This document summarizes a webcast presented by IT Convergence on choosing open source for hybrid integration. The webcast discussed how most organizations have adopted cloud computing and now deal with challenges of integration across hybrid environments. It stated the benefits of open source include lower costs, customizability and quality. The webcast introduced the WSO2 integration platform and enterprise service bus, and provided a case study of how a company used WSO2 to integrate Salesforce and Oracle EBS applications. It concluded with a demonstration of the integration.

1. Why Is Open Source
The Smartest
Choice For Hybrid
Integration?
A webcast presented by IT Convergence
March 3rd, 2016

2. Why is Open Source the Smartest Choice for Hybrid Integration
© IT Convergence 2015 • All rights reserved2
How to Interact

3. Why is Open Source the Smartest Choice for Hybrid Integration
© IT Convergence 2015 • All rights reserved3
Global Reach, Local Expertise
 ​Chicago
 Dallas
 Reno
 New York
 Mexico DF
 San José
 Sao Paulo
 Buenos Aires
BRAZIL
ARGENTINA
COSTA RICA
MEXICO
UNITED STATES
 Shanghai
 Hyderabad
INDIA
CHINA

4. Why is Open Source the Smartest Choice for Hybrid Integration
© IT Convergence 2015 • All rights reserved4
On the Phone
 Host Xuan Liao
Marketing Associate
IT Convergence
 Presenters Brian Crowley
Executive Director - Enterprise Architecture
IT Convergence
Bill Moorehouse
VP of Sales & Marketing
IT Convergence
Malaka Silva
Senior Principal Consultant
WSO2

5. © IT Convergence 2015 • All rights reserved
SIMPLIFY YOUR CLOUD INTEGRATION
Where Are You with
Cloud Integration?
Want to learn more?
Request Your Free Hybrid Integration
Assessment Now!
Respond to the
Poll Questions

6. Integration complexity
Benefits of Open Source
Introducing WSO2 Enterprise Service Bus
Case study: Salesforce.com & Oracle EBS Integration
Demo

7. Why is Open Source the Smartest Choice for Hybrid Integration
© IT Convergence 2015 • All rights reserved7
Hybrid Environment: The New Norm
By 2016, large portion of organizations have
adopted a type of cloud computing in one way or
another, making a hybrid environment a widely
adopted model across most verticals.
69% of enterprises have either applications or
infrastructure running in the cloud today.
The global SaaS market is projected to grow
from $49B in 2015 to $67B in 2018.
In 2015, 24% of IT budgets was allocated to
cloud solutions, with the highest percentage
being allocated to SaaS models.
Source: Forbes, Gartner, IDG
Challenges: Visibility Control Security Scalability

8. Why is Open Source the Smartest Choice for Hybrid Integration
© IT Convergence 2015 • All rights reserved8
Hybrid Integration Complexity
 Data governance
Semantic Data Mapping Differences
 Costs
 Real-time synchronization
Choice of Sync vs Async Processes
 Scalability, Maintainability &
Troubleshooting
Customizations and Extensions
 Security
Data Privacy and Regulatory Concerns
Authentication & Authorization

9. Why is Open Source the Smartest Choice for Hybrid Integration
© IT Convergence 2015 • All rights reserved9
Integration Solution for Cloud- based Apps
Results:
 Real-time integration
 Automate & streamline process flows across ERP and
Cloud Apps
Benefits:
 Eliminate or reduce redundant data entry
 Single source of truth across all systems
 Reliable data available for real time decision making
Solution: Unified Cloud/On-Premise Integration
Limited Functionality Integrations Toolkits Included With Applications
Cloud
Traditional Approach
Cloud Adapter/Connector
based Approach
 Service Consistency
 Governance
 Service Integration
 Choice of Integration platform

10. Integration complexity
Benefits of Open Source
Introducing WSO2 Enterprise Service Bus
Case study: Salesforce.com & Oracle EBS Integration
Demo

11. Why is Open Source the Smartest Choice for Hybrid Integration
© IT Convergence 2015 • All rights reserved11
Benefits of Open Source
Open source is playing a critical role in fueling the development of next
generation.
What is Open Source
 Software that is free and available for download with its source code made available with a license
in which the copyright holder provides the rights to study, change, and distribute the software to
anyone and for any purpose.
What are the benefits of Open Source?
Affordability
Freedom &
Customizability
Quality, Security
& Transparency
Agile community
support
Interoperability Flexibility
Try before you
buy
Open source users claim:
68% lower cost and improved efficiency 63% have leveraged it for Cloud/Virtualization 68% of growth
Source: 2014 Future of Open Source Survey Results

