels like search, display, email, social media and mobile. Social media spending alone is expected to grow from $295 million in 2009 to $1.86 billion in 2014. Effective social media marketing requires clear objectives, skilled practitioners, measurable metrics, listening to target audiences, engaging customers through interesting content, and collaborating with the brand.

Introduction to Social Media

Path-Breaking Communications

This document provides an introduction to social media, covering what social media is, why businesses should engage with it, and how to do so effectively. It discusses popular social media platforms like Facebook, Twitter, and YouTube. The document also presents case studies on how companies like Dell, Blendtec, and Target have successfully used social media to increase sales, improve reputation, and build their brands. It provides examples of how Dell earned $3 million through targeted social media promotions and how Target allocated $3 million in donations to charities based on fan votes.

Performics Life on Demand 2012 Brand Infographic

Performics

The document summarizes findings from a 2012 study about people's behaviors and engagement on social media platforms: - The most popular types of brands/pages people follow are related to food, entertainment, apparel, sports and electronics. - Women are more likely than men to follow brands. - People are most likely to respond to offers from friends or a brand's own page, less so from ads or in their news feed. - When brands post on social media, users prefer status updates, pictures, videos and links to articles over ads or jokes.

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Social Media Now Presentation

1. social

2. relationship media marketing engagement commerce }

4. :) get it right

5. decision influence

6. overview social media now challenges solutions strategy measurement {

7. the space pecha kucha brands . innovations . stats . resources

8. brands

9. brands

10. brands

11. sales up 106% brands

12. brands

13. innovations

14. innovations

15. innovations

16. mobile innovations

17. innovations

18. +18% -6% stats

19. STATS:SM/BRANDS 72% Feel a stronger connection 68% Feel better served 74% Have a more positive image 70% More willing to engage social media impacts brands stats

20. STATS:SM/BRANDS 64% Improved opinion of company when friend interacts 52% Choose to fan/follow brand to help showcase their personality online stats social media impacts brands

21. STATS:FB 500 MM users / 50% log on daily 60% of FB fans are more likely to recommend after becoming a fan 51% FB fans are more likely to buy the brands they follow #1 traffic driver stats

22. stats

23. resources

24. resources

25. resources free

26. $ resources

27. resources

28. bam! (6:40 flat) www.larrywblog.com @lardog2000

29. me?

30. challenges people | knowledge | culture | budget

31. people | knowledge | culture | budget solutions

32. intern? executive?

33. internal advisor external people | knowledge | budget

34. strategy

35. goals & plan build | market | convert

36. measure sales | leads | engagement | benchmarks

37. thanks [email_address] www.larrywblog.com @lardog2000

Editor's Notes

Top Reasons to use social media for your business: The time for your business to start using social media was yesterday. In this session, Larry Weintraub of Fanscape, a leading social media marketing agency, will run through the key reasons why smart use of social media can help you reach more customers and help you sell more.
When we talk about social, we’re talking about a relationship
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Nothing fires us up more then when a brand gets it right in the social space. Put yourself in the end user’s shoes
Social is the most powerful influence in making decisions is recommendations from a trusted person.
When we talk about social, we’re talking about a relationship
20 slides 4 companies 4 technologies 4 stats 4 resources 2 fun 2 measurement tools
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This is great info, but what does it mean for you? You built a facebook (check), a twitter (check), reading the right blogs, giving away... but what are you se How are you growing
Pain Points: We know we have to do something, right? So what’s holding you back... Why is this so
Solution: What do you want to accomplish? What’s the strategy to get there? How do I know if it worked? * You likely don’t know what you need or what, that’s OK.
Anyone can lead and manage your social reputation and relationships, right? Sure, but consider the scenario & stakes... Are you really prepared to hand the mic to an uninformed communicator to speak to your most loyal fans? Isn’t that lazy? risky? disrespectful? And if it’s not the intern who’s been at your company for two-weeks... is it really worth the time of your executive who already doesn’t have the bandwidth?
Solutions - Talk about ways companies can handle. Not shining a direct light on Fanscape, but alluding that we know all - Outsource all – Give it all to a company to handle - Handle Internally (Comcast, Gatorade, large teams), do you have time to catch-up? - Strategic Advisor – Some of both * Standard company pre-evaluation, decipher what that entails.
Solution: What’s the strategy to get there?
Pain Points: We know we have to do something, right? So what’s holding you back... Why is this so
translating your social efforts into tangible results. are my efforts paying off?]

Social Media Now Presentation

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Editor's Notes