The document provides an overview of LinkedIn Marketing Solutions platform, which offers various products to help marketers reach prospects and impact every stage of the marketing funnel. The products include LinkedIn Display Advertising, Sponsored Updates, Sponsored InMail, Lead Accelerator, and Self Service tools. Marketers can use these products to generate awareness, acquire leads, and nurture prospects. Analytics capabilities also provide insights into campaign performance across the entire marketing funnel.
Case Study about HP Personal Systems Group UK on LinkedIn: Improving brand perceptions with groups
Visit marketing.linkedin.com for more success stories.
How to Use LinkedIn to Impact Every Stage of the Marketing FunnelLinkedIn
As a digital marketer, it can be challenging to identify the most effective mix of marketing channels to use, as well as the right technologies to support these efforts. After all, we marketers are a diverse bunch. Some of us live in a world governed by leads and conversions, while others prioritize increasing brand awareness with the right target audience. And of course, there are those who believe that impacting the entire marketing funnel is important—reaching the right people at the top of the funnel and nurturing them through the buying process until they are ready to buy.
The LinkedIn Marketing Solutions platform—comprised of Display Advertising, Sponsored Updates, Sponsored InMail, Lead Accelerator, and Text Ads—is designed precisely with these full-funnel objectives in mind.
Whether you’re a demand generation marketer focused on leads, a brand marketer looking to increase awareness with a professional audience, or perhaps a little bit of both, our portfolio has been purpose-built to help you succeed in reaching the right prospects across any long and complex purchase process. Find out how the platform can help you, no matter what your goals are.
Webinar: New Ways to Succeed with Marketing on LinkedInLinkedIn
Discover how you can leverage the latest solutions from LinkedIn to reach, nurture and acquire prospects.
LinkedIn Director of Marketing Keith Richey shares best practices that both large and medium-sized companies have used to achieve success, as well as tips that his own LinkedIn marketing team uses.
Learn how to reach your audiences, nurture them, and acquire more customers using the only professional platform built to impact every stage of the marketing funnel.
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
It’s your job to create and sustain positive awareness for your brand throughout the long buyer’s journey and beyond. We can help.
Join LinkedIn's own Andrew Kaplan and Michael McEuen, Director of Demand Generation from AdStage as they demonstrate how to get—and keep—your brand in front of the professionals that matter most to your business. They will cover how to:
- Get in front of the right people early and often
- Reach and influence business professionals in the right context
- Educate your audience with the relevant content they crave
- Use awareness and engagement to drive bottom-funnel conversions
- Measure the impact of your branding efforts every step of the way
This webcast will empower you to rethink and reinvigorate your approach to brand marketing on LinkedIn.
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
As a brand marketer today, you’ve never had greater responsibility or a more measurable impact on your company’s bottom line. The good news is you’ve also never had access to better tools or more precise data to help you succeed.
Case Study about HP Personal Systems Group UK on LinkedIn: Improving brand perceptions with groups
Visit marketing.linkedin.com for more success stories.
How to Use LinkedIn to Impact Every Stage of the Marketing FunnelLinkedIn
As a digital marketer, it can be challenging to identify the most effective mix of marketing channels to use, as well as the right technologies to support these efforts. After all, we marketers are a diverse bunch. Some of us live in a world governed by leads and conversions, while others prioritize increasing brand awareness with the right target audience. And of course, there are those who believe that impacting the entire marketing funnel is important—reaching the right people at the top of the funnel and nurturing them through the buying process until they are ready to buy.
The LinkedIn Marketing Solutions platform—comprised of Display Advertising, Sponsored Updates, Sponsored InMail, Lead Accelerator, and Text Ads—is designed precisely with these full-funnel objectives in mind.
Whether you’re a demand generation marketer focused on leads, a brand marketer looking to increase awareness with a professional audience, or perhaps a little bit of both, our portfolio has been purpose-built to help you succeed in reaching the right prospects across any long and complex purchase process. Find out how the platform can help you, no matter what your goals are.
Webinar: New Ways to Succeed with Marketing on LinkedInLinkedIn
Discover how you can leverage the latest solutions from LinkedIn to reach, nurture and acquire prospects.
LinkedIn Director of Marketing Keith Richey shares best practices that both large and medium-sized companies have used to achieve success, as well as tips that his own LinkedIn marketing team uses.
Learn how to reach your audiences, nurture them, and acquire more customers using the only professional platform built to impact every stage of the marketing funnel.
