The document discusses various topics related to search engine optimization (SEO), including:
- The history and state of SEO and how search engine algorithms have evolved over time.
- How to think like an online publisher and build an effective content marketing strategy, which includes developing topic areas of expertise, creating a content team, and integrating human elements into blogs.
- Case studies and strategies for SEO, including building quality website content, integrating keywords, and using social signals.
- The importance of creating original, high-quality content for readers rather than just for search engines, and becoming a recognized authority or thought leader in topic areas.
The document discusses the power of social media for increasing website traffic and engagement. It provides statistics on social media usage and an example of how one company increased unique website visitors by 23% over two months by regularly sharing content and building social networks on sites like Facebook and Twitter. The document then describes Design Sherpa as a turnkey social media marketing solution that develops and executes a complete program for a low monthly fee in order to generate higher search visibility, more traffic, leads, sales and referrals for design professionals.
What Content to Publish on LinkedIn to Drive EngagementHubSpot
The document provides tips on using LinkedIn for marketing purposes. It discusses that 47% of B2B companies actively use LinkedIn and over 50% of LinkedIn users join 10 or more groups. It then outlines an agenda for a session on what content to publish on LinkedIn to drive engagement, including quick LinkedIn reviews, content that works best, how to post content to drive ROI, testing content, and measuring success. The presentation recommends regularly posting engaging, helpful content such as sharing articles, events, discussions, resources and more to grow reach and drive traffic, leads and customers. It also emphasizes testing content type, language, timing and ads to improve effectiveness.
Digital marketing is the marketing of products or services using digital technologies on the internet and mobile phones. It includes strategies like social media marketing, search engine optimization, pay-per-click advertising, and email marketing to generate leads and traffic. An effective digital marketing plan involves activities across social media platforms like Facebook, LinkedIn, Twitter, and Google+ like daily posting, increasing followers, joining relevant groups, and promoting brands and services. It also includes on-page and off-page SEO, PPC ads, collecting leads, and creating monthly performance reports.
The document discusses eight ways to optimize a website for search engines and users. It provides both easy and harder ways to improve SEO, such as thinking about customers instead of search engines, reading about SEO topics, checking competitors, linking website pages, regularly writing content, learning keyword research, using social media, and developing metrics to measure website performance. The goal of these optimizations is to make websites easier to find, use, and measure for both people and search engines.
This document discusses search engine optimization (SEO) and social media marketing strategies. It provides tips and recommendations for improving a website through search console and analytics tools. Key recommendations include focusing on content creation and engagement, nurturing customers through email marketing, and measuring marketing efforts on Google and Facebook. Resources for common marketing tools are also listed.
This document provides an overview of the 90-day digital marketing course offered by the Dehradun School of Online Marketing (DSOM). The course covers topics such as search engine optimization, social media optimization, content creation, website analysis, domain registration, WordPress, online monetization strategies, and Google and Facebook advertising. It aims to provide students with practical training and real-life project experience in digital marketing techniques.
This document discusses using LinkedIn for job searching. It notes that most employers now use social media to research candidates and that a complete LinkedIn profile makes a candidate 40 times more likely to be contacted. It recommends optimizing your profile with a professional photo, headline, keywords from job postings, recommendations, and summaries highlighting skills, experience and achievements. The document also provides tips for networking, participation in groups, and tools for job searching and professional development on LinkedIn.
The document discusses the power of social media for increasing website traffic and engagement. It provides statistics on social media usage and an example of how one company increased unique website visitors by 23% over two months by regularly sharing content and building social networks on sites like Facebook and Twitter. The document then describes Design Sherpa as a turnkey social media marketing solution that develops and executes a complete program for a low monthly fee in order to generate higher search visibility, more traffic, leads, sales and referrals for design professionals.
What Content to Publish on LinkedIn to Drive EngagementHubSpot
The document provides tips on using LinkedIn for marketing purposes. It discusses that 47% of B2B companies actively use LinkedIn and over 50% of LinkedIn users join 10 or more groups. It then outlines an agenda for a session on what content to publish on LinkedIn to drive engagement, including quick LinkedIn reviews, content that works best, how to post content to drive ROI, testing content, and measuring success. The presentation recommends regularly posting engaging, helpful content such as sharing articles, events, discussions, resources and more to grow reach and drive traffic, leads and customers. It also emphasizes testing content type, language, timing and ads to improve effectiveness.
Digital marketing is the marketing of products or services using digital technologies on the internet and mobile phones. It includes strategies like social media marketing, search engine optimization, pay-per-click advertising, and email marketing to generate leads and traffic. An effective digital marketing plan involves activities across social media platforms like Facebook, LinkedIn, Twitter, and Google+ like daily posting, increasing followers, joining relevant groups, and promoting brands and services. It also includes on-page and off-page SEO, PPC ads, collecting leads, and creating monthly performance reports.
The document discusses eight ways to optimize a website for search engines and users. It provides both easy and harder ways to improve SEO, such as thinking about customers instead of search engines, reading about SEO topics, checking competitors, linking website pages, regularly writing content, learning keyword research, using social media, and developing metrics to measure website performance. The goal of these optimizations is to make websites easier to find, use, and measure for both people and search engines.
