Maintaining SEO Equity through URLs in a Website Redesign, by Rob Garner of i...Rob Garner
White paper on how to manage transitions for URLs through a website redesign, in order to retain built-up SEO values. Includes information of the importance of maintaining URL structures, URL rewriting, redirection best practices, and importance considerations in the redesign process, so you don't mess up your hard earned search engine equity.
SEO 2013 - It’s not just your site; it’s your presence - WebinarMike McAnally
In 2013 Search Engines are no longer analyzing JUST your site content and keywords…they are also monitoring your overall site presence. In the “It’s not just your site; it’s your presence” webinar we will be looking at areas outside of your Web site that need to be optimized for SEO. Blogging, Social Media, Local/Geo, Linking, and Reviews are just some of the contents that will be covered.
Maintaining SEO Equity through URLs in a Website Redesign, by Rob Garner of i...Rob Garner
White paper on how to manage transitions for URLs through a website redesign, in order to retain built-up SEO values. Includes information of the importance of maintaining URL structures, URL rewriting, redirection best practices, and importance considerations in the redesign process, so you don't mess up your hard earned search engine equity.
SEO 2013 - It’s not just your site; it’s your presence - WebinarMike McAnally
In 2013 Search Engines are no longer analyzing JUST your site content and keywords…they are also monitoring your overall site presence. In the “It’s not just your site; it’s your presence” webinar we will be looking at areas outside of your Web site that need to be optimized for SEO. Blogging, Social Media, Local/Geo, Linking, and Reviews are just some of the contents that will be covered.
Slide deck from Castleford Media's presentation at Online Marketer / SMX Sydney in April 2011. How to build a successful content strategy for your website.
Content Creation 101 looks at the benefits of producing unique content for your site and the web in general. It suggests some basic content strategy tips that you can apply to your site. This slide deck is an updated version of the Content Creation 101 we presented at SMX Sydney in April.
Effective In-House SEO shows some examples of work done by James Norquay. The presentation was presented at SMX Sydney 2012 on the main stage, it deals with in house SEO issues. James Norquay is a well known Australian SEO consultant.
You can visit his blog at : http://jamesnorquay.com
PRNews Google Conference 2015 (SEO & PR alignment) - Dave LloydDave Lloyd
Deck from PRNews’ Google Conference for Communicators on Public Relations and SEO where I delivered a brief titled, “Use SEO to Improve Brand Reach and Performance.” The audience of PR professionals at the conference all have differing levels of understanding of SEO and what it can do to improve brand reach and performance.
Search engine optimization (SEO) is a foundational element of any web based marketing effort to gain search traffic from Google, YouTube, Yahoo, Bing, Baidu, Naver, Yandex, and even Facebook, Twitter, and LinkedIn’s search functions. Public relations (PR) has transitioned from its traditional roots to a web based content marketing enterprise. The content produced by PR is intended to reach the potential customers of your brand and influence them to come to your websites and brick and mortar stores for the purpose of becoming a loyal customer that will eventually advocate for the brands product and services.
Related blog post:
http://blogs.adobe.com/digitalmarketing/search-marketing/pr-seo-collaborate-to-improve-performance/
In House SEO & Leadership - Dave Lloyd, Adobe - Pubcon 2014Dave Lloyd
Pubcon 2014 slides by Dave Lloyd of Adobe on how to take your Enterprise SEO performance to the next level through a strategic, integrated, and comprehensive approach. Deck focuses on 5 concepts and related case studies.
Adobe Summit 2015 - Successful Enterprise SEO session - Dave Lloyd #adobesummitDave Lloyd
During this Adobe Summit 2015 Digital Experience Management session on “Winning with SEO: Optimizing Content for Search throughout the Customer Lifecycle”, we shared tips and tricks on how to meet customer needs and drive better SEO results through collaboration. Takeaways include how to map your content strategy to customer needs, deliver best practices consistently, and collaborate effectively with colleagues. Tips and tricks covered include how to analyze your site to determine optimization opportunities, use Adobe Experience Manager to improve SEO, integrate Adobe Experience Manager and the search-driven merchandising features of Adobe Target, how best to use SEO to drive your bottom-line results and take advantage of the latest SEO trends, and how best to execute on an SEO project plan while creating compelling content. Session geared to roles including digital marketer, web strategist, analyst, business manager, or content marketer with any experience in Adobe Experience Manager content authoring.
