Deploying Lync with voice and optimized desktop phones involves selecting the right phones, configuring the network infrastructure, and provisioning the phones. This webinar covered selecting between Lync qualified and optimized phones, configuring settings for phones like the snom UC edition via Lync's provisioning tools, and ensuring network readiness through quality of service and other measures. Attendees would learn how to successfully implement Lync voice and desktop phones in their organization.

1. Five Things You Need to Know About
Deploying Microsoft Lync with Voice and
Optimized and Qualified Desktop Phones
Tommy Lee
Director of Partner Alliance
snom technology, Inc.
1
Matt Landis
Lync MVP
CEO of Landis Computer

2. Webinar Agenda
• Introduction: Lync Optimized Phones and Lync Qualified Phones
• snom UC Edition Firmware – In-band Lync Provisioning
• Better Together over Ethernet (BToE)
• Device Selection
• Infrastructure Readiness/Planning
• Implementation
• Training
• Ongoing Management
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3. Today’s Speakers
3
• Tommy Lee, snom technology
Director of Partner Alliance
• Matt Landis, Lync MVP
CEO of Landis Computer

4. What You Will Learn from This Webinar
• An overview of Microsoft Lync and Lync qualified and optimized phones;
• Selecting the right Lync desktop phones for your business;
• Configuring and provisioning – setting up Lync Server 2013 with HP 4110
and 4120 phones and snom UC edition Lync qualified SIP phones portfolio;
• Customizing Lync devices for your business, including integrating Lync with
voice features more closely into your business processes;
• Extending your Lync phone investment;
4

5. Lync Qualified Phones
• Operates with Lync Server2010 and
2013
• Runs vendors firmware not Microsoft’s
• Firmware tested by Microsoft to comply
to Lync interoperability
• Has extra dedicated & programmable)
buttons (transfer, hold, DND, intercom)
• Can concurrently support Lync and SIP
based systems for voice. Talk on either
system and show “in a call” on Lync
presence.
Optimized Business Phones
• Operates with Lync Server
2010 and 2013
• Runs Lync Phone Edition that
integrates with Lync server
software
• Firmware developed by
Microsoft for HP 4120 and
CX600 LPE phones
• Exclusively supports Lync
• Easy to deploy
• No programmable buttons
Lync Desktop IP Phones
5

6. Qualified & Optimized
Qualified for Lync
Complete portfolio of IP phones 100%
qualified for and compatible with Microsoft Lync.
Designed from the ground up according to Microsoft
Lync specifications, and are pre-installed with
Microsoft’s Lync software.
Optimized for Lync
6

7. snom 7xx series UC edition
• Microsoft’s Compatible Devices Program = tested
• Native Lync device management with the snom UC
edition!
snom Lync Phone Portfolio
Qualified for Lync Optimized for Lync
HP 4110 IP Phone
HP 4120 IP Phone
7

8. The snom Difference
snom UC edition qualified devices can be easily managed directly via the Lync
server, no additional network infrastructure required.
In-band Lync Provisioning
• snom UC edition Lync qualified phones can be managed directly from the Lync server
• No additional servers or provisioning tools are required
Cutting Cost and Saving Time
• Streamline the mass provisioning of Lync qualified phones
• Solving a major configuration and customization challenge for customers deploying Lync with
voice
Managing snom devices on the Lync server is as easy as 1,2,3!
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9. The snom Difference
Boss/Admin
• Place a call on hold for another person to pick up on a different phone
• One button operation
• Make calls on behalf of other people
• Streamlines communications between managers and assistants
• Standard feature of snom UC edition phones since May 2012
Intercom
• Phone to phone or many phones via multi-cast
Three color(R,Y,G Lync presence) speed dials(up to 18/phone)
• Transfer a call with one button and see their presence instantly
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10. Better Together over Ethernet (BToE)
• New release candidate of BToE firmware for snom’s Lync qualified endpoints
– Click to dial: enables users to answer or make a call directly from their PC by
clicking on a contact;
– Lync server side conferencing: lets users drag and drop Lync contacts from
their snom desktop phone into the Lync 2013 client for conference calls;
– Calendar integration: gives users access to their Exchange calendars on their
phone’s display.
NARROWING THE CRITICAL FEATURES OF LYNC PHONE EDITION
(OPTIMIZED) PHONES INTO QUALIFIED PHONES.
10

