This webinar discusses how to maximize ROI from sponsored updates campaigns on LinkedIn. It provides an overview of LinkedIn's Certified Marketing Partner program and how partners can help with content, company pages, and sponsored updates. Data shows partners achieve 3x higher performance than self-serve options. The webinar outlines what capabilities partners offer beyond LinkedIn's native tools and provides a case study example of a partner helping a client achieve much higher click-through rates, lower costs per click, and time savings. It concludes with a checklist for marketers to get started with evaluating and selecting a partner.
In April 2013 Cloudera found itself needing a social media marketing tool designed for B2B. They found Oktopost and created a campaign that would impress B2B marketers who are the most skeptical of social media's value
Taming the Marketing Data Beast | Origami Logic Marketing Graph WebinarOrigami Logic
Make more informed campaign decisions with a data model that’s designed for modern marketing.
Marketers continuously struggle to draw insights from the millions of marketing signals generated each day by increasingly complex and diverse cross-channel campaigns. With growing volumes and variety of data, marketers more than ever need to understand the dynamic relationships between metrics from social media, display advertising, search, mobile, web, CRM, email, and more.
Origami Logic’s Marketing Graph™, is the heart of the data model that collects and refines cross-channel data in a way that brings meaning to the data, supporting the unique measurement needs of stakeholders from the CMO to analysts to brand marketers.
In this webinar, we will discuss common questions about marketing data models and how the Marketing Graph™ contributes to performance insights and decision making during and after your campaigns.
- Marketing data is very complex and dynamic, what challenges does this create when measuring marketing performance?
- Why traditional BI tools are insufficient for marketing specific use cases?
- How the Marketing Graph™ is tackling the challenge of cross-channel measurement.
- How does the Marketing Graph™ help a marketing analyst?
Powerful, engaging apps have revolutionized the way we manage our personal lives. But why doesn’t every company have equally powerful apps to engage their customers and help run their business? If you could design a custom app to modernize the way you work or engage with customers, what would you build?
Join us to learn more about how the Salesforce1 Platform makes it easier than ever to build beautiful engaging apps for your customers and powerful, intuitive apps for your employees. We will cover what the Salesforce1 Platform is, what it does, and how marketers can use it to rapidly develop connected apps for desktop and mobile. Customer speakers from EducationDynamics and UMassOnline will join us to share their story of building and running their app, GlassPanel™, on Salesforce.
Webinar: How to Decipher Big Data to Enhance Your Client’s Social Media Perfo...Sendible
With the ever growing number of digital data sources that agencies have to manage and analyze for their clients, it’s becoming increasingly difficult to collate and extract actionable insights.
Digital analytics can be a gold mine for finding opportunities, not only for lead generation but to also give clear indications on what is and isn’t working in your strategy.
We’re frequently asked by agencies “How do we manage all our clients’ digital marketing data in a simplified way?”. To help answer this question we’ve teamed up with NinjaCat, a leader in reporting, monitoring and call tracking software for agencies. Together we show how advanced analytics help agencies create a superior social media and digital strategy for their clients.
We uncover the pain points agencies are facing in terms of data overload and how NinjaCat and Sendible can help overcome these hurdles, alongside building a strategy and gaining a holistic view of your clients’ digital analytics.
Discover the tools and strategy your agency needs to decipher the storm of data to help your clients succeed. This webinar covers:
- Pain points: The issues agencies face with Big Data.
- Streamline: The importance of meaningful and organized data.
- Centralize: How to create an agency data hub.
- KPIs: Create goals, that you can monitor and measure.
- Software: See the analytics features from NinjaCat and Sendible in action.
If you’re a digital agency that’s looking to increase productivity in managing your clients’ analytics and implement a data-driven strategy, then this webinar is a must.
View the full video at www.youtube.com/sendible
In April 2013 Cloudera found itself needing a social media marketing tool designed for B2B. They found Oktopost and created a campaign that would impress B2B marketers who are the most skeptical of social media's value
Taming the Marketing Data Beast | Origami Logic Marketing Graph WebinarOrigami Logic
Make more informed campaign decisions with a data model that’s designed for modern marketing.
