How To Scale Outbound Sales? - LAUNCH Scale - Prayag Narula, CEO, LeadGeniusLeadGenius
Inbound and content marketing takes between 6-9 months to see positive movement. Most companies don't have that type of runway.
When done right, outbound sales are immediate, predictable, consistent.
In this presentation from The @LAUNCH Scale Conference, Prayag Narula, CEO of @LeadGenius, discusses a scalable formula for targeted outbound sales.
David Skok, General Partner at Matrix Partners, provides a simple model to understand a SaaS businesses, as well as the key levers founders, can leverage to drive SaaS success.
Zero to 100 - Part 6: Experiences putting Theory into PracticeDavid Skok
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
B2BCamp Session (Part 1): Account Based Selling Meets Accont Based MarketingB2BCamp
Brought to us by Peter Isaacson, Demandbase, CMO
Session on Account Based Marketing (ABM) and Account Based Sales Development (ABSD) or together ABM&SD. These two concepts are exploding on the scene but also have been around probably as long as “peanut butter and jelly” or at least “peanut butter jelly time with a baseball bat”. This session is going to get “nutty”! Learn about the new normal.
A High Growth SaaS Playbook - 12 Metrics to Drive SuccessSaaStock
Keynote by David Skok, ForEntrepreneurs Blog & General Partner, Matrix Partners, at SaaStock on Tour New York, 20th June 2018, KnockDown Center, Maspeth, NYC
The SaaS Founder’s Journey: What Matters at Each StageDavid Skok
From a talk given at SaaStock 2017 in Dublin, this slide deck covers the three stages of a startup, the most important question founders should be asking to ensure survival/success, and how to build and scale a sales funnel.
How To Scale Outbound Sales? - LAUNCH Scale - Prayag Narula, CEO, LeadGeniusLeadGenius
Inbound and content marketing takes between 6-9 months to see positive movement. Most companies don't have that type of runway.
When done right, outbound sales are immediate, predictable, consistent.
In this presentation from The @LAUNCH Scale Conference, Prayag Narula, CEO of @LeadGenius, discusses a scalable formula for targeted outbound sales.
David Skok, General Partner at Matrix Partners, provides a simple model to understand a SaaS businesses, as well as the key levers founders, can leverage to drive SaaS success.
Zero to 100 - Part 6: Experiences putting Theory into PracticeDavid Skok
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
B2BCamp Session (Part 1): Account Based Selling Meets Accont Based MarketingB2BCamp
Brought to us by Peter Isaacson, Demandbase, CMO
Session on Account Based Marketing (ABM) and Account Based Sales Development (ABSD) or together ABM&SD. These two concepts are exploding on the scene but also have been around probably as long as “peanut butter and jelly” or at least “peanut butter jelly time with a baseball bat”. This session is going to get “nutty”! Learn about the new normal.
A High Growth SaaS Playbook - 12 Metrics to Drive SuccessSaaStock
Keynote by David Skok, ForEntrepreneurs Blog & General Partner, Matrix Partners, at SaaStock on Tour New York, 20th June 2018, KnockDown Center, Maspeth, NYC
The SaaS Founder’s Journey: What Matters at Each StageDavid Skok
From a talk given at SaaStock 2017 in Dublin, this slide deck covers the three stages of a startup, the most important question founders should be asking to ensure survival/success, and how to build and scale a sales funnel.
Building World Class MOPS Teams at MOPsCON by EtumosJosh Hill
Running a Marketing Operations or Automation Team? If so, you might be new to management or to the roles required to be successful. In this presentation from MOPSCON 2019, I talk about the 4 Pillars of MOPS, the roles and skills that your team will specialize in, and how to manage personal and team growth.
Relentless Pursuit of Growth - #GHConf18GrowthHackers
Sean Ellis started off the day off with a high-level introduction to the topic of growth. He reviewed the prerequisites for sustainable growth (PM Fit), the principles of growth and ultimately how a person or team should approach figuring out how to grow or how to accelerate growth in their company. He compared how this is different in a smaller company vs a more established company and the relative challenges and advantages that each type of company has. Want to know who generally cares about driving growth and who has the skills and authority to affect growth? This opening keynote reminds you of the original purpose of growth hacking and build excitement and engagement around the topics that will be discussed throughout the day.
How Eventbrite applies the growth mindset to bring the world together through...GrowthHackers
Learn how the Eventbrite team works cross-functionally to bring the world together through live experiences. In this presentation you'll learn specifically how the growth team pushes to take Eventbrite's mission to the next level.