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
It’s your job to create and sustain positive awareness for your brand throughout the long buyer’s journey and beyond. We can help.
Join LinkedIn's own Andrew Kaplan and Michael McEuen, Director of Demand Generation from AdStage as they demonstrate how to get—and keep—your brand in front of the professionals that matter most to your business. They will cover how to:
- Get in front of the right people early and often
- Reach and influence business professionals in the right context
- Educate your audience with the relevant content they crave
- Use awareness and engagement to drive bottom-funnel conversions
- Measure the impact of your branding efforts every step of the way
This webcast will empower you to rethink and reinvigorate your approach to brand marketing on LinkedIn.
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
As a brand marketer today, you’ve never had greater responsibility or a more measurable impact on your company’s bottom line. The good news is you’ve also never had access to better tools or more precise data to help you succeed.
Webinar: LinkedIn Marketing Solutions Overview for AgenciesLinkedIn
Discover how you can leverage the latest solutions from LinkedIn to help your clients reach, nurture and acquire prospects.
LinkedIn Agency Lead Ryan Wilson will share how agencies can take full advantage of the LinkedIn Marketing Solutions portfolio and help their clients reach, nurture and acquire more customers using the only professional platform built to impact every stage of the marketing funnel.
Financial Advisors’ Use of Social Media Moves from Early Adoption to MainstreamLinkedIn
In order to better understand the role of social media and networks in the financial
services sector, LinkedIn partnered with FTI Consulting to conduct a comprehensive survey of financial advisors in the United States. The study has
revealed new insights into how financial advisors are leveraging social media to drive business, often under restrictive
policies. Findings from the research also show a number of best practices for successful use of LinkedIn to support
ongoing business needs.
The LinkedIn Ads Playbook will help you get your campaigns started on the world's largest professional network.
The playbook covers LinkedIn Ads campaign setup, targeting, bidding, budgeting, creative development, and more. Connect with the world's largest audience of active, influential professionals. Launch your campaign in minutes.
Live Webcast: Demystifying Targeting on LinkedInLinkedIn
With more than 400M members, LinkedIn is home to the world’s largest network of engaged and educated professionals that come to LinkedIn to share, learn, and connect with one another. Discover how you can reach the audiences that matter most to your busines with valuable content and relevant messages.
Join LinkedIn’s in-house marketing experts Irina Skripnik and Cassandra Clark for this 60-minute session, which will provide an insider’s perspective on how to target on LinkedIn.
You'll come away from this webcast with a firm grasp of:
- How LinkedIn targeting works
- Targeting best practices to drive results
- How to achieve your account-based marketing objectives
Mercedes-Benz Case Study: Getting more mileage from shareable content with Li...LinkedIn
Mercedes-Benz USA was one of the first auto brands to participate in the LinkedIn Sponsored Updates pilot prior to launch. See how they drove content marketing success by reaching the high-quality professional audience on LinkedIn.
For more on Sponsored Updates, visit lnkd.in/SponsoredUpdates
Live Webinar: Your Tactical Plan to Content Marketing on LinkedInLinkedIn
a quick, tactical plan for driving ROI with LinkedIn content marketing tools, including Company Pages, LinkedIn SlideShare, Publishing on LinkedIn, LinkedIn Sponsored Content and LinkedIn Groups.
This webcast session includes:
- What content drives the most engagement on LinkedIn
- Action items and daily time investment needed to succeed with LinkedIn Marketing tools
- Key metrics to measure the success of your strategy
Live Webinar: Market to Who Matters: New Ways to Exceed Your Marketing Goals ...LinkedIn
In this webinar you'll discover:
- The reasons why almost 95 percent of B2B marketers use LinkedIn to distribute content and why LinkedIn is hands down the number one social network for lead generation.
- How to use both organic and paid content marketing on LinkedIn to reach the 40 million decision makers and 61 million senior-level influencers who are on the platform
- How to build a LinkedIn marketing program around the concepts of define, target, engage, and optimize
Digital Marketing Services India offers most reliable and effective Online Marketing Services which include Website Designing, Social Media Marketing, SEO, PPC & Marketing Campaigns - http://digitalmarketingservicesindia.in/
Website and Marketing by Digital Marketing Services India - http://digitalmarketingservicesindia.in/
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
It’s your job to create and sustain positive awareness for your brand throughout the long buyer’s journey and beyond. We can help.