Social Media Week Chicago - SEO Strategies for PR and Social MediaCramer-Krasselt
Content creation has always been at the heart of a communicator’s role in building and defending a brand. Yet a critical tool for adding fuel to their campaigns is often overlooked or under-leveraged: search engine optimization (SEO). From optimizing press releases to creating high-demand content to making your webpages more Google-friendly, there are a number of SEO tactics and tools that will benefit every PR and social media pro. Cramer-Krasselt Director of Interactive/Search and PR Daily “SEO for PR” expert Nick Papagiannis offers a crash course in search strategies every communicator should know.
Learn of to make your online content King.
By Christian Dougoud - www.EASTWESTPR.com
Learn of to use search volume analysis to find the right keywords for your content.
Optimize your content and your website
Monitor and measure your content marketing to ajust your strategy.
Presentation given at the European Chamber of Commerce of Beijing on 19th May 2010.
CONFAB2012 - SEO at Large OrganizationsMelanie Phung
Melanie Phung's SEO presentation from #confab12. Using PBS as a case study, this deck outlines a plan for getting SEO done inside a large, decentralized organization even if you don't have a large team or budget.
How to Create a Dynamic Social Keyword Strategy 2.19.13451 Marketing
When you’re planning marketing communications, it is increasingly important to optimize every outlet that might populate or affect your company’s search results or “digital shelf space.” As social signals become more and more prevalent in determining organic search results and rankings, it’s essential for companies you to create a dynamic keyword strategy for social media campaigns.
Join Max Silver, Social Media Marketing Specialist at 451 Marketing, as he outlines:
The increasing impact of social media on search engine results
How to define the top keywords for your social media campaigns
How to craft and execute your brand’s strategy to enhance posts’ rankings in search engines
Social media provides recognizable brands with the means to connect with consumers outside of traditional advertising. However, the reach of these social media initiatives creates additional risk for businesses online.
Slide deck from Castleford Media's presentation at Online Marketer / SMX Sydney in April 2011. How to build a successful content strategy for your website.
Content Creation 101 looks at the benefits of producing unique content for your site and the web in general. It suggests some basic content strategy tips that you can apply to your site. This slide deck is an updated version of the Content Creation 101 we presented at SMX Sydney in April.
Effective In-House SEO shows some examples of work done by James Norquay. The presentation was presented at SMX Sydney 2012 on the main stage, it deals with in house SEO issues. James Norquay is a well known Australian SEO consultant.
You can visit his blog at : http://jamesnorquay.com
PRNews Google Conference 2015 (SEO & PR alignment) - Dave LloydDave Lloyd
Deck from PRNews’ Google Conference for Communicators on Public Relations and SEO where I delivered a brief titled, “Use SEO to Improve Brand Reach and Performance.” The audience of PR professionals at the conference all have differing levels of understanding of SEO and what it can do to improve brand reach and performance.
Search engine optimization (SEO) is a foundational element of any web based marketing effort to gain search traffic from Google, YouTube, Yahoo, Bing, Baidu, Naver, Yandex, and even Facebook, Twitter, and LinkedIn’s search functions. Public relations (PR) has transitioned from its traditional roots to a web based content marketing enterprise. The content produced by PR is intended to reach the potential customers of your brand and influence them to come to your websites and brick and mortar stores for the purpose of becoming a loyal customer that will eventually advocate for the brands product and services.
Related blog post:
http://blogs.adobe.com/digitalmarketing/search-marketing/pr-seo-collaborate-to-improve-performance/
In House SEO & Leadership - Dave Lloyd, Adobe - Pubcon 2014Dave Lloyd
Pubcon 2014 slides by Dave Lloyd of Adobe on how to take your Enterprise SEO performance to the next level through a strategic, integrated, and comprehensive approach. Deck focuses on 5 concepts and related case studies.