11. Function/FeaturesForm Factor/Hardware
WLAN
support
Customer
Logo on
snom760
Presence on
LEDs
Boss Admin
Feature
Music-on-
Hold
Speed Dials
and personal
Directories
802.1x
security
Selecting Right Lync Phone for Right Job
11
Standard:
snom 710
Knowledge Worker:
snom 720
Executive:
snom 760
Exchange
Calendar
Integration

12. Function/FeaturesForm Factor/Hardware
Lync Phone
Edition
USB
connectivity
to PC
HP4120
supports
Enterprise
Office365
Server Side
Conference
Dual Angle
stand
12
Common Area:
HP4110
Knowledge Worker:
HP4120
Exchange
Calendar
IntegrationClick to Dial
Call activity
Indicator
(Did you
received a
call over
lunch)
Selecting Right Lync Phone for Right Job

13. Resources
snom UC Edition/Lync
snom Lync page – Register for UC Firmware
updates, and documentation
• http://www.snom.com/lync
snom Blog (US)
• www.snomchannel.com
Tech Support - Service ticket system
• https://support.snom.com; (781) 569-2044 main number
Microsoft Lync - Technet
Technet
• http://technet.microsoft.com/en-US/lync/ff960995
Lync Server 2013 Enterprise Voice
• http://technet.microsoft.com/library/gg417163(OCS.15)
Lync IP Desktop Phones
• http://technet.microsoft.com/en-us/lync/gg278172
Lync Blogs - NextHop
• http://technet.microsoft.com/en-us/lync/gg213847
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14. THINGSYOU SHOULD KNOW
ABOUT DEPLOYING LYNC IP
PHONES
Matt Landis, Lync MVP
Landis ComputerTechnology Solutions: Lync Implementation Partner
Author “Lync Server 2013 Step by Step for Anyone”

15. AGENDA
 Device Selection
 Know IP Phones
 Know Lync Voice Differences from PBX Solutions
 Attendant Console/Operator Console Solutions
 Infrastructure Readiness/Planning
 Network Must Be Ship shape for voice
 Provisioning Server for Lync Qualified (except snom UC Edition)
 DHCP Server Configuration will be required
 QOS Cannot be overlooked
 Implementation
 Provisioning IP Phone Settings via csClientPolicyEntry
 How much time to place an IP phone?
 Training
 Ongoing Management
 IP Phone Monitoring/Reporting
 Tracking Down Issues

16. FAIRWARNING: IFYOU ARE OFFENDED BY
REALWORLD EXPERIENCE, EXIT NOW
 This presentation is not be glitzy marketing, but real world experience
 It will include the good, the not-so-good and the bad.
 But most importantly how to make Lync,Voice & IP phone implementation
succeed.

17. DEVICE SELECTION:
NOT ALL LYNC IP PHONES ARE CREATED EQUAL
 Lync Optimized (Lync Phone Edition “Aries” versus Lync Qualified versus USB
have considerably different use cases and need to carefully chosen
 In many information worker scenarios (engineering/CPA/consulting) Lync
Phone Edition is the default, but some scenario demand different devices
 A LyncVoice implementation can FAIL due to improper endpoint selection
 For ourVoice implementation we schedule a meeting to discuss endpoints in
person and in detail (with IP Phones in hand to review)

18. CLASSES OF LYNC IP PHONES:
Lync Phone Edition “Aries”
(snom, Polycom, Aastra/Mitel)
LyncQualified
(snom, PolycomVVX,Audiocodes)
Lync 2013 Mobile Powered?
Future?Will Microsoft bless?