You're invited to join special guest speaker Adrianne Psarras, Communications Manager at Seed Equity Ventures, and LinkedIn's own Andrew Kaplan as they demonstrate how to get—and keep—your brand in front of the professionals that matter most to your business. They will cover how to:
- Get in front of the right people early and often
- Reach and influence business professionals in the right context
- Educate your audience with the relevant content they crave
- Use awareness and engagement to drive bottom-funnel conversions
- Measure the impact of your branding efforts every step of the way
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Webinar: LinkedIn Marketing Solutions Overview for AgenciesLinkedIn
Discover how you can leverage the latest solutions from LinkedIn to help your clients reach, nurture and acquire prospects.
LinkedIn Agency Lead Ryan Wilson will share how agencies can take full advantage of the LinkedIn Marketing Solutions portfolio and help their clients reach, nurture and acquire more customers using the only professional platform built to impact every stage of the marketing funnel.
Financial Advisors’ Use of Social Media Moves from Early Adoption to MainstreamLinkedIn
In order to better understand the role of social media and networks in the financial
services sector, LinkedIn partnered with FTI Consulting to conduct a comprehensive survey of financial advisors in the United States. The study has
revealed new insights into how financial advisors are leveraging social media to drive business, often under restrictive
policies. Findings from the research also show a number of best practices for successful use of LinkedIn to support
ongoing business needs.
The LinkedIn Ads Playbook will help you get your campaigns started on the world's largest professional network.
The playbook covers LinkedIn Ads campaign setup, targeting, bidding, budgeting, creative development, and more. Connect with the world's largest audience of active, influential professionals. Launch your campaign in minutes.
Live Webcast: Demystifying Targeting on LinkedInLinkedIn
With more than 400M members, LinkedIn is home to the world’s largest network of engaged and educated professionals that come to LinkedIn to share, learn, and connect with one another. Discover how you can reach the audiences that matter most to your busines with valuable content and relevant messages.
Join LinkedIn’s in-house marketing experts Irina Skripnik and Cassandra Clark for this 60-minute session, which will provide an insider’s perspective on how to target on LinkedIn.
You'll come away from this webcast with a firm grasp of:
- How LinkedIn targeting works
- Targeting best practices to drive results
- How to achieve your account-based marketing objectives
Mercedes-Benz Case Study: Getting more mileage from shareable content with Li...LinkedIn
Mercedes-Benz USA was one of the first auto brands to participate in the LinkedIn Sponsored Updates pilot prior to launch. See how they drove content marketing success by reaching the high-quality professional audience on LinkedIn.
For more on Sponsored Updates, visit lnkd.in/SponsoredUpdates
Live Webinar: Your Tactical Plan to Content Marketing on LinkedInLinkedIn
a quick, tactical plan for driving ROI with LinkedIn content marketing tools, including Company Pages, LinkedIn SlideShare, Publishing on LinkedIn, LinkedIn Sponsored Content and LinkedIn Groups.
This webcast session includes:
- What content drives the most engagement on LinkedIn
- Action items and daily time investment needed to succeed with LinkedIn Marketing tools
- Key metrics to measure the success of your strategy
Live Webinar: Market to Who Matters: New Ways to Exceed Your Marketing Goals ...LinkedIn
In this webinar you'll discover:
- The reasons why almost 95 percent of B2B marketers use LinkedIn to distribute content and why LinkedIn is hands down the number one social network for lead generation.
- How to use both organic and paid content marketing on LinkedIn to reach the 40 million decision makers and 61 million senior-level influencers who are on the platform
- How to build a LinkedIn marketing program around the concepts of define, target, engage, and optimize
Digital Marketing Services India offers most reliable and effective Online Marketing Services which include Website Designing, Social Media Marketing, SEO, PPC & Marketing Campaigns - http://digitalmarketingservicesindia.in/
Website and Marketing by Digital Marketing Services India - http://digitalmarketingservicesindia.in/
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
It’s your job to create and sustain positive awareness for your brand throughout the long buyer’s journey and beyond. We can help.