This document discusses search engine optimization (SEO) and social media marketing strategies. It provides tips and recommendations for improving a website through search console and analytics tools. Key recommendations include focusing on content creation and engagement, nurturing customers through email marketing, and measuring marketing efforts on Google and Facebook. Resources for common marketing tools are also listed.
This document provides an overview of the 90-day digital marketing course offered by the Dehradun School of Online Marketing (DSOM). The course covers topics such as search engine optimization, social media optimization, content creation, website analysis, domain registration, WordPress, online monetization strategies, and Google and Facebook advertising. It aims to provide students with practical training and real-life project experience in digital marketing techniques.
This document discusses using LinkedIn for job searching. It notes that most employers now use social media to research candidates and that a complete LinkedIn profile makes a candidate 40 times more likely to be contacted. It recommends optimizing your profile with a professional photo, headline, keywords from job postings, recommendations, and summaries highlighting skills, experience and achievements. The document also provides tips for networking, participation in groups, and tools for job searching and professional development on LinkedIn.
Esta guía presenta 7 espacios naturales protegidos en España acreditados con la Carta Europea de Turismo Sostenible, junto con 91 empresas adheridas a dicha carta en esos territorios. La Carta Europea de Turismo Sostenible es una iniciativa para promover el turismo sostenible en espacios naturales protegidos mediante la acreditación y el compromiso de los gestores de dichos espacios y empresas turísticas con objetivos de sostenibilidad.
Ed Sattar at TSCE: Understanding Regulatory Change Management in Environmenta...Ed Sattar
This session will summarize regulatory change management as it relates to environmental health and safety - including the four reasons why implementation of regulatory change management is necessary for the success of your organization, and which regulations or standards apply. We'll also discuss the five steps to regulatory compliance and change management: regulatory knowledge base, risk and internal controls, business process, location and assets, and roles and responsibilities. You'll learn how to overcome challenges and achieve compliance. More info at http://www.360factors.com/free-presentation-on-operational-risk-and-regulatory-change-management-by-ed-sattar-tsce-san-antonio-tx/
HIV Vulnerabilities of Migrant Women: from Asia to the Arab StatesAndy Dabydeen
This document provides an overview of a study on the HIV vulnerabilities faced by Asian migrant women working in Arab states. The study was conducted across four countries of origin (Bangladesh, Pakistan, Philippines, Sri Lanka) and three host countries (Bahrain, Lebanon, Dubai). Key findings include Asian migrant women experiencing vulnerabilities throughout the migration cycle, including unsafe migration conditions, limited access to healthcare and justice, and stigma upon return. Recommendations call for improved policies to ensure safe and dignified migration for women, as well as increased regional cooperation between countries. The document aims to inform more effective responses to address the link between migration and HIV risk for Asian migrant women.
This document is a Form 10-Q quarterly report filed by Domtar Corporation with the SEC for the quarter ended March 31, 2009. It includes Domtar's unaudited consolidated financial statements and management's discussion and analysis. The financial statements show that for Q1 2009, Domtar reported net sales of $1.3 billion, an operating loss of $22 million, a net loss of $45 million, and loss per share of $0.09. Management's discussion and analysis provides additional details on Domtar's financial results, business operations, and outlook.
2 lg. complejidad, educacion y transdisciplinariedad raul mottaEdelin Bravo
Este documento discute la necesidad de adoptar un enfoque transdisciplinario en la educación para abordar la complejidad del mundo actual en constante cambio. Argumenta que los enfoques disciplinarios tradicionales son insuficientes y obsoletos, y que se requiere una visión más integrada de los conocimientos que involucre dinámicas interdisciplinarias. También señala las dificultades organizacionales en las instituciones educativas para implementar reformas que incorporen este enfoque transdisciplinario.
G7 mo2 mpm1 guía para prevencion y atencion de accid y situac emergencia v1andruw1215
Este documento presenta una guía sobre la prevención y atención de accidentes y situaciones de emergencia en la primera infancia. Incluye medidas preventivas para los accidentes más comunes, medidas de atención inmediata en caso de accidente, condiciones de seguridad en situaciones especiales, orientaciones para la elaboración de protocolos, y una ruta de reporte de accidentes. El objetivo es garantizar la seguridad de los niños, niñas y familias en los servicios de atención a la primera infancia del ICBF.
Advanced SEO Workshop presented to Webgrrls by Josepf Haslam & Etela Ivkovic ...Josepf Haslam
Learning Objectives
- The importance of and how to conduct advanced keyword research
- Advanced on-page optimization with cross linking strategy
- Advanced off-site factors including link building and maintenance
- How to evaluate the health of your backlink portfolio
- How to assess the strength of your competitor backlinks and where their visitors come from
- Discover how to identify the demographics of your top competitor sites
- What is Google Panda & Penguin updates and how to use them to your advantage
- How to overcome common problems associated with CMS driven sites such as duplicate
content, spider traps
- SEO & Social Media
- Understand Google’s vision for the future of search to gain a competitive advantage.