Adobe Summit 2015 - Successful Enterprise SEO session - Dave Lloyd #adobesummitDave Lloyd
During this Adobe Summit 2015 Digital Experience Management session on “Winning with SEO: Optimizing Content for Search throughout the Customer Lifecycle”, we shared tips and tricks on how to meet customer needs and drive better SEO results through collaboration. Takeaways include how to map your content strategy to customer needs, deliver best practices consistently, and collaborate effectively with colleagues. Tips and tricks covered include how to analyze your site to determine optimization opportunities, use Adobe Experience Manager to improve SEO, integrate Adobe Experience Manager and the search-driven merchandising features of Adobe Target, how best to use SEO to drive your bottom-line results and take advantage of the latest SEO trends, and how best to execute on an SEO project plan while creating compelling content. Session geared to roles including digital marketer, web strategist, analyst, business manager, or content marketer with any experience in Adobe Experience Manager content authoring.
Social Media Week Chicago - SEO Strategies for PR and Social MediaCramer-Krasselt
Content creation has always been at the heart of a communicator’s role in building and defending a brand. Yet a critical tool for adding fuel to their campaigns is often overlooked or under-leveraged: search engine optimization (SEO). From optimizing press releases to creating high-demand content to making your webpages more Google-friendly, there are a number of SEO tactics and tools that will benefit every PR and social media pro. Cramer-Krasselt Director of Interactive/Search and PR Daily “SEO for PR” expert Nick Papagiannis offers a crash course in search strategies every communicator should know.
Learn of to make your online content King.
By Christian Dougoud - www.EASTWESTPR.com
Learn of to use search volume analysis to find the right keywords for your content.
Optimize your content and your website
Monitor and measure your content marketing to ajust your strategy.
Presentation given at the European Chamber of Commerce of Beijing on 19th May 2010.
CONFAB2012 - SEO at Large OrganizationsMelanie Phung
Melanie Phung's SEO presentation from #confab12. Using PBS as a case study, this deck outlines a plan for getting SEO done inside a large, decentralized organization even if you don't have a large team or budget.
How to Create a Dynamic Social Keyword Strategy 2.19.13451 Marketing
When you’re planning marketing communications, it is increasingly important to optimize every outlet that might populate or affect your company’s search results or “digital shelf space.” As social signals become more and more prevalent in determining organic search results and rankings, it’s essential for companies you to create a dynamic keyword strategy for social media campaigns.
Join Max Silver, Social Media Marketing Specialist at 451 Marketing, as he outlines:
The increasing impact of social media on search engine results
How to define the top keywords for your social media campaigns
How to craft and execute your brand’s strategy to enhance posts’ rankings in search engines
Social media provides recognizable brands with the means to connect with consumers outside of traditional advertising. However, the reach of these social media initiatives creates additional risk for businesses online.
Pay-Per-Click (PPC) / Adwords Services providing company are WebMok Pvt Ltd in Delhi and Rohtak, Haryana. Boost your sale by Premium services of PPC with WebMok Pvt Ltd. Generate more Traffic and Increase your sale with Best PPC management Company WebMok Pvt Ltd. PPC is the process to gain visibility for your business on every search engine by reaching to your audience with paid advertising. Our experts keep an eye on your Geo-Targeted Audience, High- Valuable keywords which result in make you provide instant result and customer get the best product and services at an affordable price.
https://webmok.in/ppc-services-company
Pay-Per-Click (PPC) / Adwords Services providing company are WebMok Pvt Ltd in Delhi and Rohtak, Haryana. Boost your sale by Premium services of PPC with WebMok Pvt Ltd. Generate more Traffic and Increase your sale with Best PPC management Company WebMok Pvt Ltd. PPC is the process to gain visibility for your business on every search engine by reaching to your audience with paid advertising. Our experts keep an eye on your Geo-Targeted Audience, High- Valuable keywords which result in make you provide instant result and customer get the best product and services at an affordable price.
SEO for Web Developers Enhancing Website Ranking and Visibility in Canada.pptxmatrix bricks infotech
Learn essential SEO techniques for web developers in Canada to enhance website rankings and visibility. From keyword research and on-page optimization to mobile responsiveness and local SEO, this blog covers everything you need to know to drive organic traffic and stay ahead in the competitive digital landscape.