Marketers continuously struggle to draw insights from the millions of marketing signals generated each day by increasingly complex and diverse cross-channel campaigns. With growing volumes and variety of data, marketers more than ever need to understand the dynamic relationships between metrics from social media, display advertising, search, mobile, web, CRM, email, and more.
Origami Logic’s Marketing Graph™, is the heart of the data model that collects and refines cross-channel data in a way that brings meaning to the data, supporting the unique measurement needs of stakeholders from the CMO to analysts to brand marketers.
In this webinar, we will discuss common questions about marketing data models and how the Marketing Graph™ contributes to performance insights and decision making during and after your campaigns.
- Marketing data is very complex and dynamic, what challenges does this create when measuring marketing performance?
- Why traditional BI tools are insufficient for marketing specific use cases?
- How the Marketing Graph™ is tackling the challenge of cross-channel measurement.
- How does the Marketing Graph™ help a marketing analyst?
Powerful, engaging apps have revolutionized the way we manage our personal lives. But why doesn’t every company have equally powerful apps to engage their customers and help run their business? If you could design a custom app to modernize the way you work or engage with customers, what would you build?
Join us to learn more about how the Salesforce1 Platform makes it easier than ever to build beautiful engaging apps for your customers and powerful, intuitive apps for your employees. We will cover what the Salesforce1 Platform is, what it does, and how marketers can use it to rapidly develop connected apps for desktop and mobile. Customer speakers from EducationDynamics and UMassOnline will join us to share their story of building and running their app, GlassPanel™, on Salesforce.
Webinar: How to Decipher Big Data to Enhance Your Client’s Social Media Perfo...Sendible
With the ever growing number of digital data sources that agencies have to manage and analyze for their clients, it’s becoming increasingly difficult to collate and extract actionable insights.
Digital analytics can be a gold mine for finding opportunities, not only for lead generation but to also give clear indications on what is and isn’t working in your strategy.
We’re frequently asked by agencies “How do we manage all our clients’ digital marketing data in a simplified way?”. To help answer this question we’ve teamed up with NinjaCat, a leader in reporting, monitoring and call tracking software for agencies. Together we show how advanced analytics help agencies create a superior social media and digital strategy for their clients.
We uncover the pain points agencies are facing in terms of data overload and how NinjaCat and Sendible can help overcome these hurdles, alongside building a strategy and gaining a holistic view of your clients’ digital analytics.
Discover the tools and strategy your agency needs to decipher the storm of data to help your clients succeed. This webinar covers:
- Pain points: The issues agencies face with Big Data.
- Streamline: The importance of meaningful and organized data.
- Centralize: How to create an agency data hub.
- KPIs: Create goals, that you can monitor and measure.
- Software: See the analytics features from NinjaCat and Sendible in action.
If you’re a digital agency that’s looking to increase productivity in managing your clients’ analytics and implement a data-driven strategy, then this webinar is a must.
View the full video at www.youtube.com/sendible
GrowthStack 2016 — Data Platforms: Why Nothing Has Changed Except EverythingGrow.co
Mobile marketing is officially an omni-channel game and understanding your customer data across multiple screens is more important than ever.
Michael Katz, Co-Founder / CEO @ mParticle
2006:
A journey began with the thought of creating path breaking work and giving the world memorable brands through meaningful ideas. This journey was named as Six Inches, inspired by a famous saying that “between six inches of grey matter is where advertising wars take place”. We are proud of this journey. We are proud of this connectedness of 9 years, the learning’s, experiences, mistakes, teamwork and the brand universe.
2015:
We have revisited our past achievements and our future goals. And that has led us to a refreshing change for brand Six Inches to reflect our new path. We believe continuous improvement and change have been integral part of Six Inches growth. Continuous improvement has given us stability, reliability and a foundation, while our desire to change and constantly evolve have driven our growth and enabled us to thrive in the constantly evolving brands and consumer’s landscape.