Search Engine Optimization is the Art & Science of helping your site be crawled, indexed and be found in Organic/Natural (nonpaid) Search Results.
SEO is a process & a mindset
Expands into site architecture, coding performance, usability, content quality, user interaction, sharing and conversion.
How Do I Get More (and Better) Organic Traffic?
Understand keywords (search phrases) that are important to you
Understand how Google determines relevance
Build and optimize your site based on keyword research for all 4 elements of SEO (later)
Get citations / shares / back-links to improve positions over time
Measure, tweak and test based on Analytics
Why Web Back-links are important
Links to your pages confer authority and relevancy to that page
The more important the page linking to you, the more beneficial for you
The more relevant the page linkingto you is, the better
The more relevant the wording that people use to link to your site, the better
Links tell Google what a website is about
What keywords are relevant to your site
How important your site is
Where your site is
What content niche the site occupies – what the context of your site is
This document contains the resume of Nilesh Vaghela, an SEO executive. It outlines his skills and experience in on-page optimization, off-page link building, keyword research, competitor analysis, and reporting. It provides details of his 3+ years of experience in SEO for companies like Webmyne Systems and Adit Advertising. It also lists the various tools he is proficient with like Google Analytics, SEMrush, Ahrefs, and more. The resume aims to showcase Nilesh's abilities and strategies for improving a website's organic search performance and rankings.
Mohd Tavish is a digital marketing professional with over 3 years of experience in SEM, SEO, SMO, and ORM. He has worked as an SEO executive at several companies including PandaJe Group, Innovazion Research Pvt. Ltd., and Tangence Solution(India)Pvt. Ltd. Tavish has an MCA from Galgotias College of Engineering and a BSc from Aligarh Muslim University. He is proficient with MS Office, CMS platforms like WordPress and Joomla, and coding languages such as HTML and XML.
Best ways to do branding and generate leads through social media networksSathish Annal
Every business can utilize social media networks to interaction their target audience and stimulate digital word-of-mouth. But how there involving to do branding and maximizing leads with social audience.
The document outlines Matt Wood's presentation on content marketing strategy. It discusses defining objectives and target audiences, planning content channels and roles, telling your company's brand story, establishing processes for content creation and distribution, and trends to consider. The goal is to attract and engage customers through relevant and valuable content across different channels to drive business goals.
The document outlines ABC's 2013 marketing plan timeline which includes conducting market research in February, determining their marketing budget in February and March, checking their website analytics and SEO position in February and March, launching social media like Twitter and Facebook in February and March, launching mobile and email marketing in February and March, and implementing best SEO practices on their website.
The document outlines an SEO audit plan with the following objectives:
- Increase organic traffic by 28% by end of December
- Highest potential keywords are "digital marketing" and "digital marketing certificates"
- Technical audit finds opportunities to improve page titles, descriptions and image alt tags
- Backlink analysis identifies three partner sites with high domain authority scores over 98
- Performance tests show over 3,800 indexed pages but opportunities to improve page speed and mobile friendliness
- Recommendations include prioritizing internal/external links, URL optimization, improving visuals, readability and including video.
Analysis of Schema.org integrations for Advanced SEO (SMX Advanced 2013)Marcus Tober
From Microdata to Rich Snippets. Popular Schema.org is one of the keys to become more successful in Advanced SEO. If you understand how to improve the results with Schemas you will drive a higher CTR and more traffic. SEO is much more than just improving keywords or links. In this presentation you get insights in which categories you'll find the most Schema integrations, how many and if there could be a positive impact on rankings.
How to deal with Google updates and leverage big data to get an advantage out of a holistic search approach - Workshop by Marcus Tober, Founder & CEO of Searchmetrics at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.
Stress-free Website Redesign for Search and Social - MozinarYo! Yo! SEO
Dana Lookadoo's Mozinar covers 5 Steps to Dot Calm that walk you through a process for little loss in rankings and traffic from a site redesign or migration. Highlights include:
* What to expect with a site redesign
* Goal setting & data collection
* Auditing the current site
* Personas & surveying your audience
* Keyword strategy, IA, content & design
* SEO-friendly CMS & WordPress plugins
* QA, testing & launch “gotchas”
* Looking good in social
* BONUS: Free Excel worksheets!
So get ready for 138 slides of redesign goodness!
The document summarizes a presentation by Matt Wood on using paid search (PPC) data to inform digital strategy. It discusses analyzing PPC data like keywords, engagement rates, and geo-targeting to understand the audience and influence other channels like content, social media, display ads, and SEO. It also provides an example of how to attribute marketing results across email, remarketing, Facebook ads, and other mediums to find the most effective multi-channel approach. The overall message is that PPC data provides insights to optimize an organization's various digital properties and combined marketing activities.
This document provides an overview of digital marketing and site monitoring. It discusses key concepts like what digital marketing is, the benefits of digital marketing like reach and engagement. It also covers important digital marketing strategies like SEO, types of websites, how search engines work. The document discusses monitoring tools like Google Analytics and Google Webmaster Tools. It provides advantages and disadvantages of digital marketing and concludes that digital marketing has transformed the industry by allowing direct customer contact through mobile and internet and that website, SEO, social media are essential along with monitoring tools.