In my talk at the 2017 LAUNCH SCALE conference in San Francisco, I discuss how to get inside your buyer's head to increase funnel conversion rates. In the talk, I cover:
- How to design and build a buyer-centric sales funnel that has low CAC and fast sales cycles.
- How to figure out why your sales funnel isn't working as well as it could be, and how to fix it.
- How to understand the way buyers react to your funnel, and how to use that knowledge to increase funnel conversion rates.
In this slide deck, David Skok talks through his 9 step process for B2B startups to get through product/market fit, and to then find a repeatable, scalable, and profitable growth process.
In David's experience some of the most fatal and expensive mistakes founders make is trying to skip steps. Understanding this roadmap will save you countless hours and potentially millions of wasted dollars.
Did you know that although CRM adoption is virtually universal, the average sales rep achieves only 53% quota attainment? So that means we have to ask—is CRM not the golden ticket we thought it would be? Too many sales leaders know that CRM has maxed out its value-adding potential. CRM is a great system of record used to look at past data, but it can’t help your sales team look forward and prioritize how they achieve quota. Join this session to hear how you can go beyond CRM to better qualify leads, build pipeline and achieve quota by focusing on revenue acceleration.
Created by Matt Langie
For better or for worse, B2B sales is changing rapidly. Attend this webinar to learn how to maximize the results from your SDR team and the tools you’ll need to scale your efforts to see repeatable success.
There are seven key stages in a startup’s evolution from $0m to $50m in revenue. Understanding where you are in that evolution, and how to act at each stage is critical for success, as what is appropriate at one stage is not appropriate at another stage. David will lay out the roadmap, and detail the keys to success at each stage. The talk is aimed at technical/product founders plus their sales, marketing & product executives who are responsible for the go-to-market strategy for their company.
Infer and LeanData - Host Analytics Customer Case StudyInfer
Host Analytics wanted to further automate its sales lead routing process in order to avoid giving reps too few or too many good leads. By integrating predictive and lead routing technologies, Host Analytics hoped to create an intelligent, end-to-end lead management system that would get the best prospects to the right reps, and ultimately help increase efficiency and revenue.
This comes from the largest research ever performed on Sales Development with more than 1000 companies offering to give insights into how they build their sales development team structures, optimize their tech stack, compensate their people, and build their pipeline.
Land, Expand, Explode: How to Win the Long-Game in SaaS with Egnytesaastr
The SaaS business model has risen to popularity for many reasons - it’s fast-paced, creates residual revenue streams, and well, the multiples are strong. However, while many are flocking to reap the benefits of the SaaS model, truly understanding how it works sustaining success over time is not as easy as some make it look. Rajesh is going to walk you through the key elements of winning the long game in SaaS - how to win customers, how to create long-term relationships, and how to avoid churn. He will also provide insights on the differences between commercial and enterprise customers and the key metrics to keep an eye on as you grow your business.
Why marketing automation is indispensible (Shimon Ben Ayoun)B2B Marketing Forum
The use of marketing automation systems has grown by more than 50% in the US over the last years. In Europe however many European B2B companies still haven’t adopted marketing automation at all.
Marketing automation software provides the precise information buyers need as they move through the buying process. It helps us to guide buyers to consider, prefer, and select our products and services. In other words, it helps us in lead generation, nurturing, qualification, conversion, and much more. Marketing automation software, when used properly, will increase operational efficiency and grow revenue faster.
In short, marketing automation has become indispensable in the marketing journey from cost centre to revenue generator. Marketing can now prove its added value in a transparent way to sales. In this session Shimon Ben Ayoun from spotONvision will explain how marketing and sales can be facilitated with marketing automation.
This presentation is from my talk at the 2017 SaaStr Annual Conference in San Francisco. It offers an overview of a simple model to understand a SaaS business and the key levers a CEO can pull to get the most impact. The presentation covers:
Optimizing the SaaS Funnel:
- Get inside your customer’s head
- Break down the funnel into microsteps
- Identify bottlenecks
- Use funnel math to make improvements
12 key levers within the funnel:
1) Product/Market fit
2) Top of the funnel flow
3) Conversion rate
4) CAC (customer acquisition cost)
5) Number of sales people
6) PPR (productivity per rep)
7) Getting enough leads
8) Pricing
9) Customer retention rate
10) Dollar retention rate
11) Months to recover CAC
12) Recruiting, onboarding & management
David Skok on The SaaS Founder's Journey || SAAS NORTH 2017L-SPARK
http://www.l-spark.com -- Watch the video of David Skok's keynote over on our blog.
