What can be expected from the chemicals digitalization? For more information, visit www.pinpools.com

1. Digital
Transformation of the
Chemical Industry

2. Digital transformation is an
inevitable part of any industry
at present.

3. DUE TO THE ADVANCED DIGITAL
OPPORTUNITIES, IT IS MUCH EASIER
TO FIND NEW CHEMICAL BUSINESS
PARTNERS AND MAINTAINING
ALREADY EXISTING CUSTOMER
RELATIONSHIPS THAN EVER BEFORE.

4. SOURCE: SHOPIFY PLUS

5. “WHILE B2C E-COMMERCE IS
EXPECTED TO HIT $2.4 TRILLION
WORLDWIDE BY THE CLOSE OF 2017,
IT’S LESS THAN A THIRD OF B2B’S $7.6
TRILLION”
-SHOPIFY PLUS

6. It takes time to implement
new strategies to chemical
business practices.

7. Nowadays the buyer can find the
chemical supplier contact information from
the internet to contact them via chat

8. For the buyer, having the information easier
accessible saves time to focus on making the sales
instead of putting too much effort on to expand the
network even more, buyer or supplier can connect
by using the digital platform

9. Millennials have
set high standard
for the B2B future
of the chemicals

10. JUST IN 7 YEARS IT IS PREDICTED
80% OF THE WORKFORCE TO BE
MILLENNIALS.
ED HAWES (RED INDICATES)

11. The future decision makers are used to
the use of digital services, so they are
going to be more open minded to
implement faster digital solutions to the
practice

12. The Millennials have the largest purchasing
power of any other age group, which means
they invest more money

13. Challenge with
Digitalization

14. Overload of
information
People are overwhelmed of all
available options and do not know
how to make up their mind.

15. With extensive market research of chemical company behavior and
taking an advantage of new technological innovation it is possible to
make the most out of the digital tools and increase e-commerce sales
between chemical companies.

16. “Sales also benefits from a series of new devices and
applications that allow customers' preferences to be
identified much more accurately – using tracking
technologies and algorithms, for instance. These tools show
the exact channels via which potential customers arrive at a
company's website, the form in which they prefer to
consume information and what contact channels they use
(e-mail links, search engines, social network referrals)”
ROLAND BERGER GMBH

17. TAKE AN ADVANTAGE OF
CHEMICAL DIGITALIZATION WITH
PINPOOLS MARKETPLACE