You're invited to join special guest speaker Adrianne Psarras, Communications Manager at Seed Equity Ventures, and LinkedIn's own Andrew Kaplan as they demonstrate how to get—and keep—your brand in front of the professionals that matter most to your business. They will cover how to:
- Get in front of the right people early and often
- Reach and influence business professionals in the right context
- Educate your audience with the relevant content they crave
- Use awareness and engagement to drive bottom-funnel conversions
- Measure the impact of your branding efforts every step of the way
Лучшие онлайн игры на BMOG.RU
новая mmorpg игра 2010
black forest 2 mmo
non targt mmo
лучшие бесплатные mmorpg 2011 года
mmo слешр
bsfg mmo db
mmorpg года 2007 игромания
mmorpg онлайн игры на компьютер
mmorpg jade
mmorpg про зомби на pc
брутальная mmorpg
мышь logitech g600 mmo gaming mouse
2012 mmorpg new
mmorpg free game
запрещённые mmorpg
mmo игры для андроид
самые лучшие mmorpg 2012 года
программы для mmorpg
mmorpg игры с клиентом русские
баги mmorpg вконтакте
free mmorpg 2012 games
какая лучшая бесплатная mmorpg
mmorpg с пошаговыми сражениями
руны онлайн игра mmorpg
список лучших mmorpg 2011 года
sherwood mmorpg русская версия онлайн
рейтинг онлайн игр mmofps
зомби игры mmo
aga expert mmo
для мобильного mmorpg 2012
mmorpg варфейс
онлайн игры mmorpg без клиента
mmo club tracker
mmorpg игры в стиле барби
браузерная mmo
mmofps от 3 лица
free to play mmorts
cfvst kexibt mmorpg
top 100 rus mmorpg
mmorpg в стиле осень
36 и 6 mmo feat the chemodan
rift mmorpg wiki
mmorpg онлайн игра король
2d mmorpg игры
survival mmo
русские mmorpg для iphone
frozen world mmorpg
русские mmorpg игры список
клиенты mmo игр
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Ceremonia Cívica 27 de Abril, "DIA DEL NIÑO" a cargo de la Academía de Tecnología. El valor de la Semana COMPROMISO. E.S.T. No. 1 "MIGUEL LERDO DE TEJADA"
Linkedin Marketing Solutions Overview - December 2016Andrew Lowrey
An overview of Linkedin's marketing solutions portfolio in December 2016. We can help you achieve your business goals and reach audiences that are hard to find, all in one place.
The LinkedIn Brand and Demand Playbook highlights how to spread awareness, engage and convert the audiences across the user journey for brands and much more.
Live Webcast: LinkedIn Marketing Solutions 101LinkedIn
Learn how to manage the content and insights on a company page, track your content’s engagement through our insight tags, and tap into demographic data through LinkedIn data overlayed on your website traffic.
Introducing the newest products from the Marketing Solutions Business on B2B Connect event in São Paulo - May 2015.
Presentation by Bryan Burdick, Head Global B2B, Marketing Solutions at LinkedIn.
Live Webinar: Getting Started wit Display On and Off LinkedInLinkedIn
Getting in front of the right prospects early and often enables you to generate awareness, drive traffic, build trust, and effectively nudge your prospects from one stage of the funnel to the next until they convert.
And with LinkedIn Display Advertising, it’s never been easier to reach and engage your high-value prospects in a professional context and wherever they travel on the web with relevant ads and content.
In this presentation, LinkedIn senior manager Andrew Kaplan will demonstrate:
- How to leverage a variety of onsite and network display ads
- How to use built-in campaign and website analytics to measure your success
- How our own internal demand gen team uses display
LinkedIn demand gen expert Cassandra Clark also shares real examples of how LinkedIn uses display.
Discover how you can start reaching the world’s largest professional audience on LinkedIn—and beyond—using display.
Live Webinar: New Ways to Exceed Your Marketing Goals with LinkedInLinkedIn
Learn what makes LinkedIn the most effective platform to engage the people that matter most to your business.
LinkedIn's Director of Global Marketing Keith Richey will share best practices that both large and medium-sized companies have used to succeed, as well as tips from his own LinkedIn marketing team.
You'll discover how you can leverage the latest solutions from LinkedIn to exceed your goals.
LinkedIn is seen by many as the most trusted social environment. Learn about the different types of ads and how to make them the most successful depending on your goal. You'll also learn about a new integration between HubSpot and LinkedIn.
Explore LinkedIn’s demand generation capabilities and get equipped to create LinkedIn advertising campaigns that effectively generate and nurture high-quality leads.