David Skok joined Matrix Partners as a General Partner in May 2001. He has a wealth of experience running companies. David started his first company in 1977 at age 22. Since then David has founded a total of four separate companies and performed one turn-around. Three of these companies went public.
David joined Matrix from SilverStream Software, which he founded in June 1996. Prior to its July 2002 acquisition by Novell, SilverStream was a public company that had reached a revenue run rate in excess of $100M, with approximately 800 employees and offices in more than 20 countries around the world.
David’s work as a value added investor is best known for helping HubSpot, JBoss, AppIQ, Tabblo, Netezza, Diligent Technologies, CloudSwitch, TribeHR, GrabCAD, OpenSpan and Enservio to successful exits. David currently serves on the boards of Atomist, CloudBees, Conductor, Digium (makers of the very popular Asterisk Open Source PBX/telephony software), Meteor, NamelyHR, Salsify, Storiant, VideoIQ and Zaius.
In addition to his broad focus on enterprise software, David is specifically focused on the areas of SaaS (software as a service), cloud, mobility, Open Source, marketing automation, virtualization, storage, and data center automation.
David writes a blog for entrepreneurs and startups on topics such as viral marketing, SaaS metrics, building a sales and marketing machine, techniques for lowering cost of customer acquisition, etc. The blog can be found here: www.forEntrepreneurs.com.
Founder's Guide to Scaling Applications: When to Build, When to Buy and What ...saastr
When it comes to seamlessly scaling your applications, a top-notch engineering team will be your foundation. Next comes the decisions to build or buy your infrastructure, DNS, monitoring, and analytics tools. Julian Lemoine, Co-Founder, and CTO of Algolia will share his lessons learned on how to stay focused and innovative as you scale while also avoiding the innovation for innovation’s sake pitfalls.
Building World Class MOPS Teams at MOPsCON by EtumosJosh Hill
Running a Marketing Operations or Automation Team? If so, you might be new to management or to the roles required to be successful. In this presentation from MOPSCON 2019, I talk about the 4 Pillars of MOPS, the roles and skills that your team will specialize in, and how to manage personal and team growth.
Relentless Pursuit of Growth - #GHConf18GrowthHackers
Sean Ellis started off the day off with a high-level introduction to the topic of growth. He reviewed the prerequisites for sustainable growth (PM Fit), the principles of growth and ultimately how a person or team should approach figuring out how to grow or how to accelerate growth in their company. He compared how this is different in a smaller company vs a more established company and the relative challenges and advantages that each type of company has. Want to know who generally cares about driving growth and who has the skills and authority to affect growth? This opening keynote reminds you of the original purpose of growth hacking and build excitement and engagement around the topics that will be discussed throughout the day.
How Eventbrite applies the growth mindset to bring the world together through...GrowthHackers
Learn how the Eventbrite team works cross-functionally to bring the world together through live experiences. In this presentation you'll learn specifically how the growth team pushes to take Eventbrite's mission to the next level.
In my talk at the 2017 LAUNCH SCALE conference in San Francisco, I discuss how to get inside your buyer's head to increase funnel conversion rates. In the talk, I cover:
- How to design and build a buyer-centric sales funnel that has low CAC and fast sales cycles.
- How to figure out why your sales funnel isn't working as well as it could be, and how to fix it.
- How to understand the way buyers react to your funnel, and how to use that knowledge to increase funnel conversion rates.
In this slide deck, David Skok talks through his 9 step process for B2B startups to get through product/market fit, and to then find a repeatable, scalable, and profitable growth process.
In David's experience some of the most fatal and expensive mistakes founders make is trying to skip steps. Understanding this roadmap will save you countless hours and potentially millions of wasted dollars.
Did you know that although CRM adoption is virtually universal, the average sales rep achieves only 53% quota attainment? So that means we have to ask—is CRM not the golden ticket we thought it would be? Too many sales leaders know that CRM has maxed out its value-adding potential. CRM is a great system of record used to look at past data, but it can’t help your sales team look forward and prioritize how they achieve quota. Join this session to hear how you can go beyond CRM to better qualify leads, build pipeline and achieve quota by focusing on revenue acceleration.
Created by Matt Langie
For better or for worse, B2B sales is changing rapidly. Attend this webinar to learn how to maximize the results from your SDR team and the tools you’ll need to scale your efforts to see repeatable success.
