Compells femte webinar i rækken bærer titlen "Mobile insigter og trends", hvor vi har fået hjælp af Tobias Jensen, Agency Development Manager for Google.
These are the slides I gave from my recent talk at Javazone. It's an update of my 'Practical Considerations For Microservices' talk. You can see the accompanying video here: http://vimeo.com/105751281
What do deployment pipelines look like when your system consists of 10s of different types of services? How do you know what to test before deployment? Should you release a service at a time, or bunch them up? This talk goes into the nitty gritty of managing build,test and release of micro services and also covers the often ignored tradeoff between testing before deployment, and testing afterwards.
Presented at GeeCon 2014
This is the longer, 90 min version of my Microservices talk, as presented at Velocity 2016 in Santa Clara.
Security is everyone’s job, even if you’re not a specialist. Microservices offer many options for securing your systems. Done right, microservices can increase the security of your vital data and processes. Done wrong, and they can increase the surface area of attack. Sam Newman explores the importance of defense in depth, discussing the many different ways in which you can secure your fine-grained, distributed architectures and outlining a model to show how developers can think about application security and how they can play their part. From there, Sam dives into the specific challenges in microservice architectures and explains how application security principles can be applied to these often much more complex application architectures. You’ll leave with a high-level framework for thinking about application security and tools that help with prevention, detection, response, and recovery, as well as the knowledge of what not to do when breaches happen.
The challenges of managing many, smaller deployable services mean that what we need in terms of deployment platforms are very different to what was needed before. But few areas of software technology have been experiencing as much innovation and churn as the deployment options available for microservice architectures. From appication containers, to docker, to mesos and beyond, this talk will break apart the myriad challenges that can come from managing microservices at scale, and how to pick the right technologies for you.
How to fix the design issues that matter on the pages that matter [2016 Smash...Tammy Everts
How do you know what consumers expect from your site? Every shopper is different and every visit is different. Industry stats tell only part of the story. You need to crack the hood and analyze your own real user data. This talk covers how and why to gather real user data and connect the dots between the metrics that matter most -- IT, UX, and business -- in order to create better shopper experiences and improve your business.
The deck for Practical Microservices as presented at YOW 2013 in Brisbane. Minor changes from the Melbourne event.
Bonus point if you can spot the typo!
These are the slides I gave from my recent talk at Javazone. It's an update of my 'Practical Considerations For Microservices' talk. You can see the accompanying video here: http://vimeo.com/105751281
What do deployment pipelines look like when your system consists of 10s of different types of services? How do you know what to test before deployment? Should you release a service at a time, or bunch them up? This talk goes into the nitty gritty of managing build,test and release of micro services and also covers the often ignored tradeoff between testing before deployment, and testing afterwards.
Presented at GeeCon 2014
This is the longer, 90 min version of my Microservices talk, as presented at Velocity 2016 in Santa Clara.
Security is everyone’s job, even if you’re not a specialist. Microservices offer many options for securing your systems. Done right, microservices can increase the security of your vital data and processes. Done wrong, and they can increase the surface area of attack. Sam Newman explores the importance of defense in depth, discussing the many different ways in which you can secure your fine-grained, distributed architectures and outlining a model to show how developers can think about application security and how they can play their part. From there, Sam dives into the specific challenges in microservice architectures and explains how application security principles can be applied to these often much more complex application architectures. You’ll leave with a high-level framework for thinking about application security and tools that help with prevention, detection, response, and recovery, as well as the knowledge of what not to do when breaches happen.
The challenges of managing many, smaller deployable services mean that what we need in terms of deployment platforms are very different to what was needed before. But few areas of software technology have been experiencing as much innovation and churn as the deployment options available for microservice architectures. From appication containers, to docker, to mesos and beyond, this talk will break apart the myriad challenges that can come from managing microservices at scale, and how to pick the right technologies for you.
How to fix the design issues that matter on the pages that matter [2016 Smash...Tammy Everts
How do you know what consumers expect from your site? Every shopper is different and every visit is different. Industry stats tell only part of the story. You need to crack the hood and analyze your own real user data. This talk covers how and why to gather real user data and connect the dots between the metrics that matter most -- IT, UX, and business -- in order to create better shopper experiences and improve your business.
