In this informative webinar, Director of Marketing Meagan French examines how the Redbooth marketing team uses agile to help the team be more productive and drive bottom line revenue. We’ll focus on practical steps that marketing leaders can take to implement a holistic, iterative approach to improve team productivity and focus on the projects that grow the business.
In this webinar, you will learn:
* How to adapt agile for more efficient, happy marketing teams.
* How to minimize time in meetings, and use meetings strategically to focus the team around common initiatives.
* How to prioritize the most important revenue-driving projects, while making sure that nothing falls through the cracks.
* How to experiment with minimum viable marketing before embarking on resource intensive projects.
Business Collaboration: Leveraging Your Digital Infrastructure to Drive Align...Redbooth
Organizations need to meet customer, partner and supplier needs across multiple communication and marketing channels – this is far from easy. Many corners of the organization understand and believe in a customer imperative; however, these departments often do not come together to collaborate on customer experience initiatives. In order to facilitate a more collaborative environment, solutions need to have cloud delivery at their core and offer anyplace, anytime access, alongside seamless real-time communication, in-context exchanges of information, and integrated social workflow.
During this webinar, you will learn:
* Streamline programs that result in a quantifiable bottom-line improvement
* Shorten the time to qualified leads though collaboration
* Transform marketing from a reactive service to a proactive partner to the business
Leading Growth: Accelerate Sales and Double Your Sales Team's Productivity wi...Redbooth
Join Jeff Koll, Redbooth’s VP of Sales as he shares how Redbooth enables him to scale by creating an engaged sales team. Jeff will share how Redbooth accelerates sales team collaboration and solves complex business challenges.
Tearing Down Silos with Collaboration Tools Krissy Espindola, T-Mobile Director KM & Social Customer Support, and Christopher Morace, Jive Software Chief Strategy Officer, team up to present at the Seattle Evanta CIO Summit.
New solutions can help you get campaigns to market sooner, cut costs and boost results.
Learn more about Jive's social business software: http://bit.ly/1aTo6Vq
In this presentation, Shannon Tipton, Owner of Learning Rebels discuss how the digital divide is present in different technical skill levels of employees and why this divide may be the main reason of slowed or delayed productivity or upskilling.
How can L&D better partner with organizations to support employee’s emersion into the digital world, which can be at their disposal in any given situation? If a valued partnership is not created, are organizations at risk of experiencing an even larger gap?
Shannon discusses:
- Is technology bringing us together or driving us apart?
- How to focus on digital innovation and collaboration
- How does L&D help bridge the divide while partnering with the business?
Business Collaboration: Leveraging Your Digital Infrastructure to Drive Align...Redbooth
Organizations need to meet customer, partner and supplier needs across multiple communication and marketing channels – this is far from easy. Many corners of the organization understand and believe in a customer imperative; however, these departments often do not come together to collaborate on customer experience initiatives. In order to facilitate a more collaborative environment, solutions need to have cloud delivery at their core and offer anyplace, anytime access, alongside seamless real-time communication, in-context exchanges of information, and integrated social workflow.
During this webinar, you will learn:
* Streamline programs that result in a quantifiable bottom-line improvement
* Shorten the time to qualified leads though collaboration
* Transform marketing from a reactive service to a proactive partner to the business
Leading Growth: Accelerate Sales and Double Your Sales Team's Productivity wi...Redbooth
Join Jeff Koll, Redbooth’s VP of Sales as he shares how Redbooth enables him to scale by creating an engaged sales team. Jeff will share how Redbooth accelerates sales team collaboration and solves complex business challenges.
Tearing Down Silos with Collaboration Tools Krissy Espindola, T-Mobile Director KM & Social Customer Support, and Christopher Morace, Jive Software Chief Strategy Officer, team up to present at the Seattle Evanta CIO Summit.
New solutions can help you get campaigns to market sooner, cut costs and boost results.
Learn more about Jive's social business software: http://bit.ly/1aTo6Vq
In this presentation, Shannon Tipton, Owner of Learning Rebels discuss how the digital divide is present in different technical skill levels of employees and why this divide may be the main reason of slowed or delayed productivity or upskilling.
How can L&D better partner with organizations to support employee’s emersion into the digital world, which can be at their disposal in any given situation? If a valued partnership is not created, are organizations at risk of experiencing an even larger gap?
