CineEurope panel June 22, 2017

1. Meeting
the Audience Demand
of Tomorrow
CineEurope, Thursday, June 22 2017
Moderator:
Julien Marcel, CEO, Webedia Movies Pro (julien@webedia.us)
Frédéric Bereyziat, Deputy Director
UniFrance
Tony Chambers, Head of Studio Sales and Distribution EMEA/UK
Walt Disney Studios Motion Pictures International
Daniella Koot, Director of Programming
Pathé Netherlands

2. First things first…
Meet the Audience

3. 3.3
2.6
1.5
1.7
2.2
2
0
0.5
1
1.5
2
2.5
3
3.5
4
-20 -15 -10 -5 0 5 10 15
Admissions per capita & growth in some EU countries
(2016 annual UNIC report)

4. Too many
or too few?

5. Growing number of movie releases…

6. Top 5 movies across Europe by origin (2016 annual UNIC report)

7. … but the weight of US production
remains predominant

8. Movies released previous weeks
Movies released this week
Movies released this week – 1st trends
WEEK 9
US vs France Cinema market
US – March 3rd-9th, 2017 / France - March 1st-7th, 2017
LOGAN got an older audience in the US. The competition for female oriented movies was higher in France compared to the US.

9. Movies released previous weeks
Movies released this week
Movies released this week – 1st trends
WEEK 10
US vs France Cinema market
US – March 10th-16th, 2017 / France - March 8th-14th, 2017
The release of KONG SKULL ISLAND was quite different in both countries : in the US, the movie interested mostly an older male population, whereas
in France, the share of young male movie goers was much higher.

10. Movies released previous weeks
Movies released this week
Movies released this week – 1st trends
WEEK 11
US vs France Cinema market
US - March 17th-23rd, 2017 / France - March 15th-21th, 2017
BEAUTY AND THE BEAST, a young female oriented movie, made 65% of the week entries in the US ! Meanwhile, in France, two new French movies
attracted 25 yo and + female movie goers. LOGAN and KONG SKULL ISLAND audiences were overrepresented by younger male.

11. “A movie needs time in theatres, it
is part of its value. Putting a
blockbuster in too many screens
and then getting rid of it two weeks
later is not good for anyone!”
(Alain Sussfeld, UGC
interview with Boxoffice magazine – November 2016)

12. Example of a recent blockbuster
facing a challenging release
Life span > 500 theatres
4 weeks
Life span > 500 theatres
9 weeks

13. The drivers
of
audience demand

14. Source:

15. Source: