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SERVICE2MEDIA
NEW ERA
FINANCE APPS OF ENGAGEMENT

  Nathan Kotek,
  VP Market & Analyst Relations
                                   Peter Broekroelofs,
                                  CTO and Co-Founder     Advanced app solutions |   1
AGENDA:


          •    THE	
  FINANCE	
  INDUSTRY	
  
          •    APPS	
  OF	
  ENGAGEMENT	
  DEFINED	
  
          •    DELIVERING	
  FINANCE	
  APP	
  PORTFOLIOS	
  
          •    THE	
  APP	
  LIFECYCLE	
  PLATFORM™	
  	
  	
  
          •    Q&A	
  




                                                                  Advanced app solutions |   2
TRUST THE # 1 CHALLENGE
FINANCE INDUSTRY




                          Advanced app solutions |   3
HOW MUCH DO CONSUMERS TRUST THESE
INDUSTRIES - FINANCE AT BOTTOM




                             Edelman
                             TrustBarometer 2011




                               Advanced app solutions |   4
URGENT NEED FOR HIGH QUALITY AND
TRANSPARENT PRODUCTS & SERVICES




                               Edelman
                               TrustBarometer 2011




                                   Advanced app solutions |   5
REPETITION BUILTS
TRUST & BELIEVABILITY




                        Edelman
                        TrustBarometer 2011




                           Advanced app solutions |   6
WHAT’S NEEDED

IN THE NEW ERA OF ENGAGEMENT?

                                Advanced app solutions |   7
The Human Behavior   The App Behavior
The App Effect       The App Economy




                              Advanced App Solutions |   8
MOBILE FIRST FRAMEWORK
APPS THE CORNERSTONE OF ENGAGEMENT

                              DISCOVERY	
                  INITIATION	
          ENGAGEMENT	
                 EVALUATION	
  
           ENGAGEMENT	
  
              CYCLE	
  




   APPS	
  THE	
  
                                                                                         APP	
  
                                        APP	
  STORE	
  
  CONNECTIVE	
  

                                                                                      PORTFOLIOS	
  
    TISSUE	
  




            TRADITIONAL	
  
             CHANNELS	
  
                                                                 FACE2FACE	
      CALL	
  
                              WEB	
           BRANCH	
                                        ATM/	
  KIOSK	
            WEB	
  
                                                                  ADVISORY	
     CENTER	
  



                                                                                                                  Advanced app solutions |   9
THE APP AWAKENING
                                           “Let’
                                                 s add
                                         iPho
                                              ne A an
              a nice                     a new pp as
  “An  app is           “Apps are the            digit
              dget”                       chan        al
   to have ga           cornerstone of           nel”
                       the engagement
                           strategy”



                                                   Advanced app solutions |   10
ORGANIZING FOR
THE APP ECONOMY
                                     FROM	
  SINGLE	
  TO	
  
                                           MULTIPLE	
  
                                    OPERATING	
  SYSTEMS	
  
                                     &	
  FORM-­‐FACTORS	
  
                                                                FROM	
  TECH	
  DEBATES	
  
       FROM	
  STAND	
  ALONE	
                                    TO	
  INFORMED	
  
          APPS	
  TO	
  APP	
                                      COORDINATED	
  
          PORTFOLIOS	
                                          NATIVE,	
  HYBRID	
  AND	
  
                                                                  HTML5	
  CHOICES	
  


                                         SCATTERED	
  
                                         CORPORATE	
  
                                           MOBILE	
  
                                         INITIATIVES	
  	
  




                                                                                               Advanced app solutions |   11
FINANCE APPS
OF ENGAGEMENT
   “THE	
  FOCUSED	
  AND	
  INTUITIVE	
  MOBILE	
  APP	
  
   USER	
  EXPERIENCE	
  THAT	
  EMPOWERS	
  YOUR	
  
   CUSTOMERS,	
  EMPLOYEES	
  AND	
  PARTNERS	
  IN	
  
   THEIR	
  MOMENT	
  OF	
  DECISION"	
  	
  



        "PROVIDING	
  THE	
  THE	
  CORNERSTONE	
  OF	
  
        YOUR	
  ENGAGEMENT	
  STRATEGY	
  BRIDGING	
  
        ONLINE	
  AND	
  OFFLINE	
  EXPERIENCES"	
  



