This one-day training will take place on June 24th in Amsterdam, Netherlands. The training aims to help participants understand cultural diversity and turn it into an asset by improving performance in international settings. It will use cognitive learning and case studies to help participants understand Hofstede's cultural dimensions model, reflect on their own cultural values and assumptions, and gain skills to communicate and manage across cultures. The training will be facilitated by itim consultants who have extensive international experience living and working abroad.

1. DATE
24
JUNE
DURATION
1
DAY
LOCATION
AMSTERDAM
NETHERLANDS
PRICE
795 EURO
Building a Global Organization
www.itim.org/courses info@itim.org
IMPROVE PERFORMANCE IN INTERNATIONAL
SETTING
Turn cultural diversity into an asset
INTRODUCTION
Culturaldiversitycanbeamajorchallenge.Whetherworkinggloballyorlocally,mostorganizationsspanmorethan
one cultural context. Successful management of diversity has become a strategic competence. A competence that
helps you lead, teach, coach and manage your teams and relationships effectively – and successfully. This master
class takes you from reflecting on your own values and assumptions to understanding those of others. It will make
you understand how to turn cultural diversity into an asset.
An itim executive master class is the result of more than fifty years of academic work of Prof. Dr. Geert
Hofstede, one of world’s most cited researchers. Over seventy itim experts, with diverse cultural and professional
backgrounds, are available to conduct these master classes, to take you from an international presence to true
global effectiveness.
THIS TRAINING IS INTENDED FOR
Management and staff acting in an intercultural environment
THE TRAINING WILL HELP YOU
• Understand Hofstede model and its four essential cultural dimensions.
• Reflect on your own values and cultural assumptions
• Gain sensitivity and skills to communicate and manage across cultures
• Identify specific cross-cultural challenges and their solutions
METHODOLOGY
The training uses cognitive learning of the extensive research of Prof. Dr. Hofstede and real-life case studies.
Opportunity will be created to exchange experience between participants.
Early bird rate until
May 15: € 500

2. www.itim.org/courses info@itim.org
YOUR ITIM INTERNATIONAL CONSULTANTS
Our consultants facilitating the seminars have first-hand experience of living and working abroad. They have
worked in international management positions, have led negotiations with foreign delegations or have taught at
educational institutes abroad. Continued learning and sharing of experiences means they are all equipped with
global knowledge and local insights. They combine their practical wisdom and business experience with a passion
for the creativity of cultural differences.
BRIGITTE OPEL
Brigitte Opel was born and raised in Germany. She studied and worked in the US, Japan,
Russia, Australia and various countries in Europe before settling in the Netherlands. In
all these places, she studied cultures first hand and experienced the differences. At the
Thunderbird School of International Management, she learned about cultural patterns
and their impact on doing business in the global marketplace. She worked with IBM in
Germany and the Netherlands in international project teams for 17 years. The interaction
withcolleaguesfromverydiversecountriesinspiredhertolearnmoreabouttheHofstede
model and focus her career on cross-cultural communication.
ALETTE VONK
Alette Vonk is a trainer and a team- and organizational coach. In the past twenty years
she has been stimulating and managing change processes of teams, organizations and
communities. For ten years she worked in the development business in West Africa: in
Cameroon, Benin and in Ghana. Having lived for a longer period of time in a complete
different culture, Alette has a thorough understanding of the depth of some of the
differences, the natural occurrence of mismatches and misunderstandings and, at times,
the difficulty to get passed them. Cultural competences and skills are essential in the
world of today, in order to reach our goals.
INVESTMENT
1 day Training including:
• Course binder and 6-D pocket guide
• Program facilitation
• Lunch, coffee breaks
Not included and will be charged separately when applicable:
• VAT
• Cost for breakfast, dinner or hotel
CANCELLATION POLICY
Cancellation prior to the start of the programme may cost a percentage of the programme fee :
• Over 3 weeks no charge,
• 2 to 3 weeks 30%,
• 1 to 2 weeks 60%,
• During the last week 100%.
• If there is not a sufficient number of participants the seminar may be cancelled or postponed. Cancellation will be
announced at least 3 weeks before the start of the course. The programme fee will be fully refunded.