This webinar discusses new compensation rules for loan officers and how to adapt strategies using a tool called EDGE. EDGE allows loan officers to create personalized, interactive presentations for borrowers online. Stories are shared of loan officers using EDGE to impress borrowers and realtors with video and visual quotes, leading to more business. EDGE helps loan officers focus on providing high value service instead of just processing applications and can increase margins and referrals. Top lenders have been adopting EDGE to help their loan officers comply with new rules and improve client experiences.

1. Thank you for joining us.

2. ThisWebinar will be starting shortly.

5. Bill Dallas

7. Don Goettling

8. Any new updates or developments?

9. What are the 2-3 things that loan officers need to focus given the new compensation reform?

10. What is the single most important thing every loan officer needs to master “post-compensation” reform?

11. Low Value High Value 150BP 50BP

12. New Rules = New Focus

13. High MARGIN Successful Loan Officer 150BP App Taker 50BP High Value

14. App Taker vs. Successful Loan Officer ? vs.

15. Successful Loan Officer Habits? Actions? Strategies? Presentations? Loan Quotes

16. Gibran Nicholas

17. Must Read 32 pg Special Report How to Profit from the Fed’s Loan Originators Compensation Rules

18. Anti-Steering = Points vs. No Points

19. “Risky” Loan? Add a “non-risky” quote.

20. 3 Investors.

21. 1 comparison per loan type. ARM Reverse Mortgage Fixed Rate

22. Who Complies?Brokers Must. Lenders Should.

23. A few of the most common types of quotes “Post-Comp Reform” High Risk vs. Low Risk Quote Points vs. No Points Quote

24. Let’s walk through the perfect presentation

26. Taking Action

27. The Perfect Presentation

28. Ingredients to a perfect presentation

29. Assumptions & Details

30. Short & Long Term Impact

31. Graphs & Charts

32. Audio & Video

33. The Best Way to Share the Perfect Presentation A Referral Breakthrough

34. A Referral Breakthrough

35. experience interactive link A Referral Breakthrough

38. experience interactive presentation interactive link A Referral Breakthrough

39. Mr. EDGE Husband Wife Mr. Edge Advisor A Referral Breakthrough

40. A Referral Breakthrough

41. Mr. EDGE Mr. Edge A Referral Breakthrough

42. Easy for borrowers to share their EDGE experience with friends & family A Referral Breakthrough

43. powers the perfect presentation that’s easy to share vs. Edge Average

44. Q & A

45. stories See how loan officers are using EDGE to deliver exceptional service & obvious value to borrowers and Realtors

46. story #1 email from the home buyer commenting on the quality of service “It gave your presentation a personal touch” “a 3 minute video is much easier as compared to reading a lengthy email”

47. story #1 Presentation of the monthly payment and cash needed for FHA vs. Conventional 30 year fixed purchase loan Watch Video By Tim Singleton @ bit.ly/edgevideos

48. Review results Wow’s a borrower Won a loan Increased personal confidence story #1

49. story #2 Feedback from a Realtor after watching an EDGE VIDEO

50. story #2 STRATEGY> Great video helping a Realtor sell a home faster by making qualifying easy for this listing Watch video by Bill Marr @ bit.ly/edgevideos

51. Review results Wow’s a Realtor Increased personal confidence story #2

52. story #3 Feedback from a Realtor after watching EDGE Open House video “Love the open house video!” “I’m so glad I found you”

53. story #3 Open House Flyer

54. High MARGIN Mortgage Coach 150BP App Taker 50BP High VALUE

55. Mortgage Coach Weekly Coaching ~ Tuesday @ 9AM Weekly Training ~ Thursday @ 9AM

56. Total Cost & Rent vs. Own deliverhigher value to Realtors Rent vs. Own Total Coast Analysis

57. Seller Buydown & Open House Flyer helpstarget higher loans Open House Flyer Seller Buydown Flyer

58. Mortgage Coach App Taker Low Margins Low Referrals High Margins High Referrals

59. is being adopted by top lenders 203 24 top lenders have rolled out EDGE over the past 4 months

60. Challenges Time Money Change Rewards Time Money Confidence

62. Q & A

63. “EDGE is the most valuable tool for loan officers I’ve seen in my career “ Todd Duncan

64. “The ease of flow and interactive web presentation creates a unique presentation to customers setting you apart.” Jeremy Forcier Sonoma, CA 800.485.7251

65. Challenges Time Money Change Rewards Time Money Confidence 800.485.7251

67. Q & A