1. SMG specially invites you to join us in our
Seminar – jointly presented with iTAP
International:
Date : Thursday, 28 August 2014
Time : 1.30 pm to 5:30 pm
Venue : Shanghai, China
RSVP : Email to jasmine @
jasminezhang@smgcsh.com
or admin@smgcsh.com
or call us at 86-21-64412588
Seminar Programme
1:00 pm: Registration
2.00 pm: Welcome & Introduction
2.15 pm: Leadership Beyond Cultures
3.45 pm: Tea Break
4.15 pm: Global Team Cultures /
China Case Study
5.15 pm: Forum/Q&A
5.30 pm: End of Seminar
“Leadership Beyond Cultures”
SMG Consulting (China) Co., Ltd
Room 1504, Wangjiao Plaza, No 175 East Yan’an Road, Huangpu District, Shanghai 200002
Tel: (8621) 64412588 Fax: (8621) 64647309 http://www.smgts.biz email: admin@smgcsh.com
Sincerely yours,
Ms Teo Jin Lee
Managing Director, SMG Strategic Management Group
Board of Governors (BOG), International Association of
Coaching (IAC) President, Singapore Chapter
International Association of Coaching (SCIAC)
It will be a pleasure to host you at our Seminar and
we trust that you would better appreciate how SMG
can best support you in building competencies for
“Leadership Beyond Cultures”.
The American Management Association (AMA) in their
2012 Survey on Global Leadership Development
identified 10 critical future competencies for leaders; 6 of
which relate to cross-cultural leadership, namely -
 managing virtual teams
 cross-cultural employee engagement
 managing innovation in a cross-cultural setting
 collaboration with peers from multiple countries
 applying ethical standards in multiple countries and
 multi-country supply chain management.
Our partnership with iTAP International (in association
with Geert Hofstede, thought leader in working across
cultures and author of “Cultures and Organisations -
Software of the Mind”) puts SMG in the forefront today,
to help leaders master these critical global leadership
and cross-cultural competencies and in turn, be able to
leverage cross-cultural leadership as an asset and
business advantage.
Seminar Highlights
1. Insights to your own cultural dimensions based on
Geert Hofstede’s 5 Cultural Dimensions
2. Leadership strategies essential to achieve results
across cultures
3. How to lead a culturally-diverse workforce
Key Takeaways
 Understand your preferred Cultural Dimensions and the
strategies you can employ across cultures
 Understand what qualities, characteristics and
competencies are needed to succeed across cultures
 Leverage your understanding of cultures to shape
behaviours and performance in your team
 Increased awareness of how culture diversity plays a
part in our workplace
Complimentary – 1st 20 registrants
“Culture in the Workplace Questionnaire” (CWQ)
& consultation with SMG Coaches on your cultural
dimensions at the Seminar

2. “Leadership Beyond Cultures”
About SMG
SMG is a global leader in training and consulting via scenario-based business simulations with
headquarters in the U. S. It was established by 3 faculty members from the Wharton Business
Schools in 1981. SMG Consulting China was established in Shanghai in year of 2003. SMG China
leverages on the materials developed in the U.S and customize to the Chinese market to better
accommodate local needs. High customer satisfaction as well as our unique training
methodology “learn by doing” drives us growing rapidly through these years. Our core services
and solutions are in sales and marketing, strategy, project management and leadership.
About ITAP International
ITAP International was founded in 1986 in Princeton, New Jersey, USA with focus on cross
cultural consulting and training. Through offices in Europe, Asia and the Americas, and the ITAP
Alliance of Associates, ITAP offers clients with comparable services, instruments and programs
in over 40 languages and for over 80 cultures. The clients of ITAP include: Astrazeneca, Avon,
Degussa, ExxonMobil, Merck, Morgan Stanley, Pfizer, Sprint, the US Department of
Agriculture, AIG and etc. One of ITAP assessment tool “Culture in the Workplace
Questionnaire™” CWQ was developed by the Dutch researcher Dr Geert Hofstede.
Geert Hofstede is an influential Dutch expert on cross culture, and is an author of several books
including Culture's Consequences (2nd, fully revised edition, 2001) and Cultures and
Organizations, Software of the Mind (2nd, revised edition 2005, with Gert Jan Hofstede).
In 1986, Dr Hofstede conducted study of 116,000 IBM affiliates in fifty countries and formed the
foundation of the field of comparative cultures, they are: Power Distance, Uncertainty
Avoidance, Individualism and Collectivism, Masculinity and Feminity, Long-term Orientation and
Short-term Orientation.
CWQ can be incorporated in new employee orientation, expatriate relocation, workshops like
cross culture, performance management, conflict management, project management, customer
service, product design, Corporate merge and re-structure, overseas market development,
change and etc.
SMG Consulting (China) Co., Ltd
Room 1504, Wangjiao Plaza, No 175 East Yan’an Road, Huangpu District, Shanghai 200002
Tel: (8621) 64412588 Fax: (8621) 64647309 http://www.smgts.biz email: admin@smgcsh.com