Shannon discusses:
- Is technology bringing us together or driving us apart?
- How to focus on digital innovation and collaboration
- How does L&D help bridge the divide while partnering with the business?
An interactive gaming publisher sought a way to transform its data model and capture mechanism to improve tracking and analysis of promotional activities and estimate the ROI for various promotional tactics. Learn more: http://www2.deloitte.com/us/en/pages/deloitte-analytics/articles/analytics-is-no-game-for-interactive-publisher.html
Wat voor trends op het gebied van Data & Analytics zijn er de komende jaren? En hoe willen wij data inzetten voor onze marketing? De wereld van data verandert snel, en de wereld van marketing misschien wel sneller. Zonder data is marketing bijna gelijk aan schieten met losse flodders: je moet heel vaak schieten om te raken. Slim gebruik van data helpt ons om in te spelen op de behoefte van onze klanten en om een koploper te blijven in de zakelijke markt. In deze presentatie nemen wij u mee in onze reis naar een datagedreven organisatie.
Clover Rings Up Digital Growth to Drive ExperimentationOptimizely
Clover's Digital Growth team is responsible for optimizing the merchant's digital experience and they rely on experimentation to guide digital decision-making. This enables them to quickly learn and measure what changes deliver the best outcomes for users.
Join us with Lead Product Manager of Growth, Monil Shah, to learn how Clover:
- Increased digital conversions amongst merchants with an investment in experimentation
- Grew experiment velocity by 4x after replacing Adobe Target
- Designed a framework to efficiently capture and prioritize test ideas, and roll out winners
Humanizing data in een data-gedreven wereld: behavioural science x data scien...BBPMedia1
Kunnen data en insights teams dezelfde taal spreken? Natuurlijk. Daarvoor moeten ze echter allebei het ‘waarom’ achter gedragsdata begrijpen. Ipsos richt zich speciaal op het terugdringen van churn bij VodafoneZiggo en heeft haar database van klanten en voorspelmodel voor churn gehumaniseerd. Dankzij een emotionele dimensie van motivatie en gedragswetenschappen is het nu mogelijk gepersonaliseerde interventies te bieden aan mensen waarbij een risico op churn bestaat.
From Personalization to Individualization – Delivering a Unique ExperienceCapgemini
Personalization has its place in delivering great experience, but it’s not enough for consumers today. To achieve higher brand loyalty and customer satisfaction we must build & deliver individualized experiences which drive higher engagement. Learn how to make personalized and individualized experiences a reality.
Speaker: Naresh Khanduri, Capgemini
How do you know your software project is doing the right thing? Lean metrics for keeping the course, based on a lean software vision canvas. Presented in Agile Day Riga, May 25 2016.
Nima marketing day-martech-and-tools-track-philipsBBPMedia1
Technologie als een competitive advantage Technologie is onmisbaar in alles wat je doet in (digitale) marketing. Maar het is ook erg duur, ingewikkeld en on-transparant. Keuzes uit het verleden kunnen je langzaam maken, terwijl technologie steeds sneller ontwikkeld. Hoe kies je de beste technologie, hoe coördineer je het, en hoe zorg je dat je wendbaar blijft in een organisatie zo groot als Philips? In deze interactieve sessie nemen Joost en Henk-Jan je mee in de wereld van Philips’ marketing transformatie, met specifieke focus op de rol van technologie in de professionalisering van technologie gedreven digitale marketing voor zowel D2B als D2C.
The Top 5 Steps You Can Take Now to Win in Digital CommerceHippo
Digital Commerce is in the hot seat at the moment, with retailers feeling the pressure of rising consumer expectations. The benchmark for a great digital commerce experience today is not "my last great commerce experience" but "my last great digital experience". It's a challenging battle, but it's also the reality of the digital landscape.
After completing an extensive research project among global industry experts, we have found that there are several pressure points that nearly all digital commerce businesses are struggling with - and there are common solutions. In this webinar, we will cover the top 5 tips that we have uncovered for starting to address your digital commerce challenges right now.
1. How to define KPIs that actually help you to improve your digital commerce experience
2. Why you should change the way you measure content performance
3. When, and why, you should amend your expectations
4. Eliminating fear: how to think in the short-term and the long-term simultaneously
5. How to define an intelligent content personalization approach
Join Ivo Bronsveld, author of the recent eBook, "The Digital Commerce Landscape: Trends, Challenges, and Opportunities", to uncover the latest insights and actionable steps for improving your digital commerce environments.