CrowdGift is a crowdfunding platform looking to increase engagement and grow its community. The document provides a digital audit and makes recommendations for search engine optimization, paid search, social media, and content strategies. Key recommendations include optimizing the website, running targeted Google and Facebook ad campaigns, developing a content calendar, and establishing brand guidelines. The strategies aim to boost course registrations, gain new campaigners, and align CrowdGift's brand.
Esta guía presenta 7 espacios naturales protegidos en España acreditados con la Carta Europea de Turismo Sostenible, junto con 91 empresas adheridas a dicha carta en esos territorios. La Carta Europea de Turismo Sostenible es una iniciativa para promover el turismo sostenible en espacios naturales protegidos mediante la acreditación y el compromiso de los gestores de dichos espacios y empresas turísticas con objetivos de sostenibilidad.
Ed Sattar at TSCE: Understanding Regulatory Change Management in Environmenta...Ed Sattar
This session will summarize regulatory change management as it relates to environmental health and safety - including the four reasons why implementation of regulatory change management is necessary for the success of your organization, and which regulations or standards apply. We'll also discuss the five steps to regulatory compliance and change management: regulatory knowledge base, risk and internal controls, business process, location and assets, and roles and responsibilities. You'll learn how to overcome challenges and achieve compliance. More info at http://www.360factors.com/free-presentation-on-operational-risk-and-regulatory-change-management-by-ed-sattar-tsce-san-antonio-tx/
HIV Vulnerabilities of Migrant Women: from Asia to the Arab StatesAndy Dabydeen
This document provides an overview of a study on the HIV vulnerabilities faced by Asian migrant women working in Arab states. The study was conducted across four countries of origin (Bangladesh, Pakistan, Philippines, Sri Lanka) and three host countries (Bahrain, Lebanon, Dubai). Key findings include Asian migrant women experiencing vulnerabilities throughout the migration cycle, including unsafe migration conditions, limited access to healthcare and justice, and stigma upon return. Recommendations call for improved policies to ensure safe and dignified migration for women, as well as increased regional cooperation between countries. The document aims to inform more effective responses to address the link between migration and HIV risk for Asian migrant women.
This document is a Form 10-Q quarterly report filed by Domtar Corporation with the SEC for the quarter ended March 31, 2009. It includes Domtar's unaudited consolidated financial statements and management's discussion and analysis. The financial statements show that for Q1 2009, Domtar reported net sales of $1.3 billion, an operating loss of $22 million, a net loss of $45 million, and loss per share of $0.09. Management's discussion and analysis provides additional details on Domtar's financial results, business operations, and outlook.
2 lg. complejidad, educacion y transdisciplinariedad raul mottaEdelin Bravo
Este documento discute la necesidad de adoptar un enfoque transdisciplinario en la educación para abordar la complejidad del mundo actual en constante cambio. Argumenta que los enfoques disciplinarios tradicionales son insuficientes y obsoletos, y que se requiere una visión más integrada de los conocimientos que involucre dinámicas interdisciplinarias. También señala las dificultades organizacionales en las instituciones educativas para implementar reformas que incorporen este enfoque transdisciplinario.
G7 mo2 mpm1 guía para prevencion y atencion de accid y situac emergencia v1andruw1215
Este documento presenta una guía sobre la prevención y atención de accidentes y situaciones de emergencia en la primera infancia. Incluye medidas preventivas para los accidentes más comunes, medidas de atención inmediata en caso de accidente, condiciones de seguridad en situaciones especiales, orientaciones para la elaboración de protocolos, y una ruta de reporte de accidentes. El objetivo es garantizar la seguridad de los niños, niñas y familias en los servicios de atención a la primera infancia del ICBF.
Advanced SEO Workshop presented to Webgrrls by Josepf Haslam & Etela Ivkovic ...Josepf Haslam
Learning Objectives
- The importance of and how to conduct advanced keyword research
- Advanced on-page optimization with cross linking strategy
- Advanced off-site factors including link building and maintenance
- How to evaluate the health of your backlink portfolio
- How to assess the strength of your competitor backlinks and where their visitors come from
- Discover how to identify the demographics of your top competitor sites
- What is Google Panda & Penguin updates and how to use them to your advantage
- How to overcome common problems associated with CMS driven sites such as duplicate
content, spider traps
- SEO & Social Media
- Understand Google’s vision for the future of search to gain a competitive advantage.
Search Engine Optimization is the Art & Science of helping your site be crawled, indexed and be found in Organic/Natural (nonpaid) Search Results.
SEO is a process & a mindset
Expands into site architecture, coding performance, usability, content quality, user interaction, sharing and conversion.
How Do I Get More (and Better) Organic Traffic?