In this webinar, Emilie Hamel and Imran Saleh walk-through the new reporting functionality and show you how to easily surface the valuable acts of advocacy your advocates are having on your business.
ipsoCreative // Web Development and Marketing AgencyJon Taylor
We serve businesses and organizations by articulating and amplifying their brand story and connecting them to key stakeholders through:
* Brand platform and logo development
* Custom web development
* Motion graphic videos
* Organic search
Naked Selling
with Adrienne Weissman, Chief Marketing and Revenue Officer at G2Crowd
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
Digital District's DD101 series kicks off with a presentation from RepEquity's SVP of Search & Social Media, Steve Wanczyk. Steve moves from the basics all the way to a few high-level tips in his presentation.
LeadLife has incorporated “best practices” throughout its software functionality that allows B2B marketers to automatically track, score, prioritize and nurture leads. It’s like having a marketing automation expert by your side, helping you turn prospects into sales-ready buyers!
Influitive Summer Release Webinar: What’s new in Influitive AdvocateHubInfluitive
Walk through of Influitive's Summer Solstice Release including:
- New reports surfacing the value of advocacy communities
- Enhanced referral functionality increasing engagement and gamification of the referral experience
- Profile pages giving advocates an increased sense of community
In this webinar, Eric Silverberg and Imran Saleh walk-through our new referral functionality and how you can drive more customer referrals through your advocacy program.
Ever wonder how Salesforce uses the Marketing Cloud? Be sure to attend this session to learn how we use the Marketing Cloud to create 1:1 customer journeys. We'll talk about Salesforce1 Mobile app adoption and on-boarding, best practices for event registration, creating on-site mobile experiences, driving leads with social advertising, identifying and engaging advocates on social channels, and more. And we will take a real-time look at how we used the Marketing Cloud during Connections.
ConnectWise Integrations: Driving Growth Through Customer Upsell Programs by ...Bedrock Data, Inc.
For many ConnectWise partners, your customer base represents a valuable asset to develop new revenue streams.
In this presentation, Eden Penman of Looking Point will share how her sales and marketing teams drow growth within their customer base. Looking Point’s approach includes:
-Leverage a marketing automation system with a complete integration alongside ConnectWise to target its customer database
-Creating a content strategy aligning content topics to your upsell service offerings
-Scoring customers based on how they engage with content topics
-Providing visibility for accounting managers to target customers
Read on for practical tips on how to drive more revenue from customer marketing programs.
Get the search engine mother-in-law to notice your brand, make the best impression with our SEO services and allow her to show you to your prospective customers.
This is the presentation that I gave at my company\'s partner summit. I provided some strategies to improve their web marketing, and got some feedback on some upcoming web programs.
Big thanks to Garr Reynolds and his Presentation Zen book for the inspiration!
How to improve your performance online - survey results Microsoft Dynamics Pa...Patrick Dalle
From a field research on the websites of 80 Microsoft Dynamics Partners in Belgium & the Netherlands, Lemarco discovered the real key drivers behind online performance
GrowthStack 2016 — Data Platforms: Why Nothing Has Changed Except EverythingGrow.co
Mobile marketing is officially an omni-channel game and understanding your customer data across multiple screens is more important than ever.
Michael Katz, Co-Founder / CEO @ mParticle
2006:
A journey began with the thought of creating path breaking work and giving the world memorable brands through meaningful ideas. This journey was named as Six Inches, inspired by a famous saying that “between six inches of grey matter is where advertising wars take place”. We are proud of this journey. We are proud of this connectedness of 9 years, the learning’s, experiences, mistakes, teamwork and the brand universe.
2015:
We have revisited our past achievements and our future goals. And that has led us to a refreshing change for brand Six Inches to reflect our new path. We believe continuous improvement and change have been integral part of Six Inches growth. Continuous improvement has given us stability, reliability and a foundation, while our desire to change and constantly evolve have driven our growth and enabled us to thrive in the constantly evolving brands and consumer’s landscape.