Like this presentation? Upcoming webinars and videos on brighttalk.com/channel/14093/hippo-cms
Test & Learn: Automation & Experimentation - In-Depth Discussion on Data-Driv...Optimizely
Across the web, businesses are competing for user attention and loyalty in marketplaces that are constantly growing and evolving. In this fast moving environment, being data-driven in improving customer experience is the only way to reliably get and stay ahead of the competition. This is easier said than done - issues of what to focus on next and whether your work is improving business outcomes inevitably arise. Acting quickly and acting with confidence can sometimes be at odds with each other. In this session, Chrix Finne (VP of Product - Heap) and Matt Gomes (Director of Marketing - Opploans) discuss how Opploans approaches these challenges and more.
Prove It: Making the Case for ExperimentationOptimizely
In the webinar, we’ll cover:
- Steps to build your own business case for experimentation
- Key considerations in estimating your ROI on future experiments
- Mistakes to avoid in building an experimentation program
- Exclusive insights from our research with Harvard and Duke on how experimentation positively affects innovation and success
Wondering if your direct-selling company is ready for fulfillment outsourcing? Check out these tips to help decide when and how to expand your resources.
5 Steps for Developing Successful Business Apps Paul Coleman
We take a look at how building a mobile roadmap is more about aligning with company strategy and less about building standalone apps. We reiterate how important it is to define business value through the use of mobile solutions and how you should prioritise growth opportunities, when developing your mobile roadmap.
Companies and senior executives are under pressure to implement a mobile strategy and deliver on mobile user test cases, which have been identified by their business units. These executives are tasked with delivering business value and a healthy ROI.
Getting it right first time also mitigates the risk for business and helps to avoid the outcomes common in enterprise software as highlighted by McKinsey and Oxford University - "Large software projects on average run 66% over budget and 33% over schedule. As many as 17% of projects go so badly that they can threaten the very existence of the company."
So what are the first steps?
The most vital step is to work with an experienced team who take the time to understand your business and can extract your ideas and suggestions to make a valid business case for building mobile solutions.
At Fuse Mobile we have what we call our Innovation Hub and this is where we work with companies to establish their business objectives, identify revenue opportunities, what we can do to drive business efficiency, and what technical approach we should take to deliver on those objectives.
By wire-framing those ideas we bring clarity and visualisation of how the product will look through user stories and mock-ups. This process ensures buy-in from all stakeholders and can validate ideas in a cost efficient manner before a line of code has ever been written.
The invaluable insights gained from these first steps will allow your team to deliver a roadmap with actionable strategies.
MHR Analytics Summit 2018 | Using Data to Improve Employee Performance - Max ...MHR Analytics
MHR Analytics is committed to helping every organisation use this mass of data to obtain actionable insights for real growth. Learn more about using data to improve employee performance from Max Blumberg of the Blumberg Partnership, workforce, Salesforce and analytics advisor.
An interactive gaming publisher sought a way to transform its data model and capture mechanism to improve tracking and analysis of promotional activities and estimate the ROI for various promotional tactics. Learn more: http://www2.deloitte.com/us/en/pages/deloitte-analytics/articles/analytics-is-no-game-for-interactive-publisher.html
Wat voor trends op het gebied van Data & Analytics zijn er de komende jaren? En hoe willen wij data inzetten voor onze marketing? De wereld van data verandert snel, en de wereld van marketing misschien wel sneller. Zonder data is marketing bijna gelijk aan schieten met losse flodders: je moet heel vaak schieten om te raken. Slim gebruik van data helpt ons om in te spelen op de behoefte van onze klanten en om een koploper te blijven in de zakelijke markt. In deze presentatie nemen wij u mee in onze reis naar een datagedreven organisatie.
Clover Rings Up Digital Growth to Drive ExperimentationOptimizely
Clover's Digital Growth team is responsible for optimizing the merchant's digital experience and they rely on experimentation to guide digital decision-making. This enables them to quickly learn and measure what changes deliver the best outcomes for users.