The deck for Practical Microservices as presented at YOW 2013 in Brisbane. Minor changes from the Melbourne event.
Bonus point if you can spot the typo!
Principles of microservices XP Days UkraineSam Newman
There has been lots of buzz around Microservices over the last year, but there has often been a lack of clarity as to what Microservices are, or how to implement them well. I've been working to distill down the principles of Microservices to help ensure that we don't just end up repeating the mistakes we made during the last 20 years of service oriented architecture.
Sam Newman is a technologist at ThoughtWorks. This talk from FlowCon 2014 goes into the nitty gritty of managing build, test and release of microservices and also covers the often ignored tradeoff between testing before deployment, and testing afterwards.
AB Testing, Ads and other 3rd party tags - London WebPerf - March 2018Andy Davies
Talk at Smashing Conf - 7th Feb 2018 (Video - https://vimeo.com/254703766)
Explores some of the issues that 3rd-party tags introduce when we add them to our sites, some ways of measuring the impact, and challenges we still have
Talk delivered in New York, Sep 19, 2016 during an O'Reilly meetup before Velocity Conference about Web Performance and Images, including HTTP Client Hints and new Image Formats
How I learned to stop worrying and love UX metricsTammy Everts
This talk at the 2018 performance.now() conference (Amsterdam) walks through a brief history of UX and web performance research, highlighting landmark studies that helped connect the dots between performance and user experience. I also demystify the current state of performance metrics and help you understand what you need to focus on for your site and your users.
MeasureWorks - Fast Experiences for Responsive WebsitesMeasureWorks
My slides from M-commerce Event 2015 (mcommerce-event.nl). About why we need to start designing for performance as your visitors don't like to wait online... For you, as a business owner, a speed(y) way to design & xperiment with at your own website
SpringOne Platform 2017
Jonathan Schabowsky, Solace
"Microservices may be small in size, but they have huge potential, especially when you pair them with the idea of event-driven architecture (EDA). Today developers are using microservices as the building blocks behind all kinds of cloud and enterprise applications, but most still think microservices = REST, which limits you to polling/reactive interactions.
Using a demo featuring Spring and Pivotal Cloud Foundry (and whiskey), this session will explain why a microservices architecture could be further enhanced by becoming event-driven and how using asynchronous messaging allows easy and flexible scaling and independent deployment.
After all, life is event-driven. And your microservices should be as well."
Measuring Web Performance (HighEdWeb FL Edition)Dave Olsen
Today, a web page can be delivered to desktop computers, televisions, or handheld devices like tablets or phones. While a technique like responsive design helps ensure that our web sites look good across that spectrum of devices we may forget that we need to make sure that our web sites also perform well across that same spectrum. More and more of our users are shifting their Internet usage to these more varied platforms and connection speeds with some moving entirely to mobile Internet.
In this session we’ll look at the tools that can help you understand, measure and improve the web performance of your web sites and applications. The talk will also discuss how new server-side techniques might help us optimize our front-end performance. Finally, since the best way to test is to have devices in your hand, we’ll discuss some tips for getting your hands on them cheaply.
This presentation builds upon Dave’s “Optimization for Mobile” chapter in Smashing Magazine’s “The Mobile Book.”
This talk was given at HighEdWeb Florida.
DESIGN THE PRIORITY, PERFORMANCE AND UXPeter Rozek
Page speed is increasingly important for websites. Performance is User Experience and not only a Development Issue. Performance is a process and starts in conception and design.
MeasureWorks - Design for Fast Experiences (Startup session).keyMeasureWorks
Slides from my session at StartupBootcamp Smart City & Living program... You never get a second chance to make a first impression. The same goes for online, where the decision to bounce is often made in the first 2 seconds, and Google will lower your ranking if your site is too slow... This talks is about why startups should care about speed when building product, how to improve design with speed and how to measure & optimize speed and beat the (corporate) competition...
Data driven mobile UX - UX insight 2017, uxinsight.nlJorden Lentze
Great design needs great insights based on qualitative and quantitative data. And you need to use a/b testing to validate the end result. As 70% of a/b tests have no or negative results, the chance of impactless design is to too high for you not to a/b test.