In this webinar, Emilie Hamel and Imran Saleh walk-through the new reporting functionality and show you how to easily surface the valuable acts of advocacy your advocates are having on your business.
ipsoCreative // Web Development and Marketing AgencyJon Taylor
We serve businesses and organizations by articulating and amplifying their brand story and connecting them to key stakeholders through:
* Brand platform and logo development
* Custom web development
* Motion graphic videos
* Organic search
Naked Selling
with Adrienne Weissman, Chief Marketing and Revenue Officer at G2Crowd
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
Digital District's DD101 series kicks off with a presentation from RepEquity's SVP of Search & Social Media, Steve Wanczyk. Steve moves from the basics all the way to a few high-level tips in his presentation.
LeadLife has incorporated “best practices” throughout its software functionality that allows B2B marketers to automatically track, score, prioritize and nurture leads. It’s like having a marketing automation expert by your side, helping you turn prospects into sales-ready buyers!
Influitive Summer Release Webinar: What’s new in Influitive AdvocateHubInfluitive
Walk through of Influitive's Summer Solstice Release including:
- New reports surfacing the value of advocacy communities
- Enhanced referral functionality increasing engagement and gamification of the referral experience
- Profile pages giving advocates an increased sense of community
In this webinar, Eric Silverberg and Imran Saleh walk-through our new referral functionality and how you can drive more customer referrals through your advocacy program.
Ever wonder how Salesforce uses the Marketing Cloud? Be sure to attend this session to learn how we use the Marketing Cloud to create 1:1 customer journeys. We'll talk about Salesforce1 Mobile app adoption and on-boarding, best practices for event registration, creating on-site mobile experiences, driving leads with social advertising, identifying and engaging advocates on social channels, and more. And we will take a real-time look at how we used the Marketing Cloud during Connections.
ConnectWise Integrations: Driving Growth Through Customer Upsell Programs by ...Bedrock Data, Inc.
For many ConnectWise partners, your customer base represents a valuable asset to develop new revenue streams.
In this presentation, Eden Penman of Looking Point will share how her sales and marketing teams drow growth within their customer base. Looking Point’s approach includes:
-Leverage a marketing automation system with a complete integration alongside ConnectWise to target its customer database
-Creating a content strategy aligning content topics to your upsell service offerings
-Scoring customers based on how they engage with content topics
-Providing visibility for accounting managers to target customers
Read on for practical tips on how to drive more revenue from customer marketing programs.
Get the search engine mother-in-law to notice your brand, make the best impression with our SEO services and allow her to show you to your prospective customers.
This is the presentation that I gave at my company\'s partner summit. I provided some strategies to improve their web marketing, and got some feedback on some upcoming web programs.
Big thanks to Garr Reynolds and his Presentation Zen book for the inspiration!
How to improve your performance online - survey results Microsoft Dynamics Pa...Patrick Dalle
From a field research on the websites of 80 Microsoft Dynamics Partners in Belgium & the Netherlands, Lemarco discovered the real key drivers behind online performance
Are you looking for a blueprint for delivering, managing and improving channel marketing program performance? Be prepared when senior management challenges you on the contribution your marketing tactics make to channel programs.
You will learn:
Channel marketing tactics – The Model Evolution
Programs capitalizing on concierge and MDF
Best tactics for channel marketing programs
Measuring tactic performance with intent to improve ROI
Channel Marketing Programs That Deliver ROIJuliann Grant
Are you looking for a blueprint for delivering, managing and improving channel marketing program performance? Be prepared when senior management challenges you on the contribution your marketing tactics make to channel programs.
You will learn:
Channel marketing tactics – The Model Evolution
Programs capitalizing on concierge and MDF
Best tactics for channel marketing programs
Measuring tactic performance with intent to improve ROI
Maximize Performance of Your Campaigns with Sponsored Updates PartnersLinkedIn
Wondering how you can improve the ROI of your Sponsored Updates? LinkedIn advertisers using a certified partner to manage and track their campaigns are seeing results that are 20% above benchmark performance.
Through LinkedIn’s Certified Sponsored Update Partners, marketers can tap into a selection of third-party services and technology that can unlock greater campaign expertise, effectiveness, and efficiency.
Join LinkedIn’s Partner Enablement Manager, Jonathan Young to learn about the Certified Sponsored Updates Partner program, the benefits to marketers, and an understanding of what each partner offers.