12. Integration complexity
Benefits of Open Source
Introducing WSO2 Enterprise Service Bus
Case study: Salesforce.com & Oracle EBS Integration
Demo

13. Why is Open Source the Smartest Choice for Hybrid Integration
© IT Convergence 2015 • All rights reserved13
Introducing WSO2

14. Why is Open Source the Smartest Choice for Hybrid Integration
© IT Convergence 2015 • All rights reserved14
WSO2 Integration Platform

15. Why is Open Source the Smartest Choice for Hybrid Integration
© IT Convergence 2015 • All rights reserved15
Integration and APIs - The Close Cousins

16. Why is Open Source the Smartest Choice for Hybrid Integration
© IT Convergence 2015 • All rights reserved16
WSO2 Enterprise Service Bus
A lightweight, high performance ESB
Feature rich and standards
compliant
SOAP and WS-* standards
REST support
Domain specific protocol support
(eg: FIX, HL7)
User friendly and highly extensible
100% free and open source with
commercial support
Connect anything to anything
Transports: HTTP, JMS, AMQP, VFS
FTP, POP, IMAP, FIX, and more
Formats and Protocols: JSON, XML,
SOAP, EDI, HL7, Binary formats,
CORBA/IIOP
Legacy adapters: SAP, IBM, Oracle
(ITC’s custom extension) and more
Cloud adapters: SFDC, Google, Twitter,
JIRA, Twilio and more

17. Why is Open Source the Smartest Choice for Hybrid Integration
© IT Convergence 2015 • All rights reserved17
Connectors
 A connector is a ready made and convenient tool to
reach publicly available web API’s.
 ‘Cloud to Cloud’ and ‘Cloud to Enterprise’ Integration
 Over 150 connectors available, every connector is self-
contained and independent from ESB code

18. Why is Open Source the Smartest Choice for Hybrid Integration
© IT Convergence 2015 • All rights reserved18
Tooling Support for WSO2 ESB
What’s next:
WSO2 ESB 5.0
Mediation
Debugger
Better Statistics
Message
Tracer
Websockets
Data Mapper

19. Integration complexity
Benefits of Open Source
Introducing WSO2 Enterprise Service Bus
Case study: Salesforce.com & Oracle EBS
Integration
Demo

20. Why is Open Source the Smartest Choice for Hybrid Integration
© IT Convergence 2015 • All rights reserved20
Customer WS02 Use Case – Oracle EBS / Salesforce Integration
Customer is a California-based jewelry store with 20 retail
locations who specializes in engagement rings
ITC Convergence hosts and maintains customers IT Infrastructure

21. Why is Open Source the Smartest Choice for Hybrid Integration
© IT Convergence 2015 • All rights reserved21
Customer WS02 Use Case – Oracle EBS / Salesforce Integration
Requirements
Complete integration of Customers in Oracle EBS, Custom POS
Application and Salesforce
Customers can be created in Oracle EBS, Custom POS Application or
Salesforce
Customer data will be maintained in Oracle EBS, Custom POS
Application and Salesforce, and must be kept in sync
Customer inter-relationships (couples) must be maintained and tracked
Opportunities in Salesforce must be closed when purchase transaction
occurs in Oracle EBS
Purchase history in Oracle EBS must be visible from Salesforce
Products maintained in Oracle EBS must be visible from Salesforce

22. Why is Open Source the Smartest Choice for Hybrid Integration
© IT Convergence 2015 • All rights reserved22
Customer WS02 Use Case – Oracle EBS / Salesforce Integration
Requirements
Establish an agile SOA Framework using standard SOA best practices to
accommodate future integrations
Supplier Portal Integrations
Web eCommerce Integration
Oracle EBS Order Management and TCA integrations
Enhanced Salesforce Integrations
Host and Manage the WS02 implementation

23. Why is Open Source the Smartest Choice for Hybrid Integration
© IT Convergence 2015 • All rights reserved23
Customer WS02 Use Case – Oracle EBS / Salesforce Integration
Challenges
Customer Low Budget – High Quality Expectations
Changing Requirements / Scope
Complex Integration of Customer Data
Hybrid Customer Model (Custom / Standard TCA) in Oracle EBS
Oracle Customer Model does not map easily to Sales Force Customer Model
Oracle EBS is the source of truth for customer data, however customers are maintained in both
Oracle EBS and Salesforce
 Requires bi-directional synchronization
Synchronization must be Real-Time