Join us with Lead Product Manager of Growth, Monil Shah, to learn how Clover:
- Increased digital conversions amongst merchants with an investment in experimentation
- Grew experiment velocity by 4x after replacing Adobe Target
- Designed a framework to efficiently capture and prioritize test ideas, and roll out winners
Humanizing data in een data-gedreven wereld: behavioural science x data scien...BBPMedia1
Kunnen data en insights teams dezelfde taal spreken? Natuurlijk. Daarvoor moeten ze echter allebei het ‘waarom’ achter gedragsdata begrijpen. Ipsos richt zich speciaal op het terugdringen van churn bij VodafoneZiggo en heeft haar database van klanten en voorspelmodel voor churn gehumaniseerd. Dankzij een emotionele dimensie van motivatie en gedragswetenschappen is het nu mogelijk gepersonaliseerde interventies te bieden aan mensen waarbij een risico op churn bestaat.
From Personalization to Individualization – Delivering a Unique ExperienceCapgemini
Personalization has its place in delivering great experience, but it’s not enough for consumers today. To achieve higher brand loyalty and customer satisfaction we must build & deliver individualized experiences which drive higher engagement. Learn how to make personalized and individualized experiences a reality.
Speaker: Naresh Khanduri, Capgemini
How do you know your software project is doing the right thing? Lean metrics for keeping the course, based on a lean software vision canvas. Presented in Agile Day Riga, May 25 2016.
Nima marketing day-martech-and-tools-track-philipsBBPMedia1
Technologie als een competitive advantage Technologie is onmisbaar in alles wat je doet in (digitale) marketing. Maar het is ook erg duur, ingewikkeld en on-transparant. Keuzes uit het verleden kunnen je langzaam maken, terwijl technologie steeds sneller ontwikkeld. Hoe kies je de beste technologie, hoe coördineer je het, en hoe zorg je dat je wendbaar blijft in een organisatie zo groot als Philips? In deze interactieve sessie nemen Joost en Henk-Jan je mee in de wereld van Philips’ marketing transformatie, met specifieke focus op de rol van technologie in de professionalisering van technologie gedreven digitale marketing voor zowel D2B als D2C.
The Top 5 Steps You Can Take Now to Win in Digital CommerceHippo
Digital Commerce is in the hot seat at the moment, with retailers feeling the pressure of rising consumer expectations. The benchmark for a great digital commerce experience today is not "my last great commerce experience" but "my last great digital experience". It's a challenging battle, but it's also the reality of the digital landscape.
After completing an extensive research project among global industry experts, we have found that there are several pressure points that nearly all digital commerce businesses are struggling with - and there are common solutions. In this webinar, we will cover the top 5 tips that we have uncovered for starting to address your digital commerce challenges right now.
1. How to define KPIs that actually help you to improve your digital commerce experience
2. Why you should change the way you measure content performance
3. When, and why, you should amend your expectations
4. Eliminating fear: how to think in the short-term and the long-term simultaneously
5. How to define an intelligent content personalization approach
Join Ivo Bronsveld, author of the recent eBook, "The Digital Commerce Landscape: Trends, Challenges, and Opportunities", to uncover the latest insights and actionable steps for improving your digital commerce environments.
Like this presentation? Upcoming webinars and videos on brighttalk.com/channel/14093/hippo-cms
Test & Learn: Automation & Experimentation - In-Depth Discussion on Data-Driv...Optimizely
Across the web, businesses are competing for user attention and loyalty in marketplaces that are constantly growing and evolving. In this fast moving environment, being data-driven in improving customer experience is the only way to reliably get and stay ahead of the competition. This is easier said than done - issues of what to focus on next and whether your work is improving business outcomes inevitably arise. Acting quickly and acting with confidence can sometimes be at odds with each other. In this session, Chrix Finne (VP of Product - Heap) and Matt Gomes (Director of Marketing - Opploans) discuss how Opploans approaches these challenges and more.
Prove It: Making the Case for ExperimentationOptimizely
In the webinar, we’ll cover:
- Steps to build your own business case for experimentation
- Key considerations in estimating your ROI on future experiments
- Mistakes to avoid in building an experimentation program
- Exclusive insights from our research with Harvard and Duke on how experimentation positively affects innovation and success
Wondering if your direct-selling company is ready for fulfillment outsourcing? Check out these tips to help decide when and how to expand your resources.