   “DIFFERENT	
  FUNCTIONAL	
  END-­‐USER	
  NEEDS	
  
   REQUIRE	
  DISTINCTIVE	
  FOCUSED	
  APP	
  
   EXPERIENCES	
  FORMING	
  YOUR	
  COMPANY’S	
  
   COMPLEMENTARY	
  APP	
  PORTFOLIO”	
  



                                                              Advanced app solutions |   12
FORRESTER - ENGAGEMENT GOALS ARE
SUPPORTED BY MOBILE APPS




                               Advanced app solutions |   13
APP ENGAGEMENT STRATEGY REQUIRES…
Sample: App Roadmap


  App Core               Personalization                 Push                  Sensoring
                                           Interaction           Transaction
  Functionality          Location                        Video                 Augmentation




… A PROVEN PLATFORM FOR
GROWTH & INNOVATION
Sample: Device Roadmap




                                                                               App Life Platform |   14
THE LIFECYCLE
PLATFORM™
HELPS YOUR FINANCE
APPS ENGAGEMENT
STRATEGY

            Advanced app solutions |   15
FINANCE APPS OF ENGAGEMENT
THE BIG OPPORTUNITY

    MOBILE	
  APPS	
                                 CLAIM	
  
                         RETAIL	
  BANKING	
  
       • B2C	
                APPS	
  
                                                   PROCESSING	
  
                                                 INSURANCE	
  APPS	
  
                                                                         PAYMENT	
  APPS	
  

       • B2E	
  
       • B2B	
             INVESTMENT	
  
                                                  ADVISORY	
  APPS	
  
                                                                         MANAGEMENT	
  
                                                                          DASHBOARD	
  
                              APPS	
  
                                                                             APPS	
  




                                                                                    Advanced app solutions |   16
DIFFERENT
MOBILE OS SILOS
Different SDK’s

Different languages

Different API’s

Different Build environments

Different in-app payments

Different push methods

                               Advanced app solutions |   17
OUR APP LIFECYCLE PLATFORM


                  • Design Apps Once

                  • Deploy Apps on Multiple Devices

                  • Evolve Apps Throughout their Lives




                                           Advanced app solutions |   18
SERVICE2MEDIA , CLIENT AND PARTNER
APP CENTERS
    • Technology Platform
    • Highly Trained People
    • Best-practice Process




                                Advanced app solutions |   19
BEST PRACTICES WITH
THE APP LIFECYCLE PLATFORM™




SIX PILLARS:
1. DEVELOPMENT     3. USER EXPERIENCE 5. INTEGRATION
2. MANAGEABILITY   4. SECURITY        6. GLOBAL
                                                 Advanced app solutions |   20
THE APP LIFECYCLE
PLATFORM™

KEY FOR REGAINING
TRUST AND
ENGAGEMENT


             Advanced app solutions |   21
Q&A
NEXT FINANCE
WEBINAR:
DATE : 3RD OF MAY
TIME : 3 PM CET

                Advanced app solutions |   22
Advanced app solutions |   23

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Webinar Service2Media: new era of financial engagement apps 15.03.12

