Présentation dans le cadre de la table ronde "Public du cinéma, publics des cinémas"

1. Partenaire
digital de
l’industrie
du cinéma
Basesdedonnées
Marketing&Ticketing
Businessintelligence
EditionBtoB&grandpublic

2. A U J O U R D ’ H U I # 1 D A N S 5 P A Y S
4 0 m i l l i o n s d e v i s i t e u r s u n i q u e s p a r m o i s
# 1
B R É S I L
# 1
E S P A G N E
3,8 M V U
L A T A M
4 , 0 M V U
# 1
F R A N C E
# 1
A L L E M A G N E
# 1
T U R Q U I E
Sources : AGOF multi-platform, Germany, février 2016 // comScore MMX multi-platform, Brazil, février 2016 //
comScore MMX multi-platform, Spain, février 2016 + Analytics Webedia // Médiamétrie/NetRatings, Internet Global, février 2016 // Gemius Prism multi-platform, Turkey, février 2016

3. Le parcours
du spectateur cinéma.

4. 69.2% 47.2% 29.1% 24.5% 19.4% 11.9% 5.0% 4.7% 1.9%
I N T E R N E T, S U P P O R T P R I V I L É G I É D E S F R A N Ç A I S
P O U R S ’ I N F O R M E R S U R L E C I N É M A
69,2% des spectateurs ont utilisé internet dans leur parcours spectateur
INTERNET CINEMA
RUE &
TRANSPORTS
TV
PRESSE
ECRITE
AMIS &
PROCHES
RADIO AUTRES GARE
Médias ou supports utilisés au moins une fois par les spectateurs pour s'informer sur le film ou la séance.
Etude Vertigo pour Webedia – Base ensemble spectateurs, 764 répondants.

5. Genre 76%
Réalisateurs,acteurs 62%
Bande-annonce
Critiques,articles,émissions
Avisdesproches
Affiche
Prix&récompense
Histoire,thème&personnages 79%
Q U ’ E S T C E Q U I I N C I T E
L E S V I S I T E U R S À V O I R U N F I L M ?
57%
32%
29%
27%
13%
Etude Médiamétrie pour Webedia – Base ensemble visiteurs AlloCiné, 2011 répondants

6. Source:

7. Source:

8. L’offre
de films.

9. Exemple d’une sortie “difficile”
de blockbuster aux US
Durée > 500 cinémas
4 semaines
Durée > 500 cinémas
9 semaines

10. E X E M P L E S D E S O R T I E S D E B L O C K B U S T E R S
F R A N C E v s U S A

11. Profils comparés
de spectateurs cinéma.

12. Cinema Chains
US vs France Cinema market
US - February 10th- March 16th, 2017 / France - February 8th- March14th, 2017
In France, cinema chains attracted complementary audiences while in the US, the main cinema chains profiles stay similar.

13. Movies released previous weeks
Movies released this week
Movies released this week – 1st trends
WEEK 10
US vs France Cinema market
US – March 10th-16th, 2017 / France - March 8th-14th, 2017
The release of KONG SKULL ISLAND was quite different in both countries : in the US, the movie interested mostly an older male population, whereas
in France, the share of young male movie goers was much higher.

14. The share of male for KONG SKULL ISLAND is less important in the US (59%) versus in France (64%).
In the US, 30% and 27.7% of the movie goers were aged 35-49 yo and 50 yo and more. Even though the share of 35-49 yo
in France was quite the same (29%), KONG SKULL ISLAND attracted a younger population.
41%
59%
Cumulated profile
FEMALE MALE
36%
64%
Cumulated profile
FEMALE MALE
8.3%
18.6%
15.3%
30.0%
27.7%
12.6%
24.8%
16.1%
29.0%
17.6%
3-14 yo 15-24 yo 25-34 yo 35-49 yo 50 yo and +
US France

15. 37%
63%
Cumulated profile
FEMALE MALE
34%
66%
Cumulated profile
FEMALE MALE
4.5%
22.3% 24.7%
30.4%
18.2%
4.5%
33.3%
24.2% 25.4%
12.7%
3-14 yo 15-24 yo 25-34 yo 35-49 yo 50 yo and +
US France

16. 46.5% 53.5%
9.1%
20.6% 20.1%
27.1% 23.0%
FEMALE MALE 3-14 yo 15-24 yo 25-34 yo 35-49 yo 50 yo and +
47.7% 52.3%
8.2%
21.4% 17.9% 21.8%
30.6%
FEMALE MALE 3-14 yo 15-24 yo 25-34 yo 35-49 yo 50 yo and +
US vs France Cinema market
US – March 10th-16th, 2017 / France - March 8th-
14th, 2017

17. La billetterie
à l’heure dudigital.

18. USA
CHINE
INT ER M É DIAT IO N & NU M ÉR ISAT IO N
LES T ENDA NCES DE L A RÉVOLUTI ON D U TI C K ETI NG
FR
1 5 % 5 0 % 1 0 0 %5 % 1 0 %
All
BR
I N T E R M É D I AT I O N
F O R T E
I N T E R M É D I AT I O N
F A I B L E
P O I D S D U E - T I C K E T I N G
Sur la base d’estimations internes