2. LinkedIn Marketing Solutions Platform Overview | 2
Table of Contents
3 It’s a Challenging World for B2B Marketers—
and We Can Help
4 Why LinkedIn Marketing Solutions?
5 Products to Impact Every Stage of the
Marketing Funnel
• LinkedIn Display Advertising
• LinkedIn Sponsored Updates
• LinkedIn Sponsored InMail
• LinkedIn Lead Accelerator
• LinkedIn Self Service
• LinkedIn Full-Funnel Analytics
13 Our Customers
14 Let’s Get Started
3. SECTIONS
Introduction
Display Advertising
Sponsored Updates
Sponsored InMail
Lead Accelerator
Self Service
Full-Funnel Analytics
Our Customers
Let’s Get Started
LinkedIn Marketing Solutions Platform Overview | 3
It’s a Challenging World for Marketers—
and We Can Help
It’s no easy feat marketing to today’s business professionals. When it comes to B2B or
high-consideration B2C purchases, prospects are educating themselves across various
websites (not to mention multiple devices), and can be up to 90 percent of the way
through their purchasing decisions before they “raise their hands” to talk to sales.
It’s up to marketing to help fill this gap before
a sales conversation takes place by:
• Generating awareness among the right
target audiences.
• Creating helpful content that addresses
prospects’ needs.
• Nurturing leads with content at the right
moments until they are ready to buy.
LinkedIn Marketing Solutions provides marketers
with the most effective platform for accomplishing
all of these objectives, through its entire portfolio of
products: Display Advertising, Sponsored Updates,
Sponsored InMail, Lead Accelerator, and
Self Service.
What’s more, our out-of-the-box analytics give
you complete visibility into how your marketing
programs are performing, at any stage of
the funnel.
Whether you’re a demand generation marketer
focused on leads, a brand marketer looking to
increase awareness with a professional audience,
or perhaps a little bit of both, our portfolio
has been purpose-built to help you succeed in
reaching the right prospects across any long
and complex purchase process.
4. SECTIONS
Introduction
Display Advertising
Sponsored Updates
Sponsored InMail
Lead Accelerator
Self Service
Full-Funnel Analytics
Our Customers
Let’s Get Started
LinkedIn Marketing Solutions Platform Overview | 4
LinkedIn is uniquely positioned to help marketers:
Reach
Reach the right professional
audiences with accurate
targeting across LinkedIn as well
as a network of business and
professional publisher sites.
Why LinkedIn Marketing Solutions?
Our Targeting
We offer powerful targeting capabilities to help you
reach just the right prospects among this audience of
professionals. Target by key business demographic
segments, and even combine demographic targeting
with powerful segmentation based on engagement
levels on your website.
Our Data
The LinkedIn network consists of a premium
professional audience who are influential decision
makers at their organizations.
2.8x
More
Online Spend
(than Average
Internet Adult)2
2.5M+
Business
Decision Makers
Active on the
Platform3
347M+
Members
Worldwide1
1
Source: LinkedIn Q1’15 earnings
2
Source: comScore Buying Power Index Jan’15, US only
3
Source: comScore, Dec’14, US only
Measure
Track branding and direct
response impact with simple
yet powerful analytics.
Nurture
Deliver helpful content at
the right time, based on who
your prospects are and what
matters to them.
5. SECTIONS
Introduction
Display Advertising
Sponsored Updates
Sponsored InMail
Lead Accelerator
Self Service
Full-Funnel Analytics
Our Customers
Let’s Get Started
LinkedIn Marketing Solutions Platform Overview | 5
Products to Impact Every Stage
of the Marketing Funnel
We believe in the value of a full-funnel marketing approach, in which branding and direct
response strategies work in tandem, and our customers reach more of the right people
at the top of the funnel to drive even greater bottom-funnel conversions.
LinkedIn Marketing Solutions offers the only
platform that impacts every stage of your
marketing funnel. Through our portfolio of
products, we are in the unique position to help
you generate awareness and reach more of the
right people with your marketing programs,
and nurture these audiences by delivering the
most relevant content depending on where
they are in their purchase decisions.
Onsite Display
Network Display
Sponsored Updates
Sponsored InMail
Lead Accelerator
Full-funnel analytics reporting
REACH
ACQUIRE
NURTURE
6. SECTIONS
Introduction
Display Advertising
Sponsored Updates
Sponsored InMail
Lead Accelerator
Self Service
Full-Funnel Analytics
Our Customers
Let’s Get Started
LinkedIn Marketing Solutions Platform Overview | 6
Use Network Display to: Keep the right professionals
engaged across the entire Web. Reach them with accuracy
and scale on LinkedIn, business publisher sites, and beyond.