Also hear from AdStage’s CEO and Co-Founder, Sahil Jain. AdStage provides powerful campaign tool to help you manage your Sponsored Updates and Direct Sponsored Content. Sahil will share client case studies, provide a live demo of the platform, and answer questions from the audience.
Statistics
Now you can deliver more high-quality leads to your sales teams by engaging prospects anywhere online with relevant ads and content at every stage of the buying process.
Join LinkedIn's Head of B2B Marketing Dave Karel and Global Sr. Product Marketing Manager Sudeep Cherian as they walk you through the new Lead Accelerator platform.
You'll learn how to:
- Identify and target your highest value audiences.
- Sequence relevant messaging based on the profile and onsite behavior of your prospect.
- Increase conversion rates on forms using LinkedIn’s Autofill capability.
- Optimize ad creative and nurture stream design through platform-supported A/B testing.
- Measure impact at every stage of the buy process through built-in reporting.
Discover how to reach and engage more of the right people to drive more qualified leads and boost revenue for your business.
How to Use LinkedIn to Impact Every Stage of the Marketing FunnelLinkedIn
As a digital marketer, it can be challenging to identify the most effective mix of marketing channels to use, as well as the right technologies to support these efforts. After all, we marketers are a diverse bunch. Some of us live in a world governed by leads and conversions, while others prioritize increasing brand awareness with the right target audience. And of course, there are those who believe that impacting the entire marketing funnel is important—reaching the right people at the top of the funnel and nurturing them through the buying process until they are ready to buy.
The LinkedIn Marketing Solutions platform—comprised of Display Advertising, Sponsored Updates, Sponsored InMail, Lead Accelerator, and Text Ads—is designed precisely with these full-funnel objectives in mind.
Whether you’re a demand generation marketer focused on leads, a brand marketer looking to increase awareness with a professional audience, or perhaps a little bit of both, our portfolio has been purpose-built to help you succeed in reaching the right prospects across any long and complex purchase process. Find out how the platform can help you, no matter what your goals are.
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
Win more customers with an integrated marketing communications strategySmart Insights
Smart Insights’ Co-Founder, Dr Dave Chaffey, joins Julie Bordato of Salesforce for an in-depth look at how to win more customers with an integrated marketing communications and automation strategy.
On this webinar, you will learn from:
- Our mindtools to help you review your current approach.
- Automation examples, from simple to more advanced.
- A Q&A explaining where to start and how to optimize for better results.
At Ethics Marketing, we are dedicated to helping businesses succeed through ethical and sustainable marketing practices. Our team of experts specializes in creating customized marketing strategies that not only drive results but also align with our clients’ values and mission
Have you ever thought about giving other people a commission for generating sales or leads for you? This is called affiliate marketing, and you can take advantage of this up-and-coming marketing channel to boost sales or leads while lowering your risk. Not only do affiliate marketing programs help free up your time (since others create and run the advertisements), but it also helps shift the risk away from you since you only pay when a successful sale is made or a lead is generated. The following presentation will teach you the basics of affiliate marketing including what it is, the basic elements of running a successful affiliate program and what you can do to get started right away. As a bonus, we’ll also detail some ideas you can use to create a new revenue stream for your business by promoting others’ products yourself!
Webinar: New Ways to Succeed with Marketing on LinkedInLinkedIn
Discover how you can leverage the latest solutions from LinkedIn to reach, nurture and acquire prospects.
LinkedIn Director of Marketing Keith Richey shares best practices that both large and medium-sized companies have used to achieve success, as well as tips that his own LinkedIn marketing team uses.
Learn how to reach your audiences, nurture them, and acquire more customers using the only professional platform built to impact every stage of the marketing funnel.
Similar to Webinar: Maximizing the ROI of Your Sponsored Updates Campaigns (20)
Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn
Laying groundwork for B2B ad campaigns can be difficult, but doesn’t need to be. Make it easy with this simple template for LinkedIn campaign planning.
This slide deck reveals how one buying committee (at a startup called Relativity Space) prefers to work with salespeople. It's great insight into how all salespeople should be connecting with prospects and customers.
