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Webinar: Building Your Personal Brand
- 1. Building Your Personal Brand LASALLE NETWORK “Your brand is what people say about you when you’re not in the room” – Jeff Bezos, Founder of Amazon 1
- 2. Tom Gimbel Founder & CEO 2
- 3. Join the Conversation! Tweet us! @LaSalleNetwork @TomGimbel Ask questions #brandyourself Watch it again! 3
- 4. Agenda • What is a personal brand? • Step 1: What do you want to achieve? • Step 2: What are you good at? • Step 3: What makes you different? • Step 4: Craft your elevator pitch • Step 5: Create your brand online • Step 6: Networking 4
- 5. What is a brand? Brand [brand] Noun. 1. a type of product manufactured by a particular company under a particular name: "a new brand of detergent" 2. an identifying mark burned on livestock or (especially formerly) criminals with a branding iron. Oxford English Dictionary 5
- 6. What is a Personal Brand? 6
- 7. Career growth & promotions Industry Hard & soft skills Professional network Awards Past companies Expertise Professional Reputation Don’t get a failing grade in knowing YOU 7
- 8. Personal Characteristics Honest Creative Analytical Communicative Open Efficient Concise Ambitious 8
- 10. Step 1: What do you want to achieve? 6% 27% 30% 33% 34% 62% 0% 10% 20% 30% 40% 50% 60% 70% Prestigious Company Work-Life Balance Personal Growth Potential Career Advancement Opportunities Better Benefits Higher Base Salary Job Seekers’ Main Reasons for Looking for New Opportunities CareerBuilder “2015 Candidate Behavior Report” 10
- 11. What do you want from your personal brand? What are you willing to sacrifice? Step 1: What do you want to achieve? 11
- 12. Step 2: What are you good at? 1. What do you love to do? Ex: writing, helping people, inventing, etc. 2. What are you good at? Ex: performing under pressure, collaborating, attending to details, etc. 3. What do you value? Ex: honesty, creativity, commitment, etc. 12
- 13. Step 3: What makes you different? 13
- 14. 313 patents 700 million iPhones sold worldwide 1 semester spent in college Steve Jobs 14
- 15. 12th most powerful woman in the world 150 countries where the Oprah Show can be seen $3 billion in net worth Oprah Winfrey 15
- 16. Step 4: Craft your elevator pitch • Who You Are • What You Do 16
- 17. Step 4: Craft your pitch B L T elieve. ove. alent. 17
- 18. My Elevator Pitch Hi, I’m Tom Gimbel. I’m the Founder and CEO of LaSalle Network, a recruiting firm, I have 20 years of industry experience, and I’m a contributor to Inc., Fortune, Forbes, and the New York Times. Since I founded LaSalle, the company has been on the Inc. 5000 list nine years in a row, and we’ve been named the #1 Best & Brightest Company in Illinois. 18
- 19. Step 5: Create your brand online 20
- 20. CareerBuilder “Annual CareerBuilder Social Media Recruitment Survey” 21% 37% 56% 60% Looking for information that supports their job qualifications Looking for a candidate’s professional portfolio Seeing if other people have posted about the candidate Looking for reasons not to hire someone Why are Hiring Managers Searching for Candidates Online? 21
- 21. 56% 55% 48% 44% 46% 48% 50% 52% 54% 56% 58% What Hiring Managers are Looking At Google Facebook LinkedIn CareerBuilder “2015 Candidate Behavior Report” Step 5: Create your brand online 22
- 22. Google: What’s There Already? 23
- 23. Google: Add positive content! Realistic Join community organizations or events Post articles you like or books you read Sign up for Twitter, LinkedIn, and Facebook Aggressive Write for online sites Write op-eds for a local paper Start a blog 24
- 24. Google: Taking Control Buy your domain name • www.johndoe.com • www.johndoe.net • www.johndoe.org GoDaddy.com Namecheap.com 25
- 25. LinkedIn: Your Profile Have a professional photo CareerBuilder “2015 Candidate Behavior Report” Highlight strengths and interests 26
- 26. LinkedIn: Building Your Network CareerBuilder “2015 Candidate Behavior Report” Make connections Update your status regularly Engage with others 27
- 27. Facebook Make it professional or make it private 28
- 28. Twitter Professional & engaging photo Keywords in your profile description ◦ CEO, author, public speaker Link to other online profiles ◦ Lasallenetwork.com 29
- 29. Step 6: Network Networking is a verb, not a noun 30
- 30. What’s Next? Download our slides Watch the recording 31
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