Ideal if you are looking to: Put your brand in front of
the largest business professional audience with scale
and frequency.
LinkedIn Display Advertising
Keep your brand on prospects’ minds—on and off LinkedIn.
Your target prospects are doing more research online, and are in control of where and when they
engage with your brand during the purchase decision. To help you keep your company’s brand
and content in front of prospects throughout the buying process, LinkedIn Display Advertising
offers both Onsite Display and Network Display.
Display Advertising
For more information on targeting options, supported ad units, inventory,
and analytics for LinkedIn Display Advertising, download the product overview.
Use Onsite Display to: Reach your prospects in a
professional context on the LinkedIn network with IAB-
standard ads, plus formats unique to LinkedIn including
Follow Company Ads, Spotlight Ads, and more.
Ideal if you are looking to: Increase brand awareness
with LinkedIn’s 347M+ members in the premium,
high-quality context the site provides.
7. SECTIONS
Introduction
Display Advertising
Sponsored Updates
Sponsored InMail
Lead Accelerator
Self Service
Full-Funnel Analytics
Our Customers
Let’s Get Started
LinkedIn Marketing Solutions Platform Overview | 7
LinkedIn Sponsored Updates
Get your content in front of the world’s professionals on desktop, tablet, and
mobile with native advertising in the world’s only professional feed.
Providing relevant content to prospects during
the buying process is essential to educating and
building brand credibility with them. Marketers
must also think about the right channels for their
content and reach their target audiences across
the wide range of devices and platforms they
may be using.
Use Sponsored Updates to: Reach a premium
professional audience of business decision-makers
where they’re most engaged, proactively consuming
high-quality content in the LinkedIn feed. Leverage
Direct Sponsored Content to test your messaging
with different audiences, without posting to your
LinkedIn Company Page.
Ideal if you are looking to:
• Increase brand awareness with
a high-quality audience.
• Build relationships with prospects.
• Drive quality leads.
Sponsored Updates
For more information on Sponsored Updates including
targeting options and analytics, download the product overview.
8. SECTIONS
Introduction
Display Advertising
Sponsored Updates
Sponsored InMail
Lead Accelerator
Self Service
Full-Funnel Analytics
Our Customers
Let’s Get Started
LinkedIn Marketing Solutions Platform Overview | 8
LinkedIn Sponsored InMail
Drive more leads by delivering relevant content in the most personal
way possible on LinkedIn—right to our members’ Inboxes.
Use Sponsored InMail to: Engage your prospects
in the most direct way on LinkedIn and turn recipients
into highly qualified leads and customers.
Ideal if you are looking to: Drive high-quality
leads and pipeline.
Sponsored InMail
For more information on targeting options and how to launch a
Sponsored InMail campaign, download the product overview.
Sponsored InMail helps marketers break through
the limitations of traditional email marketing by:
• Reaching members only when they
are active on the LinkedIn site.
• Engaging your key target audiences across
desktop and mobile.
• Delivering personalized messages within
the uncluttered LinkedIn Inbox environment.
9. SECTIONS
Introduction
Display Advertising
Sponsored Updates
Sponsored InMail
Lead Accelerator
Self Service
Full-Funnel Analytics
Our Customers
Let’s Get Started
LinkedIn Marketing Solutions Platform Overview | 9
LinkedIn Lead Accelerator
Deliver more high-quality leads to sales.
B2B marketers strive to drive more of the right
people into the marketing funnel, and nurture
them until they’re ready to buy. But two primary
factors make this no easy task:
Lead Accelerator solves for both these challenges,
going beyond traditional email nurturing by using
display and social advertising to nurture both
anonymous and known prospects—anywhere
they travel online—and across multiple devices.
Use Lead Accelerator to: Deliver high-quality
leads to your sales teams by engaging prospects
anywhere online.
Ideal if you are looking to: Generate
high-quality leads, opportunities, pipeline,
and revenue.
4
B2B campaign conversion rates range from 1-5% according to SiriusDecisions Benchmark Survey.
5
Ayaz Nanji, “Email Open and Click-Through Rates: Benchmarks by Vertical,” MarketingProfs,
May 13, 2013.