A Brief History of LinkedIn Sales NavigatorLinkedIn
LinkedIn Sales Navigator launched as a standalone product in 2014. Here are the highlights of the product's evolution and how it helps more sales professionals every day.
A Brief History of LinkedIn Sales Navigator LinkedIn
LinkedIn officially introduced Sales Navigator on July 31, 2014. In the five years since its launch, the product has become indispensable for sales teams. This timeline tracks the biggest milestones in Sales Navigator's development.
LinkedIn Pages: New Features to Drive Organic Growth on LinkedInLinkedIn
At LinkedIn, we’re driven by one mission: to create economic opportunity for every member of the global workforce. To do this, we’re helping organizations big and small grow their professional community through their LinkedIn Page, leading to more revenue, more jobs, and more people #inittogether to change the world.
Join us to learn about the newest Pages features (such as Communities Hashtags, Content Suggestions, and Invite to Follow) and our best tips for making the most of your Page. You’ll get actionable advice on how to complete your Page for 30% more page views, how to post content that drives 2x the engagement, and tried-and-true strategies for growing your followers.
As the way we communicate continues to shift toward being faster and more conversational, it’s important that advertisers adopt this style of communicating to make sure their messaging is heard.
Learn about trends in the messaging space and how LinkedIn can help you drive success with Sponsored InMail.
Mastering Lead Gen Forms for Higher EducationLinkedIn
Lead Gen Forms are one of the most impactful performance marketing products for universities looking to drive quality students on LinkedIn. To make sure you’re getting the most out of your campaigns, we’ve developed valuable best practices after working with successful universities on our platform.
In an ongoing effort to make creating campaigns on LinkedIn easier for everyday marketers, we've redesigned campaign manager to lead with objectives. Learn what's changing and hands-on tips for creating campaigns in the new experience.
Five Steps for Supercharging Your Economic Development Marketing in 2019 LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five-step process on how to get started with LinkedIn in 2019.
Five Steps for Supercharging Your Economic Development Marketing in 2019LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five step process on how to get started with LinkedIn in 2019.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
3. Agenda
1. Overview of Sponsored Updates Partner Program
2. Unified: Best Practices for Paid, Owned, and Earned
3. Q&A
4. Before We Get Started…
Questions?
– WebEx: Send them in via Q&A feature.
– Twitter: Tweet them via #LinkedInContent.
Recorded?
– You bet. Distributed afterwards.
Feedback?
– Survey will be available at the end of webinar.
6. LinkedIn’s Rise as a Leading Content Marketing Platform
• Content Engagement is 7X
higher vs. Jobs…
• Growth of Pulse, Influencers,
Long Form Publishing,
Slideshare…
• Newsfeed has become the
content epicenter…
7. Content has created an opportunity for Marketers….
Sponsored Updates
• Fastest growing LinkedIn product…
ever.
• Native within the LinkedIn newsfeed
across all devices.
• Only advertising product that allows
you to reach mobile users, now more
than 50% of traffic.
• PPC auction based pricing helps
marketers manage their bids and
achieve ROI.
11. Helping Sponsored Updates Clients Every Step of The Way
LinkedIn Certified Marketing Partners
CONTENT
COMPANY
PAGES
SPONSORED
UPDATES
CREATE PUBLISH PROMOTE
Publisher, syndicated, and
custom content from
vetted sources
Tools and services to improve
effectiveness and efficiency of
campaigns across social channels
Tools for posting organic
content across social
channels
14. How Sponsored Updates API Partners work:
Social
Ad API
Partners
Platforms
• Social Ad API Partners build
advanced technology on top
of Social Network Ad APIs.
• They provide software tools
and services to
brands/agencies.
• Functionality includes
enhanced campaign
creation, management,
optimization, and insights.
