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Nailing the Basics
          SharePoint 2010 Search
Presented by:
           Robert Piddocke
           Author: Pro SharePoint 2010 Search
                   Working with Microsoft FAST Search Server for
                   SharePoint
             rcp@surfray.com
             robertpiddocke
             @rpiddocke
                                                www.surfray.com
Why the Basics?




technology



                               Users
Understanding Search



                             • Found!
         • Lost?                                   • Bingo!
Search             Results   • More     Document
         • Lazy?                                   • Back?
                               lost?
What are the Search Basics?

1. Content - Find information
2. Presentation - UX
3. Management - Improve over
  time
Content

• Make the right content visible , no
more, no less
• Use and leverage metadata
• Search is for more than just
documents (people, web, images etc.)
• Avoid guesswork
Content

• How to set up a content
  source/crawl rule.



• Index pdf’s
http://www.surfray.com/resources/tech-blog/292-how-to-index-pdf-
files-in-sharepoint.html
Presentation

• KISS
• Search everywhere
• Make search accessible - 1 or many,
scopes or no scopes
• Build your search for your users.
Search engines are from Mars, users are
from… New Jersey.
Presentation

• How to make a search center and
direct the queries there.
Management

• Put Search in the right hands. – You
don’t let your plumber decide where to
put your toilet.
• React
• GROW!
Management

•Check Analytics and make a best bet


I don't know. You
know, my mom, She
tells me, "You want
somethin', you gotta
ask for it."
What we do at SurfRay

Ontolica Search & Preview

”Findability, not clutter”
Please feel free to ask questions in
                the chat!

Presented by:
           Robert Piddocke
           Author: Pro SharePoint 2010 Search
                   Working with Microsoft FAST Search Server for
                   SharePoint
             rcp@surfray.com
             robertpiddocke
             @rpiddocke
                                                www.surfray.com

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SharePoint Search Intro: Nailing the Basics

  • 1. Nailing the Basics SharePoint 2010 Search Presented by: Robert Piddocke Author: Pro SharePoint 2010 Search Working with Microsoft FAST Search Server for SharePoint rcp@surfray.com robertpiddocke @rpiddocke www.surfray.com
  • 3. Understanding Search • Found! • Lost? • Bingo! Search Results • More Document • Lazy? • Back? lost?
  • 4. What are the Search Basics? 1. Content - Find information 2. Presentation - UX 3. Management - Improve over time
  • 5. Content • Make the right content visible , no more, no less • Use and leverage metadata • Search is for more than just documents (people, web, images etc.) • Avoid guesswork
  • 6. Content • How to set up a content source/crawl rule. • Index pdf’s http://www.surfray.com/resources/tech-blog/292-how-to-index-pdf- files-in-sharepoint.html
  • 7. Presentation • KISS • Search everywhere • Make search accessible - 1 or many, scopes or no scopes • Build your search for your users. Search engines are from Mars, users are from… New Jersey.
  • 8. Presentation • How to make a search center and direct the queries there.
  • 9. Management • Put Search in the right hands. – You don’t let your plumber decide where to put your toilet. • React • GROW!
  • 10. Management •Check Analytics and make a best bet I don't know. You know, my mom, She tells me, "You want somethin', you gotta ask for it."
  • 11. What we do at SurfRay Ontolica Search & Preview ”Findability, not clutter”
  • 12. Please feel free to ask questions in the chat! Presented by: Robert Piddocke Author: Pro SharePoint 2010 Search Working with Microsoft FAST Search Server for SharePoint rcp@surfray.com robertpiddocke @rpiddocke www.surfray.com

Editor's Notes

  1. Hi, Welcome to our webinar on Search Analytics in SharePoint 2010. My name is Robert Piddocke and I am author of Pro SharePoint 2010 Search. I am also working on a book on FAST for SharePoint and have been working in the enterprise search business for over a decade. Today I’ll be presenting a little on what makes search good and some theory about search and then digging into Search Analytics in SharePoint 2010. I’ll also show you how to action those analytics and give some best practices for improving search.
  2. Your search engine is one of the few truly interactive tools on your site. Most people look at search as a black box but it really can tell a great deal about the users expectations and their experience in SharePoint. There is a clear difference between browsing for content and searching for it and many users will use search as their main navigational tool. The challenge they face is, of course, finding information. That information can be things they know exist in SharePoint, information they are currently working with or information they themselves have created. The search engine is a tool people hope will respond to direct questions for content in SharePoint. It is important therefore to make sure that the conversation is not completely one sided. This is where search analytics come into the picture.Another important thing to note is that SharePoint search is not Google – AND WITH REASON! I’m sure we’ve all heard the request to make SharePoint search more like Google search. Well, global search and local search are different because the users expectations are different. Users mistakenly want google in the organization without realizing that their expectations for google are drastically different than their expectations for SharePoint search. Google users are looking for one of many items. If they search for ‘shoes’ on google, they will be happy to get 1000 results of 100,000,000 possible pages about shoes. The search is usually not that specific and any set of results is more than enough. Within the organization users want to find the one unique document or piece of information in a document out of thousands or millions in the organization. Finding that single document requires a much more surgical approach.
  3. Thanks for attending my webinar. Please feel free to send me any questions or add me to twitter to get updates on blog posts and future webinars.