The document discusses the benefits of using the EDGE tool for loan officers and real estate professionals. It provides testimonials from various professionals stating that EDGE allows them to create clear, visual presentations that help clients make informed decisions and that it has significantly increased their business by providing a consistent, easy-to-understand experience for all clients.

1. + ? =

2. To convince you that evangelizing EDGE to your clients and fellow coaches at BC is the most important thing/tactic you can do to help clients reach higher levels of success this month My goal today…

3. is being adopted by top lenders 24 top lenders have rolled out EDGE over the past 4 months 203

6. FHA vs. Conventional 30 year fixed purchase loan

7. It gave your presentation a personal touch, which is difficult to match via standard email. Additionally, listening to a 3 minute video is much easier as compared to reading a lengthy email

8. I love it!!!! Fantastic – you are ahead of the curve!!! And awesome! Great tool to send to my clients …is it easy to change the price

10. Changes Everything .

11. The formula for More Leads & Referrals

12. Let’s drill down into the formula

13. What’s the difference between an average and great presentation?

14. Average Loan Officer

15. Loan Officer

16. Who would you rather do business with? vs. Mr. Average Mr. Edge

17. If you were a Realtor who would be your Preferred Lender? vs. Mr. Average Mr. Edge

18. Checklist for CREATING EDGE VIDEO

19. Checklist for MARKETING EDGE VIDEO

21. Now that you have a GREAT PRESENTATION you need ACTION

22. Mr. Average Mr. Average

23. Mr. Edge Mr. EDGE Husband Wife Advisor

24. Mr. Edge Mr. EDGE

25. Mr. Edge Mr. EDGE

26. Mr. Edge Mr. EDGE

27. Mr. Edge What would be the value of a perfect presentation of a great story to all your REALTOR relationships?

28. Mr. Edge What would be the value of a perfect presentation of a great story to all your PAST CLIENT relationships?

29. Changes Everything . + Perfect Presentation Easy to share

30. Meet

31. More Leads & Referral IDEAS

32. More Leads & Referral IDEAS

33. More Leads & Referral IDEAS

34. More Leads & Referral IDEAS

35. Checklist for CREATING EDGE VIDEO

36. Checklist for MARKETING EDGE VIDEO

37. Ingredients to a perfect presentation

38. 8 Simple Steps Borrower experience... Predictable Success

39. The Perfect Presentation

40. Assumptions & Details

41. Short & Long Term Impact

42. Graphs & Charts

43. Video

44. 6 Simple Steps Realtor Experience... Success Simplified

45. Meet

46. “ EDGE is an absolute game changer, it’s the most valuable tool for loan officers I’ve seen in my career “ Todd Duncan

47. Stunning Charts & Graphs Easier to understand for everyone

48. LIVE powers a WOW experience Better win ratio and more referrals

50. “ Fired off an EDGE wow presentation to a client last night…they totally got it…it visual just cut through all the nonsense and struck them at their wallet…REALLY COOL!! I'm LOVING Edge!” Tracy Cavanaugh

51. What I love about EDGE reports is that they are easy on the eye. You can look at the charts and graphs and tell exactly what the report is saying within seconds . Brent Sute in Tuscaloosa, AL

52. EDGE is a game changer today in meeting with your clients today, either face to face, on the phone or on “their” computer. EDGE will move them off the fence and into your pipe. . Jim Sahnger in Jupiter, FL

53. “ I think Mortgage Coach Edge is a game changer for loan officers who are serious about closing more loans each month. It is incredibly easy to use, provides in depth analysis, highly visual reports, and offers the ability to share the information in a variety of ways that my clients and partners love. Edge has quickly become an essential resource that I now use for all my consultations. EDGE is an absolutely brilliant tool!” Dustin Hughes in Lake Oswego, OR

54. “ I think EDGE is fantastic. Edge puts all the calculations I do short hand into an easy process. The presentation is clean and easy to read. I love it! I was so excited I showed my wife last night.” Aaron Kayser Herndon, VA

55. “ In our ever changing financial world Mortgage Coach's EDGE platform is THE vital tool to bring clarity and value to our clients . ” Paul Walton in Benicia, CA

56. "Dave, I had my first customer presentation this morning. I was able to show my client the advantage of going to a 20-year loan versus staying in a 30 yrs. The graphics of EDGE sealed the deal . It reminds me of the great line from Denzel Washington in the movie Philadelphia "explain it to me like I'm a 6 year old". In a nutshell that's what EDGE does for our clients. This is the best tool I've had in 14 years as an originator . Mega kudos to you and the MC staff.” John McAdams in Prince Frederick, MD

57. “ Edge works the way we do, ask the right questions in the right order and win your clients respect. The feedback and results have been amazing .” Dan Rawitch, Petaluma, CA

58. “ EDGE is an absolute game changer, it’s the most valuable tool for loan officers I’ve seen in my career “ Todd Duncan, San Diego, CA

59. “ As a manager I'm concerned about a consistent sales message across my loan officer team. With Edge I now have a tool that allows me to feel confident that each LO has a process to follow that results in great looking easy to understand presentations to their customers every time without me having to micro manage their every move. It's easy to use, logical and very customer friendly . Our customers love the simple and elegant presentation of the key information needed to make an informed decision now .“ Jim McQuaig in Herndon, Virginia

60. “ EDGE is without a doubt the best resource a manager can use to get Loan Officers from Zero to Hero in no time at all. More importantly, it systematizes EVERY loan presentation made to borrower’s to ENSURE consistency, accuracy and competency , EVERY customer receives the same experience REGARDLESS of who presented the facts and figures.“ Ron Quintero, Laguna Hills, CA

61. “ The ease of flow and interactive web presentation creates a unique presentation to customers setting you apart. I love EDGE! ” Jeremy Forcier Sonoma, CA

62. Your Breakthrough .