There are seven key stages in a startup’s evolution from $0m to $50m in revenue. Understanding where you are in that evolution, and how to act at each stage is critical for success, as what is appropriate at one stage is not appropriate at another stage. David will lay out the roadmap, and detail the keys to success at each stage. The talk is aimed at technical/product founders plus their sales, marketing & product executives who are responsible for the go-to-market strategy for their company.
Infer and LeanData - Host Analytics Customer Case StudyInfer
Host Analytics wanted to further automate its sales lead routing process in order to avoid giving reps too few or too many good leads. By integrating predictive and lead routing technologies, Host Analytics hoped to create an intelligent, end-to-end lead management system that would get the best prospects to the right reps, and ultimately help increase efficiency and revenue.
This comes from the largest research ever performed on Sales Development with more than 1000 companies offering to give insights into how they build their sales development team structures, optimize their tech stack, compensate their people, and build their pipeline.
Land, Expand, Explode: How to Win the Long-Game in SaaS with Egnytesaastr
The SaaS business model has risen to popularity for many reasons - it’s fast-paced, creates residual revenue streams, and well, the multiples are strong. However, while many are flocking to reap the benefits of the SaaS model, truly understanding how it works sustaining success over time is not as easy as some make it look. Rajesh is going to walk you through the key elements of winning the long game in SaaS - how to win customers, how to create long-term relationships, and how to avoid churn. He will also provide insights on the differences between commercial and enterprise customers and the key metrics to keep an eye on as you grow your business.
Why marketing automation is indispensible (Shimon Ben Ayoun)B2B Marketing Forum
The use of marketing automation systems has grown by more than 50% in the US over the last years. In Europe however many European B2B companies still haven’t adopted marketing automation at all.
Marketing automation software provides the precise information buyers need as they move through the buying process. It helps us to guide buyers to consider, prefer, and select our products and services. In other words, it helps us in lead generation, nurturing, qualification, conversion, and much more. Marketing automation software, when used properly, will increase operational efficiency and grow revenue faster.
In short, marketing automation has become indispensable in the marketing journey from cost centre to revenue generator. Marketing can now prove its added value in a transparent way to sales. In this session Shimon Ben Ayoun from spotONvision will explain how marketing and sales can be facilitated with marketing automation.
This presentation is from my talk at the 2017 SaaStr Annual Conference in San Francisco. It offers an overview of a simple model to understand a SaaS business and the key levers a CEO can pull to get the most impact. The presentation covers:
Optimizing the SaaS Funnel:
- Get inside your customer’s head
- Break down the funnel into microsteps
- Identify bottlenecks
- Use funnel math to make improvements
12 key levers within the funnel:
1) Product/Market fit
2) Top of the funnel flow
3) Conversion rate
4) CAC (customer acquisition cost)
5) Number of sales people
6) PPR (productivity per rep)
7) Getting enough leads
8) Pricing
9) Customer retention rate
10) Dollar retention rate
11) Months to recover CAC
12) Recruiting, onboarding & management
David Skok on The SaaS Founder's Journey || SAAS NORTH 2017L-SPARK
http://www.l-spark.com -- Watch the video of David Skok's keynote over on our blog.
David Skok joined Matrix Partners as a General Partner in May 2001. He has a wealth of experience running companies. David started his first company in 1977 at age 22. Since then David has founded a total of four separate companies and performed one turn-around. Three of these companies went public.
David joined Matrix from SilverStream Software, which he founded in June 1996. Prior to its July 2002 acquisition by Novell, SilverStream was a public company that had reached a revenue run rate in excess of $100M, with approximately 800 employees and offices in more than 20 countries around the world.
David’s work as a value added investor is best known for helping HubSpot, JBoss, AppIQ, Tabblo, Netezza, Diligent Technologies, CloudSwitch, TribeHR, GrabCAD, OpenSpan and Enservio to successful exits. David currently serves on the boards of Atomist, CloudBees, Conductor, Digium (makers of the very popular Asterisk Open Source PBX/telephony software), Meteor, NamelyHR, Salsify, Storiant, VideoIQ and Zaius.
In addition to his broad focus on enterprise software, David is specifically focused on the areas of SaaS (software as a service), cloud, mobility, Open Source, marketing automation, virtualization, storage, and data center automation.
David writes a blog for entrepreneurs and startups on topics such as viral marketing, SaaS metrics, building a sales and marketing machine, techniques for lowering cost of customer acquisition, etc. The blog can be found here: www.forEntrepreneurs.com.