95%
of website visitors leave without
providing an email address.4
80%
of their marketing emails
go unopened.5
10. SECTIONS
Introduction
Display Advertising
Sponsored Updates
Sponsored InMail
Lead Accelerator
Self Service
Full-Funnel Analytics
Our Customers
Let’s Get Started
LinkedIn Marketing Solutions Platform Overview | 10
LinkedIn Lead Accelerator
Home Page Only Visitors
Higher-Level Message
WEEK 1 MESSAGE WEEK 2 MESSAGE WEEK 3 MESSAGE
Engaged Visitors - Product Page “A”
Use Case/Benefits Message
WEEK 1 MESSAGE WEEK 2 MESSAGE WEEK 3 MESSAGE
WEEK 4 MESSAGE WEEK 5 MESSAGE WEEK 6 MESSAGE
How It Works
Lead Accelerator lets you serve and sequence content
and ad creative to prospects based on their business
demographics and level of engagement on your
website. In this example, there are two different website
audiences, one which visits the home page, and leaves,
and the other audience which dives deeper into
the product pages of a site because they are more sales
ready. Both audiences are valuable, and Lead Accelerator
lets marketers nurture these audiences with the most
relevant messaging and content, optimizing over time
and across multiple channels including display and
social ads, and email.
Lead Accelerator For more information on Lead Accelerator, download the product overview.
11. SECTIONS
Introduction
Display Advertising
Sponsored Updates
Sponsored InMail
Lead Accelerator
Self Service
Full-Funnel Analytics
Our Customers
Let’s Get Started
LinkedIn Marketing Solutions Platform Overview | 11
Use Text Ads to: Connect with a premium
professional audience of business decision-
makers and drive high-quality leads on a budget.
Ideal if you are looking to: Generate quality
leads while controlling your costs.
Use Sponsored Updates to: Build brand
credibility and educate prospects as well as
generate leads.
LinkedIn Self Service
Drive new customers to your business on a budget that works for you.
Self Service Get started with Self Service now.
LinkedIn offers growing businesses an easy, self-service
advertising platform to generate leads from their target
audiences. Using LinkedIn Self-Service products,
including LinkedIn Text Ads and LinkedIn Sponsored
Updates, marketers can get their businesses in front of
the right prospects, and drive them to their websites and
landing pages. Pay-per-click (PPC) or cost per impression
(CPM) pricing options allow marketers to set their own
budgets. And, intuitive campaign analytics let you track
performance and optimize your strategies over time.
12. SECTIONS
Introduction
Display Advertising
Sponsored Updates
Sponsored InMail
Lead Accelerator
Self Service
Full-Funnel Analytics
Our Customers
Let’s Get Started
LinkedIn Marketing Solutions Platform Overview | 12
We give you the power to know what’s
working with your current strategies,
and how to optimize them over time.
Full-Funnel Analytics
Gain insight into the metrics that matter most.
The LinkedIn Marketing Solutions platform provides
Full-Funnel Analytics, advanced reporting that lets
you measure the impact of your marketing programs
at every stage of the marketing funnel. Our platform
helps you determine the right success metrics
depending on your marketing objectives, and
provides insight on what’s working from the top to
the bottom of the funnel.
Gain insight into a wide range of metrics including:
• Number of new visitors driven to your
website from your marketing programs.
• How engaged these visitors were.
• How many prospects turned into
qualified leads.
13. SECTIONS
Introduction
Display Advertising
Sponsored Updates
Sponsored InMail
Lead Accelerator
Self Service
Full-Funnel Analytics
Our Customers
Let’s Get Started
LinkedIn Marketing Solutions Platform Overview | 13
Our Customers
We’re fortunate to work with thousands of brands who rely on LinkedIn Marketing Solutions
to accomplish their objectives. Here is just a sampling of the companies we’re helping to
reach new audiences, build their brands, and nurture their prospects across the entire
buying cycle.
14. Let’s Get Started
Contact a LinkedIn Marketing Solutions representative now.
Check out the ad specifications for each of our products.
Learn more about the LinkedIn Marketing Solutions platform.
LinkedIn Marketing Solutions Platform Overview | 14
15. SECTIONS
Introduction
Display Advertising
Sponsored Updates
Sponsored InMail
Lead Accelerator
Self Service
Full-Funnel Analytics
Our Customers
Let’s Get Started
LinkedIn Marketing Solutions Platform Overview | 15
Today, LinkedIn members number more than 347+ million
professionals. That’s over one-half of the 600 million
professionals on the planet, representing the largest group
anywhere of influential, affluent, and educated people.
For more information, visit marketing.linkedin.com.