24. Why is Open Source the Smartest Choice for Hybrid Integration
© IT Convergence 2015 • All rights reserved24
Integration tools we evaluated

25. Why is Open Source the Smartest Choice for Hybrid Integration
© IT Convergence 2015 • All rights reserved25
Customer WS02 Use Case – Oracle EBS / Salesforce Integration
• Marketing is missing
customer history
• Service is missing install
base/serial number
• Sales is missing 360
degree view of customer
(orders, invoice, credit,
payment AR aging)
• Interface cost complexity
is huge
• 1 to 2 headcount to
manage it
• Additional charges to
salesforce
• Duplicate data and process
• High Cost
• Separated Data
• Two or More Reporting
Solutions
Missing
• Pipeline/Forecasting
• Service
• Marketing elements
 Oracle 12.1.3
 Customer Data
 Sales Data
 Inventory Data
 Order and sales data
Missing
• Installbase
• Order history
 Customer
 Sales Data
 Pipeline,
Forecasting, etc
 May have Service
 Quoting (multiple
price list and
inventory
management)
Cloud Application
CreateOrder
Update
Opportunity
Updated
Account
NewCustomer
Business
Users
Sales
Reps
Customer
Master
Accounts Opportunity
Order
Management
Demo
Business
Users
Business Scenario

26. Why is Open Source the Smartest Choice for Hybrid Integration
© IT Convergence 2015 • All rights reserved26
SFDC to Oracle EBS Integrations
Update Customer
Oracle RSS/Oracle EBS
Couples
Create Order
Customer
Customer
Contact
Account
Order
Opportunity
Products
Order
Transaction Lines
Transactions
Products
Invoice
Opportunity
1, 2
3, 4
5, 6
7, 8
9, 10
11, 12
Products
Couples
Customer
Create Customer
Update Products
Address/Phones/
Emails
Update Address
Create Address
Update Couple
Create Couple
13 Create CSF
14
15

27. Why is Open Source the Smartest Choice for Hybrid Integration
© IT Convergence 2015 • All rights reserved27
Customer WS02 Use Case Component Architecture – Oracle EBS /
Salesforce Integration
Oracle DB
Outbound
Messaging
F5
Custom UI
SFDC
Connector
ESB
SFDC UI
Governance
Registry
Governance
Registry
DSS

28. Why is Open Source the Smartest Choice for Hybrid Integration
© IT Convergence 2015 • All rights reserved28
Customer WS02 Use Case Data Flow – Salesforce to Oracle EBS
Oracle DB
DSS
Outbound
Messaging F5SFDC UI
Contact
UNI_CUSTOMERS
UNI_PHONES
Starting Point:
Guest converted into Contact
SFDC
Connector
ESB
Account Contact
Finishing Point:
Account and Contact External Ids Updated

29. Why is Open Source the Smartest Choice for Hybrid Integration
© IT Convergence 2015 • All rights reserved29
Customer WS02 Use Case Data Flow – Oracle EBS to Salesforce
Oracle DB
SFDC
Connector
ESB
DSS
Starting Point
UNI_CUSTOMERS
UNI_PHONES
UNI_ADDRESSES
Addresses
Account
Contact
Custom UI

30. Cloud computing in the 21st century
Integration complexity in real world business scenarios
Solutions to simplify cloud integration
Case study: Salesforce.com & Oracle EBS Integration
Demo

31. Why is Open Source the Smartest Choice for Hybrid Integration
© IT Convergence 2015 • All rights reserved31
Demo

32. Why is Open Source the Smartest Choice for Hybrid Integration
© IT Convergence 2015 • All rights reserved32
Key Considerations When Defining The Integration Strategy
Sustainability (future proofing)
Complexity
Pricing
Security / control
Faster time to market

33. © IT Convergence 2015 • All rights reserved
SIMPLIFY YOUR CLOUD INTEGRATION
Where Are You with
Cloud Integration?
Want to learn more?
Request Your Free Hybrid Integration
Assessment Now!
Respond to the
Poll Questions

34. Why is Open Source the Smartest Choice for Hybrid Integration
© IT Convergence 2015 • All rights reserved34
How to Interact

35. Why is Open Source the Smartest Choice for Hybrid Integration
© IT Convergence 2015 • All rights reserved35
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36. Why is Open Source the Smartest Choice for Hybrid Integration
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37. Why is Open Source the Smartest Choice for Hybrid Integration
© IT Convergence 2015 • All rights reserved37