5 Steps for Developing Successful Business Apps Paul Coleman
We take a look at how building a mobile roadmap is more about aligning with company strategy and less about building standalone apps. We reiterate how important it is to define business value through the use of mobile solutions and how you should prioritise growth opportunities, when developing your mobile roadmap.
Companies and senior executives are under pressure to implement a mobile strategy and deliver on mobile user test cases, which have been identified by their business units. These executives are tasked with delivering business value and a healthy ROI.
Getting it right first time also mitigates the risk for business and helps to avoid the outcomes common in enterprise software as highlighted by McKinsey and Oxford University - "Large software projects on average run 66% over budget and 33% over schedule. As many as 17% of projects go so badly that they can threaten the very existence of the company."
So what are the first steps?
The most vital step is to work with an experienced team who take the time to understand your business and can extract your ideas and suggestions to make a valid business case for building mobile solutions.
At Fuse Mobile we have what we call our Innovation Hub and this is where we work with companies to establish their business objectives, identify revenue opportunities, what we can do to drive business efficiency, and what technical approach we should take to deliver on those objectives.
By wire-framing those ideas we bring clarity and visualisation of how the product will look through user stories and mock-ups. This process ensures buy-in from all stakeholders and can validate ideas in a cost efficient manner before a line of code has ever been written.
The invaluable insights gained from these first steps will allow your team to deliver a roadmap with actionable strategies.
MHR Analytics Summit 2018 | Using Data to Improve Employee Performance - Max ...MHR Analytics
MHR Analytics is committed to helping every organisation use this mass of data to obtain actionable insights for real growth. Learn more about using data to improve employee performance from Max Blumberg of the Blumberg Partnership, workforce, Salesforce and analytics advisor.
Agile marketing can provide an answer. A new and iterative process that will introduce your innovations to market much faster because you will constantly measure and improve based on customer feedback.
In this masterclass you will learn about the core principles of Agile in Marketing. What is it, why is it so necessary? How do you introduce agile marketing in your organization? We will introduce you to the various agile marketing frameworks. So that you will understand how you can accelerate and improve your daily digital marketing operation, but also how you can decide on new concepts or a new strategy.
Marketing for Startup: 14 Things You Shouldn't MissLukas Obdrzalek
I focused on 3 topics
- What should you know when setting up your marketing
- How you should build your marketing team
- How you should choose your agency and how to work with it
Agile methodology allows the modern marketing team to adapt to fast-changing market conditions, respond to immediate sales needs, and prove ROI quickly and consistently.
Bonus: three tools that will make you a lot of money quickly.
Becoming agile with Peapod Labs Sr. Product OwnerPromotable
What is Agile and what does it have to do with Product Management? We always hear companies use jargon like Agile. We know it's important, however many people don't understand what it is, when or why to use it and how to get started implementing Agile into your company's processes.
Takeways:
What is Agile? A mindset, not just a process
How to get started?
Development Cycle: From Project to Backlog
Agile Product Development Live cycle
Building an Agile Mindset into a Company’s Transformation.
About the Instructor: Rodrigue Carneiro is a Senior Product Manager at Peapod Digital Labs. He was previously a Sr. Product Manager at Ahold Delhaize, a large European company with a total of 21 brands with 6500 stores. Including Peapod Digital Labs, Food Lion, and Giant grocery stores.
As an Educational Software Company, We provide the best Internship Programs for your career development and we are the best software training institute in Tamilnadu.
We Are Here To Help You With Skills
With the goal of delivering the next generation of learning, Learn To Hub recognized the potential use of technology in education and developed new solutions such as eLearning Classrooms, online courses & educational applications, and web learning techniques.
Do the Math: The Smart Analysis your CEO and CFO Expect (even if they haven’t...Actuate Corporation
For the first time, Marketers have the ability to collect and measure almost any data imaginable. As a result, too many of us find ourselves violating Robert McNamara’s maxim – we try to make what’s measurable important, vs. making the important measurable. How do we reach that elusive Goldilocks state of measuring not too much, not too little, but just the right things? Start with the executive management team. What metrics are they using to run the business, and how can you help?
This session will review real dashboards and reports you can use to communicate to stakeholders in sales and finance, inform long-term plans, and continually optimize execution. The result? Marketing’s credibility increases, your forecasts become more accurate even than those of Sales, and you assume your rightful place as indispensable consigliore to your C-levels.