Founder's Guide to Scaling Applications: When to Build, When to Buy and What ...saastr
When it comes to seamlessly scaling your applications, a top-notch engineering team will be your foundation. Next comes the decisions to build or buy your infrastructure, DNS, monitoring, and analytics tools. Julian Lemoine, Co-Founder, and CTO of Algolia will share his lessons learned on how to stay focused and innovative as you scale while also avoiding the innovation for innovation’s sake pitfalls.
Discoverorg How to Handle the Objection 8-24-13DiscoverOrg
In the past I have written about the importance of context when it comes to objections, and a basic understanding of the root of objections. We looked at the importance of context, TIME and VALUE. We looked at how there isn’t a right time, just their time and our interruption of it, now let’s look at VALUE, and how we can use it to make it easier to manage, handle and leverage them for more engagement.
An overview of the quantitative and qualitative data provided by live chat, and how to measure the sales, marketing, and customer support ROI of a chat widget.
В ходе доклада Том рассказал, как несколько раз становился миллионером и разорялся, как попал на страницы Forbes, также затронет темную сторону IT-рынка и расскажет про небольшие проблески, которые действительно могут озолотить, на собственных примерах постарается предотвратить вас от эпик фейлов. Этот доклад гарантированно «вернет многих на землю» и заставит переосмыслить свое поведение на рынке сегодня, завтра и послезавтра.
Creating a strategic, fact-based HR practice is the objective of every effective HR leader. However, achieving that goal can sometimes seem insurmountable, with traditional business intelligence and data warehouse projects often taking years before they start producing even meager results. But with the right approach, the truth is that you can lay the foundation for a data-driven HR function in a relatively short time if you follow some key workforce intelligence best practices.
In this webinar, workforce intelligence expert Dave Weisbeck will explain:
How to overcome the hurdles and avoid traps on the path to data-driven HR
Why combining workforce data with business data is the key to becoming strategic
Examples of quick wins you can make with workforce intelligence
This is not your everyday data talk.
Through working deep inside the fastest growing SaaS startups in our space, we’ve studied the patterns, methods, and models for driving outsized results. The one common thread? How they use their data.
(How else would you grow from one marketer through to a $60M+ Series B just 12 months later?)
How do they make their data accessible, draw the right insights, set effective goals, prioritise and optimise processes, and automate ALL the (right) things.
So brace yourselves: we’re going to be navigating through AI, automation, “moving the needle”, and a minefield of other buzzwords to try to make sense of using your data for growth. But you’ll leave this talk with a simple framework and set of questions you can take and use right away.
This is not your everyday data talk.
Through working deep inside the fastest growing SaaS startups in our space, we’ve studied the patterns, methods, and models for driving outsized results. The one common thread? How they use their data.
(How else would you grow from one marketer through to a $60M+ Series B just 12 months later?)
How do they make their data accessible, draw the right insights, set effective goals, prioritise and optimise processes, and automate ALL the (right) things.
So brace yourselves: we’re going to be navigating through AI, automation, “moving the needle”, and a minefield of other buzzwords to try to make sense of using your data for growth. But you’ll leave this talk with a simple framework and set of questions you can take and use right away.
Digital Marketing Playbook - How to create scalable, predictable revenueSeth Hauben
Having spent the last 4 years setting and executing a successful digital marketing strategy at a high growth software company, I was asked to present my thoughts on Digital Marketing to a local Venture Capital group. The attached slides are what I presented, they outline the steps needed to implement a successful digital marketing strategy.
- Why is it crucial to learn about your customers quickly?
- How to organize the testing process?
- How to build a team in your organization for this purpose?
- How to implement it in your business?
We explain all that basing on the Pirate Metrics and the Lean Startup methodology.
Unlocking Growth and Retention Opportunities through Data Democratization.pdfRocketSource
Data democratization is the clarifying tool that’s critically required to truly tap into the power of an organization’s suite of North Star Metrics. Plenty of technology is available at an organization’s disposal to sharpen and bring into focus what’s happening beyond the corporate walls. However, with big data comes big problems, especially when teams fail to leverage and act on the high-level insights to unlock viable growth and retention opportunities far beyond the next quarter.
Content marketing analytics: how to make your data work harder for your businessDaniel Smulevich
Presentation from Search London - July 2014.
The goal of our work is to understand the triggers behind new and existing customers content consumption and buying behaviour so we can plot the best course of action to drive demonstrable improvements in revenue.
Here is a 3-step process to do that.
The Datafication of HR: Building your Business Case for Workforce Analytics a...Human Capital Media
How can you build a business case to get your workforce analytics initiative funded this year, not this decade? And why should you care?