  • 1. SERVICE2MEDIA NEW ERA FINANCE APPS OF ENGAGEMENT Nathan Kotek, VP Market & Analyst Relations Peter Broekroelofs, CTO and Co-Founder Advanced app solutions | 1
  • 2. AGENDA: •  THE  FINANCE  INDUSTRY   •  APPS  OF  ENGAGEMENT  DEFINED   •  DELIVERING  FINANCE  APP  PORTFOLIOS   •  THE  APP  LIFECYCLE  PLATFORM™       •  Q&A   Advanced app solutions | 2
  • 3. TRUST THE # 1 CHALLENGE FINANCE INDUSTRY Advanced app solutions | 3
  • 4. HOW MUCH DO CONSUMERS TRUST THESE INDUSTRIES - FINANCE AT BOTTOM Edelman TrustBarometer 2011 Advanced app solutions | 4
  • 5. URGENT NEED FOR HIGH QUALITY AND TRANSPARENT PRODUCTS & SERVICES Edelman TrustBarometer 2011 Advanced app solutions | 5
  • 6. REPETITION BUILTS TRUST & BELIEVABILITY Edelman TrustBarometer 2011 Advanced app solutions | 6
  • 7. WHAT’S NEEDED IN THE NEW ERA OF ENGAGEMENT? Advanced app solutions | 7
  • 8. The Human Behavior The App Behavior The App Effect The App Economy Advanced App Solutions | 8
  • 9. MOBILE FIRST FRAMEWORK APPS THE CORNERSTONE OF ENGAGEMENT DISCOVERY   INITIATION   ENGAGEMENT   EVALUATION   ENGAGEMENT   CYCLE   APPS  THE   APP   APP  STORE   CONNECTIVE   PORTFOLIOS   TISSUE   TRADITIONAL   CHANNELS   FACE2FACE   CALL   WEB   BRANCH   ATM/  KIOSK   WEB   ADVISORY   CENTER   Advanced app solutions | 9
  • 10. THE APP AWAKENING “Let’ s add iPho ne A an a nice a new pp as “An app is “Apps are the digit dget” chan al to have ga cornerstone of nel” the engagement strategy” Advanced app solutions | 10
  • 11. ORGANIZING FOR THE APP ECONOMY FROM  SINGLE  TO   MULTIPLE   OPERATING  SYSTEMS   &  FORM-­‐FACTORS   FROM  TECH  DEBATES   FROM  STAND  ALONE   TO  INFORMED   APPS  TO  APP   COORDINATED   PORTFOLIOS   NATIVE,  HYBRID  AND   HTML5  CHOICES   SCATTERED   CORPORATE   MOBILE   INITIATIVES     Advanced app solutions | 11
  • 12. FINANCE APPS OF ENGAGEMENT “THE  FOCUSED  AND  INTUITIVE  MOBILE  APP   USER  EXPERIENCE  THAT  EMPOWERS  YOUR   CUSTOMERS,  EMPLOYEES  AND  PARTNERS  IN   THEIR  MOMENT  OF  DECISION"     "PROVIDING  THE  THE  CORNERSTONE  OF   YOUR  ENGAGEMENT  STRATEGY  BRIDGING   ONLINE  AND  OFFLINE  EXPERIENCES"   “DIFFERENT  FUNCTIONAL  END-­‐USER  NEEDS   REQUIRE  DISTINCTIVE  FOCUSED  APP   EXPERIENCES  FORMING  YOUR  COMPANY’S   COMPLEMENTARY  APP  PORTFOLIO”   Advanced app solutions | 12
  • 13. FORRESTER - ENGAGEMENT GOALS ARE SUPPORTED BY MOBILE APPS Advanced app solutions | 13
  • 14. APP ENGAGEMENT STRATEGY REQUIRES… Sample: App Roadmap App Core Personalization Push Sensoring Interaction Transaction Functionality Location Video Augmentation … A PROVEN PLATFORM FOR GROWTH & INNOVATION Sample: Device Roadmap App Life Platform | 14
  • 15. THE LIFECYCLE PLATFORM™ HELPS YOUR FINANCE APPS ENGAGEMENT STRATEGY Advanced app solutions | 15
  • 16. FINANCE APPS OF ENGAGEMENT THE BIG OPPORTUNITY MOBILE  APPS   CLAIM   RETAIL  BANKING   • B2C   APPS   PROCESSING   INSURANCE  APPS   PAYMENT  APPS   • B2E   • B2B   INVESTMENT   ADVISORY  APPS   MANAGEMENT   DASHBOARD   APPS   APPS   Advanced app solutions | 16
  • 17. DIFFERENT MOBILE OS SILOS Different SDK’s Different languages Different API’s Different Build environments Different in-app payments Different push methods Advanced app solutions | 17
  • 18. OUR APP LIFECYCLE PLATFORM • Design Apps Once • Deploy Apps on Multiple Devices • Evolve Apps Throughout their Lives Advanced app solutions | 18
  • 19. SERVICE2MEDIA , CLIENT AND PARTNER APP CENTERS • Technology Platform • Highly Trained People • Best-practice Process Advanced app solutions | 19
  • 20. BEST PRACTICES WITH THE APP LIFECYCLE PLATFORM™ SIX PILLARS: 1. DEVELOPMENT 3. USER EXPERIENCE 5. INTEGRATION 2. MANAGEABILITY 4. SECURITY 6. GLOBAL Advanced app solutions | 20
  • 21. THE APP LIFECYCLE PLATFORM™ KEY FOR REGAINING TRUST AND ENGAGEMENT Advanced app solutions | 21
  • 22. Q&A NEXT FINANCE WEBINAR: DATE : 3RD OF MAY TIME : 3 PM CET Advanced app solutions | 22