Principles of microservices XP Days UkraineSam Newman
There has been lots of buzz around Microservices over the last year, but there has often been a lack of clarity as to what Microservices are, or how to implement them well. I've been working to distill down the principles of Microservices to help ensure that we don't just end up repeating the mistakes we made during the last 20 years of service oriented architecture.
Sam Newman is a technologist at ThoughtWorks. This talk from FlowCon 2014 goes into the nitty gritty of managing build, test and release of microservices and also covers the often ignored tradeoff between testing before deployment, and testing afterwards.
AB Testing, Ads and other 3rd party tags - London WebPerf - March 2018Andy Davies
Talk at Smashing Conf - 7th Feb 2018 (Video - https://vimeo.com/254703766)
Explores some of the issues that 3rd-party tags introduce when we add them to our sites, some ways of measuring the impact, and challenges we still have
Talk delivered in New York, Sep 19, 2016 during an O'Reilly meetup before Velocity Conference about Web Performance and Images, including HTTP Client Hints and new Image Formats
How I learned to stop worrying and love UX metricsTammy Everts
This talk at the 2018 performance.now() conference (Amsterdam) walks through a brief history of UX and web performance research, highlighting landmark studies that helped connect the dots between performance and user experience. I also demystify the current state of performance metrics and help you understand what you need to focus on for your site and your users.
MeasureWorks - Fast Experiences for Responsive WebsitesMeasureWorks
My slides from M-commerce Event 2015 (mcommerce-event.nl). About why we need to start designing for performance as your visitors don't like to wait online... For you, as a business owner, a speed(y) way to design & xperiment with at your own website
SpringOne Platform 2017
Jonathan Schabowsky, Solace
"Microservices may be small in size, but they have huge potential, especially when you pair them with the idea of event-driven architecture (EDA). Today developers are using microservices as the building blocks behind all kinds of cloud and enterprise applications, but most still think microservices = REST, which limits you to polling/reactive interactions.
Using a demo featuring Spring and Pivotal Cloud Foundry (and whiskey), this session will explain why a microservices architecture could be further enhanced by becoming event-driven and how using asynchronous messaging allows easy and flexible scaling and independent deployment.
After all, life is event-driven. And your microservices should be as well."
Measuring Web Performance (HighEdWeb FL Edition)Dave Olsen
Today, a web page can be delivered to desktop computers, televisions, or handheld devices like tablets or phones. While a technique like responsive design helps ensure that our web sites look good across that spectrum of devices we may forget that we need to make sure that our web sites also perform well across that same spectrum. More and more of our users are shifting their Internet usage to these more varied platforms and connection speeds with some moving entirely to mobile Internet.
In this session we’ll look at the tools that can help you understand, measure and improve the web performance of your web sites and applications. The talk will also discuss how new server-side techniques might help us optimize our front-end performance. Finally, since the best way to test is to have devices in your hand, we’ll discuss some tips for getting your hands on them cheaply.
This presentation builds upon Dave’s “Optimization for Mobile” chapter in Smashing Magazine’s “The Mobile Book.”
This talk was given at HighEdWeb Florida.
DESIGN THE PRIORITY, PERFORMANCE AND UXPeter Rozek
Page speed is increasingly important for websites. Performance is User Experience and not only a Development Issue. Performance is a process and starts in conception and design.
MeasureWorks - Design for Fast Experiences (Startup session).keyMeasureWorks
Slides from my session at StartupBootcamp Smart City & Living program... You never get a second chance to make a first impression. The same goes for online, where the decision to bounce is often made in the first 2 seconds, and Google will lower your ranking if your site is too slow... This talks is about why startups should care about speed when building product, how to improve design with speed and how to measure & optimize speed and beat the (corporate) competition...
Data driven mobile UX - UX insight 2017, uxinsight.nlJorden Lentze
Great design needs great insights based on qualitative and quantitative data. And you need to use a/b testing to validate the end result. As 70% of a/b tests have no or negative results, the chance of impactless design is to too high for you not to a/b test.
