This document discusses the connection between organizational culture and profitability. While earlier research found it difficult to demonstrate a clear link, more recent studies have provided more evidence. Certain aspects of organizational culture, such as adaptability and goal orientation, are related to better financial performance regardless of strategy. However, the optimal culture depends on the context and strategy of the organization. Measuring an organization's culture using the Hofstede Multi-focus Model can help identify any gaps between the actual and optimal culture and guide cultural change efforts to positively impact financial results. Still, each organization must analyze its unique context to properly align culture with strategy.