The document discusses the growing importance of advocacy marketing and social media recommendations, noting that only 15% of people trust brand recommendations while 84% trust recommendations from people they know. It introduces SOCXO as a social advocacy platform that allows companies to engage employees, customers, partners and fans to become advocates who can curate and share branded content across social media channels. The goal of the platform is to increase organic reach and lead generation for companies through trusted recommendations from advocates.

1. www.socxo.com
advocacy@socxo.com

2. All Rights Reserved @SOCXO 2016
SOCIAL ADVOCACY – THE NEW NORM
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3. Source: Gartner, Lab 42, Nielsen
The Facts
ONLY
15%
84%
77%
ONLY
3%
of people trust recommendations made
directly by the brand
of people trust recommendations from
people they know
of consumers are more likely to buy a
product when they hear about it from
someone they trust
of people try a new product after
viewing a sponsored social media
post
DRIVING FORCE BEHIND ADVOCACY MARKETING
Word of mouth
marketing has become
a gold standard for
recommendation
People trust only
peers, friends
and family
Brand perception is now
based on personalized
experience
Inbound marketing
brings more qualified
leads than traditional
marketing
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On Board Engage Amplify Convert
Get your Advocates
(Employees,
Customers, Partners
& Fans) on SOCXO
SaaS & Mobile
Application
Encourage to
Learn, Discover &
Co-create Fresh &
Engaging Content
Create Employee
Engagement
Generate Brand
Presence,
Conversions and
Leads
Create Brand
Loyalty &
Retention
SOCXO - Your Social Advocacy Platform
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Drive Thought
Leadership
Share Content into
Social Channels to
improve Brand
Awareness
Transform Your Employees, Customers , Partners & Fans
As Trusted Brand Advocates

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SOCXO - Platform in Action
Create &
Curate
Share Content
and Amplify
Drive Thought
Leadership & Reach
Measure and
Reward
CURATION
APPROVAL
EMPLOYEES
CUSTOMERS
/ FANS
PARTNERS
CONVERT SALES
AND CUSTOMERS
REWARD ADVOCATES
BRAND
CONTENT
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How SOCXO Amplifies Content
Your Advocates Share Content
On Their
Social Media Channels
Trusted Content gets more
Social Engagement &
Conversions
INCREASES
ORGANIC
CONTENT
REACH
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SOCXO Value Proposition
Pay per
share
model.
ROI driven
Pricing
SaaS and Mobile
App – Integrations
with CMS/CRM/
Analytics
Gamification
Engine for
Rewards and
Effective User
Engagement
Increase
Earned Media
Value with
Measured ROI
on Conversions
Engaged
employees,
happy customers
and trusted
partners
Content Marketing
and Advocacy
Training
(SOCXO Online
Academy)

9. Value across Line of Business
Boost Social Selling,
Improve Sales
Closure
Sales
Increase Brand
Awareness, Drive
Conversions & Leads
Marketing
Enable Social Hiring,
Increase Employee
Engagement
HR
Drive Thought Leadership,
Nurture Company
Branding
Corporate
Communication
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SOCXO Benefits
Empower your Brand Ambassadors –
Build Online Reputation
Facilitate User Generated Content and
Brand Advocacy for Organic Reach
Unify Marketing Efforts – Influencer and
Referral Marketing Programs onto SOCXO
Increase Organic Web Traffic and Lead
Generation
Create Thought Leaders and Employee
Engagement
Reduce Paid Media Marketing Spend
Increase Sales, Revenue & Profits
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11. Source: Weber Shandwick
Employees in Social Media
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12. Employees & Partners of socially engaged companies are..
more likely to align
social media
engagement to more
sales leads
more likely to
stay with their
company
more likely to feel
optimistic about
their company’s
future
more likely to
believe their
company is more
competitive
57% 20% 40% 27%
Source: Altimeter & LinkedIn Relationship Economics 2014
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14. CONTACT US
Get in touch with SOCXO team to learn how you can achieve the real benefits of running
an advocacy marketing program for your business.
www.socxo.com advocacy@socxo.com
www.linkedin.com/company/socxo twitter.com/socxo www.youtube.com/user/SocialCXO