MeasureWorks - Why people hate to wait for your website to load (and how to f...MeasureWorks
My slides from DrupalJam 2014... About why users abandon your website and best practices to align content and speed to create a fast user experience, and continue to keep it aligned for every release
MeasureWorks - Emerece eTravel - 7 performance concerns for marketersMeasureWorks
De hedendaagse consument is verwend. Bezoekers verwachten een makkelijke en snelle website waarin het reisaanbod overzichtelijk en snel toegankelijk is.
Recent onderzoek van ondermeer Forrester en Aberdeen Groep toont aan dat een website met pagina’s langzamer dan 3 seconden het risico loopt dat meer dan 40% van uw bezoekers uw website vroegtijdig verlaten. Spitsuur op jouw website voor vertragingen kan zorgen, met de kans dat meer dan 75% van de bezoekers wegslikt naar een concurrent.
In jouw reisorganisatie besteed je dan ook veel tijd en geld aan het creëren van een zo volledig mogelijk beeld van het profiel van de bezoeker. De Web Analytics oplossing staat hierin vaak centraal bij het inzichtelijk maken en sturen van het bezoek van de gebruikers op de site.
Vaak wordt vergeten dat een goede werking en kwaliteit van een website een minstens even bepalende factor kunnen zijn in een succesvolle conversie van bezoeker naar klant. Aan de hand van praktijkvoorbeelden zullen we u niet alleen laten zien hoe de resultaten van A/B performance testen een directe koppeling leggen tussen site performance en omzet en loyaliteit van de bezoeker, maar ook welke aspecten de performance van uw website kunnen beïnvloeden en hoe u deze kunt opsporen. Tevens hoe u performance aspecten eenvoudig kunt kwantificeren EN relateren aan verloren conversie op uw website.
MeasureWorks - Prepare your mobile User Experience for fast conversionMeasureWorks
Slides from M-commerce Event 2014. 99% of consumers' time is spend on other websites than yours. And when luck happens and they visit to buy something you better make sure it performs and works. This talk will dive into the delicate balance between speed, usability and content and provides best practices to create a mobile user experience that's ready for fast conversion.
If you are working on a serious project, you want it to scale. The thing about scale is, you only focus on it once you really need it. I’m the CTO of an soccer social network based in Brazil. To put it mildly, soccer is big in my country. This summer, we focused our marketing on the World Cup, preparing our application to support as many users as possible. To do that, we had to benchmark and improve, but how could we load test? What tool should we use? Those are just some questions that I'll go through in this talk, that will show youhot to address this challenge so stress test you app.
MeasureWorks - Why your customers don't like to wait!MeasureWorks
My presentation at the Zycko breakfast session... About why your users don't like to wait and why you should care as a site owner. This presentation covers the importance of perception of speed, navigation and how to do proper performance monitoring...
Mobile ist weiterhin ein riesiger Wachstumsgarant für Unternehmen. Mittlerweile haben die meisten Unternehmen Mobil-optimierte Webseiten.
Jetzt geht es darum, die User Experience zu verbessern und alle Effekte von Mobile zu messen – und den Wert der Interaktion für den Werbeerfolg besser zuzuordnen.
Dominik Wöber hat den Besuchern der PERFORMIX.Wien in seinem Vortrag Neuerungen vorgestellt, um die Performance KPIs zu verbessern und den Impact von Mobile zu messen.
Focus sur les PWA par Loic de Saint-Andrieu de GoogleThiga
D’après Forrester, seulement 1% des consommateurs français considèrent que les marques délivrent une bonne expérience client quand, à titre de comparaison, 14% des consommateurs anglais se disent satisfaits. Les français sont aujourd’hui largement “mobile first” avec 75% du temps passé en ligne sur mobile or ils sont toujours plus exigeants, impatients et curieux. Comment faire pour améliorer l’expérience digitale sur mobile ? Pour Google la réponse repose sur une expérience app-like sur le web.
Loïc de Saint-Andrieu, Head of Customer Experience FR @Google
Web Performance in the Age of HTTP2 - Topconf Tallinn 2016 - Holger BartelHolger Bartel
Web performance optimisation has been gaining ground and is slowly getting more of its deserved recognition.