19. STARTWITH LYNC PHONE EDITION “ARIES”
 Why?
 Hardened Firmware
 Simpler implementation
 Most fully integrated to Lync 2013 client (at this time)
 More integrated management/reporting experience
 More complete line of phone (for information worker at least)
 IW desk,Wall phone, conference w/ some training
 But be aware of limitations as well, Next slides!
 And all of the above is “at this time”, Lync Qualified keeps moving
and seems to be where the “innovation”/”progress” is

20. LYNC PHONE EDITION “ARIES”
FIELD EXPERIENCE / LIMITATIONS
 Transfer experience requires 7-10 button presses
 2nd Incoming Call will “interrupt” (take the attention away from what you are doing
 2nd incoming call (call waiting) “beep beep” volume and on/off is not configuration
 When dialing/calling other don’t see your presence as “In a Call” till the call is
connected
 Users coming from PBX:You don’t see when phone is ringing, just when in a call
 No 1 Button “Buddy” or overhead paging buttons (no hard buttons)
 Does not have Intercom (phone to phone 2 way audio without called party needing
to pickup)

21. LYNC PHONE EDITION “ARIES”
FIELD EXPERIENCE / LIMITATIONS
 Consult transfer requires the user to not hang up till transfer is complete
 When answering Lync Response Group calls there is a delay before user can start
speaking
 Does not have Safe Transfer Capability: http://windowspbx.blogspot.com/2013/03/q-
about-microsoft-lync-safe-transfer.html
 Does not support Bluetooth or USB headsets
 If you are used to PBX IP Phone configuration -Very limited configuration & No
centralized IP phone user settings control (ringer volume, colors, etc)
 PC connected to the “PC Port” (using embedded LPE switch) will only connect to
default VLAN.The embedded switch will not passVLAN tags through the switch to
the PC (possible challenge inVirtualization)
 Not supported with virtualization (use a headset)

22. WHAT DOES LYNC QUALIFIED
BRING?
Feature Snom UC Edition Polycom UCS 5.x Audiocodes 4xxHD Lync Phone Edition
“Aries”
Traditional Phone
Experience/form factor
X X X
Buttons X X X
More settings X X X
USB/BT headset X X n/a
Efficient Voice
handling
X X X
Better Together over Ethernet X X X
More detailed analysis of various LyncQualified vendors vs Lync Phone Edition
http://windowspbx.blogspot.com/2013/09/lync-qualified-and-lync-optimized-ip.html

23. LYNC QUALIFIED FIELD EXPERIENCE
 Will be more costly to implement just because there are more settings
 Firmware is not as “settled/hardened” as Lync Phone Edition so make sure your
scenario is tested. (example:VVX doesn’t support Exchange Online voicemail,
snom UC Edition voicemail option doesn’t show if you don’t log in via Lync 2013
client)
 Settings configuration is not as integrated as Lync Phone Edition (exception:
snom UC Edition)
 Not all vendors’ Lync Qualified models are equal: snom 7xx UC Edition (vs
3xx/8xx) and PolycomVVX (vs older SoundPoint)

24. ATTENDANTCONSOLE OPTIONS
 Software
 Lync Attendant 2010
 Commercial Options (Serverless client options)
 Attendant Pro for Lync 2013: http://landiscomputer.com/attendantpro
 Samroxx: http://www.samroxx.com/home/
 Hardware: Lync Qualified Expansion Modules
 Snom 720 (18 buttons + 4 beside screen)
 Snom 7EM USB Expansion Module*
 http://windowspbx.blogspot.com/2014/03/first-sighting-snom-7em-7xx-series.html
 PolycomVVX Expansion Module
*Announced but not released

25. SUMMARY: LYNC PHONE EDITIONVS
QUALIFIED
Consulting, Engineering,CPA, IT Departments Retail, Healthcare/Hospital, Shop/Manufacturing floor,
Collaborative, Online meetings, Computer
oriented, Deskbound/Computer facing
Voice centric, High volume of voice calls/handling,
People facing, CommonArea/Shared/Counter top,
Occasional phone use