It is commonly understood that companies with workforce analytics capabilities outperform their peers in quality of hire, retention and leadership capabilities. Yet, recent research by Harvard Business Review has found a large gap between what companies expect from human resources — data-driven insight and action —and the capabilities that are necessary to deliver it.
In fact, Deloitte University Press’ Global Human Capital Trends report found that although 75 percent of companies believe workforce analytics is important, only 8 percent believe their company is “strong” in this area — almost the same results as their 2014 survey.
HR expert Josh Bersin has coined the term “stuck in neutral” to describe HR’s slow adoption of workforce analytics. Why is this? Why does it matter? And what can you do to accelerate your movement toward data-driven HR?
In this webinar, analytics expert Dave Weisbeck will discuss:
The drivers behind the datafication of HR.
How to build a business case for workforce analytics.
Examples of workforce analytics at work.
Learn how you can drive your business forward with confidence by making decisions based on actionable insights gained from organizational data in real-time.
Paula Crerar, Sr. Director, Content and Product Marketing at Brainshark walks through how to get started in the world of content marketing. http://www.brainshark.com/
Slides from my presentation at the Home-Based Business Fair in York County, VA. Given the title, "How to Get the Word Out", I split the content into three sections. 1) How to (the big picture), 2) Get the Word (branding and messaging), and 3) Out (outreach and promotions). Enjoy!
Many companies are enticed at the idea of adding marketing automation to their business processes. But as Bill Gates once said, adding technology to an inefficient process, magnifies the inefficiency. In this presentation, explore concepts to help you test to see if your business is ready for marketing automation.
BA and Beyond 19 Autumn Event - Jurgen Claes - RPA at Acerta PayrollBA and Beyond
- The business case for process automation through RPA.
- Practical experiences on how to start, create a roadmap, build a team, …
- Realisations and results.
- Hurdles: what vendors and consultants do not tell you.
Marcus Baker: People Analytics at Scale
People Analytics Conference 2022 Winter
Website: https://pacamp.org
Youtube: https://www.youtube.com/channel/UCeHtPZ_ZLZ-nHFMUCXY81RQ
FB: https://www.facebook.com/pacamporg
Tradeshows are exciting events that can greatly increase your brand awareness and boost lead generation efforts. However, there is much more to a successful event than having a big, fancy booth and droves of people interested in your cool SWAG.
Learn how to build an end-to-end sales and marketing campaign that will expedite your conference connection. You will learn how to:
Set meetings prior to the event
Append your lead list with missing information quickly
Build a priority follow-up strategy
Increase the open rates and responses of your emails Interested in ramping up you tradeshow program.
A recent article by Matt Sanatore, Research Director at SiriusDecisions, highlighted the fact that over the past twelve months, account-based marketing (ABM) generated enough global search traffic to warrant its first appearance on Google Trends. But the reality is, there is more to ABM than just display advertising.
In this session, we will walk through simple account-based marketing strategies you can implement today to create air cover for your sales team, wake dead leads, grow your SMB faster, double down on events and turn your email marketing programs into account-based nurturing on-the-fly.
Sales trigger events are the catalyst that organizations need provide momentum for change. Watching for trigger events in organizations where you’ve determined a good fit is a great way to get in front of decision makers when they are looking to solve a problem. But, what if you didn’t have to watch and wait? There is more to the trigger approach than following events.
Triggers are the catalyst to a reaction. Why not trigger the reaction without having to wait for the event? Get in front of prospects ahead of the crowd. Attend this webinar to learn how to create your own sales triggers and get in front of prospects faster.
Jim Ninivaggi, Sales Enablement Research Director at Sirius Decisions and Henry Schuck, DiscoverOrg Co-founder and CEO will discuss the top issues getting in the way of sales effectiveness for sales teams today including
- Engineering value from the first call
- Understanding your buyer
- Leveraging opportunities to disrupt the status quo
DiscoverOrg is proud to introduce our latest free tool for searching and discovering companies and contacts relevant to you. The DiscoverOrg Chrome Extension gives you access to the world's most accurate contact database from anywhere on the web!
Attend this webinar to see live how this free tool will make you more effective and further leverage DiscoverOrg's powerful datasets:
- Direct DiscoverOrg searches in your browser
- Auto-matching of companies and contacts
- Links to Org charts and social networks
- Context search tool
Using Org Charts for Multi-stakeholder Account PenetrationDiscoverOrg
Learn how to leverage DiscoverOrg's key differentiator, the detailed organizational charts and the included direct dial and email contact information to include all of your relevant decision makers in the deal when you need them. Marketing and finance department datasets turbo-charge your approach and give you the access you need to close the deal.
