The document discusses growing member relationships for credit unions in a digital age. It introduces the Automatic Relationship Builder (ARB) as a tool to use targeted emails to onboard new members, deepen relationships with existing members, and reactivate dormant accounts. The ARB would send customized emails to members based on their interactions and interests to promote products and services. An example implementation at NARFE Premier FCU is provided that would use the ARB to focus on new members, existing members, and dormant accounts through different email series.

1. Growing NARFE Premier FCU‘s Member Relationships By: Ron Daly President/CEO DigitalMailer, Inc February 3, 2009

4. Worried about using email to grow member relationships? Recent data from an Internet Strategy Consortium survey of more than 15,000 online credit union members reveals that members want to receive informational and promotion email from their credit union. Source: Callahan & Associates May 2008

5. How would you like your bank (or credit union) to communicate with you following the opening of your account? Source: Javelin Strategy and Research N = 2,230

8. Another Way We’re Here for You…. $10 Reward for Your Family Members

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13. Another Way We’re Here for You…. Where’s life taking you?

14. Another Way We’re Here for You…. Ready. Set. Drive