26. LYNCVS PBX:
FEATURES DISCUSSION
 Not really IP Phone, but often organizations that are implementing handset are expecting PBX
functionality
 Shared LineAppearance:
 http://windowspbx.blogspot.com/2013/12/q-about-microsoft-lync-boss-admin-and.html
 Simple Call Park Orbit (1 per FE Pool) and does not “light up a button”
 Response Group: If you want a Call Center functionality you need to presume you will need a Call
Center Solution
 Clarity Connect, Competella, others
 If you want to use ResponseGroups as HuntGroups, just understand how RGS works
 AutoAttendant Depends on Exchange UM
 Dial AutoAttendant Options AND Dial by Extension
 http://windowspbx.blogspot.com/2013/04/how-to-achieve-dial-by-extension-with.html

27. OFFICE 365 AND IP P AND IP DESK PHONES
 Only Lync Phone Edition “Aries” IP desk phone devices are currently listed as
supported with Office 365
 Just for clarification: Office 365 does not support PSTN calling at this time (but
has been announced as coming in the future)
 Which is to say: At this time Office 365 is not a PBX/Voice solution replacement.
 There are various vendors who are noting they can “Voice Enable” Office 365.
Generally mean they can move the Lync Online workload to their own (non-
Office365) Hosted Lync solution or on-prem appliance that supportsVoice
features and may integrate to Office 365 ExchangeOnline as voicemail.
Independent Lync hosting vendors may support IP Phones of their choice
separate from Office 365.
 Note:To keep things confusing- Lync Hosting Pack (LHPv2) ONLY supports

28. INFRASTRUCTURE: NETWORK
 Voice will find every problem in your network
 Avoid failure and find it before your Lync Ent.Voice does!
 How?
 Hire Professional Services to HelpYour ITTeam
 Use One of ManyTools (Some community noted options)
 Solar WindsVoIP & Network Quality Manager: http://www.solarwinds.com/voip-network-
quality-manager.aspx
 AppNeta: http://www.appneta.com/products/pathview/
 NetIQVivnetAssessor: https://www.netiq.com/products/unified-communications-and-voip-
management/how-to-buy/licensing.html
 Lync Server 2013 Stress and PerformanceTool: http://www.microsoft.com/en-
us/download/details.aspx?id=36819

29. INFRASTRUCTURE: LYNC QUALIFIED WILL
REQUIRE PROVISIONING SERVER(S) (EXCEPT
SNOM)
 Remember: If implementing Lync Qualified devices (in anything other than
smallest lab test environment) you will want a provisioning server
 To quote “it is basically just a centrally-accessible file store which contains certain files
that the devices are programmed to look for”
 More specifically a FTP,TFTP, HTTP or HTTPS server
 Excellent Polycom UCS article: http://blog.schertz.name/2013/05/provisioning-polycom-
sip-phones/

30. INFRASTRUCTURE: DHCP FOR PIN SIGNIN
 If you are using PIN Sign-in (logging in on IP phones with extension & pin) you
will need some DHCP Options configured in your DHCP server
 Option 43 – Certificate Server Provisioning URL
 Option 120 - SIP Server
 Just be aware your DHCP Server people will need to configure these options

31. IMPLEMENTATION: SNOM UC EDITION
SETTINGSVIA CSCLIENTPOLICYENTRY
 csClientPolicyEntry allows you to use csClientPolicy’s to send vendor specific
devices settings to snom UC Edition devices.This means that using totally
native Lync and powershell you can provision vendor specific settings inside
and outside your Lync Edge. No additional provisioning servers required.
More details
http://windowspbx.blogspot.com/2013/05/using-lync-server-csclientpolicyentry.html