Optimizing Your Website for Search Engines A Comprehensive Guide to Digital S...Faith eCommerce Services
As algorithms become more sophisticated and user expectations evolve, the key to SEO success lies in continuous learning, adaptability, and a commitment to delivering valuable, user-centric online experiences. The SEO landscape of tomorrow belongs to those who can anticipate, innovate, and seamlessly integrate their strategies with the dynamic digital ecosystem. Read more: https://fecoms.com/optimizing-your-website-for-search-engines-a-comprehensive-guide-to-digital-success/
Search Engine Optimization Checklist You Need To Knowi-engage
In the vast world of the internet, standing out can be tough. But fear not! With the right SEO (Search Engine Optimization) checklist, you can make sure your website gets the attention it deserves. Whether you’re a seasoned pro or just starting, this guide will walk you through the essentials step by step. SEO is not a one-time endeavor but an ongoing journey of optimization and adaptation to ever-evolving search algorithms and user behaviors. Stay vigilant, stay informed, and reap the rewards of a finely-tuned SEO strategy that drives sustainable organic growth and visibility for your website.
Are you looking to take your website's visibility to new heights and drive targeted traffic? Look no further than "The Complete SEO Course." Designed to equip you with a comprehensive understanding of Search Engine Optimization (SEO) techniques and strategies, this course is your ultimate resource to dominate search engine rankings and increase organic traffic.
With search engines constantly evolving and updating their algorithms, staying ahead of the curve is crucial to maintaining a competitive edge. This course covers all the essential aspects of SEO, providing you with actionable insights and practical knowledge to optimize your website for improved visibility and higher search engine rankings.
Whether you're a business owner, marketer, entrepreneur, or aspiring SEO professional, this course caters to all skill levels. From beginners seeking a solid foundation to experienced practitioners looking to fine-tune their skills, "The Complete SEO Course" is tailored to meet your specific needs.
What sets this course apart is its comprehensive curriculum that covers all critical areas of SEO. You'll dive into keyword research and analysis, on-page optimization, technical SEO, link building, content creation, mobile optimization, local SEO, and much more. Each module is delivered through engaging video lectures, supplemented with downloadable resources, practical exercises, and real-life case studies.
Led by industry experts with extensive experience in SEO, this course ensures you receive up-to-date knowledge and best practices. You'll learn how to leverage powerful SEO tools, implement effective strategies, and track your progress with data-driven analytics. Additionally, you'll explore the importance of user experience, site speed, and mobile responsiveness in SEO success.
By the end of the course, you'll have the skills and confidence to execute a holistic SEO strategy that drives sustainable organic growth for your website or business. You'll understand how to optimize your website's structure, create compelling and search engine-friendly content, build authoritative backlinks, and monitor your website's performance using advanced SEO analytics.
Enroll in "The Complete SEO Course" today and unlock the potential of your website. Stand out from the competition, increase your online visibility, and attract a targeted audience to achieve your business goals. Don't miss this opportunity to master the art of SEO and revolutionize your digital presence. Get started now and make your mark in the world of search engine optimization.
Internet marketing Ninjas is the full-service Internet marketing company providing search optimization, social media marketing, content creation and promotion, branding services. this deck gives an overview of InternetmarketingNinjas.com services
Search Engine Optimization (SEO) to help businesses like yours rank higher in search engine results, drive organic traffic, and increase brand visibility. In this comprehensive presentation, we outline our strategies and services to optimize your website and elevate your online presence.
How to begin the search engine optimization (SEO) process and what’s needed to be successful.
This slide deck was presented to graduate-level students at Pace University to help them expand their knowledge about marketing and online search rankings for mock businesses they were building.
SEO Workshop presentation by Jasmine Sandler. This SEO presentation covers the basics of keyword analysis, keyword optimization, social media and SEO and Google changes in 2012.
In this presentation, we take you through the vital role of social media marketing and how marketers can leverage the world of social beyond amplification, and in line with consumer experiences.
In this presentation, the LEWIS Pulse content team provides insights on how to write technical social copy and shares best practice writing tips for posting on social platforms.
In this presentation by Freek Janssen, Head of Content EMEA at LEWIS, he discusses the phases that hypes tend to follow and how your PR and content strategy should be different in each stage.
In this presentation, we explain how to claim expertise in a fast-paced sector by covering:
* Picking the right topics and distinguishing yourself
* Developing a distinctive hook and unique voice
* Understanding the phases of a hype cycle
* Creating PR strategies based on these phases
How does negative and positive earned media impact your employee communications? Matt Robbins, VP of Insight and Research at LEWIS, joined SocialChorus at FutureComms 2018 to discuss how your core brand promises are being presented in the media and the impact it has on employee communications.
