Summer Movie Data

1. POWERED BY CENTRIS MARKETING SCIENCE
© 2015 ALL RIGHTS RESERVED | CENTRIS.COM
SVOD BEATS OUT PAY-TV
AS THE THIRD MOST COMMON WAY
CONSUMERS PLAN TO CATCH
BIG SUMMER MOVIES
The variety of distribution channels now available for movies means
optimizing windowing strategy for theatrical releases is quite literally the
million dollar(s) question for producers. A recent EOVC community survey
asked consumers about their plans to see 27 movies that have been released
or are slated for release in summer 2015. Although the theater and DVD/Blu-
ray rentals are the top ways consumers plan to see these movies, those who
do not plan to watch in either of those ways are generally more likely to plan
to view on an SVOD than to wait for the movie to come to pay-TV.
65% of consumers planned to see one or more of the 27 titles tested. The
top titles below garnered the interest of at least six in ten consumers.
Jurassic World stands out as the most popular movie.
77%
61%
59%
59%
59%
59%
Jurassic World
The Avengers
Age of Ultron
Minions
Inside Out
Fantastic Four
San Andreas
Expect to See Movies on
Any Platform
Among those planning to see the top movies, the majority do not plan to see them in
the theater but will instead take advantage of one of the many alternative platforms
now available to consumers. It is noteworthy that a significant minority believe that
these titles will eventually find their way to an SVOD service. With the exception of
Inside Out, more consumers expect to watch the movie on SVOD than to see it on
their pay-TV service.
46%
39%
31% 33%
25% 22%
19%
20%
24% 21%
25% 26%
16%
19% 20% 18% 24% 22%
11% 14% 16%
16% 15% 19%
8% 8% 8% 11% 11% 10%
Jurassic
World
The
Avengers
Age of
Ultron
Minions Inside Out Fantastic
Four
San
Andreas
How Consumers Plan to Watch Movies
Among Those Planning to See Movies
See in Theater Rent on DVD/Blu-Ray
Watch on SVOD Watch on Pay-TV
Watch Online For Free
The results above are based on the responses of 957 EOVC Community members surveyed in
July 2015. Data are weighted to reflect US population proportions for age, gender, and ethnicity.