Nevertheless, much of our time on the web is still used up by waiting. To decrease our wait time and improve the web’s overall performance, this integral part of user experience needs further promotion.
Waiting and the perception of time itself, is reason enough to explore some of the psychological effects time has on our users, too.
Passing time also plays a big role in the evolution of technologies. Through the history of HTTP we have reached the latest version as HTTP/2, which will turn some of our existing web performance best practices on their head and into the new anti-patterns of today.
MeasureWorks - Design for Fast ExperiencesMeasureWorks
Slides from my session at Multichannel Conference 2015... You never get a second chance to make a first impression. The same goes for online, where the decision to bounce is often made in the first 2 seconds, and Google will lower your ranking if your site is too slow... This talks is about why we should care about speed, how to improve design with speed and how to measure & optimize speed...
Using Automation to Meet Demands for Performance and QualityNeotys
In an evolving market where expectations are high for performance and quality, performance engineers and project leaders need to be able to automate their performance tests without being impacted by maintenance costs.
In agile and DevOps approaches, testers have to test more in less time, so automation is also a critical component for a quick, machine-driven software pipeline build. But how do you avoid extra work when automatically handling scenario updates?
Join this web seminar to discover how you can deliver efficient regression and report on realistic UX during functional and nonfunctional testing activities. You’ll also see a demonstration of the integration between NeoLoad and Ranorex.
From Prototype to Production: How to take the leap in IoT... and stick the landing
A field-tested, production-ready IoT prototype is both an enormous milestone and the beginning of a brand new challenge, one that requires new skills, new tools, new partners, and a keen eye for both danger and opportunity. As CTO of cloud-connectivity pioneer Soracom, Kenta Yasukawa has helped customers around the world manage the tricky transition from prototype to production. This session will examine real-world use cases across industries to to show how to achieve success at scale. From managing certificates in Shenzhen to capping connectivity cost in California, today's cloud offers more opportunities than ever to break through the hardware, software and connectivity dependencies unique to IoT.
Using Customer Development to get Traction in a Crowded SpaceOutlyer
How we used Customer Development at Dataloop.IO to get our initial customers and traction in the crowded monitoring space.
Presentation from Hacker News London Meetup - 9th October 2014
Testing Strategies to Deliver Consistent App Performance HARMAN Services
Stop gambling with your application performance. Know how continuous testing processes and strategies can help you deliver better app performance during Grand National and Seasonal spikes.
MeasureWorks - Shoppingtoday - 5 must-do's for the holiday seasonMeasureWorks
Slides from my session at Shoppingtoday 2015, a 5 step approach to get your site fast and ready for peak volumes for your customers during the holidays season...
The mix of ever-smarter mobile devices and the constant connectivity of wireless networks have changed the way users access applications—and the way we develop and test them. Deployed applications deliver different content and functionality depending on whether the user is accessing them via a browser, smartphone, or tablet. And applications are accessed over myriad network configurations, including wireless and mobile networks. Brad Stoner presents an in-depth look at performance testing challenges for mobile applications including recording from devices, playing back device-specific requests, and accounting for variances in users’ geographical locations. Discover some of the best mobile performance testing approaches such as emulating mobile networks with varying connection speeds, packet loss, and latency during load tests. Find out when to use real devices vs. emulators to ensure high mobile application performance delivery to all end-users, at all times—on any device or network.
9 tips til at optimere din webshops konverteringsrate Become A/S
Har du masser af besøgende på din webshop, men kniber det med at få dem til at købe?
Se med i dette webinar, hvor du får 9 gode råd, der kan hjælpe dig med at omdanne besøgende til kunder.
Har du svært ved at danne dig et overblik over, hvad du rent faktisk får ud af din markedsføringsindsats, og er du i tvivl om, hvad dine penge egentlig går til?
I dette webinar får du indsigt i, hvordan du bruger Google Analytics til at se nærmere på, hvordan dine kunder interagerer med dit website og dine kampagner - og ikke mindst hvor dine kunder kommer fra.
Derudover får du en række smarte tricks du kan bruge, når du skal have sat din Google Analytics op.