Understand keywords (search phrases) that are important to you
Understand how Google determines relevance
Build and optimize your site based on keyword research for all 4 elements of SEO (later)
Get citations / shares / back-links to improve positions over time
Measure, tweak and test based on Analytics
Why Web Back-links are important
Links to your pages confer authority and relevancy to that page
The more important the page linking to you, the more beneficial for you
The more relevant the page linkingto you is, the better
The more relevant the wording that people use to link to your site, the better
Links tell Google what a website is about
What keywords are relevant to your site
How important your site is
Where your site is
What content niche the site occupies – what the context of your site is
This document contains the resume of Nilesh Vaghela, an SEO executive. It outlines his skills and experience in on-page optimization, off-page link building, keyword research, competitor analysis, and reporting. It provides details of his 3+ years of experience in SEO for companies like Webmyne Systems and Adit Advertising. It also lists the various tools he is proficient with like Google Analytics, SEMrush, Ahrefs, and more. The resume aims to showcase Nilesh's abilities and strategies for improving a website's organic search performance and rankings.
Mohd Tavish is a digital marketing professional with over 3 years of experience in SEM, SEO, SMO, and ORM. He has worked as an SEO executive at several companies including PandaJe Group, Innovazion Research Pvt. Ltd., and Tangence Solution(India)Pvt. Ltd. Tavish has an MCA from Galgotias College of Engineering and a BSc from Aligarh Muslim University. He is proficient with MS Office, CMS platforms like WordPress and Joomla, and coding languages such as HTML and XML.
Best ways to do branding and generate leads through social media networksSathish Annal
Every business can utilize social media networks to interaction their target audience and stimulate digital word-of-mouth. But how there involving to do branding and maximizing leads with social audience.
The document outlines Matt Wood's presentation on content marketing strategy. It discusses defining objectives and target audiences, planning content channels and roles, telling your company's brand story, establishing processes for content creation and distribution, and trends to consider. The goal is to attract and engage customers through relevant and valuable content across different channels to drive business goals.
The document outlines ABC's 2013 marketing plan timeline which includes conducting market research in February, determining their marketing budget in February and March, checking their website analytics and SEO position in February and March, launching social media like Twitter and Facebook in February and March, launching mobile and email marketing in February and March, and implementing best SEO practices on their website.
The document outlines an SEO audit plan with the following objectives:
- Increase organic traffic by 28% by end of December
- Highest potential keywords are "digital marketing" and "digital marketing certificates"
- Technical audit finds opportunities to improve page titles, descriptions and image alt tags
- Backlink analysis identifies three partner sites with high domain authority scores over 98
- Performance tests show over 3,800 indexed pages but opportunities to improve page speed and mobile friendliness
- Recommendations include prioritizing internal/external links, URL optimization, improving visuals, readability and including video.
Analysis of Schema.org integrations for Advanced SEO (SMX Advanced 2013)Marcus Tober
From Microdata to Rich Snippets. Popular Schema.org is one of the keys to become more successful in Advanced SEO. If you understand how to improve the results with Schemas you will drive a higher CTR and more traffic. SEO is much more than just improving keywords or links. In this presentation you get insights in which categories you'll find the most Schema integrations, how many and if there could be a positive impact on rankings.
How to deal with Google updates and leverage big data to get an advantage out of a holistic search approach - Workshop by Marcus Tober, Founder & CEO of Searchmetrics at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.
Stress-free Website Redesign for Search and Social - MozinarYo! Yo! SEO
Dana Lookadoo's Mozinar covers 5 Steps to Dot Calm that walk you through a process for little loss in rankings and traffic from a site redesign or migration. Highlights include:
* What to expect with a site redesign
* Goal setting & data collection
* Auditing the current site
* Personas & surveying your audience
* Keyword strategy, IA, content & design
* SEO-friendly CMS & WordPress plugins
* QA, testing & launch “gotchas”
* Looking good in social
* BONUS: Free Excel worksheets!
So get ready for 138 slides of redesign goodness!
The document summarizes a presentation by Matt Wood on using paid search (PPC) data to inform digital strategy. It discusses analyzing PPC data like keywords, engagement rates, and geo-targeting to understand the audience and influence other channels like content, social media, display ads, and SEO. It also provides an example of how to attribute marketing results across email, remarketing, Facebook ads, and other mediums to find the most effective multi-channel approach. The overall message is that PPC data provides insights to optimize an organization's various digital properties and combined marketing activities.
This document provides an overview of digital marketing and site monitoring. It discusses key concepts like what digital marketing is, the benefits of digital marketing like reach and engagement. It also covers important digital marketing strategies like SEO, types of websites, how search engines work. The document discusses monitoring tools like Google Analytics and Google Webmaster Tools. It provides advantages and disadvantages of digital marketing and concludes that digital marketing has transformed the industry by allowing direct customer contact through mobile and internet and that website, SEO, social media are essential along with monitoring tools.
CrowdGift is a crowdfunding platform looking to increase engagement and grow its community. The document provides a digital audit and makes recommendations for search engine optimization, paid search, social media, and content strategies. Key recommendations include optimizing the website, running targeted Google and Facebook ad campaigns, developing a content calendar, and establishing brand guidelines. The strategies aim to boost course registrations, gain new campaigners, and align CrowdGift's brand.
As a small business owner or future small business owner making your mark on the web is imperative to your business's success and longevity ... but where do you begin? Tying It Together On The Web aims to guide the small business owner in developing a successful web presence.