Set your holistic rapid response plan. Learn from real-world examples how to tee up your team to jump into the next turn of the news cycle including:
* Selecting breaking news topics and creating executive POV in advance
* Guidelines for crafting compelling commentary & creative content
* Identifying your top influencers
* Testing audiences and targeting in advance
* Tagging URLs with UTM tags to attribute their source
* How to arm yourself to quickly turn on targeted paid social and GDN
* Using paid search to bid on (or “take over”) select keywords
Research has found that people who create a sense of purpose and meaning in their lives, and seek to experience their “true self”, experience fewer symptoms of depression and anxiety. Can the same be said for brands?
We’re living in an era of total uncertainty. An era where Gens X, Y and Z are tackling questions and dilemmas they have not faced before. And so it is with brands. Disruption rains from all quarters. Marketers are being asked tough questions around “where is it all heading?” whilst comms directors are tasked with “how do we control the story?”
Daniel Cohen, SVP EMEA Brand and Digital and Giles Peddy, SVP EMEA Operations & UK Managing Director and at LEWIS hosted this webinar. Daniel has been helping brands such as British Airways, Hilton Hotels, Avis, McDonalds and Pernod Ricard Winemakers navigate the choppy waters of uncertainty for over two decades. He will talk about where the need for purpose has come from, the difference it can make to the bottom line as well as profile brands that use creativity to bridge purpose to their audiences in highly compelling ways.
Other topics will include:
Is Purpose the same as Brand Vision and Mission?
What’s the generational view?
How does a brand get purpose?
Is having purpose enough?
Recap on the B2B focused insights we covered at The Big Picture 2018, with slides on:
- A Futurologist's perception on B2B markets Never Normal with Joshua McBain from Foresight Factory
- Panel session: What's next for the B2B website? with Stuart Castle, James Smee and Nick Andrew
- Using thought leadership content to drive brand awareness and sales, with Rachel Lockwood & Mui Luc from SAS
- The journey to integration with Giles Peddy from LEWIS
The communications landscape has changed. In the past, it was about pushing communications through channels such as the media and social. Today, it’s about understanding the target audiences at a much more granular level, understanding what type of content they engage with, which media and channels they consume it within, when and how they experience it, and how to measure and manage its effectiveness.
This hour-long webinar, part of AMEC's Measurement Month, was a practical session, demonstrating how to use the Framework, and what makes it different.
The session was co-presented by Giles Peddy, Group Managing Director UK at LEWIS and Richard Bagnall, CEO of Prime Research UK, and moderated by Johna Burke, CMO at BurrellsLuce. Both Richard and Giles were members of the AMEC working group that developed the new Framework.
For more expert insights, visit teamlewis.com/blog
Smart brands are activating employees to reach new audiences in social, extend the reach of organic content and humanize their brand. Many refer to this as employee advocacy. We call it employee storytelling and the reason is simple - employees tell better stories than you do. Their voices are trusted among their peers and they already participate in industry conversations with your customers.
In this presentation, learn why employee advocacy is a critical piece of your marketing stack, understand the data that proves this and find out how to develop a communications blueprint that will help launch an effective program.
For a full recording, visit www.lws.co/mile13
In the real world, marketing teams are under constant pressure to generate (more! better! hotter!) leads to keep the sales team busy and the pipeline full. You’re only as good as the opportunities you help generate – because at the end of the year, the deals that have closed will be the only things that matter.
In this session, Lisa Paglia, Senior Vice President, Global Marketing Services at LEWIS, will walk you through common lead generation challenges and lessons learned over years of working with organizations just like yours – and then give you actionable, proven advice for applying those insights to increase the performance, impact, and results of your demand generation programs in the second half of the year.
Life at LEWIS London means having access to an amazing network of colleagues and opportunities around the world. We have over 600 employees across the US, EMEA and Asia Pacific. Want to be part of our story?
Find out what we're about or apply at teamlewis.com/uk/careers
Life at LEWIS means having access to an amazing network of colleagues and opportunities around the world. We have 27 offices and over 600 employees across the US, EMEA and Asia Pacific. Have a sneak peak into our story.
Apply here: http://teamlewis.com/careers
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.