Brands
Agencies
15. Partners build robust features using the LinkedIn Ads API
Partner’s Technology vs. LinkedIn Native
LinkedIn native
campaign platform Partner capabilities
Real-time performance
alerts and triggers
Bulk edits to campaigns
Scheduling, day-parting
Multivariate testing
Manage social spend
across channels
Assisted service across
social channels
Advanced reporting
dashboard for self-serve
Assisted service on
LinkedIn
Conversion Tracking
16. Partner Performance 3X higher vs. Benchmark
0.99
0.62
0.36
0.35
LinkedIn
Assisted
Self Serve
Partner
(Self-Service)
Partner
(Managed)
Dec. 2014 – Jan. 2015 Median CTR By Service Tier (%)
Source: LinkedIn Internal Data
17. Before After
• 0.27% CTR
• 0 DSC
• 0.63% CTR
• ALL DSC
• Conversion
Tracking
• Automated 50%
of Manual Work
• 0.59% CTR
• $4.50 CPC
• 2.52% CTR
• $2.66 CPC
• Expertise and
support from a
certified partner
• 2X+ CTR
• 3X More Leads
• 5X Time Saved
• 4.2X Higher CTR
• 1.5X Lower CPCs
Client Example:
B2B Tech Start Up Lead
Gen Advertiser
Self-Serve Partner Tool
Client Example:
Enterprise Mobile
Company
Managed Service Partner
18. PRIMARYUSER
PRIMARY SERVICE MODEL
Client Marketers
Agencies
ManagedService
Self-Service
Linkedin Partners by Primary Service Type
Note: Partners may offer multiple service
types and cater to multiple use-cases,
19. Checklist For Getting Started With Partners
1. Document your requirements and
resource needs
– Key features beyond the native tool
– Managed Service vs. Self Service
2. Review agency-partner relationships
3. Learn the differences and set up a demo
• LinkedIn can help you with this! Ask your rep or
e-mail partner-operations@linkedin.com
4. Select a partner & start running more
effective and efficient campaigns! Look for the CMP badge!
Editor's Notes
As you may have experienced over the past few years, LinkedIn has changed significantly. Engagement with the platform is at all time highs and people are coming back regularly.
One big reason for this is Content.
LinkedIn’s Mission is to help professionals be more productive and successful.
It is content that helps members get more effective at the job they have or gain new expertise for the job they want. We see that content is now receiving more than 7X more engagement than jobs.
We’ve seen efforts such as Pulse, Slideshare, and Our Long Form Publishing, both from Influencers and now all members help transform LinkedIn into the definitive professional publishing platform.
The site has evolved over the years to help this trend, with the Newsfeed becoming the central hub for users to receive content across devices.
With this trend to content and the increasing “newsfeedification” of social media platforms, the launch of Sponsored Updates for brands came at the perfect time.
Sponsored Updates as you are probably already familiar with, is native advertising that provides the ability for a marketer to reach a desired audience with their content directly in the newsfeed.
Because it sits in the newsfeed, it allows advertisers to reach professionals wherever they choose to access Linkedin – from the office, on the go, or on the couch at home. We see that engagement is actually higher on mobile, with 75% of engagement coming from Mobile devices.
On top of this, marketers appreciate the familiar and accountable PPC bidding system that puts them in control of their advertising spend and performance.
The success of Sponsored Updates has been tremendous for our customers and for LinkedIn
Going into 2015, brands have a lot more competition in the auction and in the feed than ever. Really becoming an expert and optimizing your efforts to get the best bang for your buck is becoming more and more important.
A couple reasons for this uptick in activity are some new features we released in the past year for marketers
Showcase Pages finally unlocked the opportunity for subsidiaries or standalone campaigns to have their own dedicated content marketing presence while maintaining a link to the parent company page. These pages have the ability to send both organic and paid updates from.
We also released Direct Sponsored Content – also known as dark posts for those who use other social networks. These allow brands to send a message directly to their target audience’s newsfeed without it showing up on their company page. Moreover it helps brands get a lot better results through advanced usage like A/B testing and increased optimization opportunities.
So the opportunity for marketers to reach their audience has never been better with SU but doing it right can take a lot of effort or expertise
Customers turned to us for additional resources to help them meet their objectives and tap into the LinkedIn platform…
And so last year we launched the Certified Marketing Partner Program in April
The partner program consists of many types of partners but the ones specifically geared to help SU advertisers are “Content” “Company Pages” and “Sponsored Updates”.
In short, Content partners help partners create useful, valuable content.