More often than not, the problem underlying valuation issues for small businesses is lack of strategic clarity. That’s not surprising, since one of the major challenges during Stage 2 is the need for more defined strategy coupled with deliberate planning processes that engage the entire organization — a big change from what was needed during Stage 1.
Start Right -Finish Well Product Launch Processjerianasmith
A successful launch requires several elements coming together all at once.Forward Vision has developed a tried-and-true set of best practices to launch a product. Our aim is to provide the companies we work with the tools and a process that give them a competitive edge.
Our Sales Enablement Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a sales enablement plan that increases your win-rate, deal-size and % reps attaining quota.
Navigating the Rocky Road from Founder-Led Sales to The First Dozen Sales Pro...saastr
Veronika is co-founder and CEO of Demodesk, a sales meeting platform that coaches reps in real-time. Before she had her sales team, she had built the entire company from scratch and acquired the first 100 customers on her own. This session will delve into her key learnings from hiring, to onboarding, and to managing her remote sales team that is now 17 people.
The ABM Leadership Alliance and ITSMA have joined forces to bring you one full day of actionable content and ABM case studies designed to help you optimize and expand your ABM programs in 2018.
5 Ways Gantt Charts Give You Project Management SuperpowersRedbooth
You don't have to be a project manager to get incredible benefits from Gantt charts! If you're a team lead, a manager, or just a planner at heart, you'll love how they let you see your entire project at once.
There was a time when Gantt charts were always complex and cumbersome — but all of that has changed. Find out how today's intuitive, user-friendly Gantt charts help you keep your projects on track.
Get started for free at https://redbooth.com/gantt
Turn the next 12 days into a productivity makeover at work! These easy-to-implement tips, one for each day, are a perfect refresher.
Find out more about Redbooth at https://redbooth.com
Moving From Email to Collaboration Software: Best Practices for Onboarding & ...Redbooth
Your employees and colleagues are spending hours every day in email. You want to transition everyone onto a collaboration platform to improve company-wide efficiency.
But here's where it gets tricky for leaders: Change on this scale can be challenging, even risky. So how can you increase your odds of a successful transition?
Leading Growth: Accelerate Sales and Double Your Sales Team's Productivity wi...Redbooth
Join Jeff Koll, Redbooth’s VP of Sales as he shares how Redbooth enables him to scale by creating an engaged sales team. Jeff will share how Redbooth accelerates sales team collaboration and solves complex business challenges.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
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3. #agilemarketing
A million different initiatives, the team is unsure of priorities
Spend a lot of money on marketing with little return
They don’t know what’s working and what’s not
It takes forever to get anything done
Way too much time in meetings
Jump through a lot of hoops to get projects approved
What a non-agile team looks like:
4. 4
What is Agile Marketing?
“Agile marketing is an approach in which teams identify and focus
their collective efforts on high value projects, complete those
projects cooperatively, measure their impact, and then continuously
and incrementally improve the results over time”
- MarketingGizmo.com
5. 5
“Teams are 50%–75% faster than they were before
Agile and incredible culture improvement”
- CMO Agenda “The Agile Advantage: Methodology”
6. 6
Why is agile so challenging?
Marketing is a highly collaborative profession
A ton of external deadlines and vendors
Marketing supports many different teams
We’re charged with impacting revenue
We’re perfectionists
11. 11
Develop a Hypothesis:
Why are we doing this?
What’s the hypothesis? What is the desired outcome?
Are we seeing traction?
How can we start small first?
• Minimum viable marketing
15. 15
Minimize the build stage
Run a small campaign before scaling up
A/b test it first
Use a landing page builder
Ask your vendors to work with you on the smallest possible
contract or an extended trial
19. #agilemarketing
Growth Meetings are where we learn:
Impact Revenue with Collaboration- Not Progress Reports
Report Iterate Collaborate Action
Use the success
metrics from the
beginning of the
experiment
The next iteration of
the experiment
Strategize scale
successful initiatives
Experiments to
launch for the next
growth meeting
20. 20
Translate Experiments into Revenue
What are the results of your experiment?
How do we iterate and scale up?
What are the key learnings or actions items?
Is this project impacting revenue?
Introductions:
Review of last conversation:
Summarize
“Has anything has changed?”
“Anything new I should know about?”