Successful Social Media Marketing - Miriam Schwab - Affilicon Fall 2008affilicon
The document presents 4 steps to a successful social media marketing strategy and compares the ROI of social media optimization to paid search advertising like Google Adwords. It finds that a 12-month SMO study generated a 1,427% better ROI than paid search. It also shows that SMO through blogs, content creation and driving organic traffic costs 4 cents per visit while Google Adwords costs 61 cents per visit.
Digi smurfs have been pioneer in Digital Marketing Trainings one vision “ To Get People Perform on Digital Marketing Platforms”. It was founded in 2016 by duo of Akshit bhasin – A digital marketing expert and serial entrepreneur with experience of creating and selling over 2 successful businesses in past, and also Digital marketing consultant and trainer having trained 1000+ peoples before starting digi smurfs. Our goal is provide you best and class knowledge. We partner with companies and individuals to address their unique needs, providing digital marketing training and coaching that helps working professionals achieve their career goals.
http://digismurfs.com
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
1. History of SEO
Thinking like a Publisher
How to Build and Create a Content Marketing Machine
How to Build a Content Team
Importance of Integrating Human Elements Into a Blog
State Of SEO
Case Studies
Ranking Signals
SEO Strategies & Tactics
Website Quality Signals
Q&A
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2. o Please put your Phone on Mute
o There will be time for Q&A at the end
o All attendees will receive a copy of the slides
o Email me at zafar.ahmed@360factors.com or follow me
on twitter @zafarahmed
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3. 8/26/2013 3
360training Alumni
Experience scaling revenues through direct customer
acquisition channels (Lead Gen, SEO, Social Search,
Content Strategy, PPC, and Demand Generation)
Started online logo design company at the age of 18
called MyLogoGuru.com
Start SEO Cosultancy Company in 2003
Responsible Driving Growth at RingCentral.com through
organic search, inbound marketing, and social media
Digital Marketing Manager & GRC Expert at
360factors.com
I am also an evangelist @Marketo.com for lead
nurturing and scoring programs
7. IN POST PANDA & PENGUIN
WORLD YOU NEED TO…..
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Sweet spot is your product. Make sure
your content is in alignment with
customer, you arein alignment with
product, and then maps each keyword
to specific product lines
It is a subject matter that your
organization knows and has authority
and credibility around
You can also use or Leverage User
Graph APIs from Linkedin, Facebook,
Twitter to build hyper segmentations
and context based on customer needs.
21. 8/26/2013 21
CURRENT STATE
1. Artificial Link Building
2. Sitemaps
3. Meta Tags
4. Content without Context
5. Social Submission
6. Over Optimization
7. Blogging Anonymously
FUTURE STATE
1. Agent Rank
2. Content in right Context
3. Personalization
4. Blog Freshness
5. Keyword Mapping
6. Speed Optimization
7. Thought Leadership
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1. Note that “repurpose” is not the same as “republish” –
exact duplicates can turn off a reader quickly.
2. Turn a speech or presentation into blog posts or articles
3. Break up chapter-length content or articles into a series of
blog posts
4. Repurpose offline content to use online
5. Customer Feedback
6. FAQs
7. Journalists
8. White papers
32. 1. Amount of original content versus copied content
2. Layout of the site
3. Is this article written by an expert or enthusiast who
knows the topic well, or is it more shallow in nature?
4. Are the topics driven by genuine interests of readers of
the site, or does the site generate content by attempting
to guess what might rank well in search engines?
5. Does the page provide substantial value when
compared to other pages in search results?
6. Is the site a recognized authority on its topic?
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I also share actionable insights into how Social Search is transforming the SEO industry and provide thought leadership in the world of social search and produce a very measurable boost to our brand authority
The old school ‘build links at it and it will rank approach' just won't workin 2013. SEO is fast becoming a much more multi-channeled approach and many new factors now need to be considered. For example, social signals just weren't important in 2005 but in 2013 you must be paying attention to these because Google is also admitting that they are now a ranking factor.