Webinar - Digital Marketing Anno 2019 - Et kig i krystalkuglenBecome A/S
Én ting er sikkert: digital marketing udvikler sig hurtigt og hele tiden. Det er derfor ikke bare vigtigt at følge med strømmen, det er også en rigtig god idé at være et skridt foran.
Følg med, når Casper tager de langsynede briller på og fortæller dig, hvad du skal holde fokus på i 2019, hvis du vil stå stærkt online.
Webinar: Sociale og (betalte) medier for b2 b virksomhederBecome A/S
Den 3. oktober kl. 10.30 afholdt Compells Casper Theilgaard webinar med fokus på sociale (og betalte) medier for B2B virksomheder.
Bliv bl.a. klogere på, hvordan du bruger Facebook, LinkedIn og Instagram til at udvikle din forretning samt opbygge og pleje dine forretningsrelationer.
Du kan se eller gense slides fra webinaret her.
Slides fra Bjarkes oplæg til Succes Online Summit i Aarhus den 29. maj 2017.
Google Analytics (digital ledelse for SMV). Som online virksomhed indsamler du store mængder data. Data er guld - særligt for dig som leder. På denne breakout lærer du, hvordan du kan bruge den data du allerede indsamler online til at skabe viden, indsigt og målbare resultater. Du finder ud af, hvordan webanalyse kan hjælpe dig til at prioritere din online indsats og får mest muligt ud af dit marketingbudget.
Introduktion til Compell og online marketing v. Bjarke Bekhøj
Keywords:
Online marketing - de største trends i 2017
Fokus på kunderelationer
'What happens in a 2016 internet minute?'
De gamle mediers død
Er du relevant?
Global konkurrence
Hvad bør du fokusere på i 2017?
Varier - Google marketing: Understanding consumers shopping for FurnitureBecome A/S
Varier - Google marketing: Understanding consumers shopping for Furniture. Slides blev brugt i forbindelse med Varier Retailer Marketing Academy #2. 01.12.16.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
6. Proprietary + Confidential
mSite Speed & Performance: Fast(er) mSites = More revenue
Thoughtful user experience design
with highly performant load speed and responsiveness
leads to higher conversions
▲Conversions
Ultimately, speed & performance
correlates directly to conversions
UX = Perception
Great user experience is the
perception that all touchpoints in the
journey completed seamlessly and
naturally
Speed & Performance
Design is what the customer sees,
speed & performance is what the
customer feels
8. (7.083 seconds = avg load time for US retail mSites*)
*Source: www.businessinsider.com Proprietary + Confidential
mCommerce remains an upper funnel affair
9. “When you squeeze that Web shopping
experience into a mobile browser, the
result is disaster -- or, to use the technical
term, abandoned shopping carts. ”
– readwrite.com
Proprietary + ConfidentialSource: readwrite.com
10. Google Poll:
“what do you dislike the most when browsing the web on your mobile device?”
Encountering unplayable videos
Getting redirected to the homepage
Waiting for slow pages to load
Being shown interstitials
Other
14%
13%
46%
16%
11%
Source: Google Webmaster Central Blog: “#MobileMadness: a campaign to help you go mobile-friendly” (posted: Monday, April 27, 2015) Proprietary + Confidential
11. How fast is your site?
SLOW
apple.com microsoftstore.com store.google.com
?? ?
Source: www.webpagetest.org Proprietary + Confidential
12. How fast is your site?
SLOW
apple.com microsoftstore.com store.google.com
20.1s9.4s 11.6s
Source: www.webpagetest.org Proprietary + Confidential
Watch the
video here
13. Proprietary + Confidential
40%
abandon if a
site takes >3 sec
to load
47%
expect a page
to load in <2 sec
52%
say fast load time
is important to
brand loyalty
Is your mSite fast enough?