Company Page partners help promote that content organically to the company page.
And Sponsored Updates partners help that published (and unpublished) content get out to the right people while delivering the best results from a performance standpoint.
Here you can see the various types of partners we support
As you’ll note, some partners fall into mutliple categories based on the fnuctionality they offer
So as you know the focus for today is SU Partners as most of you are SU advertisers
In a nut shell, Sponsored Updates partners help clients and agencies buy and manage their paid social media campaigns across all social channels. They build technology on top of LinkedIn’s platform that provides superior functionality and they sometimes offer services to help manage campaigns. Both help customers get the best results from their LinkedIn campaigns.
How it works in practice
Starting at the top
Brands decide that they want to develop a paid media strategy for LinkedIn
They may also work with or through an agency to manage their paid media efforts
The Sponsored Updates API partner works with them by providing a technology for license or a service to help with strategy and execution through managing campaigns
And these Sponsored Updates API partners plug in to the various social platforms with their technology, which often has robust additional functionality over native solutions
In other words – think of it as a cross network campaign management platform with other bells and whistles to make your job easier
To show you what partners offer vs. what is available through LinkedIn natively, this slide outlines a side by side on some key functionality that partners can offer
Some examples include: bulk editing to multiple campaigns or ads to save you considerable time, day parting that can schedule campaigns to go on or off based on different triggers to reduce the need for you to spend your valuable time going in there, and some partners even offer conversion tracking, to help B2B marketers measure the efficacy of their lead gen efforts
What this all translates to is that partner campaigns perform significantly higher than other service models
We’ve seen partners performance by up to 3x higher vs. non-partner service models such as self service (online and field) and our internally offered managed service known as Assisted Service.
The reason for this has to do both with the advanced functionality that partners offer, but as well as the expertise they bring to the table on how best to optimize your campaigns
Another trend that we are seeing is that these numbers are improving rapidly QoQ, so partners are refining their technology and gaining more and more expertise
Here are some quick case studies to highlight the benefits. We looked at some of our “always-on” advertisers to understand the performance of campaigns before a partner and after to illustrate the impact.
The first is a growing tech start up. They used one of our certified partners who offer a self-serve power tool for social and search.
They are a small team with a huge responsibility to generate demand for a fast moving sales team. Their biggest pain point was that the manual work required to manage their campaigns natively was holding them back from doing more. We got them set up with this partner’s platform and they were able to help them reduce the overhead required to manage campaigns by 50% through automation features, improve their CTR by nearly 2X through multivariate testing of DSCs and ultimately generate 3X the leads by being able to ramp up their programs. They were also able to get conversion tracking with this partner to prove the value of their LinkedIn marketing.
Another example is a large Enterprise Mobile company that opted to work with a managed service partner for their cross-social media buying. On LinkedIn we saw that their CTRs jumped 4.2X to 2.52% which is about 7X the LinkedIn benchmark! At the same time, they were able to reduce their cost per click by 1.5X through smart optimizations and targeting.
One other important thing to understand about selecting a partner is that partners are all different in what they offer and who they are designed for.
Now there is some cases where partners may have multiple offerings, but this chart is meant to represent the primary ones we have seen
We break it out into 2 key areas: who is the primary user (agencies or in house clients) and how is it used (directly managed by cient or agency, or outsourced to a managed service provider).
So in the top left: these partners are generally providing managed service and have a focus more on agencies.
Top right, these partners are also focused on agencies but develop self-serve tools that help agencies run campaigns across multiple clients
In the bottom left, these partners often work with clients directly providing strategy and execution services
In the bottom right, these partners build self-serve technology designed for in-house client teams.
Again, there are some cases where a partner may fall into different categories but this should be a good starting place
So we hope this has been helpful for you to see the benefit of working with a partner in terms of improving your results and saving you time
If you’re interested in trying out working with a partner, we’d recommend you:
Document your needs and pain points
If you work with an agency or are an agency, understand what relationships they might already have as there might be existing preferred arragenemtsn
Ask us for help and introductions at partner-operations@linkedin.com or ask your account executive
And ultimately select a partner and try it out to see for yourself