The Florida update was the first “game changer” update as many top ranking dissapeared from the rankings. Sheer panic erupted across the board because it seemed that Google finally cracked down on the manipulative tactics being used to get pages to rank.The Brandy Update emphasised Latent Semantic Indexing – the idea of using synonyms on your website. Someone by the name of “GoogleGuy” (aka Matt Cutts) made an interesting point just before the update that webmasters who do not “think about search engines” generally do not bother to include word variants – and spammers can easily create doorway pages full of word variants. What does that mean? You can’t outsmart Google just by throwing keyword variations into your text – it has to be natural.In June, 2005 Google made their first mass release of Personalized Results. The purpose of this change was to influence the results shown to a user logged into their Google Account The impact of Universal Search on Search Engine Optimisation was that the SERPs integrated material from Google’s multiple channels and opened “back-doors” to the first page. If you could get a video ranking, it could sneak to the top of the results pages of very competitive keywords. The change brought together images, videos, news, maps, and websites into a single set of results.Real Time Search was about including fresh, topical content in the SERPs. If there is an earthquake or other major event, it makes sense that queries about that location bring up links to relevant news articles even if they did not have long-standing high quality links or other time-related signals of authority. RTS brought with it the idea of Query Deserves Freshness (QDF), as Google had to determine what queries need frequent updating.Here’s a video from Google about the change.The Vince update, named after the Google engineer who invented it, is known as the Google update that boosted the rankings of popular brands. Matt Cutts went on a record saying that the change wasn’t about boosting brands per say, but rather putting more weight on domain authority, trust, and reputation (which big brands generally have). This change really highlighted the importance of working towards establishing credibility and building an authoritative domain.Vince Update On August 10, 2009 Google began inviting people to test out their “next generation infrastructure”. It finished rolling out, 2010, and touted both “50 percent fresher results” and the largest index ever collected. Google went from having layers of their index each updating at a different rate (each requiring an entire re-crawl of the web before updates could be rolled-out), to smaller portions that would update on a continuous basis.Google and Bing confirmed that they use social signals in determining ranking, including data from Twitter and Facebook. Matt Cutts confirmed that this was a relatively new development for Google, although many SEOs had long suspected it would happen.A major algorithm update hit sites hard, affecting up to 12% of search results (a number that came directly from Google). Panda seemed to crack down on thin content, content farms, sites with high ad-to-content ratios, and a number of other quality issues. Panda rolled out over at least a couple of months, hitting Europe in April 2011.After weeks of speculation about an "Over-optimization penalty", Google finally rolled out the "Webspam Update", which was soon after dubbed "Penguin." Penguin adjusted a number of spam factors, including keyword stuffing, and impacted an estimated 3.1% of English queries.
Google intended only to cleanup SEO, not banish it or set off a war with SEO. You need to interegrate Social, PR, Content with SEO. SEO is no longer a separate function. It is centralized and integrated efforts.
Sweet spot is your product. Make sure you are in alignment with customer, you are in alginment with brand/product expertise, and then maps each keyword to specific product lines.In today’s hyperconnected ERA and information overload, buyers/Users have more control than ever. So you need Thought Leadership Content toPull them, Win their Trust, and build Relationships. Then use blogging to Nurture them, You can also use or Leverage User Graph APIs from Linkedin, Facebook, Twitter to build hyper segmentations and context based on customer needs. All of this will align your customer needs and pain points to specific solutions. Remember, the sweet spot is your PRODUCT.
The critical ingredient to creating engagement, trust, and thought leadership positioning is content. Content is what attracts prospects at the top of the funnel and content is what nurtures leads down the funnel.For most organizations, this is going to be a mix of internal contributors and external freelancers. Few people know the ins and outs of your sector like your own employees. Furthermore, no content builds the relationship and trust between prospects and your brand better than content coming authentically from your team. So you’ll want to recruit a good number of internal contributors. Product Managers Sales RepsCustomer Support RepsProject ManagersRegulatory Analyst Business AnalystsSEO Specialist/ExpertAt the same time, content marketing requires a significant quantity of content. However, no matter what your team composition is, there is a critical role in the form of the Managing Editor. Many stakeholders provide inputs and extract outputs from the Content Marketing Machine, but marketing departments need at least one person whose primary responsibility is to man its controls and be accountable for its results. This role is either filled by an SEO who can do a managing editor role and runs the Editorial Calendar, manages content production and distribution, supervises the development of an audience, , and monitors the metrics.
EHS product lineReal estate product lineFood and BeveragePLAN: You need to segment each product line into top keywords that people type in Google. TEAM: Then you need to assemble a team. A segmented team that supports the content strategy for each keywords, and each keyword should support the product line.Each segmented team should have an SEO, Content Editor or a content manager, product manager, you may even have a customer support person that is specialized for the product line. All of them need to support the specific segment.You can talk about some of the habits and behaviors. Common challenges, whatr are the reporting challenges. Surveys. Imagine 4 to 5 people talming about same segment. How important the message be and that will make a complete content ecosystem.Additionally, you can also uses some external contributors,.. I looked at OSHAcampus blog, learninsruace blog. Quick frankly, they generic in nature. Not addressing customer pain points or addressing the products. Your effort need to turn into ROI in a very closed loop manner.
He was an advertising executive. He is widely hailed as "The Father of Advertising."
Engaging customers today requires commitment from the entire company—and a redefined marketing organization.Integrated approach…marketing is no longer a department. “If it doesn’t sell, it isn’t creative”.Put simply – you need enough users in a segment that is your product line, who care about what you’re doing to in order to convert them or turn them into advocates for your brand.