Learn how to use the DiscoverOrg advantage to turn your prospects into customers and maximize ROI velocity with proven multi-stakeholder selling techniques.
Getting Into the IT Decision Maker's InboxDiscoverOrg
Email is the number one prospecting strategy in selling IT services, but with the inundation of emails your prospects are receiving, breaking past your contacts’ inbox delete barrier is tougher than ever.
Attend this webinar with DiscoverOrg Co-Founder Henry Schuck and learn how to perfect your pitch from Subject Line to Signature.
-Tips to write an email that’ll get read
-The 3 keys your first email must have to generate a response
-How to create a follow-up strategy
-Enticing subject lines and presumptive closings
-Keeping your Emails CAN-SPAM Compliant
-We will cover how to write an email that will get past SPAM filters and into your decision maker's inbox.
The webinar will also show you how to use segmented and specific mail merge campaigns.
DiscoverOrg Marketing Department Dataset WebinarDiscoverOrg
Sales trends show the Marketing department increasing influence over IT decision making. DiscoverOrg meets the trend with our newest dataset, profiling the Marketing Departments of leading companies. DiscoverOrg’s Marketing Dataset navigates the CMO's organization and helps you get all of the relevant decision makers at the table.
DiscoverOrg's Marketing Dataset expands your access to decision makers at target organizations:
- Our robust search engine allows you to find ideal prospects with finely targeted searches
- Detailed Org Charts provide multiple entry points into prospect organizations
- Decision Maker Profiles include direct contact numbers and email addresses
- Red Alerts trigger sales activity by providing actionable data on targets as they are seeking solutions.
Get in on the trend see how you can leverage access to this powerful decision making department.
Multi-Stakeholder Selling: A Modern ApproachDiscoverOrg
During this session Steve Hays of Inside Sales Team, Andrew Angus of Switch Merge and DiscoverOrg’s Carolyn Hollowell demonstrate best practices and cutting edge technologies to leverage the power of multi-stakeholder selling. Using these techniques, you will be sure to get your teams a seat at the “decision making table” and dramatically increase your account penetration.
Tradeshows are exciting events that can greatly increase your brand awareness and boost lead generation efforts. However, there is much more to a successful event than having a big, fancy booth and droves of people interested in your cool SWAG.
21 Do's and Don'ts for Handling Sales ObjectionsDiscoverOrg
Steve Richard, Co-Founder of VorsightBP, and Henry Schuck, Founder & CEO of DiscoverOrg, provide real life scenarios for turning that "No" into a "Yes."
Sales tips for taking advantage of prospect objectives to improve sales effectiveness. Successfully approach and engage prospects and create selling opportunities where others may not see any. Build credibility, expert status, and loyalty with existing and new buyers.
Techniques for getting your message across in 30 seconds or less. Optimize your voice mail technique:
- examples of good and bad voice mail messages
- tips for achieving voice mail success
- #DOVoicemail
Selling to the IT Staffing Industry is challenging. With constant turnover in our industry and a very low barrier to entry, the salespersons job within IT staffing is continuing to become commoditized. Staying at the top of the pack requires a strategic and methodic sales approach. With so many players in the market, sales professionals need to stay focused and memorable if they want to move the sales process along and close the deal.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
2. Steve Hays
Henry Schuck
Todays presenters
Get in the Game – How to Launch or Re Launch an Inside Sales Play
Inside sales team
New york
www.insidesalesteam.com
shays@insidesalesteam.com
Discover org
Washington
www.discoverorg.com
hschuck@discoverorg.com
They’ll see you now™
We do the research.
You make the sale.
3. z You’ve identified a “viable” market to pursue
z You have assembled a team capable of executing the play
z No half measures.
z You have built a business model that calculates the true costs and
justified the expense
z You have been honest during the analysis phase.