14. Proprietary + Confidential
Compared to a page that loads in 1 second
-35%
pageviews
+105%
bounce rate
-38%
conversions
5seconds
3seconds
-22%
pageviews
+50%
bounce rate
-22%
conversions
15. Proprietary + ConfidentialSource: SOASTA Case study (September 1st, 2015)
180,000
160,000
140,000
120,000
100,000
80,000
60,000
40,000
20,000
0
1.7
1.6
1.4
1.2
1.0
0.8
0.6
0.4
0.2
0.0
1.2 1.5 1.8 2.1 2.4 2.7 3.0 3.3 3.6 4.2 4.5 4.8 5.1 5.4 5.7 6.0 6.3 6.6 6.9 7.2 7.5 7.8 8.1 8.4 8.7 9.0 9.3 9.6 9.9
Load time (seconds)
Conversionrate(%)
Sessions
Sessions Conversion rate (%)
1.9% conversion rate
1.5% conversion rate
Case Study:
Mobile pages that load 1s faster see up to 27% increase in CvR
Note: Some of the pages that were
faster than 2.4 seconds experienced a
lower conversion rate. While we don’t
know for sure, the most common
reason is because a lot of the faster
pages are 404/error pages.
16. How fast is your site?
SLOW
m.kokken-jomfruen.dk kurser.ibc.dk ezzence.dk
?? ?
Source: www.webpagetest.org Proprietary + Confidential
17. How fast is your site?
SLOW 1 sec
Source: www.webpagetest.org Proprietary + Confidential
m.kokken-jomfruen.dk kurser.ibc.dk ezzence.dk
18. How fast is your site?
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19. How fast is your site?
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20. How fast is your site?
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Source: www.webpagetest.org Proprietary + Confidential
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21. How fast is your site?
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Source: www.webpagetest.org Proprietary + Confidential
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22. How fast is your site?
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Source: www.webpagetest.org Proprietary + Confidential
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23. How fast is your site?
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Source: www.webpagetest.org Proprietary + Confidential
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24. How fast is your site?
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Source: www.webpagetest.org Proprietary + Confidential
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25. How fast is your site?
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Source: www.webpagetest.org Proprietary + Confidential
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26. How fast is your site?
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Source: www.webpagetest.org Proprietary + Confidential
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27. How fast is your site?
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Source: www.webpagetest.org Proprietary + Confidential
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28. How fast is your site?
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Source: www.webpagetest.org Proprietary + Confidential
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29. How fast is your site?
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Source: www.webpagetest.org Proprietary + Confidential
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30. How fast is your site?
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Source: www.webpagetest.org Proprietary + Confidential
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31. How fast is your site?
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Source: www.webpagetest.org Proprietary + Confidential
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32. How fast is your site?
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Source: www.webpagetest.org Proprietary + Confidential
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33. How fast is your site?
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Source: www.webpagetest.org Proprietary + Confidential
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34. How fast is your site?
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Source: www.webpagetest.org Proprietary + Confidential
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35. How fast is your site?
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Source: www.webpagetest.org Proprietary + Confidential
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36. How fast is your site?
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Source: www.webpagetest.org Proprietary + Confidential
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37. How fast is your site?
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Source: www.webpagetest.org Proprietary + Confidential
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38. How fast is your site?
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39. How fast is your site?
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Source: www.webpagetest.org Proprietary + Confidential
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40. How fast is your site?
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Source: www.webpagetest.org Proprietary + Confidential
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41. How fast is your site?
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Source: www.webpagetest.org Proprietary + Confidential
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Source: www.webpagetest.org Proprietary + Confidential
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Source: www.webpagetest.org Proprietary + Confidential
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45. How fast is your site?
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Source: www.webpagetest.org Proprietary + Confidential
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46. How fast is your site?
SLOW 30 sec
Source: www.webpagetest.org Proprietary + Confidential
m.kokken-jomfruen.dk kurser.ibc.dk ezzence.dk
52. accommodate smartphone users
eliminate impediments to action
simplify checkout forms
streamline site design
test & experiment continuously
treat performance as a feature
link performance to business KPIs
set performance budgets, monitor
and optimize
#winning
a higher chance of
100%+
increase
in CvR*}*Source: Criteo study Proprietary + Confidential
53. Why Amazon is
“Customers can go from
‘I want that’ to ‘I bought
that’ in under 30
seconds.”
–Amazon
1 #winning
Fact: Revenue at Amazon increases by 1% for
every 100ms it cuts off download times.