Marketing isn’t just a few individual events. It’s the sum total of everything you doYour customers are human. Your partners are human. Your employees are human. Even your social media fans and followers are human.Your audience wants to see you, hear you and understand you. And When you build an audience, you don’t have to buy people’s attention—they give it to you. This is a huge advantage.Humanizing your brand is a requirement, not an option if you want to survive in business today. Yes, you can put brand humanization on hold. However, every day you lose is a day you could be building relationships, nurturing friendships, establishing and earning the respect of powerful brand evangelists Share photos and videos of your team being human. The web is evolving, orienting around people rather than contentIn this era of Digital Darwinism, a time when society and technology are evolving faster than many organizations can adapt, we must realize that customer landscapes are not only changing, they’re evolving beyond our grasp todayThe traditional funnel no longer works on connected customers. It’s far too dynamic and the evolution is spinning the ellipse faster than your business is adaptingBy the way, content marketingIt also applies to HR, in fact, it is very critical for HR to understand the importance of blogging and content marketing. In order to recruit, gen Y, the millenials, they don’t come in to your office like that. They first check your blog, your team on the blog, you need to blog about your culture, the value you provide. Why would they join you. How transparent you are. Do their values aligns with yours? Do they share the same experiences. Shared characteristics.
Blog post ranking is done by relevancy and recency. The ranking algorithm takes into account a blog’s reputation
CONTENT MARKETING tactics don’t just genrater leads they generate revenue.
Trust MetricsIn my opinion the Google algorithm boils down to this:Authority + Trust + Relevance = RankingsYes, they use over 200 ranking signals to figure out these 3 things. But they’re all in place to determine authority, trust, and relevancy.And if you’re working day and night to build authoritative backlinks, you may want to take a step back and start paying more attention to trust metrics.Brand SignalsThis is a little more subjective than trust, but I think it’s something that Google cares about…which means you should as well.Also, a strongly branded site typically has very engaged readers. In my experience highly engaged readership tends to send serious referral traffic through your link (a nice bonus!).Here are a few brand signals that I pay attention to when vetting a potential link target:Social Media Followers: Are these people active on Twitter, Facebook and Google+? How many followers do they have?Blog Comments: Do people actually interact with the site’s content? You’d be surprised how many authoritative sites lack comments.Social Signals: Do people share their content on social media?Offline Presence: Are they a brand name your mom would recognize?Domain AuthorityAlthough Moz has officially claimed this metric as their own, I tend to look at Domain Authority as general metrics to figure out how much value my link will bring me.After all, in the case of most editorial links, you’re not sure about the page level PR or Page Authority. So you have to make a best-guess estimate using the domain’s authority.
Trust MetricsIn my opinion the Google algorithm boils down to this:Authority + Trust + Relevance = RankingsYes, they use over 200 ranking signals to figure out these 3 things. But they’re all in place to determine authority, trust, and relevancy.And if you’re working day and night to build authoritative backlinks, you may want to take a step back and start paying more attention to trust metrics.Brand SignalsThis is a little more subjective than trust, but I think it’s something that Google cares about…which means you should as well.Also, a strongly branded site typically has very engaged readers. In my experience highly engaged readership tends to send serious referral traffic through your link (a nice bonus!).Here are a few brand signals that I pay attention to when vetting a potential link target:Social Media Followers: Are these people active on Twitter, Facebook and Google+? How many followers do they have?Blog Comments: Do people actually interact with the site’s content? You’d be surprised how many authoritative sites lack comments.Social Signals: Do people share their content on social media?Offline Presence: Are they a brand name your mom would recognize?Domain AuthorityAlthough Moz has officially claimed this metric as their own, I tend to look at Domain Authority as general metrics to figure out how much value my link will bring me.After all, in the case of most editorial links, you’re not sure about the page level PR or Page Authority. So you have to make a best-guess estimate using the domain’s authority.
We are becoming a digital society of multitaskers and multiscreeners. As such, you need to invest in a multichannel SEO strategy that appeals to your segments.
Google Hangouts provides the perfect opportunity for:Branding your business on Google+Interacting directly with your customers, recording, them uploading it to youtube.You can record your Hangout and then publish it as a YouTube video. This is a fantastic opportunity for making training videos, customer education tools, and more. Once it is saved to YouTube, your Hangout is automatically shared on Google+, on your YouTube channel and you can share it with the URL or embed code via any social media, as usual with YouTube. This means that the Hangout can have an extended reach over time, as well as space.
Google was granted a number of patents exploring different aspects of how documents on the Web might be ranked in part based upon topics identified for those documents and the expertise and/or authority of authors involved in the creation of the documents.Sharing content helps to build your authority.As you share more useful, interesting content, your authority within your niche or industry begins to build. Eventually, you will become known as a knowledge resource for your followers if you regularly post great content.
Search engines are increasingly using social media activity such as Likes, Tweets, Shares, and +1s to determine which pages are most relevant for keyword searches, and to provide a personalized search experience. This offers an enormous opportunity for marketers to leverage social media to directly impact SEO
SEO Siloing: Building a Themed STRUCTURE As a result the primary goal of SEO is to improve the website so that the site is about more than targeted keyword phrases – it is about the themes matching those keywords.Oshacampus is missing this. Pages are going straight into specific course pages http://www.oshacampus.com/osha-10-hour-training
This is a challenging question for many in the SEO and web marketing fields. There are hundreds of "best practices" lists for where to place keywords and how to do "on-page optimization," but as search engines have evolved and as other sources of traffic — social networks, referring links, email, blogs, etc. — have become more important and interconnected, the very nature of what's "optimal" is up for debate.