( #s, capabilities, past history )
z Everyone has agreed to check baggage at the door
( no grudges, no shame )
Pre ignition assumptions
Check these first
4. Fish
where
the
fishing
is good
Lead Scoring
I
• What do we want to sell
• Who are we trying to sell to
• What are they buying from us
• Who has bought from us
• Why did they buy from us
• What accounts look like our current base
• What is our ideal target and can that be
profiled in some meaningful way
• Can we segment A-B-C and 1-2-3
• Likely to buy and when
5. Are our existing accounts targets for up sell / cross sell opportunity
Are our known contacts relevant to what we want to sell now
Can we revisit our previous losses, stalled deals and stuck or abandoned leads
What does our customer base tell us about our future targeting approach
Do we have enough data to build a look alike model
If previous experience is not relevant to future plan what else can we look to for best
practices and guidance
If data doesn’t tell our story can we find data that is directionally accurate to other
“non data” items ( healthy co, fast growth, dynamic, security minded )
Ideal profile + Lead Scoring
Things to Consider
6. data in
B2b
=location
in Retail
Database Build Out
Build – Buy or Both
Ii
• What sources are available to us based on the
models we built
• Titles, roles, verticals, size, competitive
technology in place, geography, budgets
• What is the % match ( cos. + contact )
• What’s the effort to improve “close match”
data ( time, cost )
• How does data integrate with our current
systems + sales process
• How do we keep it fresh ( shelf life )
7. If building out the database causes a major delay and you’ve already taken on costs to
run a team it’s a major problem – Is time an issue – is cost clock already running
What’s the competition doing while you’re building out database
Who is going to keep the data fresh ( honesty is key here )
Is a directionally accurate database better than no database ( hybrid model )
- ideal company, ideal referrer
What aren’t you able to do without good data
What are you going to do anyways that will be wasted $,time, energy & emotion
What’s the emotional / motivational impact of bad data on inside sales & marketing
With good data do we need fewer people + can we do cooler things
database build Ÿ BuyŸ Both
Things to Consider
9. Segments
+
Content Iii
• Build content to match targets
• Identify variables between segments, titles,
roles, competitive landscape
• Stage content to match process and ongoing
lead scoring
• Never enter an account through only 1 door
10. Campaign + Conversational Content is Key
Don’t forget to arm and train the reps on their own messaging as well
Customize as much as makes sense ( vertical, titles, situational )
Map the lead management process to Content Delivery & Cost
Right content, right time, right investment
Give reps ability & training to deliver great content at right time
Measure what gets used, and effectiveness of content
Don’t let reps make excuses for lack of content if they’re not using it
Automate as much as humanly possible ( you don’t want 100 freestyle writers )
Integrate in CRM as much as possible
segmentation+ content
Things to Consider
12. Goals
Metrics
reporting
iV
Set realistic goals based on current reality
Make sure you can measure key metrics
Iterative wins are key
#s drive coaching
#s drive content refinement
#s drive targeting enhancements
Reports, dashboards, field customizations
13. Competitive Install Base ID
Competitive Contract Expiration
Product + Service Provider
Install Dates
# of Users
Modules in Use Today
Plans for Future Use ID
Product Perception +/-
Detailed Conversation Notes
Precise Nurture Path
Data discipline wins
17. Weekly
Program
review v
Review of program results vs. goals
Sales activity & conversion rates
Trending Analysis
Marketing Content Review
Lead source analysis
Is focus aligned with goals
Are results in step with expectations
Changes, action items needed
Inside Sales
Marketing/
Field
Marketing
Content
Product
Mangers
Sales
Operations /
CRM
18. Mandatory yes or no? Is the content and agenda worthy of attendance?
Is our dashboard and reporting system in sync with our needs
Have we built crm in a way the reps will embrace and use the system
Are we providing feedback so crm isn’t a “black hole”
Does sales see marketing making use of the mandatory “things” they’re asked to do
Do we have enough data to make decisions on facts.
Is the data we’re tracking providing enough info ( fast enough ) to coach the reps.
Do we know what’s working and what isn’t and do we know why
Specific weekly agenda with who does what outlined
Stick to the facts and don’t chase excuses
It’s not personal. It’s just facts. Embrace the facts and take action.
weekly review
Things to Consider
19. We use an an integrated dialer that has allowed us to increase volume and also
track call results in a very effective manner. ( beyond dial counts )
We’ve used an email marketing suite for about 4 years now. It’s fully integrated
with salesforce.com and allows us to run campaigns, score leads and launch
conversational content on the fly at the rep level.
Discover Org is fully integrated in our salesforce.com instance. Our pitch rates have
gone up, we’ve been able to do more with fewer resources and we’re investing more
heavily in content development due to the success.
We use a gamification system integrated with salesforce.com. It’s now a must
have culturally. It also gives us dashboarding tools we can’t get with sfdc.
Our technology, process, people, content development team, and data capabilities
have earned us a seat at the table with our customers. We’re fully integrated.
Interesting items
Possibly worth sharing
21. Discover org – henry schuck
Phone 360-783-6812
Email hschuck@discoverorg.com
www.discoverorg.com
Inside sales team – steve hays
Phone 716-222-0423
Email shays@insidesalesteam.com
www.insidesalesteam.com
how to reach us