Source: mobilecommercedaily.com; Eliminating the speed delays with mobile Web shopping Proprietary + Confidential
54. + Made performance a top priority
+ Reduced startup time by 70%
2 Why Netflix is #winning
Source: techblog.netflix.com Proprietary + Confidential
““We firmly believe high performance is not an
optional engineering goal – it’s a requirement for
creating great user-experiences.”
–Kristofer Baxter, User Interface Engineering @ Netflix
55. + Decreased page load times by 80% to 2s
+ Reduced calls to the server by 400%
+ 83% increase in traffic
+ 32% increase in median time spent on site
+ Interaction rate on ads up 108%
3 Why GQ is #winning
Source: Digiday.com Proprietary + Confidential
59. Proprietary + Confidential
1. Images = 63% of the average page’s total weight
Solution: Use the right format & size - always compress!
2. 20% of pages have 100+ resource requests
Solution: Reduce server response time, leverage browser cache (so
resources are called only once) and consolidate resources (to limit the # of
roundtrips).
3. JavaScript usage is intensifying
Each request adds to the complexity of page rendering, because it needs
to be downloaded and parsed by the browser.
Solution: Know when to use JS and when to back away. Audit key pages
and see where they sit on the JS spectrum.
4. 50% of mobile pages use custom fonts
Poorly implemented custom fonts or fonts hosted externally =
performance pain. Some fonts require tons of CSS code, while others rely
on heavy JS.
Solution: Disable custom fonts for smartphones. If necessary, only use
them with headers and key typographical elements.
Usual suspects in mobile performance
5. 20% of pages have 5+ redirects
Redirects = performance fail = total usability fail.
Solution: Use this SEO tool to audit your pages and identify all your
redirects.
6. The # of pages containing HTTPS requests has >
quintupled
HTTPS requests need additional handshakes in order to verify
their authenticity = extra network latency which, if your server isn’t
configured correctly, can impact load times.
Solution: Run your URL through an SSL server test such as
ssllabs.com to verify that your server and certificate are configured
correctly.
Source: The Performance Beacon - The web performance, analytics, and optimization blog
60. Proprietary + Confidential
Because slow is always bad in mobile
High site abandonment
High bounce rates
Low CvRs
Poor retention
Hurts crawl efficiency
Fewer pages are indexed
Hurts UX Slows the (Google) crawler
61. Proprietary + Confidential
Thoughtful user experience design
with highly performant load speed and responsiveness
leads to higher conversions
▲Conversions
Ultimately, speed & performance
correlates directly to conversions
UX = Perception
Great user experience is the
perception that all touchpoints in the
journey completed seamlessly and
naturally
Speed & Performance
Design is what the customer sees,
speed & performance is what the
customer feels
63. Proprietary + ConfidentialProprietary + Confidential
Proprietary + Confidential
UX Strategy
UX principles
a. Attention: homepage, landing pages
b. Engage: search, navigation, product pages
c. Action: call to actions, form completion
d. Flow: Mobile hygiene
65. Proprietary + Confidential
The 2 most important
elements of the homepage
amazon.co.uk
1. A clear Call To Action
2. A clear Value Proposition
1
2
travelrepublic.com
67. Proprietary + Confidential
Top categories should be displayed on the
homepage
Example Your Site Recommendations:
Let users access the top categories
quickly by displaying them on the
homepage.
You can order them per popularity or
by best sellers.
Insert a screenshot of
the client’s homepage
69. Proprietary + Confidential
Action buttons should stay in natural
areas
Example Your Site Recommendations:
Make sure that your action buttons
(eg. “add to cart”, “pay securely now”,
“filter”, “sort”) stay in natural
(easy-to-reach) areas on mobile
screen
70. Proprietary + Confidential
Have noticeable CTAs
Example Your Site Recommendations:
Have bigger and thumb-friendly
CTAs.
Insert a screenshot of
the client’s product
page
71. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
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Source: Travelrepublic.com
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Leverage mobile UI elements
Example Recommendations:
- Use the most suited input type
for each field (eg. don’t show
the text keyboard in the card
number field)
- Drop-downs are the UI of last
resort. Show the different
options instead.
- Use touch controls like
steppers instead of making
users type or select options
from a drop-down menu
74. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
Proprietary + Confidential
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