32. IMPLEMENTATION: SNOM UC EDITION
SETTINGSVIA CSCLIENTPOLICYENTRY
 Find setting (Settings screen on snom UC Edition web UI)
 answer_after_policy
 Prefix with “snom_”
 snom_answer_after_policy
 Now using standard Lync Powershell we can push this (or any) snom setting
 $x = New-CsClientPolicyEntry –Name snom_answer_after_policy -Value always
Set-CsClientPolicy –Identity Global –PolicyEntry @{Add=$x}
 To test if you setting was success run:
 Get-CsClientPolicy -Identity Global
More details
http://windowspbx.blogspot.com/2013/05/using-lync-server-csclientpolicyentry.html

33. IMPLEMENTATION: SNOM UC EDITION
SETTINGSVIA CSCLIENTPOLICYENTRY
 To test if you setting was success run:
 Get-CsClientPolicy -Identity Global
More details
http://windowspbx.blogspot.com/2013/05/using-lync-server-csclientpolicyentry.html

34. IMPLEMENTATION: SNOM UC EDITION
SETTINGSVIA CSCLIENTPOLICYENTRY

35. IMPLEMENTATION: HOW MUCHTIMETO
PLACEAN IP PHONE?
 Lync Phone Edition: 15-30 minutes
 This is removing old phone to staging area
 Placing & connecting new Lync Phone
 Providing initial hand holding
 15min is best case, 30min depending on how much hand holding
 Lync QualifiedWill Be More
 More options and twiddlies
 Buttons/Templates/etc
 Settings that can be tweaked

36. TRAINING
 Don’t ForgetTraining –The end user is crucial to success!
 Lync Phone Edition Reference Card:
 Ben Donaldson gets you started with an editableTechNet Gallery Download:
http://gallery.technet.microsoft.com/Lync-Phone-Edition-Quick-a456af35
 MakeYour Own ShortVideoTraining for CommonTasks
 Example SafeTransfer:
https://www.youtube.com/watch?v=aPMxzBdsYHk&list=UUMdnqJ538KgcqB-
W8A96PFQ

37. ONGOING: LYNC MONITORING SERVER
 If you are deploying Ent.Voice a Lync Monitoring Server is imperative for
getting insights into what is happening.
 Commercial Options
 Dossier for Lync: http://www.dossierv4.info/
 Difference between Lync Phone Edition and Lync Qualified in Monitoring
Server monitoring reporting detail

38. LYNC MONITORING:
QUALIFIEDVS OPTIMIZED (PAGE1)

39. LYNC MONITORING:
QUALIFIEDVS OPTIMIZED (PAGE2)

40. ONGOING:TOOL FOR CONFIGURATION
 Snom configuration tool
 http://www.mylynclab.com/2014/07/lync-snom-configuration-manager.html

41. ONGOING:WIRESHARK
 Used at the PSTN/SBC gateway level with unencrypted can help isolate issues
 SIP or PSTN trunk provider or our devices?
 http://windowspbx.blogspot.com/2013/11/getting-started-with-lync-and-
wireshark.html

42. RECAP/SUMMARY
 Device Selection
 Know IP Phones
 Know LyncVoice Differences from PBX Solutions
 Infrastructure Readiness/Planning
 Network Must Be Ship shape for voice
 Provisioning Server for Lync Qualified (except snom UC Edition)
 DHCP Server Configuration will be required
 Implementation
 Provisioning IP Phone Settings via csClientPolicyEntry
 How much time to place an IP phone?
 Training
 Ongoing Management
 IP Phone Monitoring/Reporting
 Tracking Down Issues

43. THANKS & Q&A
Tommy Lee
Director Partner Alliance
snom technology Inc
tommy.lee@snom.com
Tel: +1 781-569-2044 ext 6167
snom technology, Inc.
18 Commerce Way
Suite 6000
Woburn, MA 01801, U.S.A.
Tel: +1 781-569-2044
Fax: +1 781-569-2045
Matt Landis
Landis Computer Technology Solutions
Microsoft Silver UC Partner
sales@landiscomputer.com
Tel: +1 717-733-0793 ext 101