This document provides information about an info webinar on Hofstede's multi-focus model of organizational culture and certification. The webinar will be led by Egbert Schram and cover Hofstede's 6-dimensional model of national culture and the multi-focus model of organizational culture. Attendees will learn how to measure and analyze organizational culture using these models and tools to understand differences within and between organizations. The 5-day certification course will provide both theoretical knowledge and practical skills to assist clients in assessing and improving organizational culture.

1. Info Webinar
Hofstede multi-focus model & Organisational culture
certification
with: Egbert Schram
Managing Director

2. The Itim International group has spent over 30
years helping some of the world’s largest
organisations transform their intercultural and
organisational challenges into business success
stories, and translating academic research into
applicable solutions.
The hofstede centre offer high quality education
and certification in the field of culture and
management based on academic research and
practical experience.

3. About
Professor Geert Hofstede
He conducted the most comprehensive studies
on national values, introducing the dimension
concept.
His most popular book, Cultures and
Organizations: Software of the Mind, has been
translated into 20 different languages.
He has developed the famous
6 dimensional model of National
Culture as well as the Organisational
Culture Model.

4. Organisational
?
Culture

5. The way in which members of an
organisation relate to each other, their
work and the outside world in
comparison to other organisations
Prof. Dr. Geert Hofstede
“ “

6. Organisational Culture is
about differences in practices
between organizations and/or
parts within the same organization
(sub-cultures).
National Culture is about
the value differences between
groups of nations and/or
regions.
≠

7. The different levels of culture
Practices
Organisational Culture
The Hofstede Model
Symbols
Heroes
Rituals
Values
National Culture
6-Dimensional
Model

8. Models
2

9. The 6D model of
national culture
D1
Power distance
D2
Individualism
versus Collectivism
D3
Masculinity
versus Femininity
D4
Uncertainty
avoidance
D5
Long term Pragmatic
versus short term
D6
Indulgence
versus Restraint

10. The Multi focus
model
Organisational
Culture
D1
Effectiveness
Means versus goal oriented
D2
Customer orientation
Internally versus externally driven
D3
Control
Easy-going versus
tight work control
D4
Focus/Social control
Local versus professional
D5
Approachability
Open versus closed systems
D6
Management philosophy
Employee versus work oriented
D7
Leadership
acceptance
D8
Identification with
own organisation

11. Our tool the
Multi-focus model
The model on organisational culture was further
operationalized by Bob Waisfisz during the 90´s
and 2000´s as the Hofstede Multi-focus Model.

12. Exemple
Measuring Organisational Culture with the multi-focus model

13. Example
Measuring Organisational Culture with the multi-focus model

14. About the
Certification
Course
?

15. About Bob Waisfisz
The world authority on the multi-focus model
Worked closely with Geert Hofstede on the
operationalisation of the OC model to businesses
Founder of itim International

16. About the course
Practical PRE-COURSE WORK
- pre-course reading
- measure the Organisational sub-culture within an
organisation of your choice.
AFTER COURSE WORK
Access itim Organisational culture intranet.

17. About the course
Day 1 The Hofstede Model on strategy, culture and change
Day 2 Learn how to use our tools and how to assess your optimal
culture
Day 3 Organisational culture and national culture
Day 4 How to use, understand, interpret, analyse the reports
which will be generated during the course
Day 5 Learn about how to implement change and how to use our
change tools
Programme subject to change

18. Benefits of the course
Ability to integrate content and process into a focused change
journey.
Measure organisational culture both on an actual and desired
level.
Conduct the follow up on the Organisational Culture Scan started
during the certification course.
Assist clients in assessing their optimal culture.
Explain the content of the reports generated.
Assess whether change is required and, if so, in which direction.

19. Certification courses
ACCREDITED PRACTITIONER
Focus on change managers and consultants
July 25-29, 2016, The Hague, The Netherlands
October 24-28, 2016, The Hague, The Netherlands
ACCREDITED LECTURER
Getting theoretical insight intoThe Hofstede´s Model on
Strategy, Culture and Change that goes beyond the
publications by Hofstede in comparison with other
approaches.
July 25, 2016, The Hague, The Netherlands
October 24, The Hague, The Netherlands
Organisational Culture Intercultural Management
ACCREDITED PRACTITIONER
Focus on managers and consultants
October 10-14, 2016, The Hague
March 6-10, 2017, Helsinki
ACCREDITED LECTURER
Getting theoretical insight intoThe Hofstede´s Model on
National Culture
October 10, 2016 The Hague
March 6, 2017, Helsinki

20. We provide services to over 5000 organisations

21. Co-founded by the
pioneer of intercultural
management Prof. Dr.
Geert Hofstede.
All of our tools have solid
scientific foundations.
We are the only one offering
a combination of
Organisational Culture and
Intercultural Management.
Unique expertise in
converting scientific
knowledge into
applicable business
solutions.
A worldwide network of
expert practitioners.
itim International

22. Egbert Schram
Managing Director of itim solutions
Arabiankatu 12,
00650 Helsinki
Email: Egbert@itim.org
Web: www.itim.org
Twitter: @egbertschram
THANK YOU

23. Click here to
Join the course