Confirm goal and agenda of this meeting
“Assuming this meeting goes well “based on the above” what will be our next steps?”
Ask for permission to proceed
I work with a lot of internal and external teams, so I get to see how agile plays out as an agency and as a member of an internal marketing team.
Lets start with what it’s not…
This is the qualitative and anecdotal evidence that I witnessed when working with non-agile teams.
These challenges inhibit teams and inhibit company growth.
What if you could implement a system that helped your team work on the right projects, increase the efficacy of your marketing programs, know what’s working, get stuff done faster, spend less time in meetings?
Agile is an idea that comes from the development world and is about 10 years old there, however marketing is just learning now how to leverage it.
Qualitatively
The nature of marketing is one of collaboration, teams are no longer siloed.
Software development happens in a relative vacuum, marketing does not.
We’ve got a ton of stuff that are beyond our control, like seasonality, market forces, and external deadlines
We have the added challenge of not just working efficiently, but also working on the right projects. We’re charged with predicting projects that will impact the most revenue.
A lot of us are perfectionist, we want to represent our brands well. Agile demands that we do minimum viable marketing and iterate
----- Meeting Notes (11/10/15 15:30) -----
There’s no one standard way to do agile.
The idea with agile is not to overwhelm you with framework, but just give you enough to more efficiently
Agile is a mindset, more than a strict methodology. Take an iterative, experimental approach, rather than setting marketing plans in stone
These days, marketing teams have to be highly adaptive and agile, or our competitors' are going to quickly take away our market share.
Sit down as a team and list projects out (This is your backlog or inbox)
Identify the meaningful and impactful projects, determine which are backlog and which are current
Every team has limited bandwidth, budget and manpower, this is true of every team I’ve ever worked with
No one can do it all right now
Necessary for leadership to help the team focus and think through priorities, necessary maximize the teams efforts.
What are mission critical projects that will drive revenue in the short term, and what are good ideas that can go in the backlog /inbox
How do we keep track of projects and owners and make sure that nothing gets lost in the either?
We use “inbox” for nice to have but not right now
We assign the person who has the action items and create due dates
We tag tasks with priorities
We keep track success and collaborate with less meetings
There’s no one standard way to do agile.
The idea with agile is not to overwhelm you with framework, but just give you enough to more efficiently
Agile is a mindset, more than a strict methodology. Take an iterative, experimental approach, rather than setting marketing plans in stone
These days, marketing teams have to be highly adaptive and agile, or our competitors' are going to quickly take away our market share.
1. Many marketing teams don’t actually ask themselves the why. There are marketing initiatives that don’t impact growth and revenue.
2. Have you seen some traction with this in the past?
3. If not, what’s the minimum viable marketing project (MVP Minimum Viable Product)
4. Minimize the build and create process. Can we implement something imperfectly, and it later?
You have to determine how you’re going to measure success before the experiment starts. What does success look like?
Is your marketing activity actually impacting revenue, and if so, how are you tracking it?
How will you determine if an experiment is working or not? Write this down.
Analytics tracks lead generation pretty well, Marketing automation tracks assets, but Salesforce tracks revenue
So many teams dive into resource intensive, big budget projects without any idea whether or not something is going to work.
Unless you’re a huge company with tons of historical data, you actually have no idea if most of your marketing will actually work.
How do we learn? What does the data mean?
Like 75% of the time, the data is inconclusive or your hypothesis is wrong. (I’m not even kidding)
Minimalize time in meetings to give more time for experiments and doing. Track success and collaboration in Redbooth.
Daily standups are what you accomplished, what’s in your way, and what you want to accomplish today. Not necessarily what is going to drive revenue,
We spend less time in meetings and more time doing, I already know what my team is doing because I have redbooth.
We don’t focus on progress reports, ie what was done and what we’re doing, we focus on the initiatives most likely to grow the business. Because we spend so much time in redbooth during the week, we don’t need to give progress reports, we focus on growth.
Open the meeting with reports from last week’s experiments: What has been successful, what needs more time, and what do we need to kill?
Iterate: What’s the next iteration of the experiment, where are we seeing traction? What’s working and what’s not?
Collaborate: How can we repurpose our efforts to maximize all channels? How can we repurpose SEO for social, or paid?
Action Items: What are the actions and experiments we need to run in the next week to report back?