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![What is a brand?
Brand [brand]
Noun.
1. a type of product manufactured by a particular company under a
particular name:
"a new brand of detergent"
2. an identifying mark burned on livestock or (especially formerly)
criminals with a branding iron.
Oxford English Dictionary
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Webinar: Building Your Personal Brand
- 1. Building Your Personal Brand LASALLENETWORK “Your brand is what people say about you when you’re not in the room” – Jeff Bezos, Founder of Amazon 1
- 2. Tom Gimbel Founder &CEO 2
- 3. Join the Conversation! Tweetus! @LaSalleNetwork @TomGimbel Ask questions #brandyourself Watch it again! 3
- 4. Agenda • What isa personal brand? • Step 1: What do you want to achieve? • Step 2: What are you good at? • Step 3: What makes you different? • Step 4: Craft your elevator pitch • Step 5: Create your brand online • Step 6: Networking 4
- 5. What is abrand? Brand [brand] Noun. 1. a type of product manufactured by a particular company under a particular name: "a new brand of detergent" 2. an identifying mark burned on livestock or (especially formerly) criminals with a branding iron. Oxford English Dictionary 5
- 6. What is aPersonal Brand? 6
- 7. Career growth &promotions Industry Hard & soft skills Professional network Awards Past companies Expertise Professional Reputation Don’t get a failing grade in knowing YOU 7
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- 10. Step 1: Whatdo you want to achieve? 6% 27% 30% 33% 34% 62% 0% 10% 20% 30% 40% 50% 60% 70% Prestigious Company Work-Life Balance Personal Growth Potential Career Advancement Opportunities Better Benefits Higher Base Salary Job Seekers’ Main Reasons for Looking for New Opportunities CareerBuilder “2015 Candidate Behavior Report” 10
- 11. What do you wantfrom your personal brand? What are you willing to sacrifice? Step 1: What do you want to achieve? 11
- 12. Step 2: Whatare you good at? 1. What do you love to do? Ex: writing, helping people, inventing, etc. 2. What are you good at? Ex: performing under pressure, collaborating, attending to details, etc. 3. What do you value? Ex: honesty, creativity, commitment, etc. 12
- 13. Step 3: Whatmakes you different? 13
- 14. 313 patents 700 millioniPhones sold worldwide 1 semester spent in college Steve Jobs 14
- 15. 12th most powerful womanin the world 150 countries where the Oprah Show can be seen $3 billion in net worth Oprah Winfrey 15
- 16. Step 4: Craftyour elevator pitch • Who You Are • What You Do 16
- 17. Step 4: Craftyour pitch B L T elieve. ove. alent. 17
- 18. My Elevator Pitch Hi,I’m Tom Gimbel. I’m the Founder and CEO of LaSalle Network, a recruiting firm, I have 20 years of industry experience, and I’m a contributor to Inc., Fortune, Forbes, and the New York Times. Since I founded LaSalle, the company has been on the Inc. 5000 list nine years in a row, and we’ve been named the #1 Best & Brightest Company in Illinois. 18
- 19. Step 5: Createyour brand online 20
- 20. CareerBuilder “Annual CareerBuilderSocial Media Recruitment Survey” 21% 37% 56% 60% Looking for information that supports their job qualifications Looking for a candidate’s professional portfolio Seeing if other people have posted about the candidate Looking for reasons not to hire someone Why are Hiring Managers Searching for Candidates Online? 21
- 21. 56% 55% 48% 44% 46% 48% 50% 52% 54% 56% 58% What Hiring Managersare Looking At Google Facebook LinkedIn CareerBuilder “2015 Candidate Behavior Report” Step 5: Create your brand online 22
- 22. Google: What’s ThereAlready? 23
- 23. Google: Add positivecontent! Realistic Join community organizations or events Post articles you like or books you read Sign up for Twitter, LinkedIn, and Facebook Aggressive Write for online sites Write op-eds for a local paper Start a blog 24
- 24. Google: Taking Control Buyyour domain name • www.johndoe.com • www.johndoe.net • www.johndoe.org GoDaddy.com Namecheap.com 25
- 25. LinkedIn: Your Profile Havea professional photo CareerBuilder “2015 Candidate Behavior Report” Highlight strengths and interests 26
- 26. LinkedIn: Building YourNetwork CareerBuilder “2015 Candidate Behavior Report” Make connections Update your status regularly Engage with others 27
- 27. Facebook Make it professionalor make it private 28
- 28. Twitter Professional & engagingphoto Keywords in your profile description ◦ CEO, author, public speaker Link to other online profiles ◦ Lasallenetwork.com 29
- 29. Step 6: Network Networkingis a verb, not a noun 30
- 30. What’s Next